Clorder

What Clorder does

Clorder, founded in 2013 by Satish Varma (CEO & CMO) and Sridhar Sambangi (President & CTO, formerly Chief Architect at Cornerstone OnDemand), is a cloud-based SaaS platform that provides digital ordering and marketing services to independent restaurants. Its core product is a white-labeled online ordering system — a SaaS order-processing platform that enables restaurants to take orders through a custom-branded website and mobile apps with zero commission fees, contrasting with the 15-30% commissions charged by third-party delivery platforms. Built around a digital dashboard for order, delivery, reservation, and analytics management (tablet and mobile compatible), Clorder connects restaurants to on-demand delivery networks through integrations with DoorDash, Ordermark, GetSwift, Otter, and Chowly, and aggregates orders via Ordermark for unified management. Clorder also offers add-on modules including driver dispatch management, a merchant/staff tablet app, POS integration (Elite tier), customer-facing mobile apps, virtual restaurant concept development, and a full-stack marketing services offering (email campaigns, social media management on Facebook and Instagram, SEO, and Google/Facebook ads management).

The company monetizes through tiered monthly subscriptions — Basic ($120–$150/month), Essential ($200–$220/month), Premium ($280–$350/month), and Elite ($500–$550/month) — with one-time setup fees of $199–$299 per location and a la carte marketing services ($99–$349/month). The pricing model targets SMBs through a self-serve sign-up flow while also deploying inside sales and account managers for Premium/Elite tiers, indicating a hybrid PLG/inside-sales motion. Clorder is based in Culver City, CA (5840 Uplander Way, Ste 203), with a wholly-owned engineering subsidiary, Clorder Technologies India Pvt Ltd, in Hyderabad operating as a development center. As of June 2014, the company was working with more than 150 restaurants, and customer logos to date are exclusively SMB independent restaurants and virtual brands (Zayna Flaming Grill, Radhika Modern Indian, Turquoise, Kapoor's Akbar, Domingo's Italian Deli, Papacristos, Yamaguchi Ramen, Cowless, Katiroll Co, Silver Lake Vegan, Tikka Masala Grill, Beach Cities Kabob). Total disclosed outside funding across the company's history is approximately $1M ($250K in 2016 and $750K in 2020), with no institutional venture investors identified.

Name

Clorder

Legal name

Clorder, Inc.

Website

https://clorder.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Clorder is a cloud-based SaaS platform providing independent restaurants with zero-commission online ordering websites and mobile apps, plus integrated marketing, delivery, and virtual restaurant services. Founded in 2013 and based in Culver City, CA, it targets SMB restaurants via tiered subscriptions.

Ownership category

akta.pro rank

Product category

Restaurant Online Ordering Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Restaurant online ordering
• Restaurant marketing platform
• Zero commission ordering
• Delivery management software
• Restaurant SaaS platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly SaaS subscription revenue from restaurant customers. Four pricing tiers (Basic $120-$150/month, Essential $200-$220/month, Premium $280-$350/month, Elite $500-$550/month) with annual and monthly billing options. Setup fees of $199-$299 per location.
2. Marketing Add-on Services: Additional revenue from marketing services including email campaigns ($99/month), social media management ($149/month), SEO services ($349/month), and Google/FB ad management ($299/month for 1 campaign). Website development available for $299.
3. Third-party Service Integration Fees: Revenue from extended services through partnerships with third-party companies including financial institutions, merchant services, POS equipment companies, and business rating services. Third-party service fees may apply.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Clorder provides a cloud-based SaaS online ordering platform that enables restaurants to accept orders through their own branded website and mobile apps without paying third-party delivery commission fees. The platform bundles digital marketing services, delivery network integration, and a staff-facing dashboard for order management. It is offered on tiered monthly subscriptions (