FX1
FX1 is an AI- and blockchain-based sports data platform specializing exclusively in combat sports. It delivers real-time computer vision analytics, B2B data APIs, and broadcast/betting integrations to combat sports leagues, sportsbooks, broadcasters, and sports tech developers, alongside a $FXI token and Fan Node NFT ecosystem.
- Company typePrivate
- Founded2024
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FX1 does
FX1 is a private sports technology company that builds an AI- and blockchain-based data platform purpose-built for combat sports. Its core product, the FX1 Motion AI Platform, uses six or more custom computer vision and machine learning models to convert live and historical fight video into structured, API-ready metrics across MMA, Boxing, Bare Knuckle, Slap Fighting, Jiu Jitsu, and Karate. The company claims a proprietary dataset of 38+ billion data points, 220k+ fight results, and 11k+ analyzed videos, which it leverages to deliver real-time advanced analytics to combat sports leagues, sports betting operators, broadcasters, sports tech developers, and brands.
The business operates a hybrid B2B/B2C model. Enterprise revenue streams include Sports Data API licensing, AI-driven sports betting partnerships (probability odds, spread analysis, prop bets), broadcast overlay and widget licensing, and contextual brand advertising integrated into the platform. Pricing for these B2B products is quote-based and not publicly disclosed. A parallel Web3 ecosystem — the $FXI token on Ethereum (300M supply, 5% buy/sell tax), a three-tier staking program (Core 2% APY, Prime 10% APY, Elite 15% APY) paying rewards in ETH and $FXI, Fan Node NFTs for community data validation, and a Decentralized Sports Data Marketplace — generates token trading-tax revenue and marketplace commissions, and is intended to underpin a decentralized data-validation and monetization network.
The company is incorporated in Australia as FX1 Pty Ltd with a US subsidiary FX1 LLC, has 11–50 employees, and has disclosed approximately $1.6M in cumulative funding across rounds in 2019, 2021, and 2022. No named paying customers, partnerships, awards, patents, or revenue figures are present in the source data, and the roadmap (2024 initial launch, 2025 full marketplace/AI suite, 2026 mainstream sports expansion, 2027 market leadership) is forward-weighted with relatively limited disclosed capital to support it.
FX1 firmographics
Firmographics- Name
- FX1
- Legal name
- FX1 Pty Ltd
- Website
- https://fx1.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FX1 is an AI- and blockchain-based sports data platform specializing exclusively in combat sports. It delivers real-time computer vision analytics, B2B data APIs, and broadcast/betting integrations to combat sports leagues, sportsbooks, broadcasters, and sports tech developers, alongside a $FXI token and Fan Node NFT ecosystem.
- Ownership category
- akta.pro rank
FX1 industry classification
Industry- Product category
- Sports Analytics & Data
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
- akta.pro secondary industry
- In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)
Keywords
Where FX1 is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FX1 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Token Trading Taxes: FX1 charges 5% buy tax and 5% sell tax on $FXI token transactions on Ethereum network. Trading taxes fuel staking rewards and ecosystem value accrual.
- Staking Rewards Distribution: Rewards accrue daily from 1% of all trading taxes distributed to stakers. Three tiers with different APY rates (2%, 10%, 15%) and ETH allocation percentages. Rewards paid in both ETH and $FXI.
- Sports Data API Licensing: B2B API endpoints for combat sports data. Leagues and sports tech developers pay for access to structured, clean, API-ready data. Revenue generated through data licensing to sports tech companies.
- Sports Betting Partnership: Provides AI-generated predictions and live advanced data sets to sports betting partners. Revenue through partnership fees and data licensing to betting operators.
- Marketplace Commission: Decentralized marketplace with AI-driven products. Commission from data and AI product sales. Fan Node operators earn a share of marketplace sales revenue.
- Broadcast and Media Solutions: Provides broadcast overlay tools, widgets, and AI-driven predictions to broadcasters. Revenue from licensing broadcast enhancement tools and data visualizations.
