LiveRamp

What LiveRamp does

LiveRamp is a global data collaboration platform that enables enterprises to unify, resolve, and activate customer data across the digital advertising ecosystem while preserving privacy. The company's core technology centers on RampID, a proprietary persistent identifier that connects fragmented first-party data across platforms independent of cookies or device IDs, supplemented by privacy-safe clean room environments, a data marketplace, and the Conversions API Hub for server-to-server measurement. The platform architecture spans native applications on Snowflake, AWS, and Google Cloud, integrates with NVIDIA GPU infrastructure for AI workloads, and exposes agentic AI orchestration capabilities through the LiveRamp Agent Builders partner program launched in 2026.

The company serves four primary customer segments: brands and marketers (CPG, retail, automotive, financial services, healthcare), agencies, publishers and media platforms, and technology/ad-tech platforms, with notable named clients including Costco, Whirlpool/KitchenAid, Comcast, Albertsons, Keurig Dr. Pepper, DIRECTV Advertising, DoorDash, Pinterest, Unity, and Disney/Hulu/Snap/Spotify on the activation side. Distribution is enterprise-direct plus channel through 500+ technology and data partners, 25,000+ publisher domains, and cloud marketplace listings, with an enterprise-only custom pricing model and no self-serve tier.

LiveRamp generates revenue primarily through subscription access to its data collaboration platform (ARR of $545M, 67% of FY26 revenue), complemented by marketplace commissions on data activation and revenue share from publisher data monetization. FY26 revenue reached $813 million, up 9% year-over-year, with a record $168 million in operating cash flow. In May 2026, Publicis Groupe agreed to acquire the company for $2.167 billion enterprise value at a 29.8% premium, with the transaction expected to close before year-end 2026; CEO Scott Howe will continue leading the business within Publicis' Technology segment.

Name

LiveRamp

Legal name

LiveRamp, Inc.

Website

https://liveramp.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LiveRamp is a global data collaboration platform that provides privacy-safe identity resolution (RampID), clean rooms, and audience activation across 25,000+ publisher domains and 500+ partners, serving 846 enterprise customers in brands, agencies, publishers, and ad-tech.

Ownership category

akta.pro rank

Product category

Data Collaboration Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Media Buying Agencies (541830), Direct Mail Advertising (541860)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)

akta.pro primary industry

Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

akta.pro secondary industries

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)

Keywords

• Data collaboration platform
• Identity resolution
• Data clean rooms
• Customer data platform
• Data marketplace

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Data Collaboration Platform Subscriptions: LiveRamp generates the majority of revenue through subscription-based access to its data collaboration platform. This includes identity resolution, clean room collaboration, and data activation services delivered on a recurring contract basis. The company reports a 'highly recurring revenue base' with a trailing five-year CAGR of 13%.
2. Data Marketplace & Activation: Revenue from enabling brands to access, purchase, and activate third-party data audiences through LiveRamp's marketplace. The company connects over 600 advertiser and brand destinations for data monetization.
3. Data Monetization for Publishers & Data Sellers: LiveRamp enables publishers and data providers to monetize their first-party data assets through its global ecosystem, generating revenue sharing or transaction-based fees.
4. Enterprise Identity Services: Specialized identity resolution and translation services for enterprise clients requiring custom identity matching and cross-platform connectivity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

LiveRamp provides a cloud-based data collaboration platform that enables brands, agencies, publishers, and technology platforms to unify, resolve, and activate customer data across the digital advertising ecosystem. The platform is built on the proprietary RampID identity resolution identifier and includes privacy-safe clean rooms, a data marketplace, segmentation and activation capabilities, server-to-server conversion APIs, and agentic AI orchestration. LiveRamp connects more than 25,000 publisher domains and 500+ technology and data partners across 14 markets, reaching over 600 advertiser and brand destinations for audience activation.

Product overview

LiveRamp is a global data collaboration platform offering a unified platform-plus-modules architecture. The core LiveRamp Platform connects over 25,000 publisher domains and 500+ technology and data partners across 14 markets, powered by the proprietary RampID identity resolution system. The platform's main modules include Identity Resolution + Translation and First-Party Identity Engine (identity layer), Segmentation + Activation and Addressability + Connectivity (connectivity layer), Data Marketplace, Enrichment, and Data Monetization (access layer), and Clean Rooms and Conversion Program (insights layer). Agentic AI Orchestration coordinates AI agents for automated workflows, while the LiveRamp for Snowflake native app enables zero-ETL collaboration. The Conversions API Hub provides server-to-server measurement, and the LiveRamp Agent Builders program opens the platform to partner-built AI agents. The platform holds SOC 2 Type 2, GDPR, CCPA, and ISO 27001 certifications.

