Triggr

What Triggr does

Triggr was an Australian SaaS company founded in 2017 and headquartered in Sydney that built a platform to help sales teams predict buyer intent, using artificial intelligence to score or prioritize prospects based on behavioral and intent signals. The company was positioned within the AI-driven sales intelligence category and was independently recognized by ColdIQ as one of the Top 12 AI Buyer Intent Software vendors in 2025.

The company operated at a very small scale, with headcount in the 1-10 range, and was funded exclusively at the seed stage. Across five disclosed rounds between August 2017 and April 2021, Triggr raised approximately $382,327 in total capital from H2 Ventures (lead investor in the 2017 seed), Techstars (2019 accelerator), Black Nova Venture Capital (2020), and Flying Fox Ventures (2021). No subsequent funding, acquisitions, partnerships, product launches, or hiring activity has been disclosed, and the company's primary domain, triggr.ai, is currently listed for sale on Spaceship.com at a price of $6,895.

There are no disclosed pricing tiers, named customers, integration partners, or management team members beyond the two co-founders, Thomas Moin (Co-Founder, Growth and Strategy) and Thomas Rielly (Founder). The combination of a dormant funding profile, no operating signals since at least 2021, and a for-sale corporate domain indicates Triggr has likely ceased operations, been acquired without disclosure, or rebranded.

Name

Triggr

Website

https://triggr.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Triggr was an Australian SaaS platform founded in 2017 that used AI to help sales teams predict buyer intent; however, its primary domain is now listed for sale and no operating activity has been disclosed since 2021.

Ownership category

akta.pro rank

Product category

Sales Intelligence Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Churn, CLV & Retention Intelligence (HDAAAHAC)

akta.pro secondary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Buyer intent software
• Sales intelligence platform
• AI sales analytics
• Predictive lead scoring
• Sales enablement SaaS

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Core offering

Triggr provides a SaaS platform that uses AI to help sales teams predict buyer intent and prioritize outreach. The product surfaces signals indicating which prospects are most likely to convert, enabling revenue teams to focus efforts on high-intent accounts.

Product overview

No product information available. The source data contains only a domain-for-sale listing (triggr.ai) on Spaceship.com showing the domain is listed for $6,895 with lease-to-own options. No product portfolio, features, or service descriptions were found in the provided sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Triggr Buyer Intent Platform AI-powered SaaS platform that helps B2B sales teams predict buyer intent, surface high-priority prospects, and focus outreach on accounts most likely to convert. Targeted at sales and revenue operations teams.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights2 records

Direct peers

• Demandbase: Demandbase is an account-based marketing platform with deep buyer intent data capabilities. It is a direct competitor in the AI-enabled account identification and intent space.
• Bombora: Bombora is a B2B intent data provider that aggregates company content consumption to score purchase intent. It directly overlaps with Triggr's buyer intent prediction value proposition.
• Cognism: Cognism is a sales intelligence platform that combines contact data, buyer intent signals, and prospecting workflows. It is a direct comparable to Triggr in AI-enabled sales intelligence for B2B teams.
• 6sense: 6sense is a leading AI-powered account engagement and buyer intent platform that helps B2B sales and marketing teams identify in-market accounts. It is the most direct competitor to Triggr in AI-driven buyer intent prediction.

Emerging players

• Leadfeeder (Dealfront): Leadfeeder, now part of Dealfront, identifies website visitors and surfaces intent signals for sales teams. It overlaps with Triggr's buyer intent prediction use case, focused on first-party digital signals.
• G2: G2 is a software marketplace that has expanded into buyer intent data through tracking buyer behavior on its platform. Its G2 Buyer Intent product overlaps with Triggr's core value proposition.
• Lusha: Lusha provides contact data, company intelligence, and buying signal data to help sales teams prioritize outreach. It is comparable to Triggr as a sales intelligence tool with intent overlays.
• Apollo.io: Apollo.io is a sales intelligence and engagement platform combining a contact database, intent data, and outbound automation. It serves a similar SMB-and-mid-market segment targeted by Triggr.

Broad incumbents

• Clearbit (HubSpot): Clearbit, acquired by HubSpot, provides buyer intelligence, data enrichment, and intent signals. As part of HubSpot's broader platform, it competes with Triggr's offering at significantly greater scale.
• ZoomInfo: ZoomInfo is a large public sales intelligence and go-to-market platform that includes buyer intent data alongside contact and company information. It competes with Triggr as part of a much broader platform portfolio.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triggr