Edible Arrangements

What Edible Arrangements does

Edible Arrangements is a privately held U.S. franchising business specializing in fresh fruit arrangements and chocolate-dipped fruit products. Founded by Tariq Farid and operating under parent company Edible Brands (headquartered in Atlanta), the company runs an asset-light franchise model with 1,200+ independently owned storefronts across the United States and Canada. It serves three primary customer segments: individual consumer gifters (birthdays, anniversaries, holidays), business/corporate gifting accounts, and occasion-based gifting (sympathy, get well, congratulations), accessed through a multi-channel platform spanning e-commerce, a redesigned iOS/Android mobile app with Edible Rewards loyalty program, in-store pickup, and same-day/1-hour delivery.

The core product technology centers on artisan fruit arrangements handcrafted by trained "Fruit Experts," combining fresh fruit (pineapples, strawberries, apples) with chocolate-dipped offerings, platters, baked goods, smoothies, flowers, and curated gift bundles. Pricing spans $22.99 (entry-level dipped fruit boxes) to $1,199.99 (Giant Abundance Centerpiece), with free next-day delivery on orders $79+ and a FLEX program for peak-period delivery savings. The technology stack integrates standard payment processors (PayPal, Amazon Pay, Venmo, major card networks) and a third-party digital marketplace powered by Goody's Commerce API for non-perishable gift extension.

Revenue mechanics combine three streams: direct product sales (one-time purchases), transactional delivery fees, and franchise royalties collected by Edible Brands from the 1,200+ independently operated locations. Recent strategic actions (2025–2026) include a digital transformation (mobile app relaunch with Edible Rewards loyalty), limited-time collaborations with Mars (M&M'S/SKITTLES candy-fruit hybrid bases), a Goody-powered digital marketplace for non-perishable gifts, and a "We Can Arrange That" brand campaign built around a new "Eddie" gifting concierge persona developed with creative agency Funday.

Name

Edible Arrangements

Legal name

Edible Arrangements, LLC

Website

https://ediblearrangements.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Edible Arrangements is a U.S.-based franchisor operating 1,200+ independently owned stores across the U.S. and Canada, selling handcrafted fresh fruit arrangements, chocolate-dipped fruit, and related gift products to consumers and corporate clients for birthdays, holidays, sympathy, and other occasions.

Ownership category

akta.pro rank

Product category

Specialty Food Gifting

NAICS

Other Specialty Food Retailers (44529), Caterers (722320), Retail Bakeries (311811)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro primary industry

Online Bakery & Desserts Delivery (CRAHAIAK)

akta.pro secondary industries

Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Fruit arrangements
• Edible gift delivery
• Chocolate dipped fruit
• Corporate gifting
• Franchise retail

Headquarters

HQ city

Wallingford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of handcrafted fruit arrangements, chocolate-covered fruit, platters, baked goods, and gift sets to consumers. One-time purchase model with per-order pricing based on product selection and customization.
2. Delivery Fees: Revenue from delivery services including same-day delivery and 1-hour delivery options. FLEX program offers discounted delivery for flexible date selection during peak periods.
3. Franchise Royalties: 1,200+ independently owned franchise locations operating under the Edible brand, with parent company Edible Brands collecting royalties from franchise operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Edible Arrangements is a U.S.-based franchise retailer that designs, handcrafts, and delivers fresh fruit arrangements and chocolate-dipped fruit products to consumers and corporate customers. Orders are placed via the company website, mobile app, or 1,200+ independently owned franchise storefronts, with same-day, 1-hour, and next-day delivery options available.