- Brand Advertising: Connects advertisers with sports audiences through targeted, highly-contextual digital content and campaigns. Revenue from brand partnerships and targeted marketing placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | $FXI Token: 300M total supply on Ethereum network with 5% buy/sell tax |
| Other | Multi-year contract | Core Tier: 2% APY, 14-day lock period, 5% ETH allocation |
| Other | Multi-year contract | Prime Tier: 10% APY, 35-day lock period, 15% ETH allocation - Most Popular |
| Other | Multi-year contract | Elite Tier: 15% APY, 70-day lock period, 80% ETH allocation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
FX1 product offering
Product offeringCore offering
FX1 operates an AI-powered decentralized sports data platform purpose-built for combat sports (MMA, Boxing, Bare Knuckle, Slap Fighting, Jiu Jitsu, Karate). Its Motion AI platform uses proprietary computer vision and machine learning models to convert live and historical video into real-time structured analytics, which it delivers to combat sports leagues, sportsbooks, broadcasters, sports tech developers, and brands via Sports Data APIs and embeddable widgets. The ecosystem is layered with a Web3 stack including the $FXI token, a staking program, Fan Node NFTs, and a Decentralized Sports Data Marketplace for multi-party data monetization.
Product overview
FX1 is a next-gen sports tech company operating as a unified platform that fuses AI, blockchain, and advanced data to transform combat sports. The core platform consists of the Motion AI Platform for data extraction and analytics, paired with five product segments: Media & Fan Engagement, Sports Betting, Broadcast Overlay, Sports Tech (Sports Data APIs), and Brands. The Web 3.0 ecosystem includes the $FXI Token with staking tiers (Core, Prime, Elite), Fan Nodes as NFT-based access points for data validation, and the Decentralized Sports Data Marketplace. The platform supports multiple combat sports including MMA, Boxing, Bare Knuckle, Slap Fighting, Jiu Jitsu, and Karate, with analytics processing 38+ billion data points and 220k+ fight results.
Differentiator
Problem solved
Functional benefit
Products and services
- Media & Fan Engagement Next-generation customizable widgets, AI-driven predictions and insights, Sports Data API, and Augmented Reality features that enhance viewer retention and fan experience for combat sports media platforms and fan-facing applications.
- Sports Betting Solutions AI-powered betting solutions for sports betting operators including AI probability odds and spread analysis, fighter and event betting trends, expanded prop bet options, and live event widgets.
- Broadcast Overlay Tools, widgets, and AI-driven predictions and live insights that broadcasters integrate to elevate live coverage of combat sports events with data overlays.
- Sports Data APIs Structured, clean, API-ready real-time combat sports data for sports tech developers and platforms building next-generation athlete performance or fan engagement applications.
- Brands (Advertising Solutions) Targeted marketing and advertising solutions that integrate brands into FX1's widgets, broadcast overlay, and personalized, highly-contextual digital campaigns during combat sports events.
- FX1 Motion AI Platform End-to-end AI-powered solution for combat sports data extraction, management, and delivery, converting live and historical video into advanced metrics and analytics in real time for leagues and partners.
- $FXI Token Ecosystem token on the Ethereum network with a 300M total supply and 5% buy/sell taxes, enabling staking, decentralized governance participation, and access to the Fan Node whitelist.
- FX1 Staking Dual-reward staking program paying ETH and $FXI rewards across three tiers: Core (2% APY, 14-day lock, 5% ETH allocation), Prime (10% APY, 35-day lock, 15% ETH allocation), and Elite (15% APY, 70-day lock, 80% ETH allocation).
- Fan Nodes NFT-based access points within the FX1 ecosystem that let holders participate in sports data validation, earn tokens for securing the network, and unlock exclusive challenges, rewards, and real-world experiences.
- FX1 SportSphere Community ecosystem for Fan Node operators and $FXI participants offering exclusive real-world experiences, challenges, rewards, and decentralized sports data network participation.
- Decentralized Sports Data Marketplace AI and smart contract-powered marketplace enabling seamless automated transactions for multi-party payments, global access to affordable combat sports data, and AI-driven products.
Quantifiable outcome
- Real-time data tracking with speed and accuracy exceeding traditional methods
- +2 more outcomes
Companies that use FX1
Customer profileSegments6 records
Ideal customer profiles5 records
FX1 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
FX1 partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
FX1 competitors and assessment
Company assessmentDirect peers
- PlaySight Interactive: PlaySight Interactive builds AI-powered sports video and analytics platforms used by athletes, coaches, and broadcasters. Its computer-vision-based tracking and engagement tools for live sports are directly comparable to FX1's Motion AI offering, though PlaySight has focused more on racquet sports and tennis.
- Sportlogiq: Sportlogiq uses computer vision and AI to generate advanced sports analytics, particularly in hockey and soccer, for bettors, broadcasters, and teams. It is a direct comparable in the AI-sports-vision niche and the kind of vertical-AI analytics company FX1 would benchmark against for league data monetization.
- Second Spectrum: Second Spectrum applies computer vision and machine learning to live sports footage to generate tracking data, advanced analytics, and broadcast enhancements. It is the closest peer in technology approach (CV+ML on video) to FX1's Motion AI platform and serves similar B2B customers (sportsbooks, broadcasters, leagues).
Broad incumbents
- ChyronHego: ChyronHego provides broadcast graphics, augmented reality, and data visualization tools used by major broadcasters to enhance live sports coverage. Its broadcast overlay and live data products directly overlap with FX1's Broadcasters segment, making it a key competitor for the same broadcast B2B contracts.
- Sportradar: Sportradar is the largest publicly listed sports data and betting technology provider, offering real-time data feeds, betting odds, and broadcast tools across virtually every sport. It is highly comparable as a broad incumbent competing for the same sportsbook and league data contracts FX1 targets, but at vastly greater scale and across all sports rather than specializing in combat.
- BetGenius: BetGenius (part of Genius Sport Group) supplies real-time sports betting data, odds feeds, and content to sportsbooks globally. It overlaps directly with FX1's Sports Betting product line (AI odds, prop bets, live data), though BetGenius is much broader in sport coverage and has entrenched sportsbook integrations.
- Stats Perform: Stats Perform combines Opta sports data with AI-powered analysis (Stats Perform AI) for sportsbooks, media, and leagues. It is a direct competitor in AI-driven sports analytics and data feeds and represents the type of incumbent FX1 would need to displace or differentiate against in combat sports.
- Genius Sports: Genius Sports is a leading sports data, betting, and broadcast technology company powering sportsbooks, leagues, and media companies worldwide. It directly overlaps with FX1's B2B sports data API, sports betting data, and broadcast offerings, with established exclusive league partnerships that create a structural barrier for FX1.
Emerging players
- Hudl: Hudl is a dominant video analysis and performance platform serving amateur and professional teams across many sports. While more team-focused than combat-sports specific, it overlaps with FX1's video-driven analytics, performance tracking, and fan engagement offerings and is a meaningful adjacent competitor in the broader sports tech category.
- Catapult Sports (now Catapult Group): Catapult provides wearable and video-based athlete performance analytics to professional teams, similar in spirit to FX1's upcoming Performance product. It serves elite teams and overlaps with FX1's planned athlete/coach performance enhancement feature, though Catapult is hardware-centric.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FX1 social profiles
Digital presenceFX1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
FX1 leadership team
Management profileNumber of profiles
Profiles1 record
FX1 subsidiaries and ownership
Company hierarchySubsidiaries1 record
FX1 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FX1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FX1
What does FX1 do?
FX1 operates an AI-powered decentralized sports data platform purpose-built for combat sports (MMA, Boxing, Bare Knuckle, Slap Fighting, Jiu Jitsu, Karate). Its Motion AI platform uses proprietary computer vision and machine learning models to convert live and historical video into real-time structured analytics, which it delivers to combat sports leagues, sportsbooks, broadcasters, sports tech developers, and brands via Sports Data APIs and embeddable widgets. The ecosystem is layered with a Web3 stack including the $FXI token, a staking program, Fan Node NFTs, and a Decentralized Sports Data Marketplace for multi-party data monetization.
Is FX1 a public or private company?
FX1 is a private company. It is classified as venture growth investor backed and is currently operating.
When was FX1 founded?
FX1 was founded in 2024. It employs 11 to 50 people.
Where is FX1 based?
FX1 is headquartered in San Diego, United States, in the North America region.
How does FX1 make money?
Seven revenue lines are on record. Token Trading Taxes are the primary driver. The others are staking Rewards Distribution, sports Data API Licensing, sports Betting Partnership, marketplace Commission, broadcast and Media Solutions and brand Advertising.
Who are FX1's main competitors?
Direct peers on record are PlaySight Interactive, Sportlogiq and Second Spectrum. Broad incumbents are ChyronHego, Sportradar, BetGenius, Stats Perform and Genius Sports. Emerging players are Hudl and Catapult Sports (now Catapult Group).
Does FX1 have an API?
Yes. FX1 offers Sports Data APIs as a product for combat sports data, providing structured and clean data ready for easy distribution through APIs. The API is targeted at B2B partners and platforms developing next-generation platforms for athlete performance or fan engagement. Real-time, high-speed data extraction with live, fast, and accurate data tracking is enabled through the Motion AI platform. B2B API endpoints for combat sports have been launched according to the roadmap.
What industry is FX1 in?
FX1's product category is Sports Analytics & Data. Its primary akta.pro industry code is MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds), with a secondary code of FSAPAGAE, In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries). Its NAICS code is 516210 and its SIC code is 7990.