BirdieBox
BirdieBox is a US corporate gifting company that designs, assembles, and ships custom-branded premium gift boxes with variable-data personalization and photo verification, serving HR, marketing, and sales teams at enterprises, mid-market firms, and promotional product distributors.
- Company typePrivate
- Founded2013
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BirdieBox does
BirdieBox is a US-based corporate gifting company that designs, assembles, and ships custom-branded gift boxes for enterprise and mid-market buyers. The company curates products from 500+ premium brands (YETI, Stanley, Lululemon, Greyson, Carhartt, Vineyard Vines, BrüMate, Titleist, Oakley) and combines them in soft-touch custom-printed boxes. Its core operational capability is variable-data kitting — every box in a single production run can carry a different name, set of initials, or co-brand logo — paired with a photo-verification workflow in which each individually assembled gift is photographed and sent to the buyer for approval before shipping. The company operates from a headquarters and production facility in Irving, Texas, with a stated headcount of 11–50 employees.
BirdieBox generates revenue across four streams: (1) custom corporate gift box programs priced on a per-recipient basis from roughly $45 to $900+, with volume discounts kicking in at 25 and 50 units; (2) pre-configured retail gift sets sold through a Shopify e-commerce storefront without minimums; (3) BBX Foundry 3PL and recurring fulfillment services for programs with held inventory; and (4) custom branded merchandise stores with enterprise billing and cost-center allocation. Pricing is quote-based for custom work; standardized golf tournament tiers (Tee Gift $65, Player's Kit $165, Tournament VIP $475, Executive $900) provide published price anchors.
The go-to-market is hybrid. Primary motion is consultative direct enterprise sales anchored by a 20-minute discovery call, followed by three branded mockup concepts and a per-unit proposal delivered within 2–3 business days, with production in 10–15 business days. A registered distributor program (ASI 279508, PPAI 799707, SAGE 238523) supports promotional products agencies running gifting for their clients, with blind-shipping to protect distributor relationships. Target buyer segments are HR/People Ops (onboarding, anniversaries, holiday), Marketing (ABM, events, client appreciation), Sales (renewal and deal-close gifts), and Distributors/Promo Agencies, with industry verticals in healthcare, financial services, technology, golf/tournaments, and real estate.
BirdieBox firmographics
Firmographics- Name
- BirdieBox
- Legal name
- Birdie Box, LLC
- Website
- https://birdiebox.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BirdieBox is a US corporate gifting company that designs, assembles, and ships custom-branded premium gift boxes with variable-data personalization and photo verification, serving HR, marketing, and sales teams at enterprises, mid-market firms, and promotional product distributors.
- Ownership category
- akta.pro rank
BirdieBox industry classification
Industry- Product category
- Corporate Gifting Services
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Corrugated and Solid Fiber Box Manufacturing (322211)
- SIC
- Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Gift Basket & Curated Hamper Assembly (HSACANAD)
- akta.pro secondary industry
- Party Favors, Gifts & Custom Merchandise (HSACACAM)
Keywords
Where BirdieBox is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BirdieBox business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Corporate Gift Box Programs: Per-recipient pricing for custom-curated gift programs. Programs are quoted with items, decoration, packaging, and kitting in a single transparent per-box number. Shipping is bundled or separately stated depending on program shape. Volume pricing kicks in at 25+ units, again at 50+.
- Pre-Configured Gift Sets: Pre-curated gift sets available at retail pricing through their e-commerce shop for individual purchases without minimums. Product lines include Tech, Travel, Holiday, Wellness, Apparel, and themed gift sets.
- 3PL and Fulfillment Services: BBX Foundry provides custom fulfillment and 3PL services for recurring programs, managing inventory holding and ongoing kitting/fulfillment for companies running continuous gifting programs.
