Ovgo Baker

What Ovgo Baker does

Ovgo Baker is a Tokyo-based, privately held food company founded in 2019 that produces 100% plant-based American-style cookies. Its core technology is a vegan cookie formulation that replicates the soft, chewy texture of traditional butter- and egg-based American cookies without using either ingredient; the company also offers dedicated gluten-free and allergen-free lines (Oatmeal, Scokie, Smile Cookie) and seasonal limited editions. The product portfolio spans Original soft cookies, Oatmeal cookies, Scokie (cookie-brownie hybrids), allergen-free Smile Cookie, Banana Bread, Granola, themed gift boxes (FUN BOX ¥2,900, CHEER BOX ¥5,700, PARTY BOX ¥9,500, OVGO BOX ¥6,330), seasonal/occasion boxes (Easter, Summer, Obon, O-Chugen), and merchandise. Single-cookie retail prices range from ¥480 to ¥860, and an OVGO DEBUT 3-piece set at ¥1,700 serves as a customer acquisition entry point.

The business operates a dual-channel go-to-market model: four company-owned retail locations across Tokyo (Edo St., Meiji St., BBB, Cookie Factory) paired with a Shopify-powered direct e-commerce store that delivers nationwide in Japan with free shipping over ¥5,500. B2B revenue is generated through a dedicated corporate inquiry page, wedding gift services, and bulk order handling. Marketing is conducted via Instagram, an email newsletter, the company blog, and organic SEO on the ovgobaker.com storefront. Revenue mechanics are predominantly unit-pricing on cookies and gift boxes with a free membership program that offers a 15% first-purchase coupon. Customers span four named segments: primary individual vegan/plant-based consumers and gift buyers, with secondary corporate/business buyers and dietary-restricted consumers; no individual customer logos are disclosed, implying a distributed long-tail consumer base.

The company is B Corp certified, signaling third-party validated environmental and social performance standards, and received $1,000,000 in disclosed funding from Ishii Food in October 2024. Headcount is reported at 51-100 employees.

Name

Ovgo Baker

Legal name

ovgo Baker

Website

https://ovgobaker.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Ovgo Baker is a Tokyo-based plant-based bakery founded in 2019 that produces 100% vegan American-style cookies, gluten-free lines, and seasonal gift boxes, sold through four Tokyo retail stores and a nationwide Shopify e-commerce store to individual consumers, gift buyers, and corporate customers in Japan.

Ownership category

akta.pro rank

Product category

Plant-Based Bakery

NAICS

Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro industry

PRIMARYTHAFAGAF

Cookie & Brownie Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

SECONDARYTHAFAFAI

Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYAFAKAAAG

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused)

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

SECONDARYTHAFAGAL

Vegan/Allergen-Free Dessert Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

Keywords

• Plant-based cookies
• Vegan bakery
• Gluten-free cookies
• Cookie gift boxes
• Corporate gift services

Headquarters

HQ city

Chuo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Cookie and Bakery Product Sales: Core revenue from selling individual cookies, cookie boxes, and specialty baked goods across multiple product categories (Original, Oatmeal, Seasonal, Scokie, Banana Bread, Granola). Products sold at physical retail locations and through e-commerce store with nationwide delivery.
2. Gift Box and Corporate Bulk Orders: Specialized gift packaging services including wedding gifts, corporate gifts, and bulk orders for events and business occasions. Higher average order value through curated box selections.
3. Merchandise Sales: Sale of branded goods including the TOGETHER is BETTER TOTE BAG and other ovgo-branded merchandise items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ovgo Baker manufactures and sells 100% plant-based American-style soft cookies (egg-free, butter-free) along with oatmeal cookies, Scokie (cookie-brownie hybrids), allergen-free Smile Cookies, banana bread, granola, and assorted gift boxes. Products are sold through four retail stores in Tokyo and a direct-to-consumer e-commerce site with nationwide delivery in Japan, with corporate/wholesale and wedding gift services for business customers.

