What Breazy does

Breazy is a direct-to-consumer online retailer of vaping products and accessories, operating primarily through its e-commerce storefront at breazy.com. Founded in 2014 and headquartered in Brooklyn, New York, the company sells a broad assortment spanning 100+ brands and 1,600+ e-liquid varieties, including disposable vapes, freebase and salt nicotine e-liquids, starter kits, mods, pod systems, replacement coils and pods, batteries, chargers, and (more recently) tobacco-free nicotine pouches. Its technology foundation is a standard BigCommerce-hosted e-commerce platform with self-serve browsing, customer accounts, product comparisons, and customer reviews; no proprietary technology, APIs, or AI/ML capabilities are disclosed.

The company serves adult consumers of legal smoking age (21+) in the United States, segmented horizontally into beginners new to vaping and experienced vapers seeking ongoing supply. Revenue is generated through one-time online retail transactions at unit prices ranging from approximately $2.49 to $44.99, with free shipping on domestic orders over $100 and recurring promotional discounts. Distribution is exclusively through the owned e-commerce storefront, supplemented by a content-marketing blog (Breazy Magazine) for SEO and customer education, email marketing, and community/advocacy partnerships with organizations such as CASAA and vapingunderground. Breazy is a privately held company with disclosed cumulative funding of approximately $3.55M (2017) and one acquisition (JuiceDB, 2019).

Name

Breazy

Legal name

Breazy

Website

https://breazy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Breazy is a U.S. direct-to-consumer e-commerce retailer founded in 2014 that sells vaping products and accessories from 100+ brands to adult consumers, operating exclusively through its BigCommerce-powered storefront at breazy.com.

Ownership category

akta.pro rank

Product category

Online Vape Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

Disposable Vape Retail (CRANAEAI), E-Liquid & Nicotine Salt Retail (CRANAEAH), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Nicotine Pouch Retail (CRANADAD)

Keywords

• Vape products retail
• Disposable vapes
• E-liquid flavors
• Vape hardware shop
• Online vape store

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct online retail sales of vape products including e-liquids, disposable vapes, hardware, and accessories. Customers purchase products at listed prices with occasional discounts and sales. Revenue generated through one-time product transactions with no subscription requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Breazy is a direct-to-consumer online vape retailer selling disposable vapes, e-liquids (freebase and salt nicotine), starter kits, mods, pod systems, replacement pods and coils, batteries, chargers, and tobacco-free nicotine pouches. The storefront carries products from more than 100 brands and offers over 1,600 e-liquid flavor varieties, with free domestic shipping on orders over $100.

Product overview

Breazy is an online e-commerce vape shop offering a comprehensive selection of vaping products. The platform operates as a single unified e-commerce storefront featuring multiple product categories: disposable vapes (including high-capacity devices up to 100,000 puffs from brands like Geek Bar, Lost Mary, iJoy, and RAZ), vape juices and salt e-liquids in various flavors, starter kits for beginners (from brands like SMOK, Uwell, Vaporesso, Voopoo, Geek Vape), hardware including mods, pod systems, and tanks, replacement pods and coils for major brands, and accessories such as batteries and chargers. The company also offers nicotine pouches. Breazy provides educational content through its Breazy Magazine blog and offers free shipping on orders over $100. Key product lines include the Rincoe Ceto Pod Mod Kit and Vaporesso XROS 5 Nano Pod System as featured hardware, while the Geek Bar Pulse X 25K and Lost Mary MO20K Pro represent popular disposable options.

Differentiator

Problem solved

Functional benefit

Brands

• Breazy Magazine: The company's blog section featuring educational articles, vape guides, product reviews, and industry news for vaping community.

