What Shotl does

Shotl is a Barcelona-based B2B SaaS company that provides a Demand-Responsive Transport (DRT) platform for public transport authorities, municipal governments, transport operators, and large corporations. The platform matches multiple passengers traveling in the same direction with a moving fleet of vans and minibuses, replacing or supplementing fixed-route bus services with dynamically routed on-demand shuttles. The company operates across four primary use cases: cities (urban neighborhood-to-network connections), suburbs/villages (rural and low-density service), people with reduced mobility (accessible door-to-door transport), and corporate campuses (employee shuttles for business parks and airports).

The platform consists of three integrated applications — a Driver App with turn-by-turn navigation, a web-based Management Module for real-time fleet tracking, and a Passenger App (iPhone and Android) for ride requests. Underlying technology includes machine learning algorithms for demand forecasting, delay prediction, and vehicle relocation; real-time dynamic routing; GTFS feed integration for journey-planning interoperability; a pre-pilot simulation tool for deployment planning; and a call center operator dashboard for human-assisted booking. The platform has also been adapted for autonomous vehicle dispatching through the EU FABULOS project. White-label applications (e.g., Xbus for Carris Lisbon) and sub-brands (SMUVI for San Marino) enable operator-specific deployments.

Shotl monetizes through SaaS platform licensing to transport operators and authorities, supplemented by professional services (mobility consulting, implementation support, simulation) and technology customization/integration (white-label development, MaaS integration, AV integration). Pricing is quote-based and not publicly disclosed. The company is a wholly-owned subsidiary of Swvl, a Dubai-based mass transportation company that acquired Shotl in 2021 and subsequently listed on Nasdaq (NDAQ: SWVL) in March 2022. As of 2026, Shotl has active deployments in Spain, Italy, Switzerland, Portugal, Finland, Norway, San Marino, Japan, Kuwait, and Germany, with a team of approximately 18 members.

Name

Shotl

Legal name

SHOTL TRANSPORTATION, S.L.

Website

https://shotl.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobility SaaS / Transit Technology

NAICS

Transit and Ground Passenger Transportation (485)

SIC

Transportation Services (4700)

akta.pro primary industry

On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door) (TLAFAJAB)

akta.pro secondary industries

Employer/Corporate Demand-Responsive Shuttles (THAIAHAG), First/Last-Mile Connector DRT to Transit Hubs (THAIAHAH), Airport/Seaport Shuttle & Landside Connector Services (TLAFAJAE)

Keywords

• Demand-responsive transport
• On-demand bus platform
• Mobility SaaS platform
• Transit technology software
• Public transport software

Headquarters

HQ city

Sant Cugat Del Vallès

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Licensing: Shotl operates as a technology supplier/platform provider to transport operators and public transport authorities. The platform is provided as a SaaS solution, with customers paying for access to the technology to deploy on-demand bus services. Shotl does not provide vehicles or drivers, only the software platform.
2. Professional Services: Mobility consulting and implementation support including simulation services for deployment planning, pilot testing assistance, and expert guidance on best practices and policy. Shotl's team of mobility consultants provides ongoing operational support.
3. Technology Customization and Integration: Platform integration services including white-label app development (e.g., Xbus app for Carris Lisbon), MaaS integration, autonomous vehicle integration, and custom routing algorithm development.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Shotl provides a cloud-based Demand-Responsive Transport (DRT) SaaS platform that enables public transport authorities, municipalities, transport operators, and corporations to launch and operate on-demand shuttle services. The platform comprises three integrated applications — a Driver App with turn-by-turn navigation, a web-based Management Module for real-time fleet monitoring, and a Passenger App for iPhone and Android — and uses machine learning algorithms for demand forecasting, delay prediction, and real-time dynamic routing to match multiple passengers with vans and minibuses traveling in the same direction. Shotl does not provide vehicles or drivers; it licenses the technology platform, professional simulation and consulting services, and integration support to operators worldwide.

