GOT BAG

What GOT BAG does

GOT BAG is a Mainz, Germany-based sustainable luggage and bags company that designs, manufactures, and sells backpacks, crossbody bags, totes, shoulder bags, sling bags, travel bags, and accessories made primarily from recycled ocean plastic and discarded fishing nets. The company's core materials are RE:PET, a recycled polyester derived from coastal plastic waste, and RE:NYNET, a recycled nylon derived from fishing nets, both sourced through the GOT BAG Indonesia foundation which operates coastal clean-up and collection programs. Manufacturing is offshored to Indonesia while commercial operations are run from Germany and a US regional office in Oregon; production includes a US-based repair service supporting circularity.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (us.got-bag.com), wholesale distribution through premium retailers including REI, Nordstrom, Free People, Backcountry, Altitude Sports, and Bloomingdales, and a dedicated corporate gifting channel that serves 500-plus enterprise clients such as Liquid Death, BMW, Red Bull, Deloitte, and Mastercard. Product pricing spans approximately $14 for miniature accessories to $199 for the 35-liter PRO PACK TRAVEL, with most backpacks in the $79-$169 range and corporate orders subject to minimum order quantities of 50-100 units plus co-branding options.

GOT BAG is a privately held, founder-led B Corporation holding Global Recycled Standard, Ocean Bound Plastic, and bluesign certifications, with a roster of high-visibility partnerships (Sea Shepherd, SeaLegacy, Coral Gardeners, Plastic Fischer, Coloro) and celebrity collaborations (Jason Momoa, Kelly Slater, Sloane Stephens). The company claims over 1.8 million pounds of Ocean Impact Plastic collected, 150,000-plus cumulative customers across 35-plus countries, and 80-plus employees as of 2025, with no disclosed external institutional equity funding.

Name

GOT BAG

Legal name

GOT BAG North America Inc.

Website

https://us.got-bag.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

GOT BAG is a Germany-based sustainable bags brand that designs backpacks, crossbody bags, totes, and travel bags from recycled ocean plastic and fishing nets, selling through US e-commerce, premium retailers like REI and Nordstrom, and a corporate gifting channel serving enterprise clients.

Ownership category

akta.pro rank

Product category

Sustainable Bags & Backpacks

NAICS

Luggage and Leather Goods Retailers (458320), Jewelry, Luggage, and Leather Goods Retailers (4583), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Sustainable bags
• Recycled backpacks
• Ocean plastic bags
• Eco-friendly luggage
• Recycled accessories

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their US e-commerce website offering backpacks, bags, and accessories made from recycled ocean plastic.
2. Corporate Gifting & Bulk Orders: B2B sales of co-branded and customized bags for corporate gifts, employee equipment, and promotional items. MOQ of 100 units for wholesale pricing, 50 units for co-branding.
3. Retail Distribution: Sales through retail partners including REI, Nordstrom, Free People, Backcountry, Altitude Sports, and Bloomingdales.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

GOT BAG designs, manufactures, and sells backpacks, crossbody bags, shoulder bags, tote bags, bum bags, and travel accessories made from recycled Ocean Impact Plastic collected in Indonesia and recycled fishing nets. The company sells its own products primarily through a direct-to-consumer e-commerce storefront at us.got-bag.com, supplemented by retail partnerships with retailers such as REI, Nordstrom, and Free People, and a corporate gifting and bulk ordering channel offering co-branded custom bags with a minimum order quantity of 50–100 units.

Product overview

GOT BAG is a sustainable luggage and bags company founded in 2018 that creates minimalist travel goods made from recycled Ocean Impact Plastic collected from coastal areas and recycled fishing nets. The product portfolio includes a comprehensive range of backpacks (ROLLTOP ADVENTURE, ROLLTOP EASY, ROLLTOP LITE, PRO PACK, PRO PACK TRAVEL, SERENE PACK, DAYPACK, DAYPACK 2.0, FLAP PACK, and collaboration editions with Jason Momoa and Coral Gardeners), crossbody bags (MOON BAG SMALL, MOON BAG LARGE, MOON BAG MINI, MOON BAG RUFFLE, PUFFER MOON BAG, CLOUD MOON BAG, WAVY PUFFER MOON BAG, PUFFER CROSSBODY BAG, CLOUD CROSSBODY BAG), shoulder bags (PUFFER SQUARE BAG, CLOUD SHOULDER BAG, WAVY PUFFER SHOULDER BAG, WAVY PUFFER EVERYDAY BAG, MELLOW BAG, T-SHAPE BAG, SQUARE BAG LARGE), tote bags (CLOUD TOTE BAG, PUFFER TOTE BAG, MELLOW TOTE BAG, TOTE BAG LARGE, TOTE BAG), bum bags/fanny packs (SLING BAG, SLING BAG SMALL, ADAPT SLING BAG, NANO BAG, PUSHER BAG, HIP BAG), travel luggage (WEEKEND BAG), and accessories (COMMUTER TECH POUCH, PUFFER LAPTOP SLEEVES, SHOWER KIT, GIFT CARDS, BACKPACK EQUIPMENT, TRAVEL EQUIPMENT). The company also offers a coral adoption program and corporate gifting services with co-branding options.

