Bwell

What Bwell does

Bwell Inc. is a Japan-headquartered B2B professional services firm specializing in cross-border talent acquisition between Japan and Northeast Asia (South Korea and Taiwan), alongside inbound/outbound marketing services for Japanese enterprises. The company operates five integrated service lines: KOREC, a Korean talent recruitment platform with 3,500+ registered candidates of which over 80% hold JLPT N2 or higher proficiency; TAREC, a parallel platform for Taiwanese talent; InFluK, a Korean market marketing service leveraging a network of 100+ exclusive Korean influencers and NAVER Cafe communities; 日本人学生の新卒採用支援, an outsourced Japanese new-graduate recruitment consulting practice; and 大学生マーケティングNavi, a campus marketing service claiming access to 700+ universities and 1,000+ student circles in Japan.\n\nRevenue is generated primarily through professional services fees — both success-based and retainer — paid by Japanese corporate clients seeking to hire international talent or execute Korean market entry campaigns. The company serves over 1,000 cumulative client companies, with named enterprise and mid-market logos spanning TDK, NTT Docomo, Tokyu Resorts & Stay, DyDo Drinco, MBS, Aucfan, Cybersecurity Cloud, and GA technologies, indicating a balanced mix of large anchor accounts and broader mid-market distribution. Bwell maintains operational offices in Osaka (headquarters), Seoul, and Busan, and is led by founder-CEO Yuhei Okame (大亀 雄平) with COO Ryota Okada (岡田 陵太).\n\nGo-to-market is sales-led B2B, executed through direct enterprise engagement, partner referrals, thought-leadership content (white papers, case studies), and earned media coverage (NHK, MBS, Asahi, Mainichi). The company is not technology-platform-native; its underlying assets are verified bilingual talent databases, influencer networks, NAVER Cafe community access (notably a 700,000-member OSAKA HOLIC community), and physical on-the-ground presence in Seoul and Busan.

Name

Bwell

Legal name

株式会社ビーウェル

Website

https://bwell.jp

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Bwell Inc. is a Japan-based B2B professional services firm that connects Japanese enterprises with Korean and Taiwanese talent via platforms KOREC and TAREC, and supports Korean market entry through its InFluK marketing service and campus marketing network.

Ownership category

akta.pro rank

Product category

Cross-Border Recruitment and Marketing Services

NAICS

Employment Services (5613), Advertising Agencies (541810)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Cross-border recruitment
• Korean talent hiring
• Taiwanese talent hiring
• Korean market marketing
• Campus marketing services

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Recruitment Consulting Services: B2B recruitment consulting fees charged to corporate clients seeking Japanese new graduates, Korean talent (KOREC), and Taiwanese talent (TAREC). Revenue generated through service fees for talent acquisition support, from candidate sourcing to placement.
2. Marketing Services: Korean market marketing support (InFluK) and campus marketing services (大学生マーケティングNavi) for Japanese companies targeting Korean consumers or inbound tourists. Revenue from campaign-based marketing service fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bwell Inc. is a B2B recruitment and marketing firm connecting Japanese companies with Korean and Taiwanese talent through its KOREC and TAREC platforms, and supporting Japanese companies targeting Korean consumers via its InFluK marketing service. The firm also provides Japanese new graduate recruitment consulting and a campus marketing service reaching 700+ universities and 1,000+ student circles across Japan. Services are delivered through direct consulting engagements by dedicated advisors with on-the-ground operations in Osaka, Seoul, and Busan.

Product overview

Bwell Inc. is a Japanese recruitment and marketing firm offering a multi-service portfolio centered on global talent acquisition (Japan–Korea–Taiwan) and youth marketing. Its core products include KOREC (Korean talent recruitment), TAREC (Taiwanese talent recruitment), and InFluK (Korean market marketing), complemented by domestic new graduate recruitment consulting and campus marketing services. The company operates across Japan, South Korea (Seoul, Busan), and Taiwan, serving over 1,000 client companies.

