Lauzon
Lauzon Collection is a Canadian hardwood flooring manufacturer (founded 1985, Papineauville, Quebec) that designs, produces, and distributes premium wood floors through a US/Canada dealer network, the Expert by Lauzon premium sub-brand, and the DesignPro trade program for interior design professionals.
- Company typePrivate
- Founded1985
- HeadquartersPapineauville, Canada
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lauzon does
Lauzon Collection is a Canadian hardwood flooring manufacturer founded in 1985 and headquartered in Papineauville, Quebec, operating across the US and Canadian markets. The company produces and distributes hardwood flooring under two principal brands — the main Lauzon Collection (offering floors organized into Natural, Mineral, and Earth color palettes) and the premium Expert by Lauzon sub-brand, which specializes in 3/4-inch thick solid hardwood. Its differentiated technology layer is branded as Pure Genius, a proprietary hardwood flooring platform referenced across the product line.
The business operates a hybrid B2B/B2C go-to-market model. Independent flooring dealers carry and sell Lauzon products through the Where to Buy network spanning the US and Canada, while the company's own websites (lauzoncollection.com, lauzonexpert.com) serve as discovery and brand-building platforms. Trade relationships are deepened through the DesignPro program, which provides interior design professionals with exclusive benefits and specifying support, and through the Style Council and Lookbook content properties that drive design-led demand. The Lauzon Customer Hub portal (lauzonhub.com) supports account management for repeat purchasers.
Revenue is generated through one-time sales of flooring products via the dealer channel rather than subscriptions or licensing; pricing is not publicly disclosed. The company holds FloorScore certification from SCS Global Services, positioning it within sustainability-conscious procurement criteria for residential and light commercial projects. Sub-brands and trade programs (DesignPro, Expert by Lauzon, Pure Genius) constitute the primary ecosystem layered on top of the core manufacturing operation.
Lauzon firmographics
Firmographics- Name
- Lauzon
- Legal name
- Lauzon Collection
- Website
- https://lauzonflooring.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Lauzon Collection is a Canadian hardwood flooring manufacturer (founded 1985, Papineauville, Quebec) that designs, produces, and distributes premium wood floors through a US/Canada dealer network, the Expert by Lauzon premium sub-brand, and the DesignPro trade program for interior design professionals.
- Ownership category
- akta.pro rank
Lauzon industry classification
Industry- Product category
- Hardwood Flooring
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Hardwood Flooring Retail (CRAIAGAB)
Keywords
Where Lauzon is headquartered
LocationHeadquarters
- HQ city
- Papineauville
- HQ country
- Canada
- HQ region
- North America
Markets served
Lauzon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardwood Flooring Products: Revenue generated through one-time sales of hardwood flooring products, including their main Lauzon Collection line and EXPERT by Lauzon premium 3/4" thick hardwood floors. Products are sold through dealer networks and direct channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lauzon product offering
Product offeringCore offering
Lauzon manufactures and sells hardwood flooring products under the Lauzon Collection (offering color palettes including Natural Influence, Mineral Influence, and Earth Influence) and the premium Expert by Lauzon line of 3/4-inch thick hardwood floors. Products are differentiated by the company's proprietary Pure Genius flooring technology and FloorScore indoor air quality certification, sold primarily through a dealer network across the US and Canada.
Product overview
Lauzon offers hardwood flooring products primarily through two branded collections: the main Lauzon Collection (featuring wood floors in Natural, Mineral, and Earth color palettes) and the premium Expert by Lauzon sub-brand specializing in 3/4-inch thick hardwood floors. The company differentiates its products through proprietary Pure Genius technology. Lauzon supports its product ecosystem with a DesignPro trade program for interior design professionals and a customer portal (Lauzon Customer Hub) for account management.
Differentiator
Problem solved
Functional benefit
Brands
- Expert by Lauzon: 3/4" thick hardwood floors brand
- DesignPro
- Pure Genius
- Lauzon Expert
Products and services
- Lauzon Collection
Companies that use Lauzon
Customer profileSegments3 records
Ideal customer profiles3 records
Lauzon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lauzon partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Lauzon competitors and assessment
Company assessmentBroad incumbents
- Armstrong Flooring: Established North American hardwood and resilient flooring manufacturer with strong dealer presence. Overlaps with Lauzon in hardwood retail channels and benefits from broader portfolio scale.
- Shaw Industries: Major Berkshire Hathaway-owned flooring manufacturer with extensive hardwood and broader flooring lines. Competes in the same North American dealer channel and offers competing premium hardwood products.
- Mohawk Industries: Largest North American flooring manufacturer with broad portfolios spanning carpet, hardwood, LVT, and laminate. Directly competes with Lauzon in hardwood while offering scale advantages in dealer relationships and R&D.
- Mannington Mills: Family-owned US flooring manufacturer with hardwood, LVT, and sheet vinyl lines. Direct competitor in premium hardwood retail and commercial specification channels.
Direct peers
- Mercier Wood Flooring: Quebec-based hardwood flooring manufacturer with comparable Canadian roots, dealer distribution model, and premium positioning. Direct North American peer with similar product mix and target customer.
- Appalachian Flooring: Canadian hardwood flooring manufacturer serving the North American market through dealer distribution. Closely comparable in scale, geography, and product offering to Lauzon.
- Anderson Tuftex: Shaw-owned premium hardwood flooring brand focused on design-forward, higher-end products. Closely mirrors Lauzon's positioning around designer-specified premium hardwood floors.
- Mullican Flooring: North American hardwood flooring manufacturer with strong dealer network and engineered hardwood focus. Comparable in size and channel strategy to Lauzon.
- Somerset Hardwood Flooring: US-based hardwood flooring manufacturer with comparable dealer-based distribution and a focus on solid and engineered hardwood. Directly competes with Lauzon in the same dealer channel.
Regional players
- Kährs Group: European-origin hardwood flooring manufacturer with strong presence in North America through dealer networks. Comparable premium engineered hardwood portfolio and similar specification-driven brand strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lauzon social profiles
Digital presenceLauzon compliance and trust
Trust signalCompliance1 record
Lauzon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lauzon leadership team
Management profileNumber of profiles
Lauzon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lauzon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lauzon
What does Lauzon do?
Lauzon manufactures and sells hardwood flooring products under the Lauzon Collection (offering color palettes including Natural Influence, Mineral Influence, and Earth Influence) and the premium Expert by Lauzon line of 3/4-inch thick hardwood floors. Products are differentiated by the company's proprietary Pure Genius flooring technology and FloorScore indoor air quality certification, sold primarily through a dealer network across the US and Canada.
Is Lauzon a public or private company?
Lauzon is a private company. It is classified as unknown and is currently operating.
When was Lauzon founded?
Lauzon was founded in 1985. It employs 251 to 500 people.
Where is Lauzon based?
Lauzon is headquartered in Papineauville, Canada, in the North America region.
How does Lauzon make money?
One revenue line is on record: hardwood Flooring Products.
Who are Lauzon's main competitors?
Broad incumbents on record are Armstrong Flooring, Shaw Industries, Mohawk Industries and Mannington Mills. Direct peers are Mercier Wood Flooring, Appalachian Flooring, Anderson Tuftex, Mullican Flooring and Somerset Hardwood Flooring. Kährs Group is listed as a regional player.
Does Lauzon have an API?
No public API is recorded for Lauzon.
What industry is Lauzon in?
Lauzon's product category is Hardwood Flooring. Its primary akta.pro industry code is CRAIAGAB, Hardwood Flooring Retail. Its NAICS code is 449121 and its SIC code is 5020.