Hanhaa
Hanhaa is a UK-founded IoT supply-chain visibility company that builds and operates ParceLive and SolarLive multi-sensor trackers on a proprietary 4G/5G network, serving pharmaceutical, high-value goods, and logistics shippers globally via subscription, channel partners, and Avnet distribution.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hanhaa does
Hanhaa Supply Chain Solutions Ltd is a UK-incorporated IoT and supply-chain visibility company founded in 2015 and headquartered in London, with a regional presence in Porto, Portugal and a US operations hub in Chicago. The company builds and operates a reusable hardware-and-cloud platform that tracks the location, condition, and security of in-transit shipments across air, sea, rail, and road. Its core commercial product, ParceLive, is a multi-sensor tracking device with embedded GPS and seven environmental sensors (temperature, humidity, shock, freefall, tilt, light, orientation) leased to customers on 90-day cycles with a minimum six-month subscription, supported by an e-ink return screen and postbox-based reverse logistics. A second-generation product, SolarLive, is a solar-powered, IP67-rated GPS tracker designed for multi-year deployment on shipping containers. Underpinning the hardware is Hanhaa XG, a proprietary 4G/5G private mobile network described as the first mobile network purpose-built for logistics IoT, with an embedded HXG SIM shipped in every tracker and data routed outside the public internet. Centralised monitoring is delivered through a web portal branded The Hub, and the company exposes API endpoints for integration with customer TMS and visibility platforms.
The business operates a subscription-and-lease revenue model: recurring device-leasing fees across multi-year contracts, an add-on Refresh Service that handles health checks, firmware updates, battery replacement, customs fast-track, and protective covers, and a custom-branding professional services line. Distribution combines direct enterprise sales, a product-led six-device one-month free trial that converts roughly 80% of users to paid contracts, global distribution through Avnet, and a deep channel-partner roster that includes GEODIS, Hellmann Worldwide Logistics, Pegasus Logistics, DS Smith, Parcel International, and others, which resell ParceLive services into their shipper bases. Hanhaa has secured IATA certification plus approvals from over 35 airlines (British Airways, Lufthansa, Delta, United, American Airlines, KLM, Air France, Qatar, Cathay Pacific, Cargolux, Turkish, and others), which functions as a regulatory barrier in air-cargo tracking, and it has built a layer of technology integrations with telematics (mecFLEET), location (HERE Technologies), blockchain (Morpheus.Network, ShipChain), and eSIM (10T Tech) partners. The customer base is concentrated in pharmaceuticals and healthcare (Siemens Healthineers, Varian Medical Systems, JSC Grindeks, Al Knez), high-value goods (Crozier Fine Arts, Green Art Gallery London), and logistics operations (Lufthansa Industry Solutions, Pegasus).
Hanhaa firmographics
Firmographics- Name
- Hanhaa
- Legal name
- Hanhaa Supply Chain Solutions Ltd
- Website
- https://hanhaa.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hanhaa is a UK-founded IoT supply-chain visibility company that builds and operates ParceLive and SolarLive multi-sensor trackers on a proprietary 4G/5G network, serving pharmaceutical, high-value goods, and logistics shippers globally via subscription, channel partners, and Avnet distribution.
- Ownership category
- akta.pro rank
Hanhaa industry classification
Industry- Product category
- IoT Supply Chain Visibility & Asset Tracking
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Multi-sensor condition monitoring tags (temp+humidity+shock+location) (TLAEALAI)
- akta.pro secondary industries
- Cold chain asset sensors for containers/pallets/RTIs (non-location) (TLAEALAJ), Refrigeration unit (reefer) telematics & controller integration sensors (TLAEALAG), Temperature data loggers & probes (in-transit and storage) (TLAEALAA)
Keywords
Where Hanhaa is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Hanhaa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Device Lease and Subscription: ParceLive tracking devices are leased to customers for 90-day periods with a minimum 6-month subscription commitment. Devices are returned after use and refreshed by Hanhaa for reuse. Cost includes continuous data transmission over private mobile network.
- Long-Term Asset Tracking (SolarLive): SolarLive solar-powered trackers designed for 10+ year deployment on shipping containers and non-powered assets, generating recurring service revenue over extended device lifecycles.
- Refresh and Device Management Services: Fees for tune-up and performance management service covering hardware health checks, software updates, battery recharge/replacement, protective cover assembly, and portal development. Full trial fee credited if customer continues with service.
- Custom Branding Services: Protective covers can be branded with customer company logos for additional fee covering production and separate handling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | One-month guided trial with 6 devices |
| Subscription | Multi-year contract | Standard subscription with device lease |
| Other | Multi-year contract | Refresh/ Tune-Up and Performance Management Service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Hanhaa product offering
Product offeringCore offering
Hanhaa provides IoT-based supply chain visibility and tracking products for enterprises. Its core offering is the ParceLive reusable real-time tracking device with 7 embedded sensors (GPS, temperature, humidity, shock, freefall, tilt, light) and the SolarLive solar-powered GPS tracker for shipping containers. These hardware devices are leased on a subscription basis, supported by Hanhaa's proprietary XG private mobile network and The Hub web portal for global fleet monitoring, enabling real-time multimodal (sea, air, rail, road) shipment condition and security visibility.
