FiGPiN
- Company typePrivate
- Founded2020
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
FiGPiN firmographics
Firmographics- Name
- FiGPiN
- Legal name
- FiGPiN Collect Awesome Inc.
- Website
- https://figpin.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FiGPiN industry classification
Industry- Product category
- Collectible Enamel Pins and Pop Culture Merchandise
- NAICS
- Jewelry and Silverware Manufacturing (33991)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Miniatures & Figurines (Display/Collectible) (CRALAKAB)
Keywords
Where FiGPiN is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FiGPiN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Enamel Pin Sales: Core revenue stream from selling collectible hard enamel pins featuring licensed characters from movies, TV, anime, video games, and comics. Products sold in individual units, mystery boxes, cases, and mastercases. Limited edition and convention-exclusive pins drive scarcity and collector demand.
- Accessories and Display Products: Sale of proprietary accessories including Kickstand Backers (standard, mini, XL), Action Posts, Collector Cases (GEN1 and GEN2), Hero Complex displays, Mini Shadow Boxes, and Power Bases. These products enhance the collecting and display experience.
- Wholesale/B2B Distribution: Wholesale distribution through retail partners including Target, GameStop, Hot Topic, FYE, and specialty collector stores. Dedicated wholesale portal at pro.figpin.com for reseller account management.
- Digital Gift Cards: Digital gift cards available in denominations from $10 to $100, delivered by email with no expiration and no processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Mystery Mini Pins |
| Unit Pricing | Pay-as-you-go | Mystery Mini Mastercases |
| Other | Pay-as-you-go | Digital Gift Cards |
| Unit Pricing | Pay-as-you-go | FiGPiN XL (3-inch) Pins |
| Unit Pricing | Pay-as-you-go | Accessories and Display Products |
| Other | Pay-as-you-go | Military/First Responder Discount |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
FiGPiN product offering
Product offeringCore offering
FiGPiN designs, produces, and sells officially licensed premium hard enamel collectible pins featuring characters from video games, movies, TV, comics, and anime. Products span Standard, 3-inch XL, Mystery Minis blind-box, Quest, and Box Set lines, sold individually, by case, or by mastercase. The company also sells proprietary display accessories (Kickstand Backers, Collector Cases, Action Posts, Mini Shadow Boxes, Hero Complex frames) and operates a mobile app for serial-numbered digital collection management.
Product overview
FiGPiN is a collectible enamel pin company founded in 2020 in Irvine, CA, operating under FiGPiN Collect Awesome Inc. The product portfolio centers on premium hard enamel collectible pins featuring officially licensed characters from video games, movies, comics, and anime. Core offerings include Standard FiGPiNs (classic size), Mystery Minis (blind box series), XL pins (3-inch large format), Box Sets, and Quest mystery boxes. The company differentiates through patented kickstand backers allowing pins to display as collectible figures or wearable accessories. Supporting the core pins are accessory products including GEN1/GEN2 Collector Cases, Kickstand Backers (3-inch, Mini, XL sizes), Action Posts, Mini Shadow Boxes, and Hero Complex modular display frames. The FiGPiN mobile app enables users to unlock pins with serial numbers and redeem exclusive content. Products are designed in the USA and manufactured in China, sold through figpin.com, a mobile app, and wholesale distribution to retailers including Target, GameStop, Hot Topic, and FYE.
Differentiator
Problem solved
Functional benefit
Brands
- FiGPiN: Main brand for collectible enamel pins featuring patented backer technology
- FiGPiN Standard
- FiGPiN XL
- Mystery Minis
- FiGPiN Quest
- FiGPiN Vault
Products and services
- FiGPiN Standard (Classic) collectible enamel pins Premium hard enamel collectible pins featuring officially licensed characters from video games, movies, comics, and anime. Pins feature bright colors and fine details with the patented kickstand backer for display as figures or wearable accessories.
- FiGPiN Mystery Minis blind-box series Blind-box mystery mini pin series featuring 10 enamel pins plus a secret chaser pin. Collectors purchase individual mystery boxes or cases with randomized licensed characters, encouraging repeat purchases and trading.
- FiGPiN XL 3-inch collectible enamel pins Large-format 3-inch collectible enamel pins featuring detailed character designs from various fandoms, sized approximately 76.2mm tall and 2.0mm thick, larger than standard FiGPiNs.
- FiGPiN Box Sets Curated collection sets grouping related FiGPiN pins together, often featuring exclusive combinations or themed groupings from specific licensed franchises.