Differentiator

Problem solved

Functional benefit

Brands

• RampID: LiveRamp's durable, privacy-centric identifier for connecting the advertising ecosystem
• LiveRamp Agent Builders (LAB)
• LiveRamp Data Marketplace
• LiveRamp Clean Rooms

Products and services

• LiveRamp Platform (Core) The central cloud-based data collaboration platform that unifies, manages, and activates data across the digital ecosystem. Connects over 25,000 publisher domains and 500+ technology and data partners across 14 markets, providing enterprise customers with identity resolution, segmentation, activation, monetization, and clean room capabilities.
• RampID LiveRamp's proprietary persistent identity resolution identifier that links and translates fragmented customer data across platforms while maintaining privacy compliance. Provides deterministic cross-platform matching and durable identity independent of device IDs or third-party cookies.
• LiveRamp Clean Rooms Privacy-safe data collaboration environment enabling brands, retailers, and partners to analyze and activate data together without exposing underlying customer records. Upgraded with NVIDIA GPU infrastructure supporting AI model training up to 15x faster than CPU-based environments.
• LiveRamp for Snowflake Native application available on Snowflake Marketplace that runs directly within Snowflake instances with a zero-ETL approach, enabling secure data collaboration through Snowflake Data Sharing and identity resolution directly from the Snowflake environment.
• LiveRamp Agent Builders (LAB) Partner program that opens LiveRamp's data collaboration platform to outside developers building AI agents for marketing workflows including planning, measurement, activation, and data transformation. Founding partners include SemantIQ, Newton Research, Akkio, and Datalinx.
• Conversions API (CAPI) Hub Server-to-server conversion measurement solution enabling privacy-conscious attribution across platforms including ChatGPT ads, DIRECTV Advertising, and major digital channels. Reduces signal loss from browser-based tracking through server-side integration.

Quantifiable outcome

• 9% year-over-year revenue growth to $813 million in FY26
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature7 records

Partnerships

17 partnerships are on record, tiered core and founding partner.

