getUBetter
getUBetter is a Bristol-based digital health company providing evidence-based self-management platforms for musculoskeletal conditions and women's pelvic health, sold to NHS Integrated Care Systems and Health Boards across England and Wales.
- Company typePrivate
- Founded2012
- HeadquartersBristol, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
getUBetter firmographics
Firmographics- Name
- getUBetter
- Legal name
- getUBetter Limited
- Website
- https://getubetter.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- getUBetter is a Bristol-based digital health company providing evidence-based self-management platforms for musculoskeletal conditions and women's pelvic health, sold to NHS Integrated Care Systems and Health Boards across England and Wales.
- Ownership category
- akta.pro rank
getUBetter industry classification
Industry- Product category
- Digital Health Self-Management Software
- NAICS
- Home Health Care Services (621610)
- SIC
- Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI)
- akta.pro secondary industries
- Post-Acute, Transitional Care & Readmissions Virtual Programs (Payer-Sponsored) (HLALACAG), Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)
Keywords
Where getUBetter is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
getUBetter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- NHS/ICS B2B Subscription: getUBetter is free to patients. Revenue is generated through arrangements with NHS Integrated Care Systems, Health Boards, and NHS Trusts who pay for deployment and access to the platform for their populations. The platform is provided as part of routine care within NHS pathways.
- Add-on Modules: Additional modules such as Living with Pain can be purchased alongside core digital self-management for MSK conditions or women's health support packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Multi-year contract | Free for patients - NHS funded |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
getUBetter product offering
Product offeringCore offering
getUBetter provides an evidence-based, CE marked digital self-management support platform for all common musculoskeletal (MSK) injuries and conditions and women's pelvic health. The platform delivers personalized, stage-based digital interventions underpinned by the COM-B behavior change model, with localized configuration to NHS clinical pathways. It is sold as a B2B subscription to NHS Integrated Care Systems, Health Boards, and NHS Trusts, and is provided free to patients within those commissioned pathways.
Product overview
getUBetter is an evidence-based, CE marked digital self-management support platform delivered as a unified platform with modular add-ons. The core offering consists of two main products: the Musculoskeletal (MSK) platform covering all common MSK injuries and conditions (14 condition pathways including back, neck, shoulder, hip, knee, ankle, foot, hand, and more), and the Women's Pelvic Health platform supporting women throughout their life course. These core platforms can be enhanced with optional add-on modules including the Perioperative and Safe Waiting module for patients on waiting lists, the Living with Pain add-on for persistent pain management, the Digital Triage and Referral System (DTRS) for automated referrals, and targeted support modules for specific situations (waiting list, pain, work, osteoarthritis). The Women's Pelvic Health platform includes additional modules for Menopause, Menstruation, and a Pelvic Floor Trainer. The platform is deployed across Integrated Care Systems with local configuration to each ICS's clinical pathways and services.
Differentiator
Problem solved
Functional benefit
Products and services
- All common MSK (Musculoskeletal) Evidence-based, CE marked digital self-management support platform for all common musculoskeletal injuries and conditions, with 14+ condition pathways. Targeted at NHS ICS populations and provided to patients free at point of use.
- Women's Pelvic Health Digital self-management support for women's pelvic health at any life stage, including pelvic floor dysfunction, pelvic health in pregnancy, and after birth. Includes enhanced support for menopause, menstruation, and pelvic floor training. Targeted at NHS commissioners and women across ICS populations.
- Perioperative and Safe Waiting MSK support module for patients on waiting lists, providing guidance across 7 waiting stages from GP review to post-operative recovery. Designed for NHS Trusts and ICSs to support patients awaiting orthopaedic operations or specialist appointments.
- Living with Pain Add-on Evidence-based and locally configured digital self-management add-on for patients living with persistent pain. Includes targeted support for communication, pacing, goal-setting, healthy living, movement, CBT, relaxation, and medication management, plus personal video stories.
- Digital Triage and Referral System (DTRS) Automation add-on that automates self-referral into any part of an NHS service or care pathway. Sits within the getUBetter platform, fully configurable, with built-in bespoke logic that triages, categorises, summarises, and completes referrals to any service across an ICS.
- Menopause Support Module Support module within the Women's Pelvic Health platform providing information on menopause stages, symptoms, diagnosis, guidance on managing changes, medication options, self-management strategies, and access to local services, available in 14 languages.
- Menstruation Support Module Menstruation-focused support module within the Women's Pelvic Health platform providing information on menstrual cycle stages, hormonal changes, guidance on managing periods, self-management strategies, and access to local services.
- Pelvic Floor Trainer Personalised pelvic floor training feature within the Women's Pelvic Health platform with expert-led onboarding to help women identify baseline, perform exercises correctly, and modify sessions. Includes pelvic floor relaxation techniques and progressive training, with discrete features for privacy.
Quantifiable outcome
- 20% reduction in physiotherapy referrals
- +11 more outcomes
Companies that use getUBetter
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
getUBetter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature8 records
getUBetter partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Cwm Taf Morgannwg University Health BoardcoreSBRI Healthcare funded project to deploy and evaluate getUBetter's women's pelvic and perinatal pelvic health self-management support platform across Cwm Taf Morgannwg University Health Board in NHS Wales. Delivered in partnership with Cwm Taf Women's Pelvic Health Physiotherapy service and academic partners.
- NHS South East London (Lambeth, Southwark and Bexley)coreIntegration of getUBetter directly into NHS 111 pathway. Patients contacting 111 with low back pain directed to getUBetter for self-management support at multiple touchpoints including online self-assessment, over-the-phone triage, and via Natural Language Processing.