- Custom Storefront and Merchandise Programs: Design and management of branded online stores where employees or teams can order on-demand. No inventory risk, no platform fees, no minimum orders. Enterprise billing with cost-center allocation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume tier: $45–$95 per recipient for high-volume programs with small boxes of 2-3 branded items |
| Unit Pricing | Pay-as-you-go | Standard tier: $95–$175 per recipient for corporate gifting and employee recognition |
| Unit Pricing | Pay-as-you-go | Premium tier: $175+ per recipient for VIP clients and executive programs |
| Unit Pricing | Pay-as-you-go | Golf Tee Gift tier: $65 per person for large groups and welcome bags |
| Unit Pricing | Pay-as-you-go | Golf Player's Kit tier: $165 per person for tournament tee gifts and mid-size events |
| Unit Pricing | Pay-as-you-go | Golf Tournament VIP tier: $475 per person for sponsor gifts and player of the day |
| Unit Pricing | Pay-as-you-go | Golf Executive tier: $900 per person for C-suite and top-client tier |
| Unit Pricing | Pay-as-you-go | Individual product retail pricing ranging from $8 to $325+ |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
BirdieBox product offering
Product offeringCore offering
BirdieBox curates, brands, kits, and ships custom corporate gift boxes for enterprise clients. The company sources premium products from 500+ brands (YETI, Stanley, Lululemon, Greyson, Titleist), assembles them into personalized soft-touch gift boxes with in-house decoration (embroidery, laser etching, screen print, debossing), and ships them directly to recipients with photo verification of every box before dispatch.
Product overview
BirdieBox is a curated corporate gifting studio offering premium custom gift boxes and kitting services. The core offering combines Build-a-Box custom box building with pre-curated product collections (Tech, Travel, Holiday, Wellness, Apparel, Favorite Gift Sets, Employee Gifting, Client Appreciation, Healthcare Appreciation, and Golf Tournament Gifting). Key differentiators include Soft-Touch Gift Boxes (custom-printed collapsible boxes with soft-touch finish), Photo Verification (every box photographed before shipping), Variable Data Personalization (hyper-personalization with different names/logos per box), and Custom Stores + BBX Foundry 3PL services. Products feature premium brands including YETI, Stanley, Greyson, Lululemon, Carhartt, BrüMate, Homesick, Nike, Titleist, and BBTEK. Services target HR/People Ops, marketing/sales, and event organizers with no minimum order quantities and per-recipient pricing tiers from $45-$175+.
Differentiator
Problem solved
Functional benefit
Brands
- BBX Foundry: Custom fulfillment and 3PL services combining scalable warehousing with high-touch customization and brand-forward presentation.
Products and services
- Custom Corporate Gift Box Programs End-to-end custom corporate gifting programs where BirdieBox curates products from 500+ premium brands, applies custom decoration (embroidery, debossing, laser etching, screen print, sublimation), packages them in custom soft-touch boxes, photographs each box for buyer approval, and ships directly to recipients.
- BBX Foundry 3PL Fulfillment Custom fulfillment and 3PL services for recurring gifting and branded merchandise programs, including inventory holding, kitting, tracked fulfillment, and enterprise billing with cost-center allocation for ongoing programs.
- Custom Branded Online Stores Design and management of branded online stores where employees or client teams can self-select gifts on-demand, with BBX Foundry 3PL handling inventory, kitting, and shipping behind the scenes.
- Pre-Configured Gift Sets Pre-curated gift bundles sold at retail pricing through the e-commerce storefront without minimum order quantities, spanning Tech, Travel, Holiday, Wellness, Apparel, Healthcare Appreciation, and themed collections from $54 to $263.
- Golf Tournament Gifting Pre-configured and custom golf tournament gift programs with tiered per-person pricing from $65 to $900, featuring premium golf and lifestyle brands, available as welcome bag gifts, tournament tee gifts, sponsor gifts, and executive player awards.
- Soft-Touch Custom Gift Boxes Premium collapsible gift boxes with full exterior custom printing, inside lid art, and soft-touch finish, sold as a standalone physical product and used as the signature packaging across all BirdieBox programs.
- Build-a-Box Custom Service Custom box building service that lets customers select products, apply custom branding (embroidery, etching, printing, variable data), and create personalized gift boxes configured to their specifications.
Quantifiable outcome
- ~16x ROI on onboarding programs: 100 onboarding kits at $150 each = $15,000 program cost; if program lifts 90-day retention by 5 percentage points across 100 hires, and loaded cost of replacing one hire is $50,000, program saves $250,000 in retention costs
- +2 more outcomes
Companies that use BirdieBox
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles5 records
BirdieBox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BirdieBox partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BBX FoundrycoreBBX Foundry is BirdieBox Holdings' custom fulfillment and 3PL services arm. Combines scalable warehousing and fulfillment with high-touch customization and brand-forward presentation. Enables companies to deliver fully branded product experiences at scale with inventory management, kitting, and tracked fulfillment for recurring programs.
