TVadSync
TVadSync is an ad-tech platform that uses proprietary on-device ACR technology and exclusive Smart TV OEM data from 51M+ U.S. households to enable cross-screen retargeting, AI-powered attribution, and psychographic audience targeting for broadcasters, agencies, and major brands.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TVadSync does
TVadSync is an advertising technology company that bridges traditional TV viewing with digital advertising through proprietary Automatic Content Recognition (ACR) and AI-driven audience targeting. The platform captures raw TV viewing data from 51 million U.S. households and post-consumption preference data from 15 million additional households, drawing on exclusive data partnerships with two of the top three Smart TV OEMs that collectively represent over 80% of U.S. Smart TV market share. From this data, TVadSync constructs "Smart Tribes" — psychographic audience segments defined by what people watch and why — and matches them one-to-one across devices for digital retargeting and measurement.
Its core product portfolio includes Smart Retarget (cross-screen TV-to-digital retargeting), Smart Tribe (audience segmentation based on viewing themes, moods, and scenarios), Smart Reach (incremental reach optimization using regression analysis and algorithmic bidding), Smart Insights (AI-powered multi-touch attribution with causal lift modeling), Smarter ACR (proprietary on-device content recognition running almost entirely on Smart TV hardware to reduce data costs by up to 90%), Sync2Lift (TV-digital ad synchronization), Neural Targeting (continuous mapping of TV behavior to online behavior), and CTV Match (keyword-to-viewing-behavior mapping for precision CTV targeting). The company holds GDPR, CCPA, and EU-US Privacy Shield compliance, and operates from offices in El Segundo (CA), Manhattan Beach (CA), New York, and Dublin.
TVadSync operates a B2B enterprise platform targeting broadcasters (Paramount, NBCUniversal, Disney, Warner Bros. Discovery, Fox, AE), major agency networks (GroupM, PHD, OMD, Mindshare, Horizon, Spark Foundry, Havas, Starcom, Wavemaker, Dentsu Aegis, and others), and enterprise advertisers across healthcare (Amarin, UnitedHealth, Aetna, CDC), travel/tourism, and entertainment verticals. Revenue is generated from advertising campaign fees, data licensing, and platform access on quote-based multi-year contracts, distributed through direct enterprise field sales and an extensive channel-partner network that amplifies reach to thousands of brand advertisers.
TVadSync firmographics
Firmographics- Name
- TVadSync
- Legal name
- TVadSync
- Website
- https://tvadsync.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TVadSync is an ad-tech platform that uses proprietary on-device ACR technology and exclusive Smart TV OEM data from 51M+ U.S. households to enable cross-screen retargeting, AI-powered attribution, and psychographic audience targeting for broadcasters, agencies, and major brands.
- Ownership category
- akta.pro rank
TVadSync industry classification
Industry- Product category
- TV Data & Advertising Technology Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Set-Top Box (STB) & Smart TV ACR Data Analytics Providers (MPABAOAE)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where TVadSync is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
TVadSync business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Data-Driven TV-to-Digital Advertising Platform: TVadSync provides an intelligence platform that enables advertisers to target audiences across TV and digital channels. Revenue is generated from advertising campaign fees, data licensing, and platform access charges for agencies, broadcasters, and brands seeking to leverage TV viewing data for digital targeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise pricing – custom quotes for broadcasters, agencies, and brands |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
TVadSync product offering
Product offeringCore offering
TVadSync provides a data-driven intelligence platform that connects TV viewing behavior from 51M+ U.S. households to digital advertising, enabling advertisers to retarget TV viewers digitally, attribute cross-channel campaign performance, and reach incremental audiences through proprietary ACR (Automatic Content Recognition) technology, Neural Targeting, and Smart Insights attribution. The platform is sold to enterprise broadcasters, agencies, and brands via custom-contract arrangements and channel partnerships.
Product overview
TVadSync is an advertising technology company offering a unified Intelligence Platform that bridges traditional TV viewing and digital engagement. The core portfolio includes Smart Retarget™ for cross-screen TV retargeting, Smart Tribe™ for psychographic audience segmentation, Smart Reach™ for incremental reach optimization, Smart Insights™ for AI-powered multi-touch attribution, and Smarter ACR for proprietary on-device content recognition. Additional offerings include Sync2Lift™ for TV-digital synchronization and CTV Match for keyword-to-viewing behavior mapping. The platform processes structured TV viewing data from millions of households to enable advertisers to target audiences precisely across Linear TV, CTV, and digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Retarget Cross-screen TV retargeting service that enables advertisers to reach viewers who have seen their TV commercials (or competitor ads) with follow-on digital ads across multiple devices (mobile, desktop, CTV).
- Smart Tribe Audience segmentation technology that identifies consumer tribes based on TV viewing patterns, themes, moods, and scenarios rather than traditional demographics, creating 'taste communities' for targeted advertising.
- Smart Reach Incremental reach solution that combines regression analysis with algorithmic bidding for economically deduplicated reach and convergent frequency management across channels, identifying viewers reached exclusively through CTV and audiences not exposed to a TV campaign.
- Smart Insights AI-powered multi-touch attribution platform that accurately allocates conversion credit across Linear TV, CTV, and Digital channels, with advanced causal models for measuring incremental lift and comparing exposed vs. control groups.
- Smarter ACR Proprietary on-device Automatic Content Recognition (ACR) technology for Smart TVs that runs almost entirely on hardware rather than cloud infrastructure, reducing data costs by up to 90% while improving speed, privacy, and reliability.
- Sync2Lift Technology that synchronizes TV and digital ads to deliver targeted messages across multiple screens simultaneously, increasing engagement and conversion by ensuring brand visibility across TV, mobile, and desktop in a unified experience.
- TVadSync Intelligence Platform The central intelligence platform that combines the priming power of TV with the conversion opportunity of digital, powering cross-device targeting across 51M+ U.S. households and millions of devices through Smart Retarget, Smart Tribe, Smart Reach, and CTV Match capabilities.
Quantifiable outcome
- 93% boost in Tune-Ins for a TV network using Smart Insights
- +4 more outcomes
Companies that use TVadSync
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
TVadSync technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
TVadSync partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Ranker / Ranker InsightsflagshipTVadSync partnered with Ranker Insights to leverage the largest source of entertainment insights (1.3 billion fan votes) alongside TVadSync's billions of TV data points from Smart TVs and cable set-top boxes. The partnership creates highly effective ad campaigns for entertainment brands and streaming platforms by adding a targeting layer based on favorite movies, shows, celebrities, and more. Ranker allows TVadSync to target audiences watching specific shows on major OTT services and networks.
- Undertone (Perion Network Ltd.)coreUndertone and TVadSync partnered to unify digital and TV experiences, creating an unequalled cross-platform targeting engine. The partnership combines TVadSync's custom ACR TV viewership data from 18 million households with Undertone's premium reach and award-winning digital creative, enabling brands to engage TV viewers through their entire digital journeys at scale with multi-touch attribution.
- UnacastcoreTVadSync partnered with Unacast, the leading location data platform, to give advertisers total clarity into how cross-platform TV-to-digital campaigns drive location and store visits (footfall attribution). The partnership combined TVadSync's TV viewing data with Unacast's location data for offline attribution.
- CentrocoreTVadSync partnered with Centro to expand its offering across the U.S. using Centro's Basis platform, which provides best-in-market attributes for real-time TV ad retargeting. This partnership helps cement TVadSync's position as a leader in TV-to-digital retargeting.
- Smart TV Manufacturers (2 of top 3 OEMs)flagshipTVadSync is the only TV data partner combining AI-driven metadata with data from 2 of top 3 Smart TV OEMs representing over 80% of US market share. These ACR partnerships provide the foundation for TVadSync's data platform and targeting capabilities.
