What &frankly does

&frankly is a Stockholm-based employee engagement platform founded in 2014 that provides real-time pulse surveys, engagement scoring, and analytics to help HR teams and managers understand workforce sentiment. Its core technology centers on a science-backed engagement model with proprietary scoring methodology, dynamic pulse survey delivery, and AI-powered guidance for self-leadership, supporting multilingual response collection and customizable, evidence-based question banks. The product is positioned as the Employee Surveys module within Simployer Group's broader integrated HR suite, which also includes HRM, Equal Pay, Handbooks, Expert, Recruitment, and Learn modules, giving customers a unified people-data stack across compliance, payroll, performance, and engagement functions.

The company operates a subscription-based recurring revenue model, distributing its product through both self-serve product portals (targeting SMB and individual buyers) and demo-led enterprise field sales motion for larger HR deployments. It maintains localized country websites and operations in Norway (Oslo), Sweden (Stockholm), Denmark (Copenhagen), and Poland (Warsaw), reflecting a hybrid go-to-market that pairs product-led growth features with regional sales coverage. The platform serves multiple buyer personas including HR departments, line managers, organizational leaders, and end employees, with primary use cases centered on engagement tracking, culture improvement, productivity analytics, and compliance-adjacent HR workflows. Named enterprise customers include Kivra (technology/financial services), and the product holds a 4.7-star rating on G2 based on HR professional reviews.

Name

&frankly

Legal name

Simployer Group

Website

https://andfrankly.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

&frankly is a Stockholm-based employee engagement platform offering real-time pulse surveys, engagement scoring, and AI-guided self-leadership insights, now operating as the Employee Surveys module within Simployer Group's integrated HR suite serving HR teams across the Nordics and Poland.

Ownership category

akta.pro rank

Product category

Employee Engagement Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Performance Management & OKRs (BPACAPAF)

akta.pro secondary industry

HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)

Keywords

• Employee engagement
• Pulse surveys
• HR analytics
• Employee feedback
• People analytics

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Employee Surveys Subscription: Subscription-based access to the employee engagement platform with real-time pulse surveys, analytics dashboards, automated reporting, and multilingual support. Part of Simployer's broader HR suite.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

&frankly is an employee engagement SaaS platform that enables organizations to run real-time pulse surveys, measure employee engagement, and receive AI-powered guidance on people-related decisions. The platform supports multilingual deployment and is designed for HR and leadership teams across Nordic and European markets.

Product overview

&frankly (operating within the Simployer platform) offers an employee engagement and survey solution. The primary product is Employee Surveys, a real-time pulse survey tool designed to boost employee engagement. The platform provides science-backed questions that can be customized, with support for one-time, yearly, or pulse survey formats. Users can respond in their preferred language, and the system delivers automated reports via email as well as comprehensive dashboards showing comparisons, trends, benchmarks, and KPIs to guide self-leadership and meaningful organizational change.

Differentiator

Problem solved

Functional benefit

Brands

• &frankly: Employee surveys and engagement tool offered by Simployer for capturing real-time pulse surveys, tracking engagement trends, and understanding employee motivation.

Products and services

• &frankly Employee Engagement Platform A SaaS-based employee engagement and pulse survey platform that enables HR and leadership teams to measure engagement, gather real-time feedback, and leverage AI-driven insights to improve workplace culture. Used by HR professionals and people managers.

Quantifiable outcome

• Higher participation rates through intuitive, fun design
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Glint (LinkedIn / Microsoft Viva): Enterprise engagement survey platform now part of Microsoft Viva; represents the platform-bundled incumbent threat to standalone engagement tools like &frankly.
• Qualtrics (Employee Experience): Large-scale experience management platform with employee engagement and pulse-survey modules; competes at the enterprise end where &frankly would need to grow.
• Workday Peakon: Employee voice platform acquired by Workday, offering continuous listening and engagement analytics. Direct functional competitor with substantially larger enterprise distribution.

Direct peers

• TinyPulse: Lightweight employee feedback and engagement tool using anonymous pulse surveys; closely comparable to &frankly on simplicity, frequency of feedback, and SMB/mid-market target.
• Culture Amp: Global leader in employee engagement surveys and performance management; competes head-to-head with &frankly in the same pulse-survey and engagement-analytics category across SMB and enterprise.
• 15Five: Continuous performance management platform combining pulse surveys, peer recognition, and manager check-ins; functionally comparable to &frankly's engagement and self-leadership guidance focus.
• Officevibe: Pulse survey and employee engagement tool focused on small and mid-sized teams; competes directly with &frankly's self-serve pulse-survey motion and team-level insights.
• Lattice: Performance management and employee engagement platform with pulse surveys, OKRs, and people analytics. Overlaps with &frankly's engagement model, especially when bundled with HRM suites.

Regional players

• Effectory: European employee listening and engagement survey specialist headquartered in the Netherlands; highly relevant geographic peer in the broader European HR-tech landscape &frankly operates in.

Emerging players

• Leapsome: European-headquartered people enablement platform combining engagement surveys, performance reviews, and OKRs; comparable as a competing mid-market European HCM-adjacent suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/goandfrankly
• Facebookfacebook.com/goandfrankly

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about &frankly