Differentiator

Problem solved

Functional benefit

Products and services

• ROLLTOP ADVENTURE Lightweight, rounded, water-resistant backpack with 26-36L volume, clever organization, versatile features, and dual bottle pockets for city and outdoor adventures.
• ROLLTOP EASY Roll-top backpack with water-repellent fabric, 20-31L capacity, integrated laptop compartment for 15.7" devices.
• ROLLTOP LITE Lightweight rolltop backpack with waterproof construction, up to 26L capacity.
• PRO PACK Maximum organization backpack with 25L storage space, multiple front and interior pockets, laptop compartment with external and internal access.
• PRO PACK TRAVEL Travel backpack with 35L capacity, ergonomic design, and laptop compartment with external and internal access.
• SERENE PACK Minimalist everyday backpack with 18L volume, water-repellent fabric, ergonomic shoulder straps, and integrated laptop compartment.

Quantifiable outcome

• Over 1,800,000 lbs of Ocean Impact Plastic collected
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Sea ShepherdcoreStrategic or Co-development PartnerSea Shepherd is an international nonprofit for marine ecosystem protection founded in 1977 by Captain Paul Watson. GOT BAG is the official backpack supplier for Sea Shepherd crew. The partnership contributes 10% of sales price from collab products to Sea Shepherd.
• SeaLegacycoreStrategic or Co-development PartnerSeaLegacy creates awareness of marine ecosystems through powerful imagery and science-based campaigns. The collaboration includes ROLLTOP EASY and MOON BAG SMALL in shark/orange with SeaLegacy logo, made from Ocean Impact Plastic.
• Coral GardenerscoreStrategic or Co-development PartnerCoral Gardeners restores coral reefs through reforestation. GOT BAG partnership includes coral adoption cards with purchases and dedicated product editions. ROLLTOP 2.0 Coral Gardeners Edition available.
• CleanhubcoreTechnology or IntegrationCleanhub is a Berlin startup with blockchain solution for transparent plastic tracking. GOT BAG uses Cleanhub app to register and document collected plastic with photos, providing verified overview of quantities collected.
• Plastic FischerminorStrategic or Co-development PartnerPlastic Fischer intercepts plastics in rivers before they reach the ocean using barriers, contributing to GOT BAG's plastic collection network.
• AspirationminorStrategic or Co-development PartnerEnvironmental partner contributing to ocean protection efforts in GOT BAG's partnership ecosystem.
• ColorocoreStrategic or Co-development PartnerColoro provides color matching system specifically designed for recycled materials. Their polyswatches enable GOT BAG to achieve precise, vibrant colors on RE:NYNET and RE:PET fabrics that were previously challenging with standard color providers.
• Jason Momoa / On The Roam / So iLLcoreStrategic or Co-development PartnerHollywood star and ocean preservation advocate Jason Momoa collaborated with climbing gear company So iLL for 'On The Roam' collection. Limited edition ROLLTOP and TRAVEL KIT feature Jason's vision for cleaner oceans.
• UpworthyminorChannel Partner/ Reseller/ DistributorCorporate gifting client for sustainable promotional products.
• Red BullminorChannel Partner/ Reseller/ DistributorCorporate gifting client for sustainable promotional products.
• BMWminorChannel Partner/ Reseller/ DistributorCorporate gifting client for sustainable promotional products.
• DeloitteminorChannel Partner/ Reseller/ DistributorCorporate gifting client for sustainable promotional products.
• Liquid DeathminorChannel Partner/ Reseller/ DistributorCorporate gifting client for sustainable promotional products.
• MastercardminorChannel Partner/ Reseller/ DistributorCorporate gifting client for sustainable promotional products.
• Taos Ski ValleyminorChannel Partner/ Reseller/ DistributorCorporate gifting client for sustainable promotional products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• United By Blue: Certified B Corporation that removes one pound of plastic from oceans per product sold and manufactures bags, apparel, and outdoor goods. Closely comparable mission-led sustainable bag model targeting the same eco-conscious consumer.
• Topo Designs: Design-led outdoor and travel bag brand with sustainability positioning and similar D2C + retail mix. Comparable in size, mission, and price band to GOT BAG.
• Nomatic: DTC-first travel bag and backpack brand with strong social-media presence and overlapping customer base. Comparable in price band and target traveler profile.
• Bellroy: Premium bag specialist with strong D2C and retail presence offering backpacks, totes, crossbodies and travel bags. Direct competitor in design-forward, eco-aware carry goods targeting similar price points ($80–$250).
• Cotopaxi: B Corp-certified outdoor lifestyle brand known for the Del Día and Allpa travel packs made partially from recycled materials. Direct competitor in sustainable backpacks and travel bags with overlapping retail partners including REI.
• Mystery Ranch: Premium backpack maker with strong outdoor and travel product lines sold through REI and specialty retailers. Direct competitor in the rugged, functional backpack segment.
• Paravel: Sustainable travel brand using recycled materials for luggage, backpacks, and bags. Most comparable to GOT BAG in recycled-content travel goods, with a similar premium-DTC positioning and B Corp credentials.

Broad incumbents

• Patagonia: Largest sustainable outdoor brand; makes backpacks, travel bags, and apparel using recycled materials with deep retail presence at REI and beyond. Competes for the same consumer but at much larger scale and broader assortment.
• Herschel Supply Co. Established global bag brand (backpacks, totes, travel) sold through department stores and specialty retail. Competes for the same everyday-carry customer with broader distribution and stronger brand recognition.
• Fjällräven: Heritage outdoor brand famous for the Kånken backpack and recycled-material collections (Re-Kånken). Direct product-category competitor with significantly stronger global brand equity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gotbag
• LinkedInlinkedin.com/company/got-bag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOT BAG