What Groundwork does

Snap! Mobile, Inc. operates an integrated financial technology platform serving school athletic and activity programs in the United States. Its product suite centers on Snap! Raise (online fundraising) and Snap! Spend (financial management with sub-accounts, digital signer controls, role-based permissions, parent payment collection, and audit reporting), supported by Snap! Insights (administrative dashboards), FanX (community engagement app), Snap! Store (team gear and spirit wear), Snap! Connect (school-wide communication), and Early Access (advance funding). Banking infrastructure is delivered through a partnership with Thread Bank (Member FDIC), and the Snap! Raise Visa debit card is issued under a Visa U.S.A. Inc. license.

The platform targets school athletic programs, students and parents, and school administrators, addressing pain points such as paper-based record keeping, manual bank visits, ACH fees on parent payments, and fragmented tools across fundraising, budgeting, and communication. The architecture is module-based, designed for cross-product adoption within a single school program and configured to be consumed either through self-serve onboarding or via a demo-driven enterprise motion for larger school districts.

Snap! Mobile monetizes primarily through transaction fees across fundraising, spend/payments, Early Access advances, and merchandise. Pricing is not publicly disclosed; the company uses a quote-based, multi-year contract model. Total disclosed funding is approximately $4M across a March 2016 seed and a January 2018 round, headcount is 11-50, and headquarters are at 505 Broadway E, Suite 507, Seattle, WA, per the company's own website. The platform has cumulatively processed hundreds of millions of dollars in payments through Snap! Spend, per company-published commentary.

Note on data integrity: the request labeled the company as 'Groundwork,' but all substantive source content describes Snap! Mobile, Inc. The firmographic header attributes 'founded 2015, Pasadena' whereas the company's own website states Seattle, WA; first-party material was used per source-precedence rules.

Name

Groundwork

Legal name

Snap! Mobile, Inc.

Website

https://ground.work

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Snap! Mobile, Inc. operates an integrated U.S. platform combining fundraising, financial management, community engagement, scheduling, and merchandise tools for school athletic and activity programs, monetizing via transaction fees and partnering with Thread Bank and Visa for banking and payment services.

Ownership category

akta.pro rank

Product category

School Program Financial Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Fundraising platform
• Financial management software
• School athletic programs
• Youth sports technology
• Program budgeting tools

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Fundraising Platform Services: Revenue generated from providing online fundraising tools and platforms for school athletic and activity programs. The platform enables students and programs to raise funds through digital campaigns.
2. Financial Management (Spend): Revenue from financial management tools including budgeting, expense tracking, and oversight services for athletic programs. Includes processing payments with compliant platform infrastructure.
3. Early Access / Advance Funding: Provides funds in advance of fundraising campaigns, likely generating revenue through interest or fees on the advanced capital.
4. Store / Team Gear Sales: Online shop for team gear and spirit wear, generating revenue from merchandise sales to school programs and families.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Groundwork provides transparent money management for teams, groups, and clubs, centered on a fundraising and program-finance platform used by school athletic programs. The platform combines donor-facing fundraising campaigns, school- and program-level debit card and expense management, and communication tools for coaches, parents, and administrators. Source content further describes Snap! Mobile, Inc. offering Snap! Raise (fundraising), Snap! Spend (program financial management), Snap! Insights (reporting), FanX (engagement), Store (team gear), and Snap! Connect.

Product overview

Snap! Mobile operates as an integrated platform-plus-modules architecture serving youth sports and school activity programs. The core offering centers on Snap! Raise for fundraising, with Snap! Spend providing financial management capabilities for budgeting and expense control. Supporting modules include Snap! Insights (oversight dashboard), FanX (community engagement app), Store (merchandise sales), and Schedules/Registration/Leagues tools. Early Access enables advance funding, while Snap! Connect handles school-wide communication. All modules are designed to work together within the Snap! Mobile ecosystem, with Spend providing banking services via Thread Bank (FDIC member) and Visa debit card integration.

Differentiator

Problem solved

Functional benefit

Brands

• Snap! Raise: Online fundraising solution for students and organizations
• Snap! Spend
• FanX
• Snap! Connect
• Snap! Store
• Snap! Insights
• Early Access

Products and services

• Snap! Raise

Quantifiable outcome

• Processed hundreds of millions of dollars in payments

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• VisacoreTechnology or IntegrationVisa provides payment network licensing for the Snap! Raise Visa debit card issued through Thread Bank partnership, enabling card acceptance at any Visa-accepting merchant worldwide.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SportsEngine: SportsEngine (an NBC Sports Next company) provides registration, websites, and tournament tools for youth sports organizations. Serves a highly overlapping customer base but with a wider, less fintech-oriented product portfolio.
• Classy: Classy (a GoFundMe company) is a nonprofit fundraising platform with peer-to-peer campaigns and donation processing. Comparable in fundraising technology, though its customer base is mission-driven nonprofits rather than schools.
• Active Network / Active.com: Active Network is a long-standing registration and activity-management platform for sports, camps, and events. Comparable customer segments and registration/payment workflows, though it operates as a broad incumbent across many activity verticals.

Direct peers

• TeamSnap: TeamSnap is a team and league management platform serving youth and recreational sports. Overlaps with Snap Mobile on the youth sports customer base, communication, and registration features; Snap is differentiated by its payments and fundraising depth.
• Booster (Boosterthon): Booster provides school and team fundraising programs, including online fundraising and spirit gear. Directly comparable in K-12 school and youth sports fundraising.
• Playmetrics: Playmetrics is a youth sports club management platform covering registration, payments, and team operations. Directly comparable in the youth sports payments and management category.

Emerging players

• RallyUp: RallyUp is a fundraising and donation platform offering auctions, events, and peer-to-peer campaigns. Comparable online fundraising functionality, applied more broadly across nonprofits and community groups.
• Qgiv: Qgiv is a donation and event fundraising platform serving nonprofits and schools. Comparable in online donation workflows, though Snap is more vertically focused on athletic programs.
• Givebutter: Givebutter is an online fundraising and donor management platform with zero-fee pricing. Comparable fundraising technology, though its customer base skews to nonprofits and individuals rather than school programs.

Others

• Bonterra / Network for Good: Bonterra (formerly Network for Good) provides fundraising, CRM, and grant management software for nonprofits. Adjacent in fundraising and donor management technology rather than a direct school-athletics competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teamgroundwork
• Facebookfacebook.com/teamgroundwork
• LinkedInlinkedin.com/company/ground.work
• Instagraminstagram.com/onsnapmobile
• TikToktiktok.com/@onsnapmobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groundwork