- AdRollminorTVadSync uses AdRoll as its display advertising retargeting partner. When visitors browse TVadSync.com, advertising cookies are placed to enable retargeting advertising on other sites based on previous interactions with TVadSync.com.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
TVadSync competitors and assessment
Company assessmentDirect peers
- Samba TV: Samba TV is a direct competitor offering ACR-based TV viewing data and cross-screen advertising analytics, covering tens of millions of households globally — the closest comparable to TVadSync's Smart Tribes and Smarter ACR stack.
- iSpot.tv: iSpot.tv provides real-time TV ad measurement, attribution and creative analytics across linear and CTV, competing head-to-head with TVadSync's Smart Insights attribution platform for advertiser and agency budgets.
- Innovid: Innovid is an independent ad measurement and attribution platform for CTV and cross-screen video, overlapping with TVadSync in cross-screen attribution, creative optimization, and TV campaign measurement.
- VideoAmp: VideoAmp offers cross-platform video advertising measurement, currency and optimization, competing with TVadSync in the converged linear+CTV measurement and audience targeting category.
Broad incumbents
- Nielsen: Nielsen is the established incumbent in TV audience measurement (Nielsen ratings, NielsenIQ) with broader portfolio but overlapping TV-measurement and audience analytics capabilities with TVadSync.
- Comscore: Comscore provides cross-platform audience measurement, including TV/CTV viewership and campaign ratings, and is recommended by TVadSync for content activation — a broader incumbent with overlapping TV measurement capabilities.
- The Trade Desk: The Trade Desk is a leading DSP for programmatic CTV and cross-screen buying; while not a measurement peer directly, it competes for the same advertiser and agency budgets that TVadSync enables via retargeting and attribution.
- Kantar: Kantar (including Millward Brown) is a global advertising effectiveness and audience measurement incumbent, overlapping with TVadSync in TV campaign attribution, brand lift, and audience insights.
Emerging players
- LiveRamp: LiveRamp provides data connectivity and identity resolution infrastructure across TV, CTV and digital — adjacent to TVadSync's Neural Targeting and Smart Tribes, with overlap in cross-screen identity and audience activation.
- DeepIntent: DeepIntent applies AI to healthcare and cross-channel programmatic campaigns; it overlaps with TVadSync's healthcare vertical (Amarin, UnitedHealth, Aetna) and its cross-screen attribution approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TVadSync social profiles
Digital presenceTVadSync compliance and trust
Trust signalCompliance3 records
TVadSync financial estimates
Financial estimateRevenue estimate
Valuation estimate
TVadSync leadership team
Management profileNumber of profiles
Profiles5 records
TVadSync funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TVadSync M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TVadSync
What does TVadSync do?
TVadSync provides a data-driven intelligence platform that connects TV viewing behavior from 51M+ U.S. households to digital advertising, enabling advertisers to retarget TV viewers digitally, attribute cross-channel campaign performance, and reach incremental audiences through proprietary ACR (Automatic Content Recognition) technology, Neural Targeting, and Smart Insights attribution. The platform is sold to enterprise broadcasters, agencies, and brands via custom-contract arrangements and channel partnerships.
Is TVadSync a public or private company?
TVadSync is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TVadSync founded?
TVadSync was founded in 2015. It employs 11 to 50 people.
Where is TVadSync based?
TVadSync is headquartered in New York, United States, in the North America region.
How does TVadSync make money?
One revenue line is on record: data-Driven TV-to-Digital Advertising Platform.
Who are TVadSync's main competitors?
Direct peers on record are Samba TV, iSpot.tv, Innovid and VideoAmp. Broad incumbents are Nielsen, Comscore, The Trade Desk and Kantar. Emerging players are LiveRamp and DeepIntent.
Does TVadSync have an API?
No public API is recorded for TVadSync.
What industry is TVadSync in?
TVadSync's product category is TV Data & Advertising Technology Platform. Its primary akta.pro industry code is MPABAOAE, Set-Top Box (STB) & Smart TV ACR Data Analytics Providers, with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 516210 and its SIC code is 7311.