Agri Info Design

What Agri Info Design does

Agri Info Design (農業情報設計社) is a privately held Japanese agricultural-technology company founded in April 2014 in Obihiro, Hokkaido, by Yasuyuki Hamada, a former NARO agricultural-machinery researcher with approximately 20 years of domain expertise. The company develops and sells the AgriBus series — a vertically integrated precision-farming platform built around an Android GPS/GNSS guidance app (AgriBus-NAVI), proprietary dual-frequency RTK receivers (AgriBus-GMiniR, AgriBus-G2), retrofit electric auto-steering systems (AgriBus-AutoSteer/H, /M, /K variants), a browser-based field-management platform (AgriBus-Web), and an RTK correction service (AgriBus-Caster). Core positioning is centimeter-level tractor guidance and steering at a fraction of competitor pricing, enabled by using a smartphone/tablet as the display terminal instead of dedicated OEM hardware.

The business operates a product-led, direct-to-farmer go-to-market: the AgriBus-NAVI app is free on Google Play with in-app upsell to Plus (~¥14,000/yr) and Professional (~¥17,000/yr) subscriptions (consolidating to a single ¥19,800/yr Professional plan from February 2026), plus an Enterprise tier for team/fleet management via AgriBus-Web. Revenue is generated from three streams: software subscriptions, hardware sales (e.g., AgriBus-GMiniR at ¥99,000; AutoSteer packages) through the company's own AgriBus-Store e-commerce site, and ISOBUS/AG-PORT consulting and integration services for agricultural machinery manufacturers. As of February 2022, the app had reached 1.8M+ cumulative installs across 140+ countries, with over 90% of downloads from outside Japan, and AgriBus-NAVI users were reported to collectively travel the equivalent of 60 Earth circumnavigations annually.

The company's target customer base is highly distributed: primarily small-to-mid-sized family-operated farms using the free app plus low-cost hardware to reduce overlap, fuel, and labor costs (claimed ~10% material-cost reduction and ~1/3 the price of competing auto-steering systems), with a secondary segment of large agricultural corporations using the Enterprise plan for fleet coordination and team-shared RTK reference stations. Distribution is digital-direct — Google Play for software, AgriBus-Store for hardware, a 1,300+ member Facebook community, and multilingual content marketing in seven languages — with no third-party resellers. Total disclosed funding is approximately $8.7M across three rounds in 2018, 2020, and 2023, with lead investors including Global Brain, Drone Fund, and SBI Investment; the company is profitable-ambiguous with no disclosed revenue or headcount beyond the 1–10 employee band listed in firmographics.

Name

Agri Info Design

Legal name

株式会社農業情報設計社

Website

https://agri-info-design.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Agri Info Design develops the AgriBus series — low-cost RTK-precision GPS guidance apps, GNSS receivers, and retrofit auto-steering systems for tractors — serving small-to-mid-sized family farms and agricultural corporations across 140+ countries through a freemium app, direct e-commerce hardware sales, and ISOBUS consulting.

Ownership category

akta.pro rank

Product category

Precision Agriculture Technology

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

akta.pro secondary industries

Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG)

Keywords

• GPS tractor guidance
• Precision agriculture hardware
• RTK GNSS receivers
• Auto-steering systems
• Agricultural navigation software

