Xsolla

What Xsolla does

Xsolla is a global video game commerce company founded in 2006 and headquartered in Sherman Oaks, California. It operates as a Merchant of Record for game developers and publishers, providing a unified commerce infrastructure that handles payment processing, tax calculation and remittance, fraud prevention, authentication, catalog management and LiveOps tooling across 200+ geographies and 1,000+ payment methods. The platform is delivered through an integrated cross-platform SDK and a portfolio of more than 20 products including Pay Station, Anti-Fraud, Login, Web Shop, Subscriptions, Cloud Gaming, Xsolla Mall, Partner Network, Reseller Program, LiveOps Management Suite and Xsolla Agency, with over $10 billion in cumulative payments processed and $1 billion-plus in direct-to-consumer PC revenue transacted in 2025.

The company charges a flat 5% transaction fee on payments it processes as Merchant of Record, undercutting the up to 30% commission charged by Apple App Store and Google Play, which positions Xsolla primarily as the commerce backbone for direct-to-consumer and alternative-app-store monetization. Its customer base spans more than 1,500 developers and publishers ranging from AAA studios such as Ubisoft, Epic Games, Capcom, Sega and NetEase Games to mid-market and indie studios, with distribution supplemented by partner networks, resellers, creator storefronts and Discord/Telegram commerce channels. The go-to-market combines direct enterprise sales, self-serve publisher onboarding, channel partners and heavy event-driven demand generation across GDC, Gamescom, ChinaJoy and regional conferences.

Growth has been driven by an active acquisition program (AcceleratXR, Lightstream/Rainmaker/API.stream, LF.Group, Ludo, Wetaps Corporation), a January 2026 corporate rebrand repositioning the firm as a broader game-developer ecosystem, flagship product launches (Cross-Play/Cross-Pay, LiveOps Management Suite), and multi-year strategic collaborations with government and industry partners in Dubai, Azerbaijan, Cyprus, the Philippines and Vietnam. The company holds SOC 1/2 Type 2, PCI DSS, GDPR, CCPA, LGPD, PIPEDA, HIPAA and COPPA Safe Harbor certifications, and operates regional offices across North America, Europe, the Middle East and Asia Pacific with 501-1,000 employees.

Name

Xsolla

Legal name

Xsolla (USA), Inc.

Website

https://xsolla.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Xsolla is a global Merchant of Record providing integrated commerce infrastructure (payments, tax, fraud, identity, web shops, LiveOps) to more than 1,500 game developers and publishers across 200+ geographies, charging a 5% transaction fee versus up to 30% on major app stores.

Ownership category

akta.pro rank

Product category

Video Game Commerce Infrastructure

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Payment Processing & PSPs (Card, Wallets, Carrier Billing) (MPAFAJAA)

akta.pro secondary industries

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD), Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

Keywords

• Game commerce infrastructure
• Video game payments
• Merchant of record
• Direct-to-consumer monetization
• Game developer SDK

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction-based Payment Processing: Xsolla acts as Merchant of Record, handling payment processing, tax collection, refunds, and regulatory compliance on behalf of developers. The company charges a 5% transaction fee for this service, enabling developers to access 1,000+ payment methods across 200+ geographies without building local infrastructure.
2. Payment Service Provider: Providing payment gateway services with access to localized payment methods including digital wallets, carrier billing, prepaid cards, and buy-now-pay-later options for game developers.
3. Creator and Partner Programs: Revenue sharing through Xsolla Partner Network enabling creators, community leaders, and resellers to earn commissions by driving game discovery and direct-to-consumer revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

Xsolla operates as a global Merchant of Record providing video game commerce infrastructure for game developers and publishers, including payment processing (Pay Station with 1,000+ methods across 200+ geographies), ML-powered anti-fraud protection, cross-platform identity management, and direct-to-consumer monetization tools (Web Shop, Buy Button, LiveOps). The company charges a 5% transaction fee and serves 1,500+ game developers including 60%+ of the top 100 highest-grossing games globally, offering comprehensive commerce infrastructure accessible via unified SDK for iOS, Android, PC, and web deployment.

Product overview

Xsolla is a global video game commerce company operating as a Merchant of Record with a comprehensive ecosystem of tools and services designed to help game developers launch, monetize, and scale their games globally. The portfolio consists of core products including Pay Station (payment checkout), Anti-Fraud (fraud prevention with ML-based anomaly detection), Xsolla SDK (cross-platform monetization toolkit), and Login (identity management with 30+ auth providers). The platform extends through add-on modules covering the entire game lifecycle: Web Shop and Buy Button for direct-to-consumer sales, Publishing Suite and Launcher for distribution, Subscriptions and Rewards for monetization, Partner Network and Reseller Program for channel expansion, Cloud Gaming for accessibility, Xsolla Backend for multiplayer infrastructure, LiveOps Management Suite for campaign automation, Xsolla Agency for IP licensing, and Tax Management for compliance. The system processes over 1,000 payment methods across 200+ geographies with approximately 5% transaction fee, serving over 50 million cumulative audience reach.

Differentiator

Problem solved

Functional benefit

Brands

• Xsolla Partner Network: Creator-focused features with built-in attribution and automated global payouts for influencers and creators.
• Xsolla Web Shop
• Xsolla Mobile SDK
• Xsolla Agency
• Xsolla Reseller Program
• Xsolla LiveOps Management Suite
• Xsolla Cloud Gaming

Products and services

• Pay Station Comprehensive payment checkout solution for video games that streamlines and secures game payments from anywhere in the world with customizable multi-platform checkout supporting 1,000+ localized payment methods across 200+ geographies. Designed for game developers needing global payment infrastructure.
• Anti-Fraud Gaming-specific fraud prevention and chargeback management solution using machine learning and cross-game analytics to detect anomalies, protect legitimate purchases, and maximize revenue with 99.99% fraud prevention. Built for game developers and publishers handling global transactions.
• Xsolla SDK Unified cross-platform software development kit consolidating PC, mobile, and web monetization tools into a single download with built-in Payments, Login, Catalog, and Offerwall integration for iOS, Android, PC, and web deployment. Designed for game developers integrating commerce into Unity, Unreal Engine, and Cocos Creator.
• Login Cross-platform identity management solution enabling easy-to-use, localized, one-click authentication through 30+ third-party providers like Facebook, Google, Steam, and Discord with cross-platform account linking and synchronization. Built for game developers needing authentication.
• Subscriptions Recurring revenue stream solution enabling game developers to create and manage subscription-based monetization models with tailored plans. Designed for studios building predictable recurring revenue.
• Site Builder Code-free gaming website builder allowing developers to create branded storefronts without development resources, supporting full range of IAPs, currency packs, bundles, and subscriptions. Built for game developers wanting no-code storefront creation.
• Web Shop Fully customized game storefronts for long-term direct-to-consumer revenue growth with advanced LiveOps, seamless authentication, comprehensive catalog management, and community growth tools including social quests and referral systems. Designed for game developers monetizing players outside app stores.
• Buy Button for Mobile Games Mobile-specific solution enabling secure, seamless link-outs directly from iOS and Android games in the U.S. with one-tap purchase flow, merchant of record services, and Apple Pay/Google Pay integration for maximized conversion rates. Built for mobile game developers in the US market.
• Publishing Suite Universal solution enabling games to publish and sell directly-to-consumers online, combining distribution, monetization, and global commerce infrastructure. For game publishers seeking direct channels.
• Cloud Gaming Cloud-based gaming solution enabling developers to go beyond hardware limits, allowing players to access games on any device without local installation. Designed for game publishers expanding reach.
• Partner Network Performance-based revenue sharing program enabling creators, community leaders, and influencers to monetize game discovery through referral links with built-in attribution and automated global payouts. For creators and community leaders driving game discovery.
• Xsolla Mall Online destination for games serving as a gaming marketplace that aggregates game content and commerce from multiple developers. Built for players seeking discovery of multiple games.
• Xsolla Agency Service connecting game developers with premium entertainment-based intellectual property for licensing through expert-led negotiations and industry relationships, offering monetization-focused deals to increase discoverability and reduce user acquisition costs. Designed for game developers seeking IP partnerships.
• Reseller Program Program helping game developers expand into local markets by connecting them with vetted regional resellers, initially targeting Southeast Asia and Latin America with KYC/AML compliance support. Built for game developers seeking emerging market reach.
• Launch Custom game client application enabling developers to create unique, optimized launchers with built-in update management and distribution capabilities. Designed for game publishers needing branded distribution.
• Xsolla Backend Backend infrastructure for developing social and multiplayer games across multiple platforms, including server solutions and cross-play capabilities. Built for game developers needing multiplayer infrastructure.
• LiveOps Management Suite Visual-based tool enabling developers to build and operate direct-to-consumer LiveOps campaigns without engineering involvement, featuring behavior-driven personalization, dynamic trigger-action campaigns, scheduled launches, and real-time analytics. Built for game product and live operations teams.
• Tax Management Service helping businesses manage and calculate taxes accurately based on global and regional tax regulations, calculating, collecting, remitting, and filing taxes on behalf of developers. Built for game developers needing multi-jurisdiction tax compliance.
• Rewards Digital rewards solution keeping players engaged through loyalty programs and personalized reward options tied to player behavior within games. Designed for game developers seeking player retention.
• Digital Distribution Hub Platform enabling telecom operators to distribute gaming content and virtual items directly to customers with Direct Carrier Billing for secure payments. Built for telecom operators seeking gaming content distribution.
• In-Game Store and Services Backend service enabling developers to implement and boost microtransactions with inventory management, user attributes, bundles, cart, and promotion capabilities. Built for game developers managing in-game stores and microservices.
• Xsolla Pay Customizable checkout experience with access to 1,000+ payment forms worldwide, enabling developers to reach new players and expand audience globally. Designed for game developers wanting unified checkout.
• Xsolla Bot in Discord Discord bot for conversational commerce enabling community management and transactions within Discord platform. Built for gaming communities operating on Discord.
• Xsolla Funding Club Game funding program connecting developers with investors and publishers for financial support and growth opportunities. Built for game developers and studios seeking capital.
• Xsolla Ads Advertising solution for game developers within the Xsolla ecosystem. Designed for game developers seeking player acquisition within platform ecosystem.