Product overview
Hanhaa Supply Chain Solutions is a technology company offering a portfolio of IoT-based supply chain visibility and tracking products. The core offering consists of two main hardware tracking products: ParceLive (a reusable real-time shipment tracker with 7 sensors for temperature, humidity, shock, tilt, light, freefall, and orientation) and SolarLive (a solar-powered GPS tracker designed for shipping containers with 10+ year battery life). These devices are supported by Hanhaa's proprietary mobile network (Hanhaa XG), a web-based monitoring portal (The Hub), and complementary services including Refresh Service (device management, returns, and maintenance) and Airline Approvals (aviation certifications across 35+ airlines). The company also offers Telematics and Blockchain integration modules. Products are available via API integration and support multimodal transport across air, sea, rail, and road.
Differentiator
Problem solved
Functional benefit
Brands
- ParceLive: Flagship reusable tracking solution for real-time shipment monitoring across air, sea, rail, and road with IATA approval and 35+ airline certifications
- SolarLive
- The Hub
- Hanhaa XG
Products and services
- ParceLive Reusable IoT tracking device for real-time multimodal (sea, air, rail, road) shipment monitoring with 7 embedded sensors (GPS, temperature -30°C to +50°C, humidity 0-100%, shock 2-16g, freefall 0.4s, tilt 30+/45+ degree, light 4.0 LUX). IATA-approved with 35+ airline certifications. Leased on 90-day cycles with subscription. For pharmaceutical, healthcare, logistics, and high-value cargo shippers.
- SolarLive Solar-powered GPS tracker designed for shipping containers and non-powered assets with 10+ year battery life, IP67 dust/waterproof rugged casing, and 7 embedded smart sensors (GPS, motion, temperature, door-opened, mount, crane-lifting, shock). Uses 4G CatM1 with 2G fallback connectivity. For long-term container and asset tracking.
- The Hub Web-based monitoring portal providing a single global view of all active ParceLive and SolarLive trackers whether on land, at sea, or in the air. Enables custom alerts, real-time monitoring, geofencing, and API integration. For enterprise operations teams tracking shipments across multiple transport modes.
- Refresh Service Comprehensive device management service covering hardware health checks, tune-ups, battery recharge and replacement, software updates, customs fast-track, protective cover assembly, and client portal development. Devices are returned after lease, refreshed, and reused by Hanhaa fulfillment centers worldwide. For enterprises running large-scale tracking operations.
Quantifiable outcome
- 80% of trial customers continue with ParceLive after completing the one-month guided trial
- +1 more outcomes
Companies that use Hanhaa
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Hanhaa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Hanhaa partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered supporting, core and minor.
- 10T TechsupportingPartnership to support eSIM offering for IoT connectivity. 10T Tech provides eSIM solutions enabling enhanced connectivity options for tracking devices.
- Morpheus.NetworkcorePartnership to deliver fully integrated supply chain solution leveraging blockchain and IoT. Joint development of Brexit-ready solution for European agri-food sector using USMCA cross-border trade compliance.
- HERE TechnologiescoreStrategic partnership for location-based services and enhanced mapping capabilities for supply chain tracking. HERE Technologies is a leading provider of location data and navigation technology.
- ShipChainsupportingBlockchain-enabled supply chain platform partnership for integrated logistics visibility and documentation.
- MECOMO AG (mecFLEET)coreAPI integration connecting ParceLive with mecFLEET telematics platform for enhanced fleet management, geofencing, automated reporting, and improved logistics workflows. Enables GPS tracking of seafaring vessels and automated shipment reporting.
- AvnetcoreGlobal distribution partner for ParceLive tracking devices. Selected by Avnet as partner for connected world IoT solutions. Avnet provides global distribution network and supply chain capabilities.
- BlulogsupportingBlulog implemented Hanhaa XG, the first mobile network for IoT in logistics industry, demonstrating interoperability of the proprietary network technology.
- GEODISsupportingMajor global logistics provider (part of SNCF) as channel partner distributing ParceLive tracking services to their customer base.
- Hellmann Worldwide LogisticssupportingGlobal freight forwarding and logistics company as channel partner for smart visibility solutions using ParceLive.
- Pegasus LogisticssupportingGlobal logistics provider as channel partner for shipment visibility services.
- DS SmithsupportingPackaging and paper company offering supply chain solutions as channel partner for ParceLive monitoring services.
- HDM GroupminorChannel partner for distribution of tracking solutions.
- HunicornminorChannel partner for tracking services distribution.