Scale indicators7 records
Recent moves1 record
Expansion highlights6 records
BirdieBox competitors and assessment
Company assessmentDirect peers
- SwagUp: Tech-enabled corporate gifting and branded swag platform offering custom kits, warehousing and global fulfillment to enterprise marketing and HR teams — directly overlapping BirdieBox on custom box assembly, decoration and managed fulfillment.
- Caroo: Corporate gifting and snack/merch box platform serving HR and marketing buyers with curated boxes, custom branding and a managed gifting storefront — competes head-to-head with BirdieBox on enterprise employee recognition and client appreciation programs.
- Snappy Gifts: Enterprise gifting platform with curated gift collections, branded storefronts and personal-gifting automation targeting HR, sales and marketing — closest direct competitor on tech-enabled enterprise gifting with a gift marketplace model.
- Printfection: Custom branded merchandise and corporate gifting platform offering kitting, warehousing and global fulfillment, similar in product mix and target buyer (HR, marketing) to BirdieBox's custom program business.
- Loop & Tie: Sustainable corporate gifting company offering curated gift collections and custom branding for enterprise clients, overlapping with BirdieBox on client appreciation and event gifting at the $50-$250 per recipient price points.
- AVID Products: Corporate gifting and custom branded merchandise company with in-house decoration, kitting and fulfillment, comparable to BirdieBox on custom gift boxes, sourcing, branding and enterprise program management.
Broad incumbents
- Proforma: Largest US promotional products distributor network with printing, decoration and kitting capabilities serving enterprise marketing — a broad incumbent competitor in the same distributor channel that BirdieBox is plugged into via ASI/PPAI.
- 4imprint: Public promotional products and corporate gifting retailer serving SMB through enterprise with branded merchandise, custom kitting and gifts — a broad incumbent whose scale and catalog breadth compete with BirdieBox's e-commerce and custom programs.
Emerging players
- Edible Arrangements (Corporate): Operates a corporate gifting division with curated food-forward gift towers and boxes; competes with BirdieBox at the lower end of client appreciation and employee gifting budgets, particularly during holidays.
Others
- HSA Global (Health Solutions Alliance): Promotional products and branded merchandise distributor with kitting and fulfillment capabilities, relevant as a peer in the same ASI/PPAI promotional products distribution ecosystem that BirdieBox accesses through its registered distributor program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
BirdieBox social profiles
Digital presenceBirdieBox compliance and trust
Trust signalCompliance1 record
BirdieBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
BirdieBox leadership team
Management profileNumber of profiles
Profiles12 records
BirdieBox subsidiaries and ownership
Company hierarchySubsidiaries1 record
BirdieBox funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BirdieBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BirdieBox
What does BirdieBox do?
BirdieBox curates, brands, kits, and ships custom corporate gift boxes for enterprise clients. The company sources premium products from 500+ brands (YETI, Stanley, Lululemon, Greyson, Titleist), assembles them into personalized soft-touch gift boxes with in-house decoration (embroidery, laser etching, screen print, debossing), and ships them directly to recipients with photo verification of every box before dispatch.
Is BirdieBox a public or private company?
BirdieBox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BirdieBox founded?
BirdieBox was founded in 2013. It employs 11 to 50 people.
Where is BirdieBox based?
BirdieBox is headquartered in Miami, United States, in the North America region.
How does BirdieBox make money?
Four revenue lines are on record. Custom Corporate Gift Box Programs are the primary driver. The others are pre-Configured Gift Sets, 3PL and Fulfillment Services and custom Storefront and Merchandise Programs.
Who are BirdieBox's main competitors?
Direct peers on record are SwagUp, Caroo, Snappy Gifts, Printfection, Loop & Tie and AVID Products. Broad incumbents are Proforma and 4imprint. Edible Arrangements (Corporate) is listed as an emerging player. HSA Global (Health Solutions Alliance) is listed as an others.
Does BirdieBox have an API?
No public API is recorded for BirdieBox.
What industry is BirdieBox in?
BirdieBox's product category is Corporate Gifting Services. Its primary akta.pro industry code is HSACANAD, Gift Basket & Curated Hamper Assembly, with a secondary code of HSACACAM, Party Favors, Gifts & Custom Merchandise. Its NAICS code is 459420 and its SIC code is 2650.