Velocorner

What Velocorner does

Velocorner AG operates TCS Velocorner, a Switzerland-domiciled online two-sided marketplace for new and used bicycles, e-bikes, accessories, and parts. The platform, co-branded and strategically aligned with TCS (Touring Club Suisse), lists more than 36,597 bikes across mountain, race/triathlon, city/urban, gravel, trekking/touring, cargo, and child/youth categories, and self-positions as "#1 bike marketplace in Switzerland." It serves three customer cohorts: end-consumer buyers (mountain, urban, performance, e-bike, and family segments), private sellers disposing of used bikes, and verified professional bike dealers (e.g., Bike Store Schwyz AG, La Bicycletterie Suisse Sàrl, VELOTHEK AG, H&G Motos GmbH) that use the platform as an additional distribution channel.

The marketplace is built on an e-commerce stack with search, filtering, a dealer locator, a guided BikeMatch selection tool, and a VeloTax price-valuation tool, with integrated Swiss and international payment rails (TWINT, PostFinance, Mastercard, Visa, Apple Pay, Google Pay, Heylight). Trust and transaction integrity are anchored on buyer and seller protection, cashless settlement, and the TCS brand endorsement, supplemented by phone/chat/email customer support.

Revenue is generated primarily through marketplace transaction fees on facilitated sales between buyers and dealers or private sellers, with secondary affiliate revenue from offering TCS Bike Insurance to marketplace customers. Pricing is seller-set and ranges from approximately CHF 200 (entry-level used bikes) to over CHF 14,000 (premium e-MTBs such as the Specialized Levo Sw Carbon G4 at CHF 14,499). The business is private, owned under TCS, and operates exclusively within Switzerland; the company employs 11–50 people and is led by co-founder and CEO Ciril Stebler and co-founder and CCO Mario Friedli.

Name

Velocorner

Legal name

velocorner AG

Website

https://velocorner.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Velocorner AG operates TCS Velocorner, Switzerland's largest online marketplace for new and used bicycles, e-bikes, accessories, and parts, serving end-consumer buyers, private sellers, and a nationwide network of verified professional bike dealers under the TCS (Touring Club Suisse) brand.

Ownership category

akta.pro rank

Product category

Online Bike Marketplace

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Online bike marketplace
• Bicycle retail platform
• E-bike marketplace
• Verified bike dealers
• Cycling transactions

Headquarters

HQ city

Schwarzenburg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Marketplace Transaction Fees: Commission-based revenue from facilitating bike sales between buyers and sellers on the platform. The platform hosts both new and used bikes from dealers and private sellers.
2. TCS Bike Insurance: Partnership revenue from offering TCS Bike Insurance products to marketplace customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Velocorner (velocorner AG, operated under the TCS Velocorner brand) runs Switzerland's #1 online bicycle and e-bike marketplace, listing more than 36,500 new and used bikes. The platform connects individual buyers with verified dealers and private sellers, providing search and filtering by category/brand/condition, secure cashless checkout with buyer/seller protection, and complementary tools (BikeMatch for guided bike selection, VeloTax for valuation). Revenue is generated via transaction-based commissions on marketplace sales and referral fees from affiliated TCS Bike Insurance products.

Product overview

TCS Velocorner is Switzerland's #1 bike and e-bike marketplace, operated by velocorner AG (a TCS/Touring Club Suisse company). The platform offers over 36,000 new and used bikes through a marketplace model connecting buyers with verified dealers and private sellers. The core offering includes E-Bikes and Classic Bikes across categories like mountainbike, race/triathlon, city/urban, gravel, and trekking/touring. Supporting services include BikeMatch (personalized bike recommendation tool), VeloTax (price calculator), dealer locator, and TCS Bike Insurance. The platform also offers bike accessories and parts, providing a comprehensive marketplace for the Swiss cycling community with fraud protection, cashless transactions, and personal customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• TCS Velocorner Marketplace Switzerland's #1 bike and e-bike marketplace connecting buyers and sellers, offering over 36,000 bikes with fraud protection, cashless transactions, and personal support.
• E-Bikes New and used electric bicycles including e-mountainbikes, e-city bikes, e-trekking bikes, e-cargo bikes, and e-road bikes listed on the marketplace.
• Classic Bikes Non-electric bicycles including mountainbikes, race & triathlon bikes, city/urban bikes, gravel bikes, and trekking/touring bikes listed on the marketplace.
• Bike Accessories Cycling equipment and accessories including bags, helmets, lighting, locks, pumps, clothing, shoes, navigation, and bike care products listed on the marketplace.
• Bike Parts Replacement and upgrade components for bicycles listed on the marketplace.
• TCS Bike Insurance Insurance product offered in partnership to protect bikes purchased through the Velocorner marketplace.

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TCS (Touring Club Suisse)coreStrategic or Co-development PartnerStrategic partnership branding Velocorner as TCS velocorner.ch. TCS provides credibility, insurance products (TCS Bike Insurance), and organizational backing as Switzerland's touring club organization. This is a co-branding partnership that positions Velocorner as the official bike marketplace of TCS.
• Verified Bike DealerscoreChannel Partner/ Reseller/ DistributorNetwork of verified bicycle retailers across Switzerland who list inventory on the Velocorner platform. Includes dealers like Bike Store Schwyz AG, VELOTHEK AG, H&G Motos GmbH, and many others. These dealers provide physical showroom presence and local service support.
• TCS Bike InsuranceminorGTM or Marketing PartnerInsurance product offered through TCS, providing bike insurance coverage to marketplace customers. Referenced as a value-add service for buyers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BikeExchange: Global online bike marketplace connecting bike retailers and consumers, listing new and used bikes across multiple categories; highly analogous marketplace model to Velocorner, although operating at a multi-country scale.
• Ricardo.ch: Switzerland's largest general online marketplace/classifieds platform where bikes are a significant category; competes for the same Swiss buyer/seller audience and private-seller supply, but lacks bike-specific tooling and TCS-aligned trust.
• Tutti.ch: Major Swiss classifieds platform with strong private-seller listings including bikes and e-bikes; comparable Swiss market footprint and free-listing alternative to Velocorner's marketplace.
• Bikemarkt: German online bike marketplace focused on new and used bikes, components, and accessories; directly comparable two-sided marketplace model serving the broader DACH bicycle community.

Broad incumbents

• Bike24: Large European online retailer of bikes, e-bikes, parts, and accessories, serving consumers across multiple European markets; comparable in product breadth (bikes + parts + accessories) even though it operates more as a D2C retailer than a marketplace.
• Chain Reaction Cycles: Large global online bike and cycling-gear retailer with deep catalog across bikes, parts, and accessories; comparable category scope and DTC fulfillment model to Velocorner's product surface.
• Decathlon: Global sporting-goods retailer with a strong cycling category including own-brand and premium bikes, e-bikes, parts, and accessories; competes for bike-buyer wallet share in Switzerland via stores and online.

Regional players

• Willhaben: Austria's largest classifieds platform, a major marketplace for used and new bikes in the DACH region; comparable marketplace/classified model with strong regional reach adjacent to Velocorner's geography.

Emerging players

• Bergfreunde: German/DACH-focused online retailer of outdoor and cycling gear, including bikes and accessories; comparable European online cycling-retail proposition and adjacent marketplace dynamics.

Others

• Storck Bicycle: Premium German bicycle and e-bike brand that operates its own direct-to-consumer storefront; relevant counterpart as one of the brand-side DTC channels Velocorner's marketplace both aggregates and competes with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VelocornerCH

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocorner