Greple

What Greple does

Greple GmbH is a German HR technology company founded in 2018 and headquartered in Fürth, Bavaria. The company builds an AI-powered People Analytics platform that combines text-based psychometrics, forced-choice and multiple-choice psychological assessments, and a proprietary competency ontology to support HR decisions across hiring, leadership selection, and workforce development.

The core technology stack applies Natural Language Processing, Natural Language Understanding, and Deep Learning to short free-text inputs to derive Big Five, Hofstede, and Schwartz-based personality and cultural-fit profiles. Greple's proprietary competency ontology covers approximately 16,000 competencies and 10,000 professions, built on a training corpus of 400+ million scientific articles, 25 million social media profiles, and 100+ million job postings. A Chrome browser extension pulls profile data from LinkedIn and Xing, and a REST-API deployment exists inside Boehringer Ingelheim's internal IT. Disclosed model accuracy is 0.82 with reliability of 0.97.

Greple monetizes primarily through SaaS subscriptions (Cultural Fit Test from €249/month, Leadership Assessments from €195/month) plus setup fees, per-assessment pricing (€295/assessment), and a dedicated staffing-agency tier priced at €49/test or €1,995/month platform access. Go-to-market splits between enterprise field sales — with demos booked directly via CEO Michael Plentinger's Calendly — and inside sales / self-serve for staffing agencies. The customer base of 150+ spans enterprise (PUMA, uvex, Zeiss, Boehringer Ingelheim, Nürnberger Versicherung, Elektrobit, Kienbaum, Volksbanken Raiffeisenbanken), nonprofit/NGO (WWF, AWO), outplacement (MYPEGASUS, stg), consulting (Horváth & Partners), and professional sports (SV Sandhausen), concentrated entirely in the DACH region. The company is privately held with a single disclosed funding round of approximately $545K in September 2021 and shows awards including the IHK Gründerpreis 2022 and New Work Star 2020.

Name

Greple

Legal name

greple GmbH

Website

https://greple.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Greple is a German HR technology company that applies AI-powered text-based psychometrics and a proprietary competency ontology to support cultural fit assessment, leadership selection, and workforce upskilling for enterprise, staffing agencies, and nonprofit clients across the DACH region.

Ownership category

akta.pro rank

Product category

HR Tech / People Analytics Software

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

GRC Platforms & Workflow Automation (HDADAIAA)

Keywords

• AI HR analytics
• Competency management software
• Psychometric assessments
• Cultural fit testing
• People analytics platform

Headquarters

HQ city

Fürth

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (SaaS): Annual or monthly licensing of the Greple platform for competency management and eignungsdiagnostik (suitability diagnostics). Customers pay recurring subscription fees to access the platform, unlimited assessments, and support services. The platform includes custom configuration, corporate design integration, and regular support.
2. Per-Assessment Fees: On-demand assessment pricing where customers pay per assessment profile generated. Suitable for organizations with lower volume needs (up to 24 assessments per year).
3. Setup and Implementation Services: One-time setup fees for custom assessment development and platform integration. Includes requirement analysis, test development, and implementation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Greple provides an AI-powered People Analytics platform that combines text-based psychometrics with multiple choice/forced choice psychological assessments. The platform supports competency management across approximately 16,000 defined competencies and 10,000 professions, and delivers cultural fit, executive/leadership, and recruitment suitability diagnostics for HR teams. The underlying technology uses Natural Language Processing (NLP), Natural Language Understanding (NLU), and Deep Learning to analyze short free-text inputs (less than 100 words) and generate personality, fit, and skill gap analyses.

Product overview

Greple is an HR technology company offering a unified platform combining skill management and psychological assessment solutions. The core offering is the Skill Management Plattform, which provides AI-based competence management across over 14,000 competencies and 10,000 occupations. This platform integrates with add-on assessment modules including the Cultural Fit Test for measuring person-organization fit, Executive & Leadership Assessments for leadership selection, and Eignungsdiagnostik für Personalvermittlung for staffing agencies. All assessment solutions utilize text-based psychometrics powered by NLP, NLU, and deep learning, with an accuracy of .82 and reliability of .97. The products work together as a comprehensive People Analytics ecosystem enabling fair, AI-supported HR decisions.

