Fideltour
Fideltour is a Spanish SaaS company offering a hotel-specialized Customer Data Platform (Fideltour ONE) with 12 integrated modules that unify guest data, automate journeys, and enable direct bookings for independent hotels and hotel groups across Spain, Colombia, Mexico and Portugal.
- Company typePrivate
- Founded2018
- HeadquartersPalma, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fideltour does
Fideltour, S.L. is a privately held Spanish software company headquartered in Palma de Mallorca (Illes Balears) that builds Fideltour ONE, a Customer Data Platform (CDP) specialized for the hospitality industry. The platform unifies online and offline guest signals — reservations, stays, web interactions, captive portals and WiFi data — into a single guest identity and exposes them through 12 integrated modules (CRM, Campaigns, Automation, Landings, Reviews, Identity, B2B, Social, Rewards, Insights, Connect and Agents) that share one contextual data model with AI embedded across them. Native integrations span PMS, booking engines, captive portals, BI tools, Google Ads, Meta, The Trade Desk and WhatsApp Business, reportedly covering 150+ marketplace connections.
The customer base consists of independent hotels and small-to-mid hotel groups that purchase the platform to reduce OTA dependency and automate pre-, during- and post-stay guest journeys; disclosed customers include Cabau Hotels, GF Hoteles, Universal Beach Hotels, Oh!tels, Sirenis Hotels & Resorts, Diestra Hoteles, Hipotels, Eurostars Hotel Company, Oasis Hotels & Resorts and THB Hotels. Fideltour operates a sales-led go-to-market with a free demo and quote-based annual subscriptions, supplemented by a channel partner program (10% commission for 12 months) targeting hotel marketing agencies and technology providers; commercial operations span Spain, Colombia, Mexico and Portugal.
Revenue mechanics are SaaS subscription on an annual cadence, quote-priced per property/module scope, with non-dilutive EU NextGeneration EU grant funding (€140,521.56) supporting R&D on a B2B CRM project for Balearic tourism establishments. The company is led by CEO Javier Pérez-Llanera, has a team of 1–10 employees, and holds Spanish government innovation credentials (PYME Innovadora, ENISA, CDTI) along with 2024–2025 industry recognition (European Technology Awards 2025, Smart Travel News Awards 2024, Tecnología Siglo XXI 2024, Tourism Innovation Summit).
Fideltour firmographics
Firmographics- Name
- Fideltour
- Legal name
- FIDELTOUR, S.L.
- Website
- https://fideltour.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fideltour is a Spanish SaaS company offering a hotel-specialized Customer Data Platform (Fideltour ONE) with 12 integrated modules that unify guest data, automate journeys, and enable direct bookings for independent hotels and hotel groups across Spain, Colombia, Mexico and Portugal.
- Ownership category
- akta.pro rank
Fideltour industry classification
Industry- Product category
- Hotel Customer Data Platform
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industry
- Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH)
Where Fideltour is headquartered
LocationHeadquarters
- HQ city
- Palma
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Fideltour business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- CDP Platform Subscription: Fideltour operates as a SaaS CDP platform for hotels, providing unified guest data management, marketing automation, and guest engagement tools through 12 integrated modules. Pricing is subscription-based though specific tiers are not publicly disclosed.
- Partner Referral Commission: Partners (marketing agencies and technology providers) earn 10% commission on Fideltour's gross revenue from referred qualified clients for the first 12 months after a qualified sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based subscription pricing tailored to hotel property count and selected modules |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Fideltour product offering
Product offeringCore offering
Fideltour sells Fideltour ONE, a Customer Data Platform purpose-built for hotels that unifies guest data from reservations, stays, web, and offline channels into a single guest identity. The platform is organized into 12 integrated modules — CRM, Campaigns, Automation, Landings, Reviews, Identity, B2B, Social, Rewards, Insights, Connect, and Agents — sharing the same guest context with AI embedded transversally to enable personalized pre-, during-, and post-stay journeys and direct sales activation. Native integrations with PMS, booking engines, captive portals, and BI tools let hotels centralize their tech stack and reduce dependency on online travel agencies.
Product overview
Fideltour is a specialized CDP (Customer Data Platform) for hotels that evolved from a hotel CRM. The offering is Fideltour ONE, a unified platform-plus-modules architecture comprising 12 integrated modules that share the same guest identity and context with cross-module AI. The core platform provides CRM functionality as the entry point, while the 12 modules capture different data types: CRM (centralized guest data), Campaigns (multi-channel communication), Automation (journey flows), Landings (landing pages and forms), Reviews (reputation management), Identity (unified profiles), B2B (corporate/MICE), Social (paid social), Rewards (loyalty program), Insights (analytics and prediction), Connect (native integrations), and Agents (AI agent control). Together, these modules build complete guest context and enable direct sales activation across channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Fideltour ONE Hotel-specialized Customer Data Platform that unifies reservations, stays, web and offline signals into a single guest profile and exposes 12 integrated modules (CRM, Campaigns, Automation, Landings, Reviews, Identity, B2B, Social, Rewards, Insights, Connect, Agents) with transversal AI for personalized direct sales activation. Sold to independent hotels and hotel groups via quote-based annual subscriptions.
- Fideltour Landings module Module of the Fideltour ONE platform that lets hotels publish landing pages and captive portal forms to promote offers, services or products. Features pre-designed templates, a visual interface, unique URLs without requiring domain setup, real-time analytics and instant publishing. Targeted at hotel marketing teams running direct offers and capturing guest data. Note: this is a component module of the Fideltour ONE platform rather than a separately sold product.
Quantifiable outcome
- ROI exceeding 3,000% in first year for Cabau Hotels case study
- +7 more outcomes
Companies that use Fideltour
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Fideltour technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature7 records
Fideltour partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hotel Marketing AgenciescorePartner program for hotel marketing agencies that already serve hotel clients. Agencies amplify their offering with Fideltour's CDP without hiring new product expertise. Partners earn 10% commission on Fideltour's gross revenue from referred clients for 12 months, paid quarterly.
- Technology Software Providers and DistributorscoreTechnology vendors and distributors can add Fideltour's hotel-specific CDP to their catalog, generating recurring revenue without taking on implementation or support responsibilities. Same 10% commission structure applies.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fideltour competitors and assessment
Company assessmentEmerging players
- TrustYou: TrustYou is a hotel reputation and guest feedback platform that has expanded into guest data and engagement. It overlaps with Fideltour's Reviews and Identity modules for hotel guest insights.
Direct peers
- Hotelchamp: Hotelchamp is a hotel direct booking platform offering CRM, personalization, and on-site messaging tools. It is directly comparable to Fideltour in helping hotels drive direct sales and own guest relationships.
- Revinate: Revinate is a hotel-specialized CDP and guest marketing platform serving hotels and resorts globally. It is the closest direct competitor to Fideltour in hotel guest data unification, marketing automation, and direct-booking activation.
- Cloudbeds: Cloudbeds is a hotel management platform with built-in CRM and guest engagement tools serving independent hotels and chains. Comparable to Fideltour in targeting hoteliers seeking unified guest data and direct booking growth.
- Profitroom: Profitroom is a hotel marketing technology platform focused on direct bookings, CRM, and guest data activation in Europe. It is a direct competitor to Fideltour in the European hospitality CDP and marketing automation space.
- NetAffinity: NetAffinity is a hotel digital marketing agency and technology provider focused on direct booking and CRM for hotels, primarily in Europe. It competes with Fideltour in helping hotels reduce OTA dependency through marketing technology.
- Mews: Mews is a cloud-based hotel PMS and guest experience platform expanding into hospitality CRM and automation. It overlaps with Fideltour on hotel guest data unification and integrated workflow automation.
Broad incumbents
- Shiji Group: Shiji is a global hospitality technology incumbent providing PMS, POS, CRM, and guest experience platforms. It competes broadly with Fideltour at the enterprise hotel chain level, with deeper PMS integration.
- Sojern: Sojern is a travel marketing platform with hospitality customer data and audience activation capabilities. It is comparable to Fideltour's Social and paid media integration modules, though it serves a broader travel audience.
- Salesforce (Hospitality Cloud): Salesforce is the dominant generalist CRM with hospitality-specific extensions via AppExchange and partner ecosystems. It competes with Fideltour as the alternative for larger hotel chains needing enterprise-grade CRM, though it lacks Fideltour's hospitality-native specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Fideltour social profiles
Digital presenceFideltour compliance and trust
Trust signalCompliance6 records
Fideltour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fideltour leadership team
Management profileNumber of profiles
Profiles4 records
Fideltour funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fideltour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fideltour
What does Fideltour do?
Fideltour sells Fideltour ONE, a Customer Data Platform purpose-built for hotels that unifies guest data from reservations, stays, web, and offline channels into a single guest identity. The platform is organized into 12 integrated modules — CRM, Campaigns, Automation, Landings, Reviews, Identity, B2B, Social, Rewards, Insights, Connect, and Agents — sharing the same guest context with AI embedded transversally to enable personalized pre-, during-, and post-stay journeys and direct sales activation. Native integrations with PMS, booking engines, captive portals, and BI tools let hotels centralize their tech stack and reduce dependency on online travel agencies.
Is Fideltour a public or private company?
Fideltour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fideltour founded?
Fideltour was founded in 2018. It employs 1 to 10 people.
Where is Fideltour based?
Fideltour is headquartered in Palma, Spain, in the Europe region.
How does Fideltour make money?
Two revenue lines are on record. CDP Platform Subscription is the primary driver. The others are partner Referral Commission.
Who are Fideltour's main competitors?
TrustYou is listed as an emerging player. Direct peers are Hotelchamp, Revinate, Cloudbeds, Profitroom, NetAffinity and Mews. Broad incumbents are Shiji Group, Sojern and Salesforce (Hospitality Cloud).
Does Fideltour have an API?
No public API is recorded for Fideltour.
What industry is Fideltour in?
Fideltour's product category is Hotel Customer Data Platform. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of THABAKAH, Loyalty Technology Platforms (LMS, Wallets, APIs).