Headquarters

HQ city

Obihiro

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (AgriBus-NAVI): Tiered subscription model for the AgriBus-NAVI Android app. Free tier with basic features; paid tiers (Plus ~¥14,000/yr, Professional ~¥17,000/yr) for RTK, curve guidance, AgriBus-Web, third-party GNSS support, team management. Upcoming unified Professional plan at ¥19,800/yr from Feb 2026. Free 30-day trial for paid plans.
2. Hardware Sales (GNSS Receivers, Auto-Steering Kits): Sale of proprietary hardware including AgriBus-GMiniR (¥99,000), AgriBus-G2, AgriBus-AutoSteer packages, and accessories. Sold via company's own e-commerce store (AgriBus-Store). Hardware can be purchased standalone or as bundled packages.
3. ISOBUS / Agricultural ICT Consulting: Software development and consulting services for corporations and organizations related to agricultural machinery informatization and automation. Compliance with ISO11783/ISOBUS/AG-PORT standards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Agri Info Design manufactures and sells the AgriBus series — a modular GPS/GNSS guidance and automation system for agricultural machinery. The product line includes the AgriBus-NAVI Android app for straight-line and skip-row guidance, AgriBus-GMiniR dual-frequency RTK-GNSS receivers, AgriBus-G2 dual-antenna GNSS devices, AgriBus-AutoSteer retrofit steering kits, the AgriBus-Web field management platform, and the AgriBus-Caster RTK correction service.

Product overview

Agri Info Design offers the AgriBus series - a modular GPS guidance and automation system for agricultural machinery. The core product is the AgriBus-NAVI smartphone/tablet application providing straight-line guidance, work trajectory visualization, and row-skip operations. This is complemented by hardware add-ons: the AgriBus-GMiniR (dual-frequency RTK-GNSS receiver), AgriBus-G2 (dual-antenna GNSS for automatic steering), and AgriBus-AutoSteer (retrofit electric steering motor). Supporting services include AgriBus-Web (PC-based data management), AgriBus-Caster (RTK correction service), and AgriBus-GTools (device configuration app). The Professional plan adds support for third-party GNSS receivers. Products are available in Japanese, English, Portuguese, Spanish, Polish, Russian, and German.

Differentiator

Problem solved

Functional benefit

Brands

• AgriBus-NAVI: GPS guidance smartphone/tablet app for tractors, combines, and self-propelled sprayers. Supports straight-line guidance, work trajectory visualization, curved guidance, and RTK positioning. Available on Android via Google Play.
• AgriBus-Web
• AgriBus-GMiniR
• AgriBus-G2
• AgriBus-AutoSteer
• AgriBus-AutoSteer Package
• AgriBus直進アシストパッケージ (AgriBus Straight-Line Assist Package)
• AgriBus-GMini
• AgriBus-GTools
• AgriBus-Caster
• RTKGPS+ for AgriBus-GMini
• AgriBus-Online / AgriBus-Store

Products and services

• AgriBus-NAVI Android smartphone/tablet GPS guidance application providing straight-line driving assistance, work trajectory visualization, 1-skip-row operations, curved guidance, and RTK positioning for tractors, combines, and self-propelled sprayers. Available via freemium model (Free, Plus ~¥14,000/yr, Professional ~¥17,000/yr, Enterprise custom pricing).
• AgriBus-Web Web-based PC data management system with satellite imagery, 3D display, work history management, guidance line storage/import/export (KML, Shapefile, Trimble CFX-750), weather-linked soil moisture and cumulative temperature calculations. Used by team/enterprise subscribers for fleet management.
• AgriBus-GMiniR Handheld dual-frequency RTK-GNSS receiver with u-blox ZED-F9P module, gyro sensor, and attitude sensor for course prediction and tilt correction. Supports GPS, QZSS, GLONASS, BeiDou, Galileo. Operates as both rover and base station. Priced at ¥99,000 (tax included, free shipping).
• AgriBus-G2 Ultra-high-precision dual-antenna GNSS device for automatic steering with heading detection. Dual-frequency RTK, dual GNSS modules for accurate heading output, internet connectivity for correction data, compatible with AgriBus-Caster RTK-GNSS correction service.
• AgriBus-AutoSteer Aftermarket auto-steering system attachable to existing tractors. Available in universal (AutoSteer/H) and Mitsubishi Mahindra-specific (AutoSteer/M) variants. Enables automatic steering based on RTK-GNSS guidance lines. Priced at approximately 1/3 the cost of competing systems.
• AgriBus Straight Line Assist Package Entry-level automatic steering package offering RTK-precision straight-line assistance at an affordable price point (approximately 1/3 the cost of competing systems).
• AgriBus-Caster Internet-based RTK correction data transmission service enabling base-station-less RTK operations. AgriBus-GMiniR can connect automatically for centimeter-level accuracy without dedicated base station setup.
• ISOBUS / Agricultural ICT Consulting Professional software development and consulting services for corporations and organizations in agricultural machinery informatization and automation, including ISOBUS/AG-PORT compliance and integration support. Targets agricultural machinery manufacturers and dealers.