• AdobecoreTechnology or Integration · 23 June 2026LiveRamp announced integration with Adobe GenStudio for Commerce Media Networks, making commerce purchase data available through LiveRamp's platform for use in Adobe's agentic content supply chain. The partnership enables brands to build targeted customer cohorts from real purchase behavior and scale personalized content across the media ecosystem.
• OpenAIcoreStrategic or Co-development Partner · 23 June 2026LiveRamp CEO discussed a measurement partnership with OpenAI. LiveRamp's Conversions API Hub is connected to OpenAI's ChatGPT advertising platform, enabling server-to-server conversion measurement for marketers running ChatGPT ad campaigns.
• SemantIQfounding partnerTechnology or Integration · 18 June 2026Founding partner in LiveRamp Agent Builders (LAB) program, building AI agents for marketing workflows including planning, measurement, activation, and data transformation.
• Newton Researchfounding partnerTechnology or Integration · 18 June 2026Founding partner in LiveRamp Agent Builders (LAB) program. Albertsons Media Collective is already piloting Newton Research's agent for cross-media analytics.
• Akkiofounding partnerTechnology or Integration · 18 June 2026Founding partner in LiveRamp Agent Builders (LAB) program. Akkio integrates its AI chat engine into LiveRamp's data collaboration platform enabling natural-language querying of campaign measurement data.
• Datalinxfounding partnerTechnology or Integration · 18 June 2026Founding partner in LiveRamp Agent Builders (LAB) program, building AI agents for marketing workflows.
• DoorDashcoreTechnology or Integration · 9 June 2026DoorDash announced measurement capabilities with LiveRamp as part of its expanded commerce media platform 'Spotlight.' LiveRamp clean room integration provides measurement data showing over 80% of consumers reached were new to advertisers' existing customer base.
• NVIDIAcoreTechnology or Integration · 27 April 2026LiveRamp integrated NVIDIA AI infrastructure into its clean rooms, enabling GPU-optimized compute for AI model training and inference. The integration provides up to 15x faster performance than CPU-based environments while maintaining data security and protecting proprietary model weights.
• Albertsons Media CollectivecoreStrategic or Co-development Partner · 27 April 2026Albertsons Media Collective partnered with YouTube and Google, powered by LiveRamp for closed-loop SKU-level measurement. Keurig Dr. Pepper serving as launch partner.
• DIRECTV AdvertisingcoreTechnology or Integration · 16 April 2026DIRECTV Advertising integrated LiveRamp's Conversions API (CAPI) Hub, becoming the first MVPD to offer this solution. Provides improved attribution and measurement capabilities for advertisers across premium digital inventory.
• AkkiocoreStrategic or Co-development Partner · 7 April 2026Strategic partnership integrating Akkio's AI chat engine into LiveRamp's data collaboration platform. Enables natural-language querying of campaign measurement data without requiring SQL or data science expertise.
• UnitycoreTechnology or Integration · 2 April 2026LiveRamp expanded partnership with Unity to make RampID available across Unity Exchange, enabling identity-based buying strategies within Unity's mobile gaming ecosystem. Covers Unity's reach of 2.9 billion monthly active devices globally and 256 million in the U.S.
• SnowflakecoreTechnology or IntegrationLiveRamp operates as an award-winning Snowflake partner and native application. LiveRamp's solutions run directly within Snowflake instances enabling secure data collaboration without data movement. Recognized as Leader in Snowflake's 2026 Modern Marketing Stack Report.
• AWScoreTechnology or IntegrationAWS Global Industry Partner of the Year (2023). LiveRamp offers cloud-ready solutions integrated with AWS infrastructure.
• Google CloudcoreTechnology or IntegrationGoogle Cloud Industry Solutions Partner of the Year (2024) and DORA Award winner (2025). Deep integration enabling LiveRamp capabilities within Google Cloud environments.
• BrazecoreTechnology or IntegrationLiveRamp integration with Braze Customer Engagement Platform enables marketers to close the loop with insights into customer interactions in SMS, email, and messaging events for holistic customer journey view.
• The Trade DeskcoreTechnology or IntegrationLiveRamp connects to The Trade Desk for programmatic activation, enabling addressable audience targeting across The Trade Desk's DSP platform.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Oracle: Oracle Advertising, Moat, and Oracle Data Cloud provide audience targeting, measurement, and data collaboration services that compete with LiveRamp's identity, activation, and clean room offerings across enterprise accounts.
• Salesforce: Salesforce Data Cloud and Customer 360 deliver enterprise CDP, identity resolution, and activation capabilities that overlap with LiveRamp's core offerings, particularly for large CRM-anchored enterprises.
• Google Cloud: Google Cloud's BigQuery clean rooms, Ads Data Hub, and DV360 Commerce Tab compete with LiveRamp on measurement, activation, and commerce media use cases, and Google is also a key LiveRamp partner.
• Amazon Web Services: AWS Clean Rooms and AWS Data Exchange offer privacy-safe data collaboration and data marketplace capabilities that directly compete with LiveRamp Clean Rooms and Data Marketplace, particularly for AWS-native enterprise customers.
• Snowflake: Snowflake is both LiveRamp's largest cloud partner and a potential competitor, as its native data sharing, AI Data Cloud, and marketplace features increasingly overlap with LiveRamp's identity and clean room functionality running inside Snowflake.
• Adobe: Adobe offers Real-Time CDP and GenStudio for Commerce Media Networks, directly competing with LiveRamp on enterprise identity, activation, and measurement while also serving as a strategic partner for content and personalization workflows.

Others

• The Trade Desk: The Trade Desk is a key LiveRamp activation partner and the leading independent DSP; while not a direct identity competitor, its expanding identity and data capabilities (UID2, Solimar) increasingly overlap with LiveRamp's addressability and connectivity layer.

Direct peers

• Decentriq: Decentriq provides confidential clean rooms for secure data collaboration across advertising, finance, and healthcare, competing directly with LiveRamp's clean room offering in enterprise and regulated verticals.
• InfoSum: InfoSum is a federated clean room and identity collaboration platform that competes head-to-head with LiveRamp Clean Rooms and RampID, particularly for privacy-first media and publisher use cases.
• Acxiom: Acxiom is a long-standing data collaboration and audience targeting provider competing with LiveRamp on third-party data onboarding, identity, and large-brand marketing data services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liveramp
• Xx.com/LiveRamp
• Facebookfacebook.com/liveramp

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveRamp