COLORI

What COLORI does

COLORI is a French Société par actions simplifiée (SAS), founded in 2017/2018 and headquartered at Tralalere's offices in Paris (4 rue de Braque, 75003), that delivers screen-free digital education to children aged 3-8 and, more recently, to teenagers and adults. The company built a Montessori-inspired pedagogy of more than 60 unplugged activities covering algorithms, binary systems, Boolean logic, robotics, philosophy, and responsible digital usage, delivered as hands-on workshops in schools, leisure centers, and médiathèques. Its flagship extension, La Fresque des écrans, is a card-based collective-intelligence game inspired by the Climate Fresque, co-developed with a former CNIL ethics advisor (Juliette Hirtz) and a child psychology academic (Marie Danet), and licensed to trained facilitators under a 10% royalty on session revenue.

The company monetizes through four streams: paid workshop interventions delivered by a network of 40+ freelance animators (paid €45 per 1-hour session), Qualiopi-certified educator and facilitator training (€100-€400 per person for individuals, €1,800-€2,000 per group), physical product sales through the shop-colori.education e-commerce site and bookstore distribution (Eyrolles activity box, Marabout AI Quiz Box, Fresque des écrans card decks at €15), and the Fresque des écrans facilitator licensing royalty. Go-to-market is field-based enterprise sales to French municipalities and schools, complemented by community-driven acquisition through the Tralalere network (joined 2024), public workshops in Paris, and earned-media coverage in Le Figaro, Les Echos, BFM Business, and Europe 1.

In May 2022 COLORI raised a €1 million seed round from Banque des Territoires, MAIF Impact, and scientist Aurélie Jean. In 2024 the company joined Tralalere, a digital-education platform reaching over one million young people annually, integrating operations and distribution. As of the latest disclosures, COLORI reports having initiated 40,000+ children since 2018, partnered with 84-85 French territorial governments, trained 1,000+ adults, and delivered 5,000 workshop hours with an average satisfaction rating of 4.7/5.

Name

COLORI

Legal name

COLORI - Société par actions simplifiée

Website

https://colori.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

COLORI is a French education company delivering screen-free, Montessori-inspired digital literacy workshops to children aged 3-8 in schools, leisure centers, and médiathèques, while training educators and licensing the La Fresque des écrans collective-intelligence game to facilitators across France.

Ownership category

akta.pro rank

Product category

Children's Screen-Free Digital Education

NAICS

Educational Support Services (611710), Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK), Workshops, Webinars & Live Masterclasses (MPACALAD), STEM & Maker Education (Makerspaces, Coding Clubs, Robotics) (EDAAAFAL)

Keywords

• Screen-free digital education
• Children coding workshops
• Early digital literacy
• Montessori-inspired pedagogy
• Educator training programs

Headquarters

HQ city

Vincennes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workshop interventions: COLORI conducts paid workshops in schools, leisure centers, and mediathèques. Workshops are billed per session, delivered by trained animator instructors on a daily, quarterly, or annual contract basis. Animators are paid €45 per 1-hour workshop.
2. Professional training: Training educators, teachers, animators, and cultural mediators on the COLORI pedagogy and Fresque des écrans facilitation. Training is delivered online via virtual classes, with a standard fee of €400 TTC per person and a reduced rate of €100 TTC for schools. Intra-company training priced at €2,000 TTC for 7 hours in-person or €1,800 TTC for 6 hours remote.
3. Product sales (books and games): Sale of published products including the Eyrolles activity box 'Je découvre le code dans l'esprit Montessori, sans écran', the AI Quiz Box with Aurélie Jean published by Marabout, and individual activity kits and card decks sold via the COLORI e-shop (shop-colori.education). Card decks for the Fresque des écrans sold at €15 TTC per game.
4. Fresque des écrans facilitation licensing: Trained facilitators can run paid Fresque des écrans sessions. A 10% license fee applies on invoiced amounts for paid sessions. Recommended rates: €400 HT for associations/collectivities, €300 HT for schools, €1,500 HT for companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

COLORI designs and delivers screen-free digital education workshops for children aged 3-8, introducing algorithms, binary logic, computational thinking, and responsible digital citizenship through a Montessori-inspired pedagogy comprising 60+ hands-on activities (robotics, storytelling, board games, philosophy workshops). The company also runs La Fresque des Écrans (a collective intelligence game for ages 9+ and adults), Qualiopi-certified educator training, and sells related physical products (Eyrolles activity box, AI Quiz Box, card decks) to schools, municipalities, families, and companies across France.