Quantifiable outcome

• Reduce platform fees from 30% to 5%
• +7 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability6 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core and flagship.

• GameAnalyticscoreTechnology or Integration · 18 June 2026Strategic partnership to advance direct-to-consumer game monetization by combining Xsolla's video game commerce expertise with GameAnalytics' analytical capabilities. The partnership enables developers to view Web Shop and In-App Purchase data together, providing strategic insights to optimize revenue streams and enhance player engagement. GameAnalytics serves over 12,000 game studios and provides insights on more than 2.3 billion players monthly.
• PlanetPlaycoreGTM or Marketing Partner · 5 June 2026Lead sponsorship of PlanetPlay's 2026 environmental campaign slate, encompassing the Battle for the Habitats initiative and the Green Games Showcase at Summer Game Fest. The partnership directs net profits from game purchases to Rainforest Alliance, Oceana, and clean energy projects.
• Dubai Films and Games Commission (DFGC)flagshipStrategic or Co-development Partner · 21 May 2026Multi-year strategic partnership to accelerate video game development in Dubai and the MENA region. Combines Xsolla's global commerce infrastructure with DFGC's mandate to establish Dubai as a world-class gaming destination, including a joint studio accelerator program to be launched in Dubai and co-produced market intelligence on the games industry.
• SkichcoreTechnology or Integration · 18 May 2026Strategic partnership to bring Merchant of Record payments to Skich's alternative mobile game marketplace. Xsolla serves as Merchant of Record for in-app purchases and paid game sales on the Skich Store, handling payment processing, tax collection, refunds, and regulatory compliance on behalf of developers.
• De La Salle-College of Saint Benilde (DLS-CSB)coreStrategic or Co-development Partner · 20 April 2026Partnership through Memorandum of Understanding to launch a global publishing platform for Filipino game developers. Provides Benilde students with access to Xsolla's global publishing infrastructure, including a co-developed Benilde-branded game launcher and distribution platform, along with technical training and analytics tools.
• Cyprus Game Makers Association (CYGMA)coreStrategic or Co-development Partner · 23 March 2026Strategic partnership to provide Cyprus-based game developers with commerce tools, industry expertise, and hands-on support for global distribution. The collaboration includes sponsoring workshops, talks led by game industry professionals, and access to Xsolla's suite of monetization tools used by over 1,500 developers worldwide.
• Azerbaijan's Innovation and Digital Development Agency (IDDA) and AzercellflagshipStrategic or Co-development Partner · 4 March 2026Multi-year strategic collaboration to support Azerbaijan's game development and digital innovation ecosystem. Initiative focuses on establishing an R&D hub, talent recruitment and training, game prototype development, education programs, and IP commercialization support over a five-year period.
• Wetaps CorporationcoreTechnology or Integration · 4 March 2026Acquisition of Wetaps Corporation (WeTaps) to launch Vietnam's first licensed Merchant of Record solution for video games. Wetaps, based in Ho Chi Minh City, brings regulatory expertise and established gaming platforms reaching millions of users.
• Global Game JamcoreStrategic or Co-development Partner · 24 December 2025Headline sponsorship of Global Game Jam 2026 to support game developers and expand opportunities for creators worldwide. Xsolla hosts the event at their Kuala Lumpur office, providing educational experiences, workshops, and resources.
• HPflagshipStrategic or Co-development Partner · 3 December 2025Partnership to create a global ecosystem supporting game developers through education, mentorship, and funding opportunities. The initiative includes pilot programs in Saudi Arabia, Azerbaijan, and the UAE, targeting over 100,000 students and creators worldwide.
• Scaffold InstitutecoreImplementation/ SI/ Consulting Partner · 22 October 2025Partnership to launch the Xsolla x Scaffold Game Accelerator Program, a 12-week initiative to assist early-stage game developers in creating playable demos and publisher-ready pitches. The program provides structured learning, practical development goals, industry access, and expert insights.
• FlexioncoreChannel Partner/ Reseller/ Distributor · 21 October 2025Strategic partnership to expand mobile game distribution and improve payment solutions for developers. The collaboration combines Xsolla's payment systems with Flexion's distribution expertise, potentially offering developers a 10% revenue increase compared to traditional methods.
• LudocoreTechnology or Integration · 9 May 2025Acquisition of web3 community platform Ludo to boost web store push. Integration of Ludo's code-free social quests into Xsolla Web Shop and rewards solutions to help developers increase player engagement and unlock new monetization opportunities.
• LF.GroupcoreTechnology or Integration · 18 July 2024Acquisition of LF.Group (LFG), a provider of digital solutions for gaming communities including advanced Discord bot technology, to enhance Xsolla's gaming connectivity and commerce platform, particularly Xsolla Mall.
• AcceleratXRcoreTechnology or Integration · 27 September 2023Acquisition of AcceleratXR, a provider of in-game server backend technology designed for live service games and software. The acquisition enhances cross-play and cross-platform capabilities across various devices and platforms.