- FiGPiN Quest mystery box series Mystery box series featuring licensed fan-favorite characters where collectors find and complete sets through multiple purchases. Each quest includes a FiGPiN power base and action post for display.
- FiGPiN App Mobile application available on iOS and Google Play that allows users to unlock their pins with engraved serial numbers, track collections, and redeem exclusive content including Ultra Rare pins via digital redemption codes.
- FiGPiN Kickstand Backer 3-inch - 5 Pack Patented soft rubber pin backer with 3 holes enabling enamel pins to stand upright for display. Each backer is approximately 3 inches with patented kickstand design.
- FiGPiN Kickstand Backer Mini - 6 Pack Mini kickstand backer with 2 holes for FiGPiN Minis. Each mini backer is approximately 2 inches, allowing smaller mystery mini pins to stand upright.
- FiGPiN Kickstand Backer XL - 2 Pack Extra-length kickstand backer with 3 holes designed for FiGPiN XLs. Each XL backer is approximately 6 inches.
- FiGPiN GEN2 Collector Case Museum-quality display case for securing and showcasing enamel pins, available in black and white GEN2 variants and a legacy GEN1 black version. Includes base, clear lid, post, and clear 3-inch kickstand backer.
- FiGPiN Action Post 10-Pack Action posts available in SHORT and TALL packs of 10, clicking into the Gen2 Collector Case or FiGPiN Power Base to enable upright display configurations for enamel pins.
- FiGPiN Mini Shadow Boxes - 4 Pack Shadow box display frames designed for FiGPiN Mini and Mystery Minis. Features black sleeve and black mini backer card in a simplistic, clean design.
- Hero Complex F1X1 modular display frames Modular 3D display case system with unique design to encase FiGPiNs, available in black and white variants. Each unit displays a single 3-inch FiGPiN in PET sleeve or 2 FiGPiN Minis in shadowbox case, with adhesive strip wall mounting and removable back plate.
- FiGPiN Digital Gift Card Digital gift cards delivered by email in various denominations ($10 minimum to $100 maximum). No processing fees and no expiration date. Recipient receives instructions to redeem at checkout.
- Throne and Liberty Exclusive Pins (Gamers Redemption collaboration) Exclusive pin collaboration tied to Amazon Games Studios' Throne and Liberty, distributed through the Gamers Redemption achievement program. Pins unlock via in-game achievements and include redemption codes for additional in-game rewards.
Quantifiable outcome
- Ships within 3-7 business days from warehouse
- +1 more outcomes
Companies that use FiGPiN
Customer profileSegments2 records
Ideal customer profiles3 records
FiGPiN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
FiGPiN partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Gamers RedemptionminorFiGPiN partnered with Gamers Redemption to create exclusive pins tied to Amazon Games Studios' Throne and Liberty achievement program. Under the Collect Awesome Inc. umbrella, Gamers Redemption enables gamers to earn exclusive collectibles through in-game achievement completion. Achievement 02 unlocks Gigantrite FiGPiN XL, Achievement 03 unlocks Oremong FiGPiN Spinner Set. Pins include in-game redemption codes for titles and emotes.
- Amazon Games StudiosminorLicensed intellectual property collaboration for Throne and Liberty video game. FiGPiN creates exclusive pins connected to in-game achievements within the Gamers Redemption Achievement Program.
- Disney/PixarcoreOfficial licensing partnership for Disney and Pixar intellectual property including Toy Story, Star Wars, and other Disney franchises. Products include officially licensed hard enamel collectible pins featuring Disney/Pixar characters.
- MarvelcoreOfficial licensing partnership for Marvel characters including Marvel Rivals series and Marvel Cinematic Universe characters. Products include officially licensed hard enamel collectible pins.
- Star WarscoreOfficial licensing partnership for Star Wars franchise including Mandalorian series and original trilogy characters. Products include officially licensed hard enamel collectible pins.
- One PiececoreOfficial licensing partnership for One Piece anime series including Marines Quest mystery boxes and character series pins.
- Sonic the HedgehogcoreOfficial licensing partnership for Sonic the Hedgehog franchise including mystery mini series.
- SanriocoreOfficial licensing partnership for Sanrio characters and Hello Kitty franchise.
- CrunchyrollminorCrunchyroll operates an online store selling FiGPiN products to their anime-enthusiast customer base.
- AMC TheatresminorAMC Theatres Movie Merchandise online store carries FiGPiN products alongside movie-related collectibles.
- GameStopminorMajor video game retailer carries FiGPiN products in-store and online, targeting gaming and pop culture collectors.
