E+ROSE Wellness Company

What E+ROSE Wellness Company does

E+ROSE Wellness Company is a privately held, Nashville-headquartered health restaurant operator founded in 2017 by a Registered Dietitian. The company runs a multi-location wellness cafe concept built around plant-forward, seed-oil-free, scratch-prepared foods and beverages, with 14 known cafe locations concentrated in the Nashville metro (11) and Atlanta metro (3) as of 2025. The core menu is divided into Superfood Smoothies, Smoothie Bowls, Toast, a "Market" category of wraps, salads, grain and noodle bowls, wellness juices and shots, nut-based blends, booster bites, snacks, and soups, a Coffee + Tea line featuring house-made cashew milk, and a Cleanses + Fasts program.

The underlying technology is minimal: there is no proprietary platform or core technology stack. The company's digital layer consists of a Toast-powered mobile ordering app on iOS and Android, online pickup and delivery through a branded ordering site, and a basic website for marketing and product information. Operational technology is conventional food-service equipment with no disclosed automation, robotics, or proprietary formulation technology beyond dietitian-developed recipes.

The business model is primarily direct-to-consumer retail food service across owned cafes, augmented by structured Cleanses + Fasts programs sold per program, wholesale distribution to third-party retailers, and catering for corporate and private events. The company is privately held with no disclosed venture or private equity backing beyond a small $520,833 financing from Homegrown closed in March 2025, and serves two identified customer segments: individual health-conscious consumers as the primary segment, and corporate customers for catering and wellness events as a secondary segment.

Name

E+ROSE Wellness Company

Legal name

E+ROSE Wellness Company

Website

https://eandrose.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

E+ROSE Wellness Company is a private, dietitian-founded health restaurant operator running 14 plant-forward wellness cafes across Nashville and Atlanta, serving superfood smoothies, bowls, juices, coffee, and cleanses to health-conscious consumers, with ancillary wholesale and catering revenue streams.

Ownership category

akta.pro rank

Product category

Wellness Cafe

NAICS

Restaurants and Other Eating Places (7225), Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

akta.pro secondary industries

Functional & Wellness Beverage Shops (Shots, Adaptogens, Vitamin/Collagen Drinks) (THAFAKAJ), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)

Keywords

• Wellness cafe services
• Plant-based food retail
• Cold-pressed juice cleanses
• Healthy grab-and-go meals
• Superfood smoothie bowls

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Service: Revenue from operating wellness cafes selling superfood smoothies, smoothie bowls, toast, wellness juices, shots, nut-based blends, booster bites, healthy snacks, soups, wraps, salads, grain bowls, and coffee/tea beverages directly to consumers at physical locations.
2. Cleanses and Fasts: Sale of juice cleanses, intermittent fast programs, and advanced cleansing kits as structured wellness programs.
3. Wholesale: Bulk sale of E+ROSE products to retailers and partners for resale.
4. Catering: Catering services for events featuring E+ROSE cold-pressed juices and plant-based menu items.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

E+ROSE is a dietitian-developed, plant-forward wellness cafe chain that prepares and sells superfood smoothies, smoothie bowls, toast, coffee and tea, wraps, salads, grain and noodle bowls, wellness juices and shots, nut-based blends, booster bites, healthy snacks, and soups at its own retail locations. The company also offers structured juice cleanse and intermittent fasting programs, catering services for events, and wholesale distribution of its branded products to retailers.

Product overview

E+ROSE Wellness Company is a dietitian-developed, plant-forward, real food and superfood cafe offering a unified menu of healthy food and beverages. The core offering consists of Superfood Smoothies, Smoothie Bowls, Toast, Market items (including Wraps, Salads, Grain + Noodle Bowls, Wellness Juices + Shots, Nut-Based Blends, Booster Bites, Healthy Snacks, and Soups), Coffee + Tea, and Cleanses + Fasts programs. The company operates multiple physical cafe locations in Nashville and Atlanta areas, supplemented by a mobile app for ordering pickup and delivery, as well as Catering and Wholesale programs for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Superfood Smoothies Nutrient-dense blended beverages made from superfood ingredients, designed to support health and wellness; sold to individual consumers at cafe counters, online, and via the mobile app.
• Smoothie Bowls Acai and superfood-based bowl presentations featuring toppings and blended bases for a textured, nutrient-rich meal; sold to individual consumers at cafe counters and online.
• Toast Toast selections featuring nutrient-dense toppings and quality bases, offered in sweet and savory varieties; sold to individual consumers at cafe counters and online.
• Coffee + Tea Coffee and tea beverages featuring specialty-roasted beans and house-made organic plant-based cashew milk, free from seed oils, refined sugars, gums, carrageenans, preservatives, and artificial additives; sold to individual consumers at cafe counters and online.
• Market (grab-and-go) Grab-and-go food items including wraps, salads, grain and noodle bowls, wellness juices and shots, nut-based blends, booster bites, healthy snacks, and soups; sold to individual consumers at cafe counters and online.
• Cleanses + Fasts Structured wellness programs comprising juice cleanses and intermittent fasting kits (starter through advanced levels) designed to support digestive health and longevity; sold to individual consumers online and via the mobile app.
• Catering Catering services for corporate and private events featuring E+ROSE cold-pressed juices and plant-based menu items; sold to business and event clients.
• Wholesale Wholesale program allowing retailers and businesses to bulk-purchase E+ROSE branded products for resale.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Tropical Smoothie Cafe: Largest US franchise smoothie and health-focused cafe chain with 1,000+ units. Directly comparable as a multi-unit wellness/smoothie cafe operator with strong regional footprint and franchise-driven growth model.
• Playa Bowls: Multi-unit acai bowl and smoothie franchise with strong East Coast/Southeast presence. Comparable as a direct competitor in the superfood bowl and smoothie segment targeting the same wellness-oriented consumer.
• Clean Juice: Certified organic juice bar and wellness cafe franchise. Most directly comparable peer: USDA-organic, health-focused cafe concept competing in the same premium wellness consumer segment with a multi-unit franchise model.
• Nekter Juice Bar: Multi-unit wellness juice and smoothie bowl concept emphasizing clean ingredients and functional beverages. Directly comparable as a regional-to-national wellness cafe peer with similar menu architecture and target customer.
• Juice Bar: Nashville-based smoothie, juice, and wellness cafe chain. Closest local direct competitor operating in E+ROSE's home market with a similar health-forward menu and multiple Nashville-area locations.

Broad incumbents

• Sweetgreen: Public, scaled fast-casual healthy eating brand (~$700M+ revenue). Comparable as a broader incumbent in health-forward fast-casual dining, demonstrating the addressable category at scale.
• Jamba: National publicly-traded smoothie and juice chain with 800+ franchised locations. Comparable as an incumbent in the smoothie/wellness beverage category with broader menu and mass-market positioning.

Emerging players

• Salad and Go: Fast-growing drive-thru health-focused fast-casual chain. Comparable as an emerging, capital-efficient health-focused restaurant operator testing new unit formats and geographies.
• Frutta Bowls: Smaller emerging smoothie bowl and wellness cafe franchise. Comparable as an early-stage multi-unit player building a similar superfood bowl/cafe concept.
• Pressed Juicery: Premium cold-pressed juice and cleanse brand with retail cafe presence. Comparable as a cleanses/fasts-focused peer in the same premium wellness and functional beverage category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/eandrosewellness
• Facebookfacebook.com/eandrosewellness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E+ROSE Wellness Company