Pressed Juicery

What Pressed Juicery does

Pressed Juicery is a California-based wellness brand founded in 2010 in Los Angeles, specializing in cold-pressed juices, functional wellness shots, smoothies, plant-based foods (including dairy-free Freeze soft serve and non-dairy almond milk), acai bowls, and multi-day juice cleanses. Its core technology is cold-press extraction without heat to preserve nutrients and enzymes, combined with functional formulation across categories such as detox, gut health, immunity, and hydration. The portfolio spans single-serve beverages, bundle packs (e.g., Best-Selling Wellness Pack, Vacation Prep Pack, Tropi-Queen Pride Pack), and a Costco-exclusive Multivitamin + Gut Health 10-Pack. The brand is also supported by sub-brands including Pressed Rewards, Gut Biome+, and Freeze.

The company operates a multi-channel go-to-market: company-owned juice bar retail locations, a direct e-commerce site (pressed.com) offering in-store pickup, local delivery, and national shipping, mobile apps on iOS and Android, and a Pressed Rewards subscription membership program providing VIP pricing and points accumulation. Wholesale distribution has scaled aggressively through exclusive partnerships — most notably a Costco-exclusive 10-pack format and a Nekter Juice Bar partnership placing branded coolers inside participating Nekter stores — taking total distribution past 5,000 U.S. locations as of April 2026. Marketing is run across social, email/loyalty, content (Pressed Life blog), earned PR, and integrated co-marketing with retail partners.

Revenue is generated primarily through transactional unit sales (juices at $6.95/$5.50 VIP, wellness shots at $3.75/$3.25 VIP, cleanses at $35/$30 VIP, bowls at $11.95/$10.95 VIP, bundles starting at $22/$20 VIP) supplemented by the Pressed Rewards membership, wholesale shipments to Costco and Nekter, and catering services for events. Customer segments center on health-conscious consumers and wellness/preventive-health seekers, with mass-retail and foodservice partners as secondary wholesale channels. Recent leadership activity includes the October 2025 appointment of Simon Lee as Chief Marketing Officer to support the wholesale-driven expansion phase.

Name

Pressed Juicery

Legal name

Pressed Juicery

Website

https://pressedjuicery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pressed Juicery is a California wellness brand (founded 2010) selling cold-pressed juices, functional wellness shots, smoothies, and plant-based foods through owned juice bars, e-commerce, and wholesale distribution across 5,000+ U.S. locations including Costco and Nekter Juice Bar, serving health-conscious consumers via a Pressed Rewards membership and catering services.

Ownership category

akta.pro rank

Product category

Functional Wellness Beverages

NAICS

Beverage Manufacturing (3121), Snack and Nonalcoholic Beverage Bars (722515), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA), Smoothie & Protein Shake Bars (THAFAKAB), Refrigerated Juices & Smoothies (CRADACAL)

Keywords

• Cold-pressed juices
• Functional wellness beverages
• Plant-based nutrition
• Juice cleanses
• Dairy-free soft serve

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Retail Sales: Sales through company-owned juice bar locations and e-commerce platform with multiple fulfillment options including in-store pickup, local delivery, and national shipping
2. Pressed Rewards Membership: Subscription membership program offering VIP pricing, points accumulation, and exclusive perks to drive customer loyalty and repeat purchases
3. Wholesale Distribution: Sales to wholesale partners including Costco and Nekter Juice Bar, with exclusive product formats like the Multivitamin + Gut Health 10-Pack designed for mass retail

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pressed Juicery is a California-based wellness brand that manufactures and sells cold-pressed juices, functional wellness shots, probiotic lemonade, fruit and protein smoothies, non-dairy almond milk, dairy-free soft serve (Freeze), acai bowls, juice cleanses, and curated juice/shot packs. It distributes through company-owned juice bars, a direct e-commerce site (pressed.com) with pickup, local delivery and shipping, and wholesale partnerships including Costco and Nekter Juice Bar reaching 5,000+ locations nationwide.