- TargetminorMajor retail chain carrying FiGPiN products in stores and online.
- Hot TopicminorPop culture retail chain carrying FiGPiN products in stores and online, targeting anime, gaming, and fandom communities.
- FYEminorEntertainment retailer carrying FiGPiN products in stores and online.
- GovXminorGovX partnership enables military personnel and first responders to receive discounts on FiGPiN products through identity verification.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FiGPiN competitors and assessment
Company assessmentDirect peers
- Loungefly: Loungefly is a leading maker of licensed pop-culture pins, bags, and small leather accessories with the same fandom customer base (Disney, Marvel, Star Wars, anime). Now owned by Funko, it competes directly with FiGPiN in the collectible pin aisle at Hot Topic, BoxLunch, and Target.
- Kidrobot: Kidrobot designs and sells designer collectibles including vinyl figures, art toys, and enamel pins with similar fandom and streetwear crossover audiences. Sells through the same specialty and pop-culture retail channels as FiGPiN.
- Mighty Wallet: Mighty Wallet produces licensed pop-culture enamel pins and accessories, often in designer-collaboration formats. Competes for the same collector wallet and is sold across similar pop-culture retail outlets.
- PinMart: PinMart is a long-standing US-based enamel pin manufacturer and retailer carrying both custom and licensed character pins, directly comparable to FiGPiN in product type, price point, and B2B/B2C sales channels.
Broad incumbents
- Funko: Funko is the dominant publicly traded pop-culture collectibles company (Funko Pops, mystery boxes, Loungefly) and overlaps with FiGPiN on licensed character merchandise, mystery-box mechanics, and shelf presence at the same major retailers.
- Disney Pin Trading: Disney's own official pin program operates the largest licensed pin ecosystem and is both a licensor and direct competitor to FiGPiN's Disney/Pixar and Star Wars pin offerings, with dedicated retail and trading infrastructure.
- Enesco: Enesco manufactures licensed collectibles, giftware, and figurines across Disney, Jim Shore, and pop-culture lines. Overlaps with FiGPiN on licensed character collectibles and the broader hobby/gift retail channel.
Others
- Entertainment Earth: Entertainment Earth is a major online retailer and wholesaler of collectibles, pins, and pop-culture merchandise, and both a FiGPiN distribution partner and an indirect competitor to its DTC channel for collectible pins.
- Hot Topic: Hot Topic is the dominant pop-culture specialty retailer and a FiGPiN wholesale partner that also curates competing pin brands, effectively acting as both channel and indirect competitor for the same fandom collector.
- BoxLunch: BoxLunch is a pop-culture retailer carrying FiGPiN alongside Loungefly, Funko, and other pin brands; it serves the same fandom buyer and competes with FiGPiN for shelf space and exclusive drops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FiGPiN social profiles
Digital presenceFiGPiN financial estimates
Financial estimateRevenue estimate
Valuation estimate
FiGPiN leadership team
Management profileNumber of profiles
Profiles1 record
FiGPiN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FiGPiN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FiGPiN
What does FiGPiN do?
FiGPiN designs, produces, and sells officially licensed premium hard enamel collectible pins featuring characters from video games, movies, TV, comics, and anime. Products span Standard, 3-inch XL, Mystery Minis blind-box, Quest, and Box Set lines, sold individually, by case, or by mastercase. The company also sells proprietary display accessories (Kickstand Backers, Collector Cases, Action Posts, Mini Shadow Boxes, Hero Complex frames) and operates a mobile app for serial-numbered digital collection management.
Is FiGPiN a public or private company?
FiGPiN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FiGPiN founded?
FiGPiN was founded in 2020. It employs 11 to 50 people.
Where is FiGPiN based?
FiGPiN is headquartered in Irvine, United States, in the North America region.
How does FiGPiN make money?
Four revenue lines are on record. Enamel Pin Sales are the primary driver. The others are accessories and Display Products, wholesale/B2B Distribution and digital Gift Cards.
Who are FiGPiN's main competitors?
Direct peers on record are Loungefly, Kidrobot, Mighty Wallet and PinMart. Broad incumbents are Funko, Disney Pin Trading and Enesco. Others are Entertainment Earth, Hot Topic and BoxLunch.
Does FiGPiN have an API?
No public API is recorded for FiGPiN.
What industry is FiGPiN in?
FiGPiN's product category is Collectible Enamel Pins and Pop Culture Merchandise. Its primary akta.pro industry code is CRALAKAB, Miniatures & Figurines (Display/Collectible). Its NAICS code is 33991 and its SIC code is 3960.