- ArterìaminorChannel partner for logistics visibility solutions.
- TRANS AURIGAminorChannel partner for tracking solutions distribution.
- BiLiG OpExminorChannel partner for operational excellence solutions.
- Parcel InternationalsupportingInternational parcel delivery company as channel partner for cross-border tracking services.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Hanhaa competitors and assessment
Company assessmentEmerging players
- Vizion API: Vizion API offers a container tracking API and visibility data layer for shippers and 3PLs, partially overlapping with Hanhaa's SolarLive container offering through an asset-light data-aggregation model.
- Berlinger: Berlinger makes Fridge-tag and SmartMonitor temperature indicators for pharma cold chain, including single-use and reusable cellular monitors. Competes in cold chain monitoring with a more indicator-light approach than Hanhaa's seven-sensor stack.
Regional players
- Shippeo: Shippeo is a European-focused real-time transportation visibility platform for road and multimodal shipments; comparable buyer (European shippers/3PLs) and overlap with Hanhaa's EMEA enterprise footprint, though primarily software-led.
Broad incumbents
- Descartes Systems Group: Descartes is a logistics technology incumbent offering routing, compliance, and visibility including Global Logistics Network. Competes in the broader shipment-visibility market across Hanhaa's enterprise customer base.
- Sensitech (Carrier): Sensitech, owned by Carrier, is a long-standing leader in cold-chain temperature monitoring for pharma and food using TempTale and real-time devices. Competes with Hanhaa on cold chain across multiple verticals at much greater scale.
Direct peers
- project44: project44 is a multi-modal supply chain visibility network for shippers and 3PLs, overlapping Hanhaa's enterprise logistics visibility buyer and increasingly competing on real-time tracking plus ETA.
- Tive: Tive provides multi-sensor IoT trackers (Solo, Solo 5G) for real-time shipment visibility across cold chain and high-value cargo. Direct competitor to ParceLive across parcel/length-of-haul visibility with similar cellular IoT architecture.
- Roambee: Roambee delivers real-time shipment visibility and condition monitoring through IoT sensors plus a unified analytics platform, competing head-on with Hanhaa in pharma cold chain and logistics vertical use cases.
- FourKites: FourKites provides a software-defined supply chain visibility platform across modes (ocean, road, rail, air). Competes for the same enterprise visibility budget as Hanhaa, though it integrates rather than ships hardware.
- Controlant: Controlant specializes in real-time cold-chain visibility for pharmaceuticals and biologics, with reusable cellular monitors and GS1-compliant platform — a direct peer for Hanhaa's pharma/healthcare ParceLive use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hanhaa social profiles
Digital presenceHanhaa compliance and trust
Trust signalCompliance1 record
Hanhaa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hanhaa leadership team
Management profileNumber of profiles
Profiles5 records
Hanhaa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hanhaa funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hanhaa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hanhaa
What does Hanhaa do?
Hanhaa provides IoT-based supply chain visibility and tracking products for enterprises. Its core offering is the ParceLive reusable real-time tracking device with 7 embedded sensors (GPS, temperature, humidity, shock, freefall, tilt, light) and the SolarLive solar-powered GPS tracker for shipping containers. These hardware devices are leased on a subscription basis, supported by Hanhaa's proprietary XG private mobile network and The Hub web portal for global fleet monitoring, enabling real-time multimodal (sea, air, rail, road) shipment condition and security visibility.
Is Hanhaa a public or private company?
Hanhaa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hanhaa founded?
Hanhaa was founded in 2015. It employs 11 to 50 people.
Where is Hanhaa based?
Hanhaa is headquartered in London, United Kingdom, in the Europe region.
How does Hanhaa make money?
Four revenue lines are on record. Device Lease and Subscription is the primary driver. The others are long-Term Asset Tracking (SolarLive), refresh and Device Management Services and custom Branding Services.
Who are Hanhaa's main competitors?
Emerging players on record are Vizion API and Berlinger. Shippeo is listed as a regional player. Broad incumbents are Descartes Systems Group and Sensitech (Carrier). Direct peers are project44, Tive, Roambee, FourKites and Controlant.
Does Hanhaa have an API?
Yes. Hanhaa offers API integration allowing customers to send tracking data directly into their internal systems. The API enables custom alerts, real-time monitoring of all active trackers from a single global view, and access to tracking and shipment condition data. Data can be accessed via integrated APIs after choosing a product, enabling enterprises to build custom integrations and workflows. Developer documentation is at hanhaa.com/parcelive-web-portal.
What industry is Hanhaa in?
Hanhaa's product category is IoT Supply Chain Visibility & Asset Tracking. Its primary akta.pro industry code is TLAEALAI, Multi-sensor condition monitoring tags (temp+humidity+shock+location), with a secondary code of TLAEALAJ, Cold chain asset sensors for containers/pallets/RTIs (non-location). Its NAICS code is 518 and its SIC code is 3829.