Just Date
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Just Date firmographics
Firmographics- Name
- Just Date
- Legal name
- Just Date Syrup
- Website
- https://enjoyjustdate.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Just Date industry classification
Industry- Product category
- Natural Sweeteners
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Sugar Manufacturing (31131), Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing from Cacao Beans (311351)
- SIC
- Sugar & Confectionery Products (2060), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB)
- akta.pro secondary industries
- Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC), Chocolate & Chocolate Confectionery (CRADABAA), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)
Keywords
Where Just Date is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Just Date business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: The company sells products directly to consumers through their Shopify-powered online store, offering individual products, bundles, and variety packs with shipping to continental US addresses. Free shipping threshold of $75 with $7.99 flat-rate shipping below that.
- Retail Distribution: Products are sold through retail partners including Kroger and Sprouts, with expansion into additional retailers as noted in the Contour Ridge investment announcement.
- Foodservice/B2B Ingredients: Just Date supplies its pomegranate syrup as an ingredient to restaurant chains, exemplified by the CAVA Glazed Salmon partnership announced April 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Organic Date Syrup |
| Unit Pricing | Pay-as-you-go | Organic Date Sugar |
| Unit Pricing | Pay-as-you-go | Organic Pomegranate Syrup |
| Unit Pricing | Pay-as-you-go | Organic Dark Chocolate Chips |
| Unit Pricing | Pay-as-you-go | Bundle and Variety Packs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Just Date product offering
Product offeringCore offering
Just Date manufactures and sells organic, low-glycemic sweeteners and chocolate products made from upcycled dates. Its core product line comprises Organic Date Syrup, Organic Date Sugar, Organic Pomegranate Syrup, Organic Dark Chocolate Chips, Organic Milk Chocolate Chips, and Organic Mini Dark Chocolate Chips, supported by bundled variety packs. The company sells directly to consumers via a Shopify storefront, through grocery retail partners (Kroger, Sprouts), and as an ingredients supplier to restaurant chains (CAVA).
Product overview
Just Date is a better-for-you food brand specializing in organic date-sweetened products as alternatives to refined sugar. The core product line consists of five main products: Organic Date Syrup (one-ingredient liquid sweetener), Organic Date Sugar (granulated sweetener from dried dates), Organic Pomegranate Syrup (pomegranate juice reduced with dates), Organic Dark Chocolate Chips (date-sweetened with 57% cacao), Organic Milk Chocolate Chips (dairy-free date-sweetened), and Organic Mini Dark Chocolate Chips. The company also offers bundles including Double Date, Triple Date, The Baker's Stash, The Full Pantry, and Just Date Essentials variety packs. Additionally, they offer a 10-Day Low-Sugar Reset digital program and gift cards. All products are vegan, gluten-free, low glycemic, and made without refined sugar using upcycled organic dates and fair trade cacao.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Date Syrup One-ingredient liquid sweetener made from 100% organic dates with a rich caramel flavor, low glycemic index of 47, and naturally occurring potassium, magnesium, and antioxidants. Sold direct-to-consumer and via retail/foodservice.
- Organic Date Sugar Granulated sugar made by drying and grinding 100% organic upcycled dates. Contains 48g of fiber per cup and has a low glycemic index of 42, marketed as a 1:1 refined-sugar replacement for baking and cooking.
- Organic Pomegranate Syrup Syrup made from organic pomegranate juice that is gently reduced and lightly sweetened with organic dates. Two-ingredient, rich in polyphenol antioxidants, with a low glycemic index of 51. Used both by consumers and as the foodservice ingredient in CAVA's Glazed Salmon.
- Organic Dark Chocolate Chips Date-sweetened dark chocolate chips made with organic upcycled dates, organic fair trade cacao (57%), and organic fair trade cocoa butter. 50% less sugar than leading chocolate chip brands, with a glycemic index of 35. Free from the top 9 allergens.
- Organic Milk Chocolate Chips Dairy-free milk chocolate chips sweetened only with organic upcycled dates. Made with only 4 ingredients including organic oats, organic fair trade cacao, and organic fair trade cocoa butter; vegan and allergen-friendly.
- Organic Mini Dark Chocolate Chips Mini-sized version of the date-sweetened dark chocolate chips, using the same low-glycemic formula as the regular dark chocolate chips, formatted for baking and snacking applications.
- Double Date Bundle (1x Dark & 1x Milk) Bundle pack containing one Organic Dark Chocolate Chips pack and one Organic Milk Chocolate Chips pack, priced at $17.99.
- Triple Date Bundle (1x Dark, 1x Milk & 1x Mini) Bundle containing one pack each of Organic Dark Chocolate Chips, Organic Milk Chocolate Chips, and Organic Mini Dark Chocolate Chips, priced at $27.00.
- The Baker's Stash Bundle Bulk bundle containing 3 packs each of Organic Dark Chocolate Chips, Organic Milk Chocolate Chips, and Organic Mini Dark Chocolate Chips, priced at $84.00.
- The Full Pantry Bundle Comprehensive bundle containing 2 packs each of Dark, Milk, and Mini dark chocolate chips, 2 packs each of Date Sugar and Date Syrup, and 1 pack of Pomegranate Syrup, priced at $90.00.