Scale indicators11 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Stripe: Stripe is a leading global payments and finance platform with growing gaming-vertical focus, tax (Stripe Tax), and Atlas-style compliance capabilities – a broad incumbent whose developer brand and pricing pressure Xsolla's 5% take rate.
• 2Checkout (Verifone eCommerce): 2Checkout, now part of Verifone, is an established global online payment processor and Merchant of Record serving software and digital goods merchants – a broader incumbent offering overlapping MoR capabilities to game developers.
• PayU: PayU is a global payment service provider with strong emerging-market coverage in LATAM, Africa, and Asia – directly comparable to Xsolla's emerging-market licensed MoR strategy (e.g., WeTaps Vietnam).
• Adyen: Adyen is a global payment processor offering unified commerce APIs for enterprise merchants, including gaming – a much larger incumbent whose payment-rails capability directly competes for the processing layer of Xsolla's stack.
• Unity (ironSource): Unity, via the ironSource acquisition, offers mobile game monetization, ad mediation, and LevelPlay – overlapping with Xsolla's offerwall, ad, and LiveOps capabilities inside the broader mobile-game publishing stack.

Direct peers

• FastSpring: FastSpring is a Merchant of Record e-commerce platform for software, games, and digital products, offering global payments, tax, and fraud handling – a near-identical business model to Xsolla in adjacent verticals.
• Appcharge: Appcharge is a direct-to-consumer web shop platform built specifically for mobile game publishers, offering branded storefronts and payment infrastructure – the most direct functional competitor to Xsolla's Web Shop and Buy Button products.
• Paddle: Paddle operates a Merchant of Record model for software and digital goods, handling tax, compliance, and global payments – closely mirroring Xsolla's MoR proposition, though Paddle focuses more on SaaS than gaming.
• PayPro: PayPro Global is a Merchant of Record service for software, SaaS, and digital game vendors, providing global payment processing, tax compliance, and subscription management – directly comparable to Xsolla's core payment/MoR offering.

Emerging players

• CrazyGames: CrazyGames is a browser-based game platform partnered with Xsolla (and Defold) to enable in-game purchasing for web games, representing an emerging distribution edge that combines content aggregation with commerce – an adjacent model to Xsolla Mall.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xsolla
• YouTubeyoutube.com/user/XsollaTV
• Facebookfacebook.com/xsolla.inc
• LinkedInlinkedin.com/company/xsolla
• Instagraminstagram.com/xsolla

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xsolla