Differentiator

Problem solved

Functional benefit

Brands

• PUMA FAMILY FIT: A Cultural Fit self-check with Recruitainment approach developed for PUMA SE.
• Cultural Fit Check
• Executive & Leadership Assessments

Products and services

• Skill Management Plattform (Competence Management Platform) AI-based competency management platform that helps organizations identify individual career options, support employee development into future-critical roles, and reveal hidden career paths independent of formal qualification level. Uses a proprietary ontology of approximately 16,000 defined competencies and 10,000 professions.
• Cultural Fit Test / Cultural Fit Check AI-based cultural fit assessment that analyzes whether and how well candidates enrich an organization based on personal values and motivations. Combines Big Five personality models, Hofstede's cultural dimensions, and Schwartz's values frameworks, with an automated workforce survey to identify organizational values.
• Executive & Leadership Assessments Digital assessment center for executives and leaders that combines Multiple Choice/Forced Choice tests with text-based psychometrics. The Greple AI analyzes career-relevant personality traits from less than 100 words of free text, completing assessments in 5-12 minutes versus full workdays for traditional centers.
• Eignungsdiagnostik für Personalvermittlung (Assessment for Staffing Agencies) AI-based psychological assessment platform for staffing and recruitment agencies that scientifically measures candidate-company fit for each position. Designed to increase placement rates by up to 10%, reduce unwanted turnover in the first 6 months, and support real-time psychological diagnostics with unlimited users and assessments.
• Eignungsdiagnostik (Psychological Assessment Platform) Unified digital psychological assessment platform for personnel selection that combines AI-based analysis of Forced Choice, Multiple Choice, and text-based psychometrics. Measures soft skills, individual development potential, and personality traits without cognitive biases, with validated accuracy of 0.82 and reliability of 0.97.

Quantifiable outcome

• Time savings of up to 90% compared to traditional leadership assessments (5-12 minutes vs. full workday)
• +6 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature7 records

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AssessFirst: Predictive talent assessment suite using personality, motivation and cognitive analytics — a European-headquartered competitor with overlapping psychometric methodology and recruitment use cases.
• TestGorilla: Pre-employment assessment platform offering science-backed tests for screening candidates; competes directly with Greple's Eignungsdiagnostik product for the staffing and SMB recruitment segment.
• Pymetrics (Harver): AI-driven pre-hire assessments combining behavioral science with ML to evaluate candidates; closest functional analog to Greple's psychometric and matching capabilities, though focused on global enterprise rather than DACH specifically.

Broad incumbents

• HiBob: Mid-market HRIS platform with growing talent and culture modules; competes with Greple for the same mid-market HR decision-maker, though HiBob is a broader people-ops suite rather than a deep assessment tool.
• SHL: Global leader in psychometric assessments and talent measurement; broader portfolio and global reach, but comparable core offering of validated psychometric testing for hiring and leadership selection.
• Aon Assessment Solutions: Talent assessment arm of Aon, offering psychometric tools and advisory; overlaps with Greple on cultural-fit and competency-based selection, distributed through Aon's broader consulting footprint.

Emerging players

• Plum: AI-based talent assessment using behavioral science for hiring and development; comparable candidate-matching and competency-mapping proposition to Greple.
• Eightfold AI: AI-powered talent intelligence platform covering skill graphs, matching and internal mobility — directly competes with Greple's Skill Management Platform and competency ontology, but at much larger scale.
• Culture Amp: Employee feedback and culture analytics platform; comparable on cultural-fit measurement use case though uses survey-based rather than text-based psychometrics.

Regional players

• Personio: Munich-headquartered HRIS for SMB/mid-market; same DACH geography and overlapping enterprise customer base, with complementary (not identical) HR-tech stack including basic assessment features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greple

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greple