Products and services

• Disposable Vapes
• Vape Juice / E-Liquids Wide assortment of e-liquids including freebase and salt-based nicotine options in various flavors (fruit, dessert, menthol, tobacco), spanning more than 1,600 flavor varieties across 100+ brands.
• Salt E-Liquids Salt-based nicotine e-liquids that provide a smooth throat hit and faster nicotine absorption compared to freebase nicotine e-liquids.
• Vape Starter Kits Complete vaping starter packages including hardware, tanks/pods, and sometimes pre-filled e-liquid, designed for beginners new to vaping.
• Vape Hardware Vaping devices including rebuildables, vape mods, vape pens, tanks, and pod systems from various manufacturers, serving experienced vapers seeking customization.
• Vape Mods Advanced personal vaporizers offering customization, variable wattage, and temperature control for experienced vapers.
• Pod Mods Compact pod-based vaping systems that use replaceable or refillable pods, bridging convenience and customization for vapers.
• Replacement Pods Empty or pre-filled replacement pods for pod mod systems from various brands including Rincoe, Suorin, and SMOK.
• Replacement Coils Replacement heating coils for tanks and rebuildable atomizers, available in various resistances for different vaping styles.
• Vape Accessories Supporting products including batteries, chargers, cotton wicking material, and general vape supplies.
• Nicotine Pouches Tobacco-free nicotine pouches for oral use as an alternative to traditional vaping or smoking products.
• Geek Bar Pulse X 25K Disposable Vape Disposable vape offering up to 25,000 puffs with 18mL e-liquid capacity, 700mAh battery, dual-mesh coils, adjustable airflow, and a 3D curved LED screen.
• Lost Mary MO20K Pro Disposable Vape Disposable vape with 18mL prefilled capacity, 800mAh rechargeable battery, up to 20,000 puffs, dual 0.9ohm mesh coils, and HD animated screen.
• Vaporesso XROS 5 Nano Pod System Kit 30W pod system kit featuring adjustable wattage, mesh coils, and compact design for versatile vaping.
• Rincoe Ceto Pod Mod Kit All-in-one pod mod kit with 2mL juice capacity, 370mAh built-in battery, and 1.3ohm resistance for compact portable vaping.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• vapingundergroundminorOthersBreazy supports vapingunderground community forum, an online community for vapers.
• casaaminorOthersBreazy supports CASAA (Consumer Advocates for Smoke-Free Alternatives Association), a nonprofit advocacy organization.
• e-cigarette-forumminorOthersBreazy supports e-cigarette-forum community, an online discussion platform for vaping enthusiasts.
• woundedwarriorprojectminorOthersBreazy supports Wounded Warrior Project, a nonprofit organization serving veterans.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Element Vape: One of the largest US online vape retailers carrying disposable vapes, mods, pods, e-liquids, and accessories across 100+ brands with direct-to-consumer e-commerce. Directly comparable to Breazy in assortment, customer segment (21+ vapers), and channel.
• Direct Vapor: Established US online vape shop selling e-liquids, mods, pod systems, disposables, and accessories direct to consumers. Closely overlaps with Breazy's product mix, target customer, and DTC e-commerce model.
• VaporDNA: Long-running online vape retailer offering hardware, e-liquids, and disposables across major brands. Comparable to Breazy in category coverage, customer base, and pure-play DTC distribution.
• EightVape: US online vape retailer specializing in disposables, pod systems, e-liquids, and mods with aggressive pricing. Competes head-to-head with Breazy on assortment breadth and price-driven positioning.
• MyVaporStore: Online vape retailer carrying hardware, e-liquids, accessories, and starter kits targeting adult vapers. Comparable in business model and product mix to Breazy's broad-assortment DTC approach.
• Mt Baker Vapor: US online vape e-liquid and hardware retailer with proprietary brand manufacturing and direct e-commerce. Comparable to Breazy in channel and customer, with overlap in product categories.
• Vape Wild: Online vape shop selling e-liquids, disposables, and hardware DTC. Comparable to Breazy in target customer (adult vapers), category focus, and direct e-commerce distribution model.
• Giant Vapes: US online vape retailer focused on disposables and pod systems from leading brands. Comparable to Breazy's disposable-heavy assortment and adult-vaper customer base.

Broad incumbents

• Juul Labs: Large incumbent vaping brand selling pods and devices through its own e-commerce and retail channels. Comparable to Breazy at the category level (vape products targeting adult smokers/vapers) but operates as a brand owner rather than a multi-brand retailer.
• NJOY: Major vaping brand with disposable and pod products sold through DTC e-commerce and retail. Comparable to Breazy in target customer and product category, but operates as a brand manufacturer rather than a multi-brand retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breazy