Product overview

COLORI is a unified educational platform offering screen-free digital education for children aged 3-8. The core portfolio consists of in-person workshops for schools and leisure centers, online educator training, and La Fresque des Écrans (a collective intelligence workshop for older children and adults). These are complemented by published products including the Eyrolles Activity Box and La Boîte à Quiz IA board game. Free digital resources are available through free.colori.fr with over 60 downloadable activities, including a licensed Hello Ruby activity pack. The ecosystem is unified by the shared COLORI pedagogy of screen-free, Montessori-inspired digital literacy.

Differentiator

Problem solved

Functional benefit

Brands

• La Fresque des écrans: A screen-free collective intelligence game inspired by the Fresque du Climat, helping children and adults understand the mechanisms of digitalization and adopt a serene approach to screen usage.

Products and services

• Screen-Free Digital Workshops for Schools and Leisure Centers Hands-on workshops for children aged 3-8 introducing digital concepts (algorithms, binary systems, Boolean logic) through storytelling, play, robotics, and creative arts without using screens, delivered in schools (écoles maternelles and primaires), leisure centers (centres de loisirs), and médiathèques. Contracted on a daily, quarterly, or annual basis with municipalities and school administrators across France.
• Online Training for Educators Online, remote, and on-site Qualiopi-certified training programs for teachers, animators, and cultural mediators to learn the COLORI pedagogy and implement screen-free digital education activities. Priced at €100-€2,000 TTC depending on cohort type and delivery format.
• La Fresque des Écrans (The Screens Fresque) Collective intelligence game inspired by La Fresque du Climat, designed for children from CM1 (age 9-11), teenagers (11-15), and adults (3 hours). Helps participants understand the digital ecosystem, evaluate the dangers and opportunities of screens, and identify concrete actions for responsible digital usage. Co-developed with Juliette Hirtz (former CNIL ethics advisor) and Marie Danet (associate professor, University of Lille).
• La Fresque des Écrans Facilitator Training Certification Qualiopi-certified training program to become a La Fresque des Écrans facilitator, delivered as 6-hour online virtual classes or in-person sessions. Graduates receive pedagogical materials, access to the online Fresque tool (Mural), exercises, formative quizzes, summative assessment, and pay a 10% license fee on invoiced amounts for paid sessions they facilitate.
• Eyrolles Activity Box (Je découvre le code dans l'esprit Montessori, sans écran) Pedagogical activity box published by Eyrolles containing screen-free activities for children aged 3-6 to discover coding and digital culture through Montessori-inspired exercises, with a preface by Aurélie Jean. Sold through traditional bookstores in France and French-speaking markets.
• La Boîte à Quiz Intelligence Artificielle (AI Quiz Box) Board game quiz box created by Amélia Matar and Aurélie Jean to help people understand artificial intelligence and computing concepts through offline gameplay. Published by Marabout and distributed through French bookstores and online channels.
• Free Activity Site (free.colori.fr) Free online portal offering over 60 downloadable screen-free digital education activities organized into three categories (Algorithms & Programming, Technology Culture, and Responsible Digital Use), including Hayo le Robot, Boolean cut-and-paste, coded messages, logic coloring, women in computing, IT card game, and robot memory game. Available under Creative Commons BY-NC-SA 4.0 license.
• Hello Ruby x COLORI Activities French-language adaptation of 13 Hello Ruby activities for children aged 5-10, covering technology discovery and programming concepts through play, available for free download. Distributed under exclusive French partnership with Hello Ruby (Linda Liukas).

Quantifiable outcome

• 40,000+ children initiated to digital literacy since 2018
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• TRALALEREflagshipStrategic or Co-development Partner · 1 January 2024COLORI joined TRALALERE in 2024, an actor recognized for 25 years in digital education with programs like Internet Sans Crainte (supported by the European Commission). TRALALERE reaches over 1 million young people annually. This integration provides COLORI with the infrastructure of a larger educational network, access to schools and educators, and shared resources for responsible digital education. COLORI's offices are co-located with TRALALERE at 4 rue de Braque, Paris.
• Hello Ruby (Linda Liukas)coreStrategic or Co-development PartnerCOLORI partnered with Hello Ruby to translate and distribute 13 Hello Ruby activities in French, available for free download. Linda Liukas is the founder of Hello Ruby and author of the world's most funded children's book on Kickstarter about programming, sold in 30+ languages with 300,000+ copies. The partnership positions COLORI as the French ambassador for Hello Ruby's screen-free computing education resources.
• Collectivités territoriales (French municipal governments)flagshipChannel Partner/ Reseller/ DistributorOver 85 territorial governments (municipalities, cities) have partnered with COLORI to deliver screen-free digital education workshops in schools and community centers. These partnerships are the primary distribution channel for COLORI's programs, providing access to children across all social backgrounds and geographies.
• Juliette HirtzcoreStrategic or Co-development PartnerJuliette Hirtz, a normalienne, HEC graduate, and former ethics advisor to the CNIL president, co-created the Fresque des écrans with COLORI. She brings regulatory and ethical expertise to the product design, ensuring the content is scientifically rigorous and appropriate for children and adults.
• Marie DanetcoreStrategic or Co-development PartnerMarie Danet, associate professor at the University of Lille and clinical psychologist specializing in attachment theory and family screen usage, serves as the academic reviewer for the Fresque des écrans. Her research provides the psychological and developmental science foundation for the educational content.
• GreenIT.frminorStrategic or Co-development PartnerCOLORI collaborated with GreenIT.fr on the activity 'L'histoire racontée du smartphone' (The told story of the smartphone), a card-placement game on a world map helping children understand the ecological consequences of digital device manufacturing. GreenIT.fr is a French organization focused on the environmental impact of digital technology.
• Eyrolles (Publisher)minorChannel Partner/ Reseller/ DistributorCOLORI published the activity box 'Je découvre le code dans l'esprit Montessori, sans écran' with Eyrolles, a French professional and educational publisher. The book was released in June 2019 and distributed through Eyrolles' bookstore network.
• Marabout (Publisher)minorChannel Partner/ Reseller/ DistributorCOLORI co-authored the 'La boîte à quiz Intelligence Artificielle' (AI Quiz Box) with Aurélie Jean, published by Marabout. This board game is distributed through Marabout's retail and online channels across French-speaking markets.
• Orange Digital CenterminorChannel Partner/ Reseller/ DistributorOrange Digital Center hosted the Fresque des écrans workshop, finding it 'perfectly adapted' to its digital inclusion audiences and 'very complementary' to its other programs. This partnership demonstrates COLORI's reach into major corporate digital inclusion initiatives.
• Learning Beautiful (Kimberly)minorStrategic or Co-development PartnerCOLORI collaborated with Learning Beautiful (founded by Kimberly) for the Eyrolles activity box, incorporating Montessori-aligned physical materials for learning programming concepts without screens. The collaboration brought high-quality tactile materials to the French market.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Magic Makers: French EdTech running in-person coding and digital-creativity workshops and after-school programs for children aged 6–15. Most direct competitor to COLORI in delivering fee-based technology education to French schools and leisure centers.
• Hello Ruby: Linda Liukas's global screen-free coding-education brand for children, with whom COLORI has a formal French-language licensing partnership. Comparable in pedagogy (unplugged, story-based CS concepts) and target audience (ages 5–10).
• Fresque du Climat: The collective-intelligence card-game format that directly inspired La Fresque des Écrans. Comparable workshop methodology, facilitator-training model, and licensing/royalty structure, applied to climate rather than digital literacy.
• Algora: French network of after-school coding schools for children and teens, offering paid multi-week curricula. Direct competitor for the same schools, leisure centers, and parent-paid extracurricular slots that COLORI targets.
• Kids Cod'in: French EdTech producing coding and digital-literacy workshops and resources for primary-school children. Closely comparable in audience, B2G distribution through French schools, and pedagogical positioning.
• Learning Beautiful: Montessori-aligned, screen-free physical-computing materials for young children (algorithms, binary, networks). Direct content-and-pedagogy peer, and an explicit collaborator on COLORI's Eyrolles activity box.

Broad incumbents

• Tralalere: COLORI's parent company since 2024 and a 25-year French digital-education operator behind programs like Internet Sans Crainte, reaching 1M+ young people annually. Overlapping mission (responsible digital education) but broader scope (web content, multi-stakeholder programs) than COLORI.
• La Main à la Pâte: Long-standing French foundation driving inquiry-based STEM and digital education in primary schools. Comparable B2G channel and pedagogical authority, with broader subject scope than COLORI.
• ClassDojo: Global K–6 classroom platform used by millions of teachers. Comparable end-user (primary teachers and pupils) and free-resource-led GTM model, but a screen-based incumbent against which COLORI positions.
• Khan Academy Kids: Free, large-scale early-childhood learning app covering literacy, numeracy, and basic coding. Comparable audience (ages 3–8) and free-resource-led acquisition, but a digital-first incumbent relevant to COLORI's competitive context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/colori.education
• Xx.com/COLORIfr
• Facebookfacebook.com/coloriofficiel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLORI