Udonis Inc.

What Udonis Inc. does

Udonis Inc. is an independent mobile marketing agency that provides user acquisition, creative production, media buying, and consulting services to mobile game publishers, mobile app developers, and related mobile product companies. The company states it has acquired over 300 million users and managed more than $500 million in advertising and creative budgets for clients since its inception, with a customer roster that includes King, Voodoo, Activision Blizzard, SYBO, Moonfrog, Stillfront Group, Madbox, and Ten Square Games. Its service portfolio spans core user acquisition and in-house ad creative production, supplemented by channel-specific managed services for Google Ads, TikTok Ads, YouTube, and Instagram, plus a Marketing Dashboards add-on module that consolidates performance data from multiple ad sources for client self-service analytics.

Udonis operates as a privately held company headquartered in Osijek, Croatia, with a US branch office in Newark, Delaware, and is led by CEO Mihovil Grguric, founder Mike Grguric, and CXO Matija Hanicar. The business model is professional services-based: the agency delivers customized marketing engagements priced on a quote basis, with a contact form that captures client budget tiers ranging from under $10,000 to over $200,000. The go-to-market motion is sales-led and enterprise-oriented, supplemented by content marketing through the blog.udonis.co blog targeting SEO around mobile gaming metrics, ad network benchmarks, and user acquisition best practices, alongside LinkedIn, Twitter, and Facebook channels for inbound demand generation.

The agency's competitive positioning rests on three pillars: cumulative data and spend experience across hundreds of millions of users and hundreds of millions in managed budgets; vertical specialization in mobile gaming with demonstrated enterprise client wins; and an in-house creative production function that allows control over ad creative quality and turnaround. The company has raised a single disclosed funding round of $2.35 million in November 2018, and no subsequent funding events, acquisitions, or major leadership changes are recorded in the available data.

Name

Udonis Inc.

Legal name

Udonis Ltd.

Website

https://udonis.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Udonis Inc. is an independent mobile marketing agency providing user acquisition, creative production, and media buying services to mobile game publishers and app developers, with operations in Croatia and the United States and a stated track record of 300M+ users acquired and $500M+ in managed advertising budgets.

Ownership category

akta.pro rank

Product category

Mobile Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Mobile marketing services
• User acquisition
• Creative production
• Media buying
• Mobile app advertising

Headquarters

HQ city

Osijek

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. User Acquisition Services: Udonis provides user acquisition services for mobile games and apps, helping clients reach their target audience through optimized marketing channels, ad creatives, and placements to deliver measurable key actions. This is the core service offering.
2. Creative Production: Ad creative production services including video ads and visual assets optimized for user acquisition performance and scale, backed by data and research to identify advertising trends.
3. Media Buying: Expert media buying services across various ad networks, ensuring advertising budgets are used efficiently by targeting the right audience at the right time to maximize impact and results.
4. Mobile Business Development Consulting: Strategic consulting services including crafting financial projections, conducting due diligence for gaming acquisitions, and infusing performance marketing expertise into organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Udonis is a full-service mobile marketing agency that provides user acquisition, creative production, and media buying services for mobile game and app developers. The agency manages advertising budgets across multiple ad networks and platforms (Google, TikTok, YouTube, Instagram), produces in-house ad creatives, and uses proprietary marketing dashboards to optimize campaign performance for clients worldwide.

Product overview

Udonis is an independent full-service mobile marketing agency that offers a portfolio of services centered around user acquisition, creative production, and campaign management for mobile games and apps. The core offering consists of user acquisition and creative production services, supported by specialized capabilities in mobile game/app marketing, media buying, and marketing analytics dashboards. The agency also provides platform-specific services for Google Ads, TikTok Ads, YouTube, and Instagram. The company has managed over $500 million in advertising budgets and acquired over 300 million users for clients since 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• User Acquisition Service focused on acquiring users for mobile games and apps through targeted marketing channels, optimizing ad placements, and delivering measurable key actions for game makers and app developers.
• Creative Production In-house team creating ad creatives optimized for user acquisition performance and scale, leveraging data and research to identify advertising trends and tailor video ads and visual assets for mobile games and apps.
• Mobile Game Marketing Specialized marketing services for mobile game publishers, encompassing user acquisition, creative production, and end-to-end campaign management.
• Mobile App Marketing Marketing services tailored for mobile applications beyond gaming, focusing on user acquisition and engagement strategies for app developers and publishers.
• Media Buying Expert media buying services across various ad networks, targeting the right audience at the right time to maximize campaign impact and efficient use of advertising budgets for mobile games and apps.
• Mobile Business Development Consulting Strategic consulting services helping mobile businesses unlock data-driven performance thinking, including crafting financial projections, conducting due diligence for gaming acquisitions, and infusing performance marketing expertise into organizations.
• Google Ads Management Specialized Google Ads management services for mobile apps and games, including campaign setup, optimization, and ongoing management on Google's advertising platforms.
• TikTok Ads Management TikTok advertising services for mobile game and app clients, providing campaign management and creative optimization on the TikTok Ads platform.
• YouTube Marketing YouTube advertising and marketing services for mobile game and app clients, including video ad campaigns and audience targeting on the YouTube platform.
• Instagram Marketing Instagram advertising services for mobile game and app clients, providing campaign management and creative optimization on the Instagram platform.
• Digital Marketing Comprehensive digital marketing services encompassing various online channels and strategies, providing full-funnel marketing support for mobile products.

Quantifiable outcome

• 300+ million users acquired for clients
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Phiture: Berlin-based mobile marketing consultancy specializing in user acquisition, retention and conversion rate optimization for apps and subscription businesses. Closely comparable to Udonis as a boutique mobile-first performance agency serving global app clients.
• Yodel Mobile: UK-headquartered mobile marketing agency offering app store optimization, user acquisition and analytics services. Comparable to Udonis in targeting global app developers with performance-focused mobile marketing capabilities.
• Favoured: Performance and mobile marketing agency providing paid acquisition, creative and analytics for app and e-commerce clients. Overlaps with Udonis in performance-driven mobile UA and creative production for app ecosystems.
• CrossInstall: Mobile user acquisition and programmatic advertising agency focused on app installs and engagement. Direct competitor in the mobile UA agency category serving app developers seeking performance-driven installs.

Broad incumbents

• Liftoff: Mobile ad tech company operating a programmatic DSP focused on app retargeting, user acquisition and monetization. Adjacent to Udonis as a broader, scale player in the mobile UA and performance advertising infrastructure layer.
• InMobi: Global mobile advertising platform offering programmatic demand-side capabilities for app install and brand campaigns. Comparable as a broader incumbent serving app marketers across channels where Udonis also buys media.
• Moloco: Machine-learning ad tech company providing programmatic solutions for mobile app marketing and retargeting. Comparable as a broader, well-funded incumbent in mobile programmatic where Udonis buys inventory.
• YouAppi: Mobile ad network and DSP offering user acquisition, retargeting and brand solutions for app advertisers. Comparable as a broader mobile UA platform serving app developers at scale.
• AppLovin: End-to-end mobile app marketing, monetization and UA platform including the AXON ad engine and SparkLabs creative studio. Major incumbent in the mobile app advertising ecosystem where Udonis operates as a boutique services counterpart.

Emerging players

• Remerge: In-app retargeting platform built for mobile app marketers, enabling re-engagement of existing users via programmatic buying. Adjacent but narrower-scope player offering retargeting infrastructure used by UA agencies including Udonis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UdonisMarketing
• Facebookfacebook.com/udonis.co
• LinkedInlinkedin.com/company/udonis-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Udonis Inc.