PERKS
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
PERKS firmographics
Firmographics- Name
- PERKS
- Legal name
- LiveWell
- Website
- https://getperks.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PERKS industry classification
Industry- Product category
- Personal Finance Content
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Bill Management & Subscription Management (FSAGADAG)
Keywords
Where PERKS is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
PERKS business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels1 record
PERKS product offering
Product offeringCore offering
PERKS, operating as LiveWell, publishes a library of consumer-facing financial education guides anchored by a comprehensive credit card rewards playbook covering card selection, sign-up bonuses, category bonuses, shopping-portal stacking, point redemption for flights, multi-card strategies, everyday-spend optimization, cash back mechanics, and access to exclusive cardholder discounts. The guides embed affiliate links to reviewed credit card products, so LiveWell earns a commission when readers sign up; in parallel, the company positions itself as an employee support marketplace and operating system for distributed teams.
Differentiator
Problem solved
Functional benefit
Products and services
- LiveWell Credit Card Rewards Guide Long-form content guide that walks consumers through choosing credit cards based on spending habits, maximizing points via sign-up bonuses, category bonuses, and shopping portals, redeeming points for flights through transfer partners and travel portals, combining multiple cards for each purchase category, maximizing cash back, and accessing exclusive cardholder discounts. Distributed free to consumers with embedded affiliate links to reviewed credit card products that earn LiveWell a commission on sign-ups.
- LiveWell.com Personal Finance Content Hub LiveWell.com's broader personal finance content hub that publishes editorial guides on credit cards, budgeting, investing, savings, and career topics for general consumers, with affiliate-linked product recommendations as the monetization layer.
- PERKS Employee Support Marketplace and Operating System The company's flagship platform positioned as the first global employee support marketplace and operating system designed for distributed teams and the future of work; based on the getperks.io website.
Companies that use PERKS
Customer profileSegments1 record
Ideal customer profiles2 records
PERKS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PERKS partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
PERKS competitors and assessment
Company assessmentDirect peers
- NerdWallet: Leading consumer personal finance content and affiliate platform covering credit cards, cash back, and rewards — directly comparable to the LiveWell.com finance content strategy PERKS is executing.
- The Points Guy: Specialist publisher and affiliate platform for credit card rewards, travel points, and loyalty optimization — the closest direct comparable to PERKS' credit card rewards content focus.
- Perkbox: Global employee perks and engagement platform serving distributed workforces — the closest peer to PERKS' stated 'employee support marketplace for distributed teams' vision.
- Reward Gateway: Employee engagement, rewards, and benefits platform used by employers for distributed teams — directly comparable to PERKS' stated employee perks marketplace positioning.
- CardRatings: Credit card comparison and affiliate publisher — narrowly comparable to PERKS' credit card rewards content site, illustrating a known exit/roll-up archetype.
Broad incumbents
- Bankrate: Established personal finance publisher covering credit cards, mortgages, and banking products with deep affiliate integrations — represents the scaled version of the content model PERKS is pursuing.
- Credit Karma: Consumer credit and credit card recommendations platform monetizing via affiliate partnerships with card issuers — adjacent to PERKS' affiliate content approach but with much deeper product functionality.
Emerging players
- Fond: Corporate employee perks and discounts platform with an enterprise SaaS model — comparable to PERKS' B2B employee perks thesis, though serving larger enterprise customers.
- ValuePenguin: Personal finance comparison site (credit cards, insurance, banking) monetized via affiliate — a smaller-scale but directly analogous peer to the LiveWell content model.
Others
- SelectQuote: Financial services affiliate marketing operator (insurance and senior products) — relevant peer for the broader performance-marketing-for-financial-products business model PERKS relies on.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
PERKS social profiles
Digital presencePERKS financial estimates
Financial estimateRevenue estimate
Valuation estimate
PERKS leadership team
Management profileNumber of profiles
Profiles1 record
PERKS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PERKS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PERKS
What does PERKS do?
PERKS, operating as LiveWell, publishes a library of consumer-facing financial education guides anchored by a comprehensive credit card rewards playbook covering card selection, sign-up bonuses, category bonuses, shopping-portal stacking, point redemption for flights, multi-card strategies, everyday-spend optimization, cash back mechanics, and access to exclusive cardholder discounts. The guides embed affiliate links to reviewed credit card products, so LiveWell earns a commission when readers sign up; in parallel, the company positions itself as an employee support marketplace and operating system for distributed teams.
When was PERKS founded?
PERKS was founded in 2019. It employs 11 to 50 people.
Where is PERKS based?
PERKS is headquartered in Los Angeles, United States, in the North America region.
Who are PERKS's main competitors?
Direct peers on record are NerdWallet, The Points Guy, Perkbox, Reward Gateway and CardRatings. Broad incumbents are Bankrate and Credit Karma. Emerging players are Fond and ValuePenguin. SelectQuote is listed as an others.
Does PERKS have an API?
No public API is recorded for PERKS.
What industry is PERKS in?
PERKS's product category is Personal Finance Content. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of FSAGADAG, Bill Management & Subscription Management. Its SIC code is 6282.