Product overview

Shotl is a SaaS mobility platform providing on-demand bus services through a three-application ecosystem: a Driver App (turn-by-turn navigation for drivers), a Management Module (map-based fleet monitoring dashboard), and a Passenger App (iPhone and Android for ride requests). The platform operates across four market segments — Cities, Villages, People with Reduced Mobility, and Corporations — each addressed through tailored service configurations. Supporting modules include a Pre-Pilot Simulation Service (predictive modeling for deployment planning), a Call Center Operator Dashboard (human-assisted booking for inclusive access), and white-label apps such as Xbus for partner operators. SMUVI represents Shotl's flagship national-scale deployment in San Marino. The platform's core value lies in real-time dynamic routing algorithms, ML-powered demand forecasting and delay prediction, and integration with GTFS feeds for journey-planning interoperability.

Differentiator

Problem solved

Functional benefit

Brands

• SMUVI: National DRT service brand in San Marino, launched in March 2026 as a full-scale nationwide demand-responsive transport service.
• Xbus

Products and services

• Shotl On-Demand Bus Platform Cloud-based SaaS mobility platform that matches multiple passengers headed in the same direction with a moving fleet of vans and minibuses. Comprises three integrated applications: Driver App (turn-by-turn navigation), Management Module (map-based fleet tracking), and Passenger App (iPhone and Android ride requests). Uses ML-based demand forecasting, delay prediction, and real-time dynamic routing. Sold to public transport authorities, municipalities, transport operators, and large corporations on a quote-based subscription.
• DRT for Cities On-demand shuttle service solution configured for urban municipalities, connecting outer neighbourhoods to public bus networks and increasing transit ridership through dynamically routed shuttles based on real-time demand. Targeted at cities and city councils.
• DRT for Villages / Suburbs On-demand bus service solution for small towns, rural areas, and suburbs, reducing car dependency and cutting operational costs by moving vehicles only when and where needed. Documented outcomes include up to 50% savings on fuel and maintenance, and the SMUVI nationwide deployment in San Marino launched in March 2026 with 1,000+ weekly passengers.
• DRT for People with Reduced Mobility (PRM) On-demand service with routing algorithms adapted for people with reduced mobility, supporting pre-booked recurring trips, real-time requests, door-to-door rides, and multi-channel booking (app, phone with human support, in-person outreach). Used by elderly and disabled riders across deployments.
• DRT for Corporations On-demand shuttle solution for business parks, industrial sites, and large facilities, providing employees with flexible commuting options. Supports trip planning via app in under 30 seconds, recurring weekly ride booking, and multi-company coordination for shared fleet efficiency.
• SMUVI — Nationwide DRT Operation in San Marino Country-wide DRT service deployment in San Marino powered by the Shotl platform, with real-time dynamic routing, white-label branding, and design support from the University of San Marino. Operational nationwide with 4 vehicles serving over 1,000 passengers per week.
• Xbus (White-Label Passenger App) White-label passenger booking application developed by Shotl for transport operators. Deployed for Carris Lisbon, featuring real-time vehicle location tracking, 61 virtual stops, and integration with the operator's journey-planning tools.

Quantifiable outcome

• 3x demand increase when replacing fixed-route model with on-demand shuttles
• +9 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered major, core, flagship, strategic and minor.

