What Shootsta does

Shootsta is a video technology company founded in 2015 in Sydney, Australia, that delivers professional video production through a proprietary cloud platform (app.shootsta.com) combined with in-house editors and a global crew network. The platform handles brief intake, asset management, brand template locking, editing collaboration, approval workflows, and distribution integrations, with the Chrome Screen Recorder add-on enabling self-filming. Two subscription tiers sit on top of the platform: Shootsta Pro, a credit-based post-production service with annual packages of 12, 24, or 36 finished videos and 48-hour first-cut SLAs across standardized output types (Standard Video, Podcast, Pre-produced Webinar, Theme Animation, Custom Animation, Animation-Video Hybrid, Elevate Template), and Shootsta Premier, a full-service premium tier for brand films and high-stakes campaigns delivered by an in-house award-winning creative team. A Brightcove integration pushes approved videos directly into the customer's Brightcove Video Cloud library.

Shootsta serves 500+ enterprise clients across more than ten industries, with named logos including LinkedIn, Qantas, CBRE, Schneider Electric, AstraZeneca, HarperCollins, TAFE Queensland, Richard Crookes Constructions, Regis Aged Care, and DUAL Australia. Its primary buyers are Marketing, Internal Communications, and Learning & Development leaders at mid-to-large organizations with distributed teams needing scalable, on-brand video across multiple regions and languages. Vertical specialization is most pronounced in APAC, with explicit coverage of Financial Services, Pharma & Healthcare, and Technology & SaaS from the Singapore hub.

The company operates from four regional hubs (Sydney as headquarters, plus Singapore, London, and San Diego) and coordinates a videographer network spanning 30+ countries, with cumulative production of 70,000+ videos. Pricing is quote-based and largely undisclosed publicly, though Singapore enterprise pricing sits at SGD 2,500-8,000 per finished video and Los Angeles corporate teams produce 6-25 videos per month at fixed monthly rates. AI-powered editing (color, audio), an AI Storyboard generator, and AI-assisted script generation were introduced as Beta Services in 2024. The company has raised one disclosed funding round of approximately USD 747K in 2016, and operates with a headcount of 51-100 employees.

Name

Shootsta

Legal name

Shootsta Pty Ltd

Website

https://shootsta.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Shootsta is a video technology company that provides a proprietary platform plus in-house editors to convert enterprise customer footage into on-brand professional videos on subscription. It serves 500+ enterprise clients in marketing, internal communications, and L&D across 30+ countries from hubs in Sydney, Singapore, London, and San Diego.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Corporate & Internal Communications Video (MPADAEAC), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

Keywords

• Video production platform
• Corporate video services
• Video post-production
• Video subscription services
• Enterprise video solutions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Shootsta Pro Subscription: Credit-based subscription model where customers purchase credits to create outputs. Credits can be utilized to create outputs for specified types. Annual packages typically include 12, 24, or 36 finished videos per year. Additional add-on services available for green screen, voice overs, social iterations, and supersize edits.
2. Shootsta Premier (Full-service production): Full-service production offering with award-winning creative team handling concept development, storyboarding, filming, editing, and final delivery. Quoted on a case-by-case basis with bespoke terms. Targets high-stakes brand films, case studies, animated explainers, and long-form content.
3. Video Kit Hardware: Professional video kits shipped to customer teams for in-house filming. Equipment sold to customers remains their property; warranty claims governed by manufacturer policies.
4. Videographer Network Services: Global network of professional videographers available for booking for on-location shoots. Sourced through partners, vendors, and contractors. Typically requires 1 week lead time for bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Shootsta provides a video technology platform and professional video production services for businesses. Customers shoot footage in-house using professional video kits and the proprietary web platform, then Shootsta's in-house editors transform the footage into polished, brand-consistent videos within 48 hours. The company operates two service tiers: Shootsta Pro (credit-based subscription for ongoing post-production) and Shootsta Premier (full-service production for high-stakes brand films and campaigns).

