Hotel Marketing Group
Hotelmarketing Gruppe GmbH is a Munich-based marketing agency founded in 2005 that delivers end-to-end branding, concept, and ongoing marketing services to owner-operated hotels in the DACH region and South Tyrol using its proprietary Kometenprinzip® (DREAM > PLAN > DO) methodology.
- Company typePrivate
- Founded2005
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hotel Marketing Group does
Hotelmarketing Gruppe GmbH is a Munich-headquartered, founder-led marketing and creative agency founded in 2005, specialising exclusively in hotel marketing for owner-operated hotels in the DACH region (Germany, Austria, Switzerland) and South Tyrol. It delivers an end-to-end engagement model — from concept development and brand identity through to ongoing multi-channel marketing execution — structured around its proprietary Kometenprinzip® methodology (DREAM > PLAN > DO). The agency has developed more than 200 hotel concepts over 20 years for clients including mama thresl, Priesteregg, Werdenfelserei, Wiesergut, Die Hochkönigin, and Stäfeli, and holds multiple Hideaways Awards and German Brand Awards.
The core operating model pairs in-house Holistic Consultants with a curated network of 50+ specialised 'Deep Expert' partners covering social media, PR, print, revenue management, voucher technology, design, and AI. The firm operates an ecosystem of country sites (hotelmarketing.de, .at, .ch), a Brevo-powered newsletter stack, an online course platform (hotelmaker.de), an annual Hotelmarketing Fibel yearbook, and a self-service Marketing Quick-Check diagnostic (priced at €450). A February 2026 Budget Configurator tool extends the offer further into productised self-service assets.
Revenue is generated primarily through professional-services engagements (consulting, branding, ongoing marketing retainers) with mid-market owner-operated hotels ranging from boutique properties to ~200-room resorts. Pricing details are largely non-public; the firm is privately held with no disclosed funding, no M&A activity, and a January 2024 restructuring that centralised all operations in Munich under CEO Patrick G. Rueff (founder), with Dominik Schneider as operational CEO and Michael Oberhofer as authorised representative.
Hotel Marketing Group firmographics
Firmographics- Name
- Hotel Marketing Group
- Legal name
- Hotelmarketing Gruppe GmbH
- Website
- https://hotelmarketing.de
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotelmarketing Gruppe GmbH is a Munich-based marketing agency founded in 2005 that delivers end-to-end branding, concept, and ongoing marketing services to owner-operated hotels in the DACH region and South Tyrol using its proprietary Kometenprinzip® (DREAM > PLAN > DO) methodology.
- Ownership category
- akta.pro rank
Where Hotel Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hotel Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing Consulting and Agency Services: Full-service hotel marketing agency offering concept development, strategic consulting, implementation, and ongoing marketing services. Revenue generated through professional service engagements with hotel clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Marketing Quick-Check Analysis |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Hotel Marketing Group product offering
Product offeringCore offering
Hotel Marketing Group (Hotelmarketing Gruppe GmbH) is a Munich-based full-service marketing agency founded in 2005 that serves owner-operated hotels in the DACH region (Germany, Austria, Switzerland) and South Tyrol. The agency delivers consulting, brand and concept development, and implementation of marketing activities using its proprietary Kometenprinzip® methodology (DREAM > PLAN > DO), with a network of 60+ in-house hospitality creatives and 50+ Deep Expert partners.
Product overview
Hotel Marketing Group is a consulting and creative agency specialized in hotel marketing, offering a comprehensive portfolio of services for owner-operated hotels in the DACH region. The core offering includes strategic consulting and creative services through their proprietary Kometenprinzip® methodology (DREAM > PLAN > DO), delivered by Holistic Consultants and supported by a network of over 50 Deep Expert partners. Their portfolio spans over 108 marketing measures across all marketing disciplines. Supporting products include the Hotel Fibel (annual publication), Hotelmaker.de online courses, and the Marketing Quick-Check diagnostic service. The agency has developed over 200 hotel concepts and serves clients including mama thresl, Priesteregg, and Werdenfelserei.
Differentiator
Problem solved
Functional benefit
Brands
- Hotelmaker: Educational platform offering books, online courses, and resources for hotel marketing professionals.
Products and services
- Hotelmarketing Gruppe Consulting & Implementation Services
- Marketing Quick-Check Paid fixed-price diagnostic offering that audits a hotel's current marketing footprint (SEO, content, social, campaigns) and delivers a shortlist of recommended actions. Positioned as a low-friction entry point for hoteliers.
- Hotelmarketing Fibel Annual printed book publication on hotel marketing, distributed as a paid product through the company shop.
- Hotelmaker.de Online Courses Subscription-based e-learning platform offering online courses for hoteliers on marketing and hotel management topics.