Product overview

Pressed Juicery is a California-based wellness brand offering a unified product portfolio centered on cold-pressed juices, functional beverages, and plant-based foods. The core offering spans cold-pressed juices, wellness shots (including signature Probiotic Lemonade), protein and fruit smoothies, non-dairy almond milk, freeze (dairy-free soft serve including new Vanilla Recipe), and acai bowls. Supporting products include multi-day Juice Cleanses and pre-packaged Juice and Shot Packs for daily wellness routines. Limited edition bundles such as the Tropi-Queen Pride Month Pack and Vacation Prep Pack offer seasonal variety. The Multivitamin + Gut Health 10-Pack represents a new wholesale-exclusive functional wellness format. The company operates a Pressed Rewards membership program providing VIP pricing and point earning, and offers catering services for events. Products are available through retail locations (now in 5,000+ nationwide), in-store pickup, local delivery, and shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Pressed Rewards: The company's membership and loyalty program offering VIP pricing and points for rewards.
• Gut Biome+
• Freeze

Products and services

• Cold-Pressed Juices

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Nekter Juice BarcoreChannel Partner/ Reseller/ Distributor · 16 June 2026Strategic partnership bringing Pressed Juicery's functional wellness products to participating Nekter Juice Bar locations across the United States. Products include signature Wellness Shots, Daily Juices, and Probiotic Lemonade, available in branded coolers alongside Nekter's existing menu. Launch supported by integrated marketing including in-store signage, digital menu integration, and joint social media activations to introduce products to Nekter guests nationwide.
• CostcocoreChannel Partner/ Reseller/ Distributor · 6 April 2026Exclusive wholesale partnership launching the Multivitamin + Gut Health 10-Pack at Costco locations nationwide. The value-driven format is designed for daily wellness habits and aligns with Costco's stock-up shopping model, supporting repeatable consumer routines. This launch marks a significant expansion of Pressed Juicery's wholesale footprint.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SunLife Organics: Southern California-based juice bar chain serving cold-pressed juices, smoothies, bowls, and wellness shots. Closely mirrors Pressed's SoCal roots and product mix.
• Tropical Smoothie Cafe: National smoothie and juice franchise with a health-oriented menu. Overlaps Pressed on smoothies, juices, and bowls; comparable café/storefront operating model.
• Robeks: Franchised juice and smoothie bar chain. Comparable storefront format and menu (juices, smoothies, bowls, wellness shots) targeted at health-conscious consumers.
• Nekter Juice Bar: U.S. juice bar franchise offering juices, smoothies, acai bowls, and wellness shots. Comparable on store-format and product mix; now also a Pressed distribution partner.
• Suja Life: Organic cold-pressed juice and functional shot brand sold via retail, wholesale, and DTC. Directly comparable on product format (cold-pressed juices, wellness shots) and clean-label functional positioning.
• Juice Generation: Urban juice bar and wellness concept offering cold-pressed juices, cleanses, and bowls. Directly comparable product set and premium positioning.

Broad incumbents

• Jamba: Large national smoothie and juice chain (formerly Jamba Juice). Overlaps on smoothies, juices, and bowls; broader and more mass-market than Pressed.
• Evolution Fresh: Cold-pressed juice brand historically tied to Starbucks. Directly comparable on cold-pressed juice product format and clean-label positioning, though owned by a much larger parent.
• Smoothie King: U.S. smoothie franchise chain with thousands of locations. Comparable target customer and product format, but heavier orientation toward protein/performance smoothies than cold-pressed juices.
• Bolthouse Farms: Large CPG beverage and fresh-produce brand (owned by Campbell Soup) with bottled juices and smoothies in mainstream retail. Comparable at the packaged-juice/CPG level rather than store format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pressedjuicery
• YouTubeyoutube.com/channel/UC5E5Wd9hZaZoyJU25cKeRsg
• Facebookfacebook.com/pressedjuicery
• Instagraminstagram.com/pressedjuicery
• LinkedInlinkedin.com/company/pressed-juicery

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pressed Juicery