- Just Date Essentials Variety Pack Variety pack containing a curated selection of Just Date products including date syrup, date sugar, and chocolate chips, priced at $26.99.
- Date & Pomegranate Mix Two Pack Two-pack bundle combining one bottle of Organic Date Syrup and one bottle of Organic Pomegranate Syrup, priced at $16.99.
- 10-Day Low-Sugar Reset Doctor-created digital guide with nutrition guidance, meal plans, and better-for-you swaps designed to help reset tastebuds and reduce refined sugar cravings over 10 days.
- Just Date Gift Card Digital gift cards for Just Date products, available in $20 increments and redeemable on the company's e-commerce storefront.
Quantifiable outcome
- Glycemic Index of 35 ± 6 for chocolate chips (low GI category per ISO 26642:2010 standard)
- +3 more outcomes
Companies that use Just Date
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Just Date technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Just Date partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CAVAcoreCAVA, a national fast-casual Mediterranean restaurant chain, announced they will use Just Date's pomegranate syrup as an ingredient in their first-ever seafood protein offering - Glazed Salmon launching April 20, 2026. Available nationwide in two Chef Curations bowls.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Just Date competitors and assessment
Company assessmentDirect peers
- Lakanto: Lakanto produces monk-fruit and erythritol-based zero-glycemic sweeteners, baking mixes, and chocolate. Competes for the same low-GI / sugar-replacement shopper, with a much larger SKU footprint.
- Pyure Brands: Pyure is a stevia and monk-fruit sweetener brand producing syrups, baking mixes, and chocolate. Competes for the same low-glycemic, refined-sugar-replacement consumer, with a deeper foodservice presence.
- D'Vash Organics: D'Vash Organics makes organic date-sweet syrups and caramel spreads from medjool dates. Closest direct comparable to Just Date's date-syrup core, operating in the same better-for-you sweetener niche.
- Date Lady: Date Lady produces date syrup, date sugar, and date caramel sauces from organic California dates. Direct overlap with Just Date's date-syrup and date-sugar SKUs in natural food retail.
- Soom Foods: Soom Foods is a premium date-syrup and tahini brand, distributed in natural and mainstream grocery. Comparable target customer, packaging, and retail placement strategy to Just Date.
Emerging players
- Wedderspoon: Wedderspoon sells premium manuka honey and honey-based wellness products in natural channels. Comparable premium natural-sweetener positioning, though honey-based rather than date-based.
Broad incumbents
- Bob's Red Mill: Bob's Red Mill sells baking ingredients, whole grains, and sweeteners (including coconut sugar and date sugar alternatives) across natural and mainstream grocery. Adjacent competitor for Just Date's date-sugar and baking-ingredient use cases.
- Wholesome Sweeteners: Wholesome Sweeteners is an established alternative-sweetener brand (organic sugar, honey, maple, agave, stevia blends) sold across mainstream grocery. Broader portfolio, but directly competes for the natural-sweetener shelf at Sprouts/Kroger.
- Madhava Natural Sweeteners: Madhava offers a broad line of natural sweeteners (honey, agave, coconut sugar, maple) sold in natural and mainstream grocery. Overlaps with Just Date in the better-for-you sweetener aisle, with deeper mass distribution.
- BetterBody Foods: BetterBody Foods offers alternative sweeteners (agave, monk fruit, stevia blends) plus oils and superfoods in mainstream grocery. Overlaps with Just Date on the natural-sweetener shelf at Kroger and Sprouts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Just Date social profiles
Digital presenceJust Date compliance and trust
Trust signalCompliance5 records
Just Date financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Date leadership team
Management profileNumber of profiles
Profiles1 record
Just Date funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Date M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Date
What does Just Date do?
Just Date manufactures and sells organic, low-glycemic sweeteners and chocolate products made from upcycled dates. Its core product line comprises Organic Date Syrup, Organic Date Sugar, Organic Pomegranate Syrup, Organic Dark Chocolate Chips, Organic Milk Chocolate Chips, and Organic Mini Dark Chocolate Chips, supported by bundled variety packs. The company sells directly to consumers via a Shopify storefront, through grocery retail partners (Kroger, Sprouts), and as an ingredients supplier to restaurant chains (CAVA).
Is Just Date a public or private company?
Just Date is a private company. It is classified as venture growth investor backed and is currently operating.
When was Just Date founded?
Just Date was founded in 2018. It employs 1 to 10 people.
Where is Just Date based?
Just Date is headquartered in San Francisco, United States, in the North America region.
How does Just Date make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and foodservice/B2B Ingredients.
Who are Just Date's main competitors?
Direct peers on record are Lakanto, Pyure Brands, D'Vash Organics, Date Lady and Soom Foods. Wedderspoon is listed as an emerging player. Broad incumbents are Bob's Red Mill, Wholesome Sweeteners, Madhava Natural Sweeteners and BetterBody Foods.
Does Just Date have an API?
No public API is recorded for Just Date.
What industry is Just Date in?
Just Date's product category is Natural Sweeteners. Its primary akta.pro industry code is CRADAOAB, Sweeteners (Sugar, HFCS, Alternative Sweeteners), with a secondary code of CRADAAAC, Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple). Its NAICS code is 3113 and its SIC code is 2060.