What Zoundz Music for Pets does

Zoundz Music for Pets, operating under legal entity MFTPS, INC., is a consumer mobile-app company headquartered in Stamford, Connecticut that delivers species-specific therapeutic sounds designed to calm dogs and cats during stressful situations such as separation, storms, fireworks, vet visits, and bedtime. The core technology consists of audio content tuned to the distinct hearing ranges of dogs (67Hz–45kHz) and cats (48Hz–85kHz), developed on the basis of 4 peer-reviewed studies in animal behavior and sound. The product is distributed as a self-serve mobile application on the Apple App Store and Google Play, complemented by a browser-based web player at player.zoundzforpets.com.

The company operates a freemium, subscription-based revenue model: users download the app free of charge, receive a 14-day full-featured trial, and convert to a paid monthly subscription thereafter. Specific subscription pricing is not publicly disclosed. The product-led go-to-market motion targets individual pet parents (the primary customer segment) and is supplemented by marketing partnerships with Fetch, Kinship, Adopt a Pet, PetScreening, ShelterLuv, and Staypineapple.

Beyond the consumer app, Zoundz operates The Harmony Project, a social initiative providing free therapeutic sound access to animal shelters and rescues across the United States; the program has reached 470 nominated shelters and impacted approximately 39,500 homeless pets. In February 2026, the company entered a partnership with Love, Baxter, the world's largest pet end-of-life resource hub, to deliver dedicated playlists for chronically ill, senior, and end-of-life pets. Zoundz is privately held with a team of 1–10 employees and has raised at least $500,000 in disclosed funding (September 2021).

Name

Zoundz Music for Pets

Legal name

MFTPS, INC.

Website

https://zoundzforpets.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Zoundz Music for Pets is a Stamford, Connecticut-based consumer app company delivering species-specific therapeutic sounds for dogs and cats to individual pet parents seeking non-clinical anxiety relief, monetized via a freemium subscription on iOS and Android.

Ownership category

akta.pro rank

Product category

Pet Wellness App

NAICS

Sound Recording Industries (5122)

akta.pro primary industry

Mobile Music Creation Apps (Beatmaking, Songwriting, Practice) (MPAIAIAC)

akta.pro secondary industry

Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

Keywords

• Pet wellness app
• Therapeutic sound app
• Pet anxiety solution
• Animal behavior audio
• Pet care technology

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. App Subscription: Mobile app with free 14-day trial followed by subscription. Users can access all therapeutic sound channels after subscribing. Revenue generated from recurring subscription payments.
2. Freemium Trial: Free download with 14-day full-featured trial to convert users to paid subscribers. No commitment required during trial period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Zoundz Music for Pets is a mobile-first application that delivers species-specific therapeutic sounds tuned to the unique hearing ranges of dogs (67Hz–45kHz) and cats (48Hz–85kHz). The app offers situation-based channels such as Home Alone, Zen ZZZs (sleep), and Noise Support (storms/fireworks) to help reduce pet anxiety during separation, bedtime, loud noise events, vet visits, and travel. The product is sold via a freemium mobile app on iOS and Android, with a companion browser-based web player.

Product overview

Zoundz Music for Pets is a mobile-first product centered on a therapeutic sound app delivering species-specific audio content optimized for dogs (67Hz - 45kHz hearing range) and cats (48Hz - 85kHz hearing range). The core product offers multiple sound channels (Home Alone, Zen ZZZs, Noise Support, and others) designed for different scenarios including separation anxiety, sleep, and loud noises. The product portfolio also includes a web player for browser-based access and The Harmony Project, a social initiative providing free access to shelters. Content offerings include pet wellbeing tips. The platform is available on iOS and Android with a 14-day free trial.

Differentiator

Problem solved

Functional benefit

Brands

• The Harmony Project: Initiative providing free Zoundz therapeutic sounds to animal shelters and rescues to help homeless pets feel calm and ready for adoption.

Products and services

• Zoundz Mobile App Mobile application (iOS and Android) delivering species-specific therapeutic sounds for dogs and cats, designed to reduce anxiety and promote relaxation during stressful situations such as storms, fireworks, separation, bedtime, vet visits, and travel. Distributed via Apple App Store and Google Play with a 14-day free trial converting to paid subscription.
• Zoundz Web Player Browser-based player at player.zoundzforpets.com allowing pet parents to access Zoundz therapeutic sound channels without downloading the mobile application. Provides web-based entry point for users across devices.

Quantifiable outcome

• 39,500 homeless pets impacted through The Harmony Project shelter program
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Love, BaxtercoreStrategic or Co-development Partner · 4 February 2026Partnership with Love, Baxter, the world's largest pet end-of-life resource hub. Zoundz therapeutic sounds will be featured across the Love, Baxter platform with special playlists designed specifically for chronically ill, senior, and end-of-life pets. Collaboration combines end-of-life guidance resources with therapeutic sound technology to provide science-backed tools during difficult pet transitions.
• FetchminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership appears to be marketing or promotional collaboration.
• KinshipminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership appears to be marketing or promotional collaboration in the pet technology space.
• Adopt a PetminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership appears to be marketing or promotional collaboration.
• PetScreeningminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership appears to be marketing or promotional collaboration.
• ShelterLuvminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership appears to be marketing or promotional collaboration in the animal shelter/rescue space.
• StaypineappleminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership appears to be marketing or promotional collaboration.
• Best Friends Animal SocietyminorGTM or Marketing PartnerListed among shelters and rescues using Zoundz through The Harmony Project. Organization providing calmer environments for animals in their care.
• North Shore Animal LeagueminorGTM or Marketing PartnerListed among shelters and rescues using Zoundz through The Harmony Project. Organization providing calmer environments for animals in their care.
• San Diego Humane SocietyminorGTM or Marketing PartnerListed among shelters and rescues using Zoundz through The Harmony Project. Organization providing calmer environments for animals in their care.
• SPCA of TexasminorGTM or Marketing PartnerListed among shelters and rescues using Zoundz through The Harmony Project. Organization providing calmer environments for animals in their care.
• Austin Pets Alive!minorGTM or Marketing PartnerListed among shelters and rescues using Zoundz through The Harmony Project. Organization providing calmer environments for animals in their care.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pet Acoustics: Sells species-specific therapeutic audio products (e.g., Pet Tunes, My Pet Speaker) designed to calm dogs and cats using frequency-modified music. Direct competitor in the same 'therapeutic sound for pets' category with overlapping customer base.
• iCalmPet (Through a Dog's Ear): Veterinary-recommended therapeutic music for dogs and cats, including research-based playlists for anxiety, sleep, and shelter use. Competes head-to-head on the science-backed calming audio proposition.
• Relax My Dog / Relax My Cat: Streaming and downloadable music and video designed to calm dogs and cats, distributed via apps, YouTube, and Spotify. A more mass-market, content-led competitor in pet relaxation audio.

Emerging players

• DOGTV: Subscription TV/streaming service programming audio-visual content for dogs, including relaxation programming. Different delivery format but overlapping value proposition around anxiety reduction and enrichment for home-alone pets.
• Pet Remedy: Sells valerian-based calming products (sprays, diffusers, wipes) for pets experiencing anxiety. Adjacent competitor offering a non-pharmaceutical alternative for the same pet-anxiety use cases Zoundz targets.

Broad incumbents

• Calm: Large subscription meditation, sleep, and wellness app. While focused on humans, it competes for the same household 'calm/sleep' subscription wallet and demonstrates the broader subscription audio wellness category benchmark.
• Spotify: Global audio streaming incumbent that hosts free pet-music playlists. Represents the dominant free-substitute risk and a potential distribution channel partner for Zoundz-style content.
• Whistle (Mars Petcare): Pet-tech platform under Mars Petcare offering connected health and activity monitoring. Adjacent in the digital pet-wellness category and backed by a much larger parent that could expand into calming/behavioral offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zoundzmusicforpets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoundz Music for Pets