- Budget Configurator Free online tool that helps hoteliers calculate and structure an appropriate marketing budget.
Quantifiable outcome
- Revenue increase of average 20% through revenue management implementation
- +1 more outcomes
Companies that use Hotel Marketing Group
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Hotel Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Hotel Marketing Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Leonie HerzogminorStrategic partner for brand development and design
- joi designminorDesign partner for hotel interior and branding projects
- incertcoreKey partner for voucher management systems and couponing solutions; provides automated voucher shop solutions for hotel clients enabling online sales
- BrandnamicminorBrand strategy and development partner
- ZukunftsinstitutminorFuture trends institute providing insights on megatrends for hospitality industry positioning
- SpalteholzminorStrategic partner for hotel projects
- Henkel & HenkelminorStrategic partner for brand development
- Anker & AlpenminorStrategic partner for Alpine hospitality concepts
- Stromberger PRminorPR and communications partner for press relations
- Verwolf ProductionminorProduction partner for photography and video content; credited for images on website
- Max.prminorPR and communications partner
- BrevocoreNewsletter software and voucher management platform; used for email marketing campaigns, newsletter distribution, and Fibel (book) order fulfillment; provides customer segmentation and campaign analysis
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Hotel Marketing Group competitors and assessment
Company assessmentDirect peers
- myhotelshop: Hotel digital marketing agency focused on distribution, metasearch, and digital advertising for independent hotels in Europe — a direct competitor in DACH and also a listed technology partner of Hotel Marketing Group.
- Online Birds: German digital agency specialized in hotel and tourism marketing, offering performance marketing, SEO, and web solutions — competing for the same owner-operated hotel clients in the DACH market.
- Catbird: Munich-based digital marketing agency specializing in hotels and tourism in the DACH market, offering comparable full-service hotel marketing services including branding, websites, and digital campaigns.
- Brandnamic: South Tyrol-based brand and marketing agency focused on the hospitality and tourism industry, providing strategy, branding, and digital execution for hotels — overlapping directly with Hotel Marketing Group's positioning and even listed as a strategic partner.
Regional players
- h2c (hospitality consulting): Munich-based hospitality strategy consultancy with overlap into distribution and marketing advisory for hotels in the DACH market — competing for strategic consulting budget from the same hotel owners.
Emerging players
- Net Affinity: Hotel-focused digital marketing agency serving boutique and independent hotels in Europe with website, SEO, and campaign services — comparable in vertical focus but operating outside DACH.
- SuitePad: Berlin-based hotel technology company offering in-room tablets and guest-experience tools, often bundled with digital marketing and upsell features that compete for the same independent-hotel marketing budget.
Broad incumbents
- D-EDGE: Global hospitality technology provider offering digital marketing, distribution, and booking-engine solutions to hotels of all sizes — a much larger incumbent that overlaps with Hotel Marketing Group on digital marketing services.
- SiteMinder: Global hotel commerce platform whose marketing and distribution features are increasingly purchased by independent hotels as an alternative to specialized marketing agencies like Hotel Marketing Group.
- TrustYou: Munich-based hospitality reputation and guest-feedback platform that also offers marketing and analytics tools to hotels, competing for the same DACH owner-operator budget.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hotel Marketing Group social profiles
Digital presenceHotel Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Marketing Group leadership team
Management profileNumber of profiles
Profiles4 records
Hotel Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Marketing Group
What does Hotel Marketing Group do?
Hotel Marketing Group (Hotelmarketing Gruppe GmbH) is a Munich-based full-service marketing agency founded in 2005 that serves owner-operated hotels in the DACH region (Germany, Austria, Switzerland) and South Tyrol. The agency delivers consulting, brand and concept development, and implementation of marketing activities using its proprietary Kometenprinzip® methodology (DREAM > PLAN > DO), with a network of 60+ in-house hospitality creatives and 50+ Deep Expert partners.
Is Hotel Marketing Group a public or private company?
Hotel Marketing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hotel Marketing Group founded?
Hotel Marketing Group was founded in 2005. It employs 11 to 50 people.
Where is Hotel Marketing Group based?
Hotel Marketing Group is headquartered in Munich, Germany, in the Europe region.
How does Hotel Marketing Group make money?
One revenue line is on record: marketing Consulting and Agency Services.
Who are Hotel Marketing Group's main competitors?
Direct peers on record are myhotelshop, Online Birds, Catbird and Brandnamic. h2c (hospitality consulting) is listed as a regional player. Emerging players are Net Affinity and SuitePad. Broad incumbents are D-EDGE, SiteMinder and TrustYou.
Does Hotel Marketing Group have an API?
No public API is recorded for Hotel Marketing Group.