ClosetUp

What ClosetUp does

ClosetUp is a Colombian circular commerce startup founded in 2022 and headquartered in Bogotá, operating a Shopify-based e-commerce marketplace for curated second-hand clothing. The company serves four distinct customer segments: individual consumers seeking branded and local-designer fashion at discounted prices (with items ranging from approximately $25,000 to $1,440,000 COP), local Colombian designers and brands featured in a dedicated collection, enterprise clients purchasing customized sustainable corporate merchandise through WhatsApp-driven B2B sales (20-unit minimum), and wholesale entrepreneurs purchasing bulk bales (pacas) of second-hand clothing for resale. The company also runs upcycling workshops as part of its sustainability mission. Founders Santiago Barrios (CEO) and Daniela Barrios (co-founder) lead the firm, which is organized under Colombian law as CLOSETUP S.A.S.

The platform runs on Shopify infrastructure with an integrated seller portal at vendedores.closetup.com and a WhatsApp Business layer for consumer and enterprise conversations, complemented by a physical showroom at Cra. 11 #69-26 in Bogotá where retail customers and wholesale buyers can inspect inventory. Marketing is concentrated on organic social channels (Instagram, TikTok, Facebook, Pinterest, LinkedIn) plus an email newsletter offering a 10% discount to new subscribers. All garments pass through expert-led quality curation prior to listing, and the company reports sustainability impact metrics including 85.8 million liters of water saved and 46.5 kg CO2e avoided on traded garments.

ClosetUp generates revenue through three streams: one-time retail transactions on individual second-hand items, wholesale bulk sales of pacas (Standard, Premium, and Curadas categories) to resellers with shipping included nationwide, and B2B corporate merchandise sales with customization services. The company raised $500,000 in a 2023 seed round from David Elliott Capital and DYSATEX, and claims 10,000+ satisfied customers, 3,800+ active sellers, and 621+ products available across its collections. The firm self-positions as a pioneer in sustainable fashion cycles across Colombia and LatAm.

Name

ClosetUp

Legal name

CLOSETUP S.A.S.

Website

https://closetup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

ClosetUp is a Bogotá-based circular fashion e-commerce platform operating a Shopify-powered marketplace for curated second-hand clothing, serving individual consumers, local Colombian designers, enterprise merchandise clients, and wholesale resellers across Colombia and Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: One-time transaction sales of curated second-hand clothing and accessories to individual consumers through the Shopify e-commerce platform. Products are sold at fixed prices with standard discounts. Individual items range from approximately $25,000 to $1,440,000 COP depending on brand, condition, and type.
2. Wholesale/Pacas Bulk Sales: Bulk sale of second-hand clothing bales (pacas) to entrepreneurs and resellers. Categories include Estandar (standard), Premium, and Curadas (curated mix of American second-hand and new national items). Pricing includes shipping to all of Colombia.
3. Corporate Merchandise: B2B sales of reusable corporate apparel to enterprises. Customization services include logo integration on garments. Minimum order of 20 units. Revenue generated through per-unit pricing with customization fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

ClosetUp operates a circular fashion e-commerce platform that sells curated second-hand clothing to individual consumers in Colombia. It complements retail with two additional lines: bulk wholesale "pacas" (bales) sold to resellers and entrepreneurs, and B2B corporate merchandise (sustainable dotaciones) supplied to companies. The platform runs on Shopify and is supported by a dedicated seller portal and a Bogotá showroom.

Product overview

ClosetUp is a sustainable fashion e-commerce platform operating as a Shopify-based online marketplace. The core offering is a curated second-hand clothing marketplace (E-commerce Platform) serving Colombia and Latin America, organized into product categories: Femenino, Masculino, and Genderless for individual consumers. The platform also features Local Brands and Designers (Marcas y Diseñadores Locales) and Featured Brands (Marcas Destacadas) sections. Business-oriented services include Merch Empresarial for corporate customization and Pacas Mayoristas for wholesale bulk purchases. The company also conducts Upcycling Workshops as part of its sustainability mission. All offerings are tied together by rigorous quality curation standards and a commitment to sustainable fashion practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Curated Second-Hand Apparel Marketplace (Retail)
• Wholesale Pacas (Bulk Resale Bales)
• Corporate Merchandise (Dotaciones Sostenibles)
• Bogotá Showroom (Physical Retail)

Quantifiable outcome

• 82% reduction in carbon footprint compared to buying new clothing
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local FoundationsminorOthersClosetUp partners with foundations through donations and volunteering activities. The company generates positive social impact in vulnerable communities through these alliances, supporting various causes and strengthening the social fabric.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MercadoLibre: Dominant LatAm horizontal marketplace with a sizable used and refurbished fashion category (MercadoLibre Usado). Competes with ClosetUp for organic search and secondhand fashion demand across Spanish-speaking LatAm, though it is a broad horizontal rather than fashion-specialist.
• Vinted: European-headquartered global resale marketplace for second-hand fashion with millions of users. ClosetUp's seller marketplace mirrors Vinted's C2C model; Vinted's expansion into new geographies is the primary long-term competitive threat to ClosetUp in LatAm.
• Falabella: Major LatAm department store chain with both physical and online presence in Colombia selling apparel, footwear, and accessories. As an incumbent expanding into recommerce and circular initiatives, Falabella represents a broad incumbent that could capture circular fashion demand from ClosetUp.

Regional players

• Trocafone: LatAm recommerce platform operating in Brazil and Argentina for used electronics, with expansion into fashion categories. ClosetUp shares the LatAm recommerce DNA and C2C/C2B marketplace mechanics, though Trocafone focuses on electronics rather than apparel.
• Enjoei: Brazil-based peer-to-peer resale marketplace for second-hand fashion, accessories, and home goods. ClosetUp is a direct regional analog operating the same C2C marketplace model but focused on Colombia/LatAm Spanish-speaking markets.
• Dafiti: Major LatAm online fashion retailer operating across multiple countries including Colombia. ClosetUp competes for online apparel demand and sells some of the same brands (Zara, H&M, Mango) that Dafiti carries new; the two occupy opposite ends of new vs. pre-owned fashion.

Direct peers

• ThredUp: US-based publicly-traded online resale platform for women's and children's apparel with managed marketplace and resale-as-a-service (RaaS) for brands. ClosetUp's B2B corporate merchandise and bulk wholesale operations echo ThredUp's RaaS offering, though at a much smaller scale.
• Depop: Global peer-to-peer resale marketplace focused on fashion and streetwear, owned by Etsy. ClosetUp's two-sided seller/buyer marketplace for second-hand curated fashion directly mirrors Depop's value proposition at a smaller regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100082256314316
• Instagraminstagram.com/closetup.co
• TikToktiktok.com/@closetup
• Pinterestco.pinterest.com/closetupco
• LinkedInco.linkedin.com/company/closet-up

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClosetUp