gen.video

What gen.video does

gen.video, legally Expo Communications, Inc., is a creator commerce and influencer marketing technology company headquartered in Weston, Massachusetts, that has repositioned itself around AI-automated campaign workflows under the partnrUP.ai brand. The platform connects brands, agencies, freelancers, and creators through four specialized AI agents—Kyle for influencer discovery, Lilly for recruitment, Rachel for campaign briefs, and Aaron for campaign management—that execute the campaign lifecycle from sourcing to performance tracking.

The platform is built around a multi-agent AI architecture that combines NLP (automated outreach and brief generation), computer vision (creator profile and visual-content analysis through Lilly), recommendation logic (audience-, content-, and performance-based creator matching), and process automation (gifting with fulfillment, approvals, PayPal-based payouts). Core capabilities include AI influencer discovery, automated recruitment, creator management, gifting and fulfillment, content review, retail page syndication, and real-time content performance analytics. The technology stack integrates with PayPal for automated creator payments and with Shopify via the acquired Bounty business, and brands retain perpetual royalty-free usage rights to creator content syndicated into their commerce channels.

gen.video monetizes through a tiered SaaS subscription model—Free, Startup, Midmarket, Enterprise, and Agency—supplemented by managed services spanning influencer marketing, commerce enablement, ambassador programs, affiliate programs, and full-funnel measurement. Distribution combines product-led growth (free signup, no credit card required) with direct enterprise sales via demo booking and a two-sided Creator Opportunity marketplace. The company has executed two strategic acquisitions in the past twelve months—Bounty (September 2024) for UGC marketplace and Shopify integration, and Lionize (June 2025) for AI-driven creator recruitment—within a broader creator-economy consolidation trend that saw H1 2025 M&A activity rise 73% year-over-year.

Name

gen.video

Legal name

Expo Communications, Inc.

Website

https://gen.video

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

gen.video, operating as partnrUP.ai, is an AI-powered influencer marketing platform that uses multi-agent automation to run creator campaigns end-to-end for ecommerce brands, agencies, and creators across tiered SaaS subscriptions and managed services.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Representatives (541840), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Distribution (7822), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Marketing Automation Platforms & Services (BPAFAFAC), Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Influencer marketing platform
• Creator commerce software
• AI marketing automation
• Influencer discovery software
• Campaign management platform

Headquarters

HQ city

Weston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: The platform operates on a subscription basis with tiered pricing plans for different business sizes (Startup, Midmarket, Enterprise, Agency). Users can sign up for free to explore features, with paid tiers providing additional capabilities for scaling creator marketing campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

gen.video operates the partnrUP.ai AI-powered creator marketing platform, which automates influencer discovery, recruitment, campaign brief creation, campaign management, gifting, content approvals, and performance analytics through four specialized AI agents. The platform integrates PayPal for creator payouts and Shopify for retail page syndication, and is sold via tiered SaaS subscriptions alongside a managed services overlay covering influencer marketing, commerce enablement, full-funnel measurement, ambassador programs, and affiliate programs.

Product overview

gen.video operates as an AI-powered creator commerce platform built around its partnrUP platform, which is a unified AI-powered influencer marketing platform featuring four specialized AI agents (Kyle for discovery, Lilly for recruitment, Rachel for briefs, Aaron for campaign management). The platform includes core features for AI influencer discovery, recruitment, creator management, influencer gifting, campaign management, content management, content performance analytics, retail page syndication, and customer user-generated content. gen.video also offers managed agency services including influencer marketing, commerce enablement, full funnel measurement, ambassador programs, and affiliate programs. The company serves different segments through tailored solutions for startups, midmarket, enterprise, and agency customers. gen.video has expanded its capabilities through strategic acquisitions: Bounty (September 2024) for UGC marketplace and Shopify integration, and Lionize (June 2025) for AI-driven influencer recruitment. The platform integrates PayPal for automated creator payments and provides perpetual, royalty-free usage rights for creator content.

Differentiator

Problem solved

Functional benefit

Products and services

• partnrUP Platform AI-powered influencer marketing SaaS platform that automates creator discovery, recruitment, campaign brief creation, campaign management, gifting, content approvals, content performance analytics, and creator payments via PayPal. Features four specialized AI agents (Kyle for discovery, Lilly for recruitment, Rachel for briefs, Aaron for campaign management) and integrations with Shopify for UGC commerce. Sold via tiered subscriptions (Startup, Midmarket, Enterprise, Agency) with a freemium entry point.
• Influencer Marketing Services Full-service managed influencer marketing offering covering strategy, activation, measurement, and retention, delivered by an in-house agency team for brands that want outsourcing alongside or in place of the self-serve platform.
• Commerce Enablement Managed service that turns influencer content into conversion-optimized retail pages, connecting inspiration to purchase using the platform's Retail Page Syndication capability and Shopify integration.
• Full Funnel Measurement Managed measurement service tracking creator campaign performance from first click to final sale across every funnel stage, providing actionable insights and ROI reporting.
• Ambassador Program Managed service that creates branded hubs for top creators to drive loyalty, track performance, and boost engagement through ongoing ambassador relationships.
• Affiliate Programs Managed service that launches and operates affiliate programs, rewarding creators for driving real sales results on behalf of brands.

Quantifiable outcome

• 40% higher creator response rates
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• LionizecoreStrategic or Co-development Partner · 18 June 2025Gen.video acquired Lionize, an AI-driven influencer recruitment platform, to strengthen its creator commerce capabilities. The acquisition combined gen.video's commerce analytics with Lionize's AI-powered creator discovery system, including the AI agent 'Lilly' that analyzes creator profiles.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bazaarvoice (creator commerce): Enterprise UGC and creator content syndication platform with deep retailer relationships. Adjacent to partnrUP's retail page syndication and customer UGC capabilities, but operates at significantly larger scale.
• LTK (LiketoKnow.it): Largest creator-driven commerce platform, connecting influencers with shoppable content at global scale. Wider scope than partnrUP but overlapping creator commerce and retail page syndication capabilities.
• Klear (by Meltwater): Influencer discovery and analytics platform now part of Meltwater's broader media intelligence suite. Overlaps with partnrUP's Kyle discovery agent and creator analytics within a much wider media monitoring portfolio.

Direct peers

• CreatorIQ: Enterprise influencer marketing platform offering creator discovery, campaign management, analytics and integrations. Closest direct competitor to partnrUP at the enterprise tier with comparable AI-driven workflow automation.
• Aspire (formerly AspireIQ): End-to-end influencer and creator marketing platform serving brands and agencies with discovery, outreach, gifting and performance analytics. Direct overlap on SMB-to-enterprise creator campaign workflows.
• Grin: Creator marketing platform with strong ecommerce and Shopify integration focus, including gifting, affiliate and content syndication. Highly comparable to partnrUP's commerce-enablement positioning following the Bounty acquisition.
• Upfluence: Influencer marketing platform with discovery, outreach, gifting and ecommerce integrations, serving brands and agencies of similar size to partnrUP's mid-market tier.
• Tagger (by Sprout Social): Creator intelligence and influencer marketing platform acquired by Sprout Social, providing discovery, campaign planning and analytics. Direct platform overlap with partnrUP's AI-driven discovery and analytics stack.
• Influencer.com: All-in-one influencer marketing platform covering discovery, outreach, gifting, campaigns and measurement across SMB and enterprise. Comparable scope and segmentation to partnrUP.
• IZEA Worldwide: Public-listed creator marketing platform offering managed services plus software tooling for influencer campaigns. Comparable managed-services-plus-platform hybrid model to partnrUP.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gen_video
• Facebookfacebook.com/genvideo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gen.video