Product overview

Ovgo Baker is a 100% plant-based American bakery specializing in vegan soft cookies. The company operates a multi-product platform offering Original soft cookies, Oatmeal cookies, Scokie (cookie-brownie hybrids), Smile Cookie (allergen-free), Banana Bread, Granola, and seasonal limited editions. Products are organized into collections including Gluten Free, Chocolate, Tea Flavor, and Spicy Cookie themes. Gift box options range from FUN BOX (6 pieces) to PARTY BOX (20 pieces), along with specialty seasonal boxes. The company also offers corporate/wholesale ordering, wedding gifts, and merchandise. All products are made without eggs or butter, with many options being both vegan and gluten-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Soft Cookies (ソフトクッキー) Classic American-style soft/chewy plant-based cookies available in flavors such as Impossible Chocolate Chip, Matcha Coconut, Chocolate Cranberry, Salty Chocolate Mint, and Lemon Tea. Sold individually and via the website to vegan and plant-based lifestyle consumers in Japan.
• Oatmeal Cookies (オートミールクッキー) Gluten-free and vegan oatmeal-based cookies in flavors such as Coconut Chai, Cocoa Earl Grey, Gingerbread, Cinnamon Raisin, Chocolate Chip Coconut, and Nutty Chocolate, for allergen-conscious and plant-based consumers.
• Scokie (スコッキー) Gluten-free and vegan hybrid cookie-brownie product in flavors including Maple Walnut, Matcha White Chocolate, Garlic Pepper, and a web-exclusive Brookie variety.
• Smile Cookie (アレルゲンフリー) Allergen-free 3-flavor cookie sets in Coconut, Cocoa, and Maple & Pumpkin varieties, formulated to be both vegan and gluten-free for consumers with multiple dietary restrictions.
• Banana Bread (バナナブレッド) Vegan banana bread available in mini loaf format (¥3,850 per loaf), made with plant-based ingredients, sold at the BBB Tokyo retail location and online store.
• Granola (グラノーラ) Plant-based granola product line offered as part of Ovgo Baker's baked goods assortment.
• FUN BOX (6-piece cookie gift box) Pre-curated 6-piece assorted vegan and gluten-free American cookie gift box priced at ¥2,900, designed for personal and corporate gifting.
• CHEER BOX (12-piece cookie gift box) Pre-curated 12-piece assorted vegan and gluten-free American cookie gift box priced at ¥5,700 for personal and corporate gifting.
• PARTY BOX (20-piece cookie gift box) Pre-curated 20-piece assorted vegan and gluten-free American cookie gift box priced at ¥9,500 for events and large-occasion gifting.
• OVGO BOX (assorted baked goods set) Mixed vegan American baked goods gift box priced at ¥6,330, combining cookies and other baked goods for premium gifting occasions.
• EASTER BOX (Spring 2026 limited edition) Seasonal Easter-exclusive 5-flavor assortment gift box priced at ¥2,500, part of the Spring 2026 limited sweets collection sold at retail and online.
• SUMMER BOX (5-piece summer limited edition) Limited-quantity summer-themed 5-piece cookie gift box priced at ¥2,600.
• ovgo Obon Gift Box (お中元BOX) Limited-quantity Obon season vegan sweets gift box priced at ¥5,700 for traditional mid-year Japanese gifting.
• PIZZA PARTY BOX (4-piece oatmeal cookie limited edition) Limited-quantity 4-piece oatmeal cookie party box priced at ¥2,200 themed around pizza-inspired flavors.
• OVGO DEBUT (3-piece starter set) Entry-level 3-piece American-style soft cookie starter assortment priced at ¥1,700, featuring Impossible Chocolate Chip, Matcha Coconut, and Chocolate Cranberry, designed to acquire new customers.
• Branded Merchandise (TOGETHER is BETTER TOTE BAG) Branded merchandise including the TOGETHER is BETTER TOTE BAG priced at ¥2,500.
• Corporate/Wholesale Ordering Service Business and bulk ordering service for corporate gifts, event commemorative items, and business gifts, with custom pricing through direct inquiry.
• Wedding Gift Service Dedicated wedding gift service providing customized vegan cookie gift packaging for couples and wedding guests.

Quantifiable outcome

• 100% plant-based formulations eliminate eggs and butter from all products
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the ovgo Baker online store, enabling product listings, shopping cart, checkout, and payment processing functionality.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Partake Foods: US-based brand specializing in allergen-friendly, vegan cookies and snack products. Direct comparable to Ovgo's plant-based, gluten-free cookie positioning and similar D2C + retail distribution model.
• WOW Baking Company: Specialty vegan and allergy-friendly cookie maker selling snack-size baked goods. Closely comparable in product format (individually wrapped cookies), vegan/allergen positioning, and gift-friendly packaging.
• Steve & Andy's: Vegan cookie brand focused on classic American-style cookies (chocolate chip, oatmeal raisin). Directly comparable to Ovgo's soft/chewy American cookie format with a vegan ingredient list.
• Cybele's Free to Eat: Manufacturer of vegan, gluten-free, and allergen-free cookies, brownies, and snack bars. Closely comparable in allergen-free positioning and cookie-product platform.
• Emmy's Organics: Organic, vegan, gluten-free cookie and snack brand. Comparable in plant-based snack platform, allergen-free positioning, and D2C gifting/subscription distribution.

Broad incumbents

• Yoku Moku: Established Japanese premium cookie and confectionery brand famous for its Cigare cookies and gift box culture. Comparable as a Japanese cookie/gift-box specialist, though Yoku Moku operates a much wider traditional (non-vegan) product line.
• Crumbl Cookies: US-based specialty cookie chain with rotating menu and strong gifting/celebration positioning. Comparable as a premium cookie retail and gift-box brand, though conventional (non-vegan) and operates on a franchise model.
• Famous Amos: Iconic global mass-market cookie brand. Comparable as a cookie brand with broad retail and gift-channel presence, though at a mass-market price tier and without a vegan/allergen-free focus.
• Levain Bakery: US-based premium cookie shop known for oversized, gourmet cookies. Comparable as a premium cookie retail brand with a strong gifting halo, though Levain uses traditional dairy-based recipes.
• Mrs. Fields: Long-standing US cookie and baked-goods retail/gifting brand. Comparable as a cookie-anchored gift and corporate-ordering business, though conventional (non-vegan) and far larger in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ovgo_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ovgo Baker