Differentiator

Problem solved

Functional benefit

Brands

• KOREC: Korean talent recruitment platform connecting Japanese companies with Korean candidates (JLPT N2+ level)
• TAREC
• InFluK
• 大学Tips
• 韓国人採用ナビ

Products and services

• KOREC (コレック) A recruitment support platform specializing in connecting Japanese companies with highly skilled Korean talent seeking employment in Japan. Registered candidates are predominantly JLPT N2 or above in Japanese proficiency, serving both new graduate and mid-career hiring needs.
• TAREC A recruitment support platform connecting Japanese companies with Taiwanese talent seeking employment in Japan. Similar to KOREC, it focuses on candidates with JLPT N2 or higher Japanese proficiency for optimal matching.
• InFluK (インフラック) A Korea-specialized marketing service supporting Japanese companies' market entry, branding, awareness expansion, market research, and inbound tourism marketing targeting Korean consumers. The service leverages a network of over 100 exclusive Korean influencers.
• Japanese New Graduate Recruitment Support (日本人学生の新卒採用支援) Comprehensive new graduate recruitment consulting and outsourcing services for Japanese companies, covering strategy design, process execution, and original recruitment process development tailored to each company's strengths and needs.
• Campus Marketing Navi (大学生マーケティングNavi) Campus marketing support service leveraging a network of approximately 700 campuses and 1,000 student circles across Japan, providing survey collection and campus advertising targeting Japanese university students.

Quantifiable outcome

• 1000+ companies served across Japan, Korea, and Taiwan
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• FLYING JAPANcoreStrategic or Co-development Partner · 26 May 2026Three-party collaboration to strengthen inbound marketing support for Japanese companies targeting Korean tourists. FLYING JAPAN operates a 500,000-member NAVER Cafe community for Japanese travel and a tourist center in Osaka Namba (10,000 monthly visitors). Bwell provides Korean-language creative production, translation, and offline infrastructure support.
• MicroAd (マイクロアド)coreStrategic or Co-development Partner · 26 May 2026Three-party collaboration for Korean inbound promotion. MicroAd provides digital marketing expertise, trend analysis, and strategic planning for promotional campaigns targeting Korean tourists.
• MyRealTripcoreGTM or Marketing Partner · 8 April 2026Business partnership with one of Korea's largest travel platforms to enhance marketing and customer experience between Japan and Korea, supporting inbound promotion for companies and local governments.
• PA CommunicationstrategicGTM or Marketing Partner · 3 March 2026Business partnership to strengthen brand support services between Japan and Korea. Integrates Bwell's Korean marketing tool InFluK and talent platform KOREC with PAC's Korean brand support project K-LINE, creating a one-stop system for Korean brands entering Japan and Japanese companies entering Korea.
• OSAKA HOLIC (NAVER Cafe)minorGTM or Marketing Partner · 18 December 2025Partnership with NAVER Cafe community platform with approximately 700,000 members for Korean market outreach and influencer marketing support.
• FLYING JAPAN (prior partnership)coreStrategic or Co-development Partner · 11 November 2025Initial partnership to strengthen inbound marketing using Korean traveler and resident Korean community networks, leveraging NAVER Cafe communities and tourist center operations.
• MicroAd (prior partnership)strategicStrategic or Co-development Partner · 30 September 2025Initial partnership for comprehensive support of Japanese companies entering Korean market and inbound tourism promotion, combining cross-border digital marketing expertise.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• JAC Recruitment: Japan-headquartered international recruitment firm placing bilingual and foreign professionals into Japanese corporates — directly comparable to Bwell's KOREC/TAREC cross-border talent services.
• Robert Walters Japan: Global recruitment firm with a strong Japan presence specializing in mid-to-senior cross-border placements; competes head-to-head with Bwell for Japanese enterprise hiring of foreign talent.
• Michael Page Japan: Global recruitment firm operating in Japan across multiple disciplines; comparable in serving Japanese corporates seeking specialized talent, including internationally sourced candidates.
• RGF Professional Recruitment Japan: Asia-wide recruitment brand (Recruit Holdings) placing foreign and bilingual professionals into Japanese companies — directly competitive in the cross-border hiring segment.
• Hays Japan: Global recruitment firm with a Japan office focused on professional and cross-border talent placement — comparable customer base and service overlap with Bwell.
• Daijob.com: Japan's leading bilingual job-matching platform for foreign professionals seeking work in Japan — directly comparable to Bwell's KOREC platform in connecting Japanese employers with Korean/global talent.

Emerging players

• Wantedly: Japan-based recruitment and employer-branding platform used by Bwell itself for hiring; overlaps with Bwell's new-graduate recruitment consulting business as an alternative channel.
• G Talent: Bilingual recruitment platform focused on placing foreign professionals in Japan — partial overlap with Bwell's cross-border talent acquisition services.

Broad incumbents

• MicroAd: Large Japanese digital marketing firm and Bwell strategic partner (2025-2026); comparable on InFluK's Korean-market digital marketing services but at significantly larger scale.

Regional players

• MyRealTrip: One of South Korea's largest travel platforms and Bwell's 2026 GTM partner for Korea-Japan inbound tourism marketing; comparable via the InFluK Korean-inbound marketing overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bwell.jp
• Xx.com/bwell_promotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bwell