• MAIORmajorStrategic or Co-development Partner · 30 April 2025Strategic partnership announced April 30, 2025 between Shotl and MAIOR (Italy's leading specialist in public transport planning). Integrates Shotl's on-demand platform with MAIOR Suite, enabling public transport operators to combine demand-responsive services with advanced planning tools. Enables better efficiency, reduced costs, and improved coverage in Italy and beyond.
• SwvlcoreOthers · 1 January 2021Swvl (Egypt-founded, Dubai-based mass transportation company) acquired Barcelona-based Shotl in 2021. Shotl became part of Swvl's portfolio of DRT technology companies alongside door2door (Germany) and Zeelo (UK). Swvl completed IPO on Nasdaq in March 2022.
• Carris (Lisbon Transport)flagshipImplementation/ SI/ Consulting PartnerPortuguese public transport operator. Shotl launched first inner-city DRT service in Lisbon in June 2021 in Avenidas Novas, Campolide and São Domingos de Benfica areas. Shotl developed white-label Xbus app for Carris. Previous 6-month pilot test in 2019 for on-demand accessible transport service.
• mybuxi (Switzerland)coreImplementation/ SI/ Consulting PartnerSwiss transport operator running multiple DRT services in collaboration with Shotl since 2019. Services in Bern suburban area, Emmental rural area, Herzogenbuchsee, Andermatt ski station, and Belp (2022). High standards in quality and consistency with continuous improvements.
• Sensible4 (Finland)strategicTechnology or IntegrationFinnish autonomous vehicle manufacturer. Collaboration as part of FABULOS EU Horizon 2020 project. Shotl provided dispatching system connecting users with GACHA autonomous buses in real-time. Helsinki Pasila pilot with 3 autonomous buses.
• University of San Marino (Design Department)minorStrategic or Co-development PartnerDesign Department of University of San Marino contributed to brand identity and communication strategy for SMUVI nationwide DRT service, creating distinctive and locally aligned visual language.
• Mobility Institute Berlin (MIB)minorStrategic or Co-development PartnerResearch partnership with consulting and research firm supporting urban mobility transformation. Joint study on post-pandemic recovery of on-demand vs traditional bus services in Barcelona suburbs. Results published in research paper.
• Forum Virium HelsinkiminorStrategic or Co-development PartnerCity of Helsinki's innovation company coordinating FABULOS project. EU-funded Horizon 2020 project demonstrating impact of self-driving minibuses on future public transport networks.
• MUJIminorStrategic or Co-development PartnerJapanese lifestyle retailer collaborated with Sensible4 on GACHA autonomous bus design. Shotl provided dispatching technology for the autonomous vehicle.
• TMB (Transports Metropolitans de Barcelona)flagshipImplementation/ SI/ Consulting PartnerMajor public transport operator in Barcelona. Multiple DRT deployments including Montbau-Vall d'Hebrón, Torre Barró-Vallbona Sud, Sant Gervasi-Galvany, and additional areas in development. Barcelona recognized as pioneer in innovative mobility.
• Moventis (Spain)coreImplementation/ SI/ Consulting PartnerSpanish transport operator. Partnership for hybrid Smart Bus Line in Sant Vicenç de Montalt and Caldes d'Estrac, combining fixed routes with on-demand stops.
• PTO Avanza (Spain)coreImplementation/ SI/ Consulting PartnerSpanish public transport operator. Multiple operations in Spain including Alhaurín el Grande and Cártama deployments in Málaga province.

Scale indicators19 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• door2door: Berlin-based DRT/microtransit SaaS platform serving public transit authorities across Germany and Europe. Direct competitor in the same demand-responsive software niche and a sister company inside Swvl's portfolio.
• Padam Mobility: French DRT software provider offering dynamic routing and fleet optimization for public transport operators across Europe. Comparable SaaS architecture and target buyer profile to Shotl.
• Via Transportation: Global leader in on-demand transit and microtransit software powering DRT services for cities and agencies (e.g., NYC, Berlin, Oslo). Most comparable large-scale competitor in shared-ride dynamic routing for public transit.
• Liftango: Australia/UK-based on-demand shared transport platform for corporate, education and public-sector shuttles. Closely mirrors Shotl's employer/campus and public-transit use cases with similar ML-driven dynamic routing.
• Zeelo: UK-based on-demand shared transit platform focused on employer and school routes. Another Swvl portfolio sibling, comparable SaaS model and target segments (corporate/commuter shuttles).

Broad incumbents

• MOIA: Volkswagen Group's mobility subsidiary operating shared-ride electric shuttle services (e.g., Hamburg) and the related ride-pooling software stack. Larger incumbent in the DRT/ride-pooling category with overlapping technology and customer profile.
• Optibus: AI-driven public transit planning and operations optimization platform used by agencies worldwide. Adjacent competitor through planning/optimization stack that increasingly extends into on-demand service design.
• Cubic Transportation Systems: Large incumbent transit technology vendor (fare collection, real-time passenger info, urban mobility software). Increasingly bundling DRT/ondemand capabilities for the same public-transit buyer Shotl targets.

Emerging players

• spare: Vancouver-based microtransit/paratransit platform focused on on-demand transit and accessible transportation for agencies in North America. Comparable niche DRT software model with strong overlap in the PRM/paratransit use case Shotl serves.

Regional players

• BlaBlaCar: France-headquartered multimodal shared-mobility operator with on-demand bus/carpooling offerings in European markets. Tangentially comparable shared-ride/collective-transport category player with overlapping geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shotl

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shotl