- Cwm Taf Morgannwg University Health BoardcoreInitial partnership to launch digital MSK self-management support for all common musculoskeletal conditions in Wales. Patients in Merthyr Tydfil Cluster access getUBetter through GP practices and Prince Charles Hospital.
- University of the West of England (UWE) BristolcoreNIHR i4i research partnership to evaluate effectiveness of getUBetter's digital self-management technology for non-specific low back pain across entire ICS care pathway. Research will explore implementation challenges and cost-effectiveness.
- NHS Bristol, North Somerset and South Gloucestershire (BNSSG) ICScoreResearch partner in NIHR i4i funded project to evaluate digital self-management for non-specific low back pain. ICS is one of 17 using getUBetter and will provide real-world evidence.
- Health Innovation NetworkcoreHealth Innovation Network supported NHS 111 integration project and hosts getUBetter in their innovation zone at NHS ConfedExpo. Partnership for system-wide collaboration across South London.
- NHS South West London ICScoreNHSx Digital Pioneer award partnership to evaluate and understand digital exclusion from patient, clinician, and system-wide perspectives. Jointly developing solutions to minimize digital exclusion impact.
- Royal College of Obstetricians and Gynaecologists (RCOG)minorgetUBetter was proud sponsor of RCOG's International Women's Day 2024 innovation event. Hosted panel discussion on empowering women's pelvic health across ICS care pathways.
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
getUBetter competitors and assessment
Company assessmentDirect peers
- Hinge Health: US-headquartered digital MSK care platform offering exercise therapy, coaching, and education through an app. Closest direct comparability in product category, target population (MSK sufferers), and outcomes-driven value proposition — though at vastly greater scale and capital base.
- Sword Health: Digital MSK and pelvic health platform combining AI with human clinicians. Highly comparable product offering across MSK and women's pelvic health pathways, with overlapping clinical outcomes messaging to payers/employers.
- Kaia Health: App-based digital MSK and chronic pain self-management program grounded in behaviour change. Direct functional peer in delivering personalised, evidence-based digital MSK therapy to patient populations via mobile-first delivery.
- Phio: UK-based digital MSK self-management platform sold to NHS and private physiotherapy providers. Same NHS B2B/B2G customer segment, same product category (app-based MSK self-management), and similar pathway-integration approach.
- my mhealth: UK-based digital therapeutic platform providing self-management apps for long-term conditions including MSK through NHS approvals. Comparable NHS B2B/B2G commercial model, NICE-aligned evidence base, and digital self-management focus.
- Physitrack: Cloud-based patient engagement and exercise prescription platform widely used by physiotherapists. Adjacent product offering (digital PT prescription and adherence) and overlapping end-user base (MSK patients and clinicians).
- Liva Healthcare: UK/Europe-based digital health coaching platform for chronic conditions including behaviour change-led self-management. Direct comparability in NHS-facing digital behaviour-change interventions using COM-B and similar methodology.
- Wellmind Health: UK-based provider of NHS-commissioned digital mental health and chronic condition self-management programmes. Same NHS commissioning buyer, same digital self-management delivery model, though focused primarily on mental health rather than MSK.
Broad incumbents
- DarioHealth: Broader digital therapeutics platform spanning MSK, diabetes, hypertension, and mental health. Overlaps in MSK digital care delivery but operates across multiple therapeutic areas rather than specialising in MSK + pelvic health pathways.
- Omada Health: Established digital behaviour-change platform addressing chronic disease prevention and management. Comparable in deploying evidence-based behaviour change models (akin to getUBetter's COM-B) at scale for payers and providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
getUBetter social profiles
Digital presencegetUBetter compliance and trust
Trust signalCompliance8 records
getUBetter financial estimates
Financial estimateRevenue estimate
Valuation estimate
getUBetter leadership team
Management profileNumber of profiles
Profiles8 records
getUBetter funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
getUBetter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about getUBetter
What does getUBetter do?
getUBetter provides an evidence-based, CE marked digital self-management support platform for all common musculoskeletal (MSK) injuries and conditions and women's pelvic health. The platform delivers personalized, stage-based digital interventions underpinned by the COM-B behavior change model, with localized configuration to NHS clinical pathways. It is sold as a B2B subscription to NHS Integrated Care Systems, Health Boards, and NHS Trusts, and is provided free to patients within those commissioned pathways.
Is getUBetter a public or private company?
getUBetter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was getUBetter founded?
getUBetter was founded in 2012. It employs 1 to 10 people.
Where is getUBetter based?
getUBetter is headquartered in Bristol, United Kingdom, in the Europe region.
How does getUBetter make money?
Two revenue lines are on record. NHS/ICS B2B Subscription is the primary driver. The others are add-on Modules.
Who are getUBetter's main competitors?
Direct peers on record are Hinge Health, Sword Health, Kaia Health, Phio, my mhealth, Physitrack, Liva Healthcare and Wellmind Health. Broad incumbents are DarioHealth and Omada Health.
Does getUBetter have an API?
No public API is recorded for getUBetter.
What industry is getUBetter in?
getUBetter's product category is Digital Health Self-Management Software. Its primary akta.pro industry code is HLALACAI, Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored), with a secondary code of HLALACAG, Post-Acute, Transitional Care & Readmissions Virtual Programs (Payer-Sponsored). Its NAICS code is 621610 and its SIC code is 7372.