Quantifiable outcome

• Reduces fuel consumption and material costs by approximately 10% compared to non-use of GPS guidance
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• Hokuren (ホクレン農業協同組合連合会)coreTechnology or Integration · 9 March 2022AgriBus series officially supports the Hokuren RTK (Real-Time Kinematic) system in Hokkaido, Japan's largest agricultural prefecture. Hokuren operates an RTK correction network specifically for Hokkaido farmers. AgriBus-GMiniR and related products can now connect directly to Hokuren's RTK network, enabling easy RTK positioning without the need to set up a separate private base station. This partnership greatly simplifies precision farming adoption for Hokkaido's large-scale farm operations.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ag Leader Technology: U.S.-based precision agriculture company offering GPS guidance, auto-steering, and farm management solutions. Comparable product scope (GNSS hardware + guidance software), though focused on North American row crop operations.
• Topcon Agriculture: Direct competitor offering GNSS receivers, guidance displays, and auto-steering systems for tractors. Comparable product line targeting similar precision agriculture customers, though traditionally serving through higher-priced dedicated displays versus Agri Info Design's smartphone-first model.
• FieldBee: European-based precision agriculture company offering smartphone-based GPS guidance and tractor auto-steering. Closest comparable in product-led growth model, smartphone-first positioning, and retrofit auto-steering approach to Agri Info Design.

Emerging players

• xFarm Technologies: European precision agriculture platform offering farm management software with integrations to multiple equipment brands. Comparable as an emerging PLG-style ag tech player, though more software-focused without proprietary GNSS hardware.
• Taranis: AI-powered precision agriculture platform offering aerial imagery, field scouting, and crop health analytics. Comparable as an emerging data-driven ag tech company, though focused on imagery rather than GPS guidance.

Broad incumbents

• CNH Industrial (Raven Industries): Global ag equipment OEM (Case IH, New Holland) that acquired Raven Industries to bundle precision ag (Guidance, Viper, RS1) with tractor sales. Direct competitor in guidance/auto-steering via OEM channels that Agri Info Design cannot access.
• Bayer / Climate FieldView: Largest digital agriculture platform by acres enrolled, offering satellite imagery, field health monitoring, and farm management software. Overlaps with AgriBus-Web in farm management but does not focus on GPS guidance hardware.
• John Deere (Precision Ag): Largest agricultural equipment OEM globally, with John Deere Operations Center and integrated precision ag stack (AutoTrac, StarFire receivers). Competes with Agri Info Design in tractor guidance, but bundles precision ag with new equipment sales — threatening retrofit providers.
• Trimble Inc. Global leader in GNSS, guidance, and precision agriculture hardware/software (Trimble Agriculture). Comparable as a GPS guidance and auto-steering provider serving tractor operators globally, but operates as a broad incumbent with much larger R&D scale and dealer network than Agri Info Design.
• Hexagon / NovAtel: Major GNSS technology provider (NovAtel) supplying high-precision positioning modules and correction services. Comparable as an underlying technology and RTK correction provider in the precision ag stack, though serves OEMs rather than end farmers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/agribusnavi
• YouTubeyoutube.com/@gpstractor/featured
• Facebookfacebook.com/agriinfodesign
• Instagraminstagram.com/agri_info_design
• LinkedInlinkedin.com/company/agri-info-design-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri Info Design