Product overview

Edible Arrangements operates a franchise-based retail platform offering handcrafted edible gifts centered on fresh fruit arrangements and chocolate dipped fruit products. The core product portfolio includes Fresh Fruit Arrangements and Chocolate Dipped Fruit as primary offerings, complemented by Platters & Boards, Baked Goods, Edible Bundles, Flowers, Balloons, and Smoothies. The company also offers a Digital Marketplace powered by Goody for non-perishable third-party gifts. Edible Rewards is a four-tier loyalty program accessible through the iOS/Android mobile app, which features personalized recommendations and gift reminders. Business Gifting and Catering services serve corporate customers, while seasonal collections (Mother's Day, Mars partnership with M&M'S and SKITTLES) drive periodic sales. The company operates over 1,200 independently owned franchise locations across the U.S.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruit Arrangements

Quantifiable outcome

• 1,200+ independently owned franchise locations across U.S. and Canada
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FundaycoreGTM or Marketing Partner · 14 April 2026Creative agency partnership with Funday to develop the new brand campaign titled "We Can Arrange That," which introduces "Eddie" as a brand persona serving as a gifting concierge to position Edible as a stress-free gifting solution. The campaign supports the 2026 Mother's Day collection launch.
• MarscoreStrategic or Co-development Partner · 9 March 2026Limited-time partnership with Mars to create a new collection combining signature fruit bouquets with M&M'S and SKITTLES candies. The collection features specially designed candy-filled bases and is available exclusively at Edible stores across the U.S. and Canada for the spring and summer season. This collaboration leverages the cultural nostalgia and popularity of Mars candy products to offer an elevated gifting experience.
• WrapmateminorChannel Partner/ Reseller/ Distributor · 19 November 2025Wrapmate expanded its franchisor network through new partnerships including Edible Arrangements, supporting over 10,000 franchise locations across the U.S. The partnership provides standardized vehicle graphics services nationwide through Wrapmate's Preferred Vendor Program.
• GoodycoreTechnology or Integration · 29 July 2025Partnership with gifting platform Goody to launch a digital marketplace offering curated non-perishable third-party gifts on the Edible Arrangements website. The marketplace features brands including Carbone, Ghia, and Homesick Candles. Goody provides its Commerce API and handles last-mile fulfillment. Edible aims to expand geographically beyond physical storefronts while leveraging the partnership to explore consumer trends and identify new product opportunities.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Cheryl's Cookies: Specialty bakery gift brand (under 1-800-Flowers.com) offering cookies, brownies, and dessert gifts. Adjacent competitor in the same gifting occasions Edible serves.
• Mrs. Fields: Cookies, brownies, and baked-goods gift brand. Overlaps with Edible's baked goods line and dessert board products in similar gifting occasions.
• Goldbelly: Curated marketplace for premium and artisanal food gifts. Increasingly competes with Edible in the broader food gifting category and via third-party gift platforms.

Direct peers

• Shari's Berries: Direct competitor in chocolate-dipped strawberries and dipped fruit gift delivery, now owned by 1-800-Flowers.com. Most product-comparable peer to Edible Arrangements' chocolate-dipped fruit line.
• The Fruit Company: Specializes in fresh fruit gift baskets and towers delivered nationwide. Closest product peer to Edible's fresh fruit arrangement core offering.
• Fruit Bouquets: Fresh fruit arrangement concept historically competing head-to-head with Edible Arrangements in the dipped fruit/arrangement niche (formerly under 1-800-Flowers.com).
• Harry & David: Premium gourmet food and fruit gift brand (now owned by 1-800-Flowers.com). Comparable to Edible's higher-end arrangements and corporate gifting tier.

Broad incumbents

• FTD: Florist delivery network with broad gift assortment. Competes with Edible for sympathy, anniversary, and same-day gifting occasions where flowers and fruit arrangements substitute for one another.
• 1-800-Flowers.com: Largest publicly traded gifting conglomerate in the U.S., with floral, gourmet food, and dipped fruit brands (including Shari's Berries). Competes directly with Edible across multiple gifting occasions.

Regional players

• From You Flowers: Online floral and gift delivery platform operating primarily in the U.S. with similar same-day delivery positioning and price points to Edible's lower-tier offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/edible
• Facebookfacebook.com/ediblearrangements

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edible Arrangements