Product overview

Shootsta is a video technology company offering a dual-model portfolio combining a proprietary SaaS platform with two subscription service tiers. The core product is Shootsta Pro — a credit-based post-production subscription where professional editors transform customer footage into on-brand video outputs (corporate, marketing, training, social) within 48-hour SLA windows, governed by a published Fair Use Policy and output specifications table. Shootsta Premier is the full-service premium tier offering agency-quality brand films, campaigns, and animation through a 7x award-winning in-house creative team. Both tiers run on top of the Shootsta Platform (app.shootsta.com) — a proprietary workflow hub managing project submission, brand template locking, collaboration, approvals, and the Brightcove distribution integration. Supporting products include Shootsta Elevate (template-based animation), the Chrome Screen Recorder (self-filming tool), and Video Kit (equipment rental). AI-powered tools (Storyboard generator, AI-assisted script generation) are offered as Beta Services. Output types span Standard Video, Podcast, Pre-produced Webinar, Theme Animation, Custom Animation, and Animation-Video Hybrid — each with defined credit costs, turnaround SLAs, and amendment limits published in the Fair Use Policy. Shootsta operates globally from four offices (Sydney, London, Singapore, San Diego) with a network of local videographers across 18+ cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Shootsta Pro Credit-based post-production subscription service where professional editors transform customer footage into polished, brand-consistent video outputs (corporate, marketing, training, social media) within 48-hour SLA windows. Annual packages include 12, 24, or 36 finished videos, governed by a published Fair Use Policy and output specifications table. Targeted at enterprises needing ongoing scalable video production.
• Shootsta Premier Full-service premium production tier delivering agency-quality brand films, campaign content, event coverage, and animated explainers through a 6x award-winning in-house creative team. Handles concept development, professional filming, and post-production (color grading, sound design, motion graphics) for high-stakes video projects. Quoted on a bespoke case-by-case basis.
• Shootsta Platform

Quantifiable outcome

• 50-60% cost reduction vs traditional agency pricing
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• BrightcovecoreTechnology or IntegrationStrategic integration partnership for end-to-end enterprise video workflow. Shootsta handles production (filming with pro kits, professional editing, brand-consistent output) while Brightcove handles distribution (secure hosting, analytics, integrations across marketing stack). Finished videos publish directly from Shootsta to Brightcove Video Cloud library, eliminating manual file transfers and platform-hopping. Available to all Shootsta enterprise clients who use Brightcove for video hosting.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lemonlight: Tech-enabled video production company offering subscription-based video creation for enterprise marketing teams. Directly comparable to Shootsta Pro with similar on-demand editing model, customer profile, and global delivery claims.
• Bottle Rocket Media: Subscription-based video production company producing marketing, training, and brand content for enterprise. Closely mirrors Shootsta's credit-subscription + professional services model targeting similar mid-to-large B2B customers.
• Wistia: Video technology company serving mid-market and enterprise with creation tools, hosting, and analytics. Adjacent in the enterprise video workflow with overlapping buyer (marketing teams) and SaaS-plus-services positioning.
• Wochit: Cloud-based video creation platform for enterprise and media companies combining template-driven editing with professional services. Shares Shootsta's template + SaaS + services hybrid model targeting enterprise content teams.
• Vidyard: Enterprise video platform for sales, marketing, and customer communication with hosting, analytics, and AI tools. Overlaps with Shootsta on enterprise buyer, video workflow integration, and AI-driven feature roadmap.

Emerging players

• Synthesia: Generative AI avatar video platform used heavily for corporate training and internal communications. Represents the AI-generated-video alternative to Shootsta's human-edited Pro tier in the same L&D/comms buyer set.
• Descript: AI-powered video and audio editing platform targeting creators and business teams. Competes at the editing layer with Shootsta Pro's AI pipeline, particularly for podcast and talking-head enterprise content.
• Loom: Async video recording platform widely used by enterprise teams for internal communications and sales. Represents the self-serve alternative to Shootsta's professional editing services for internal comms content.

Broad incumbents

• Hogarth Worldwide: Global content production arm of WPP producing advertising, marketing, and corporate video for the world's largest brands. Competes with Shootsta Premier at the high end of enterprise video production at greater scale.

Regional players

• Studio52: Dubai-based video production company serving enterprise marketing and corporate communications teams across MENA and South Asia. Comparable offerings but different geographic focus to Shootsta's APAC/EMEA footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Shootsta
• LinkedInlinkedin.com/company/shootsta
• Instagraminstagram.com/shootsta
• Xx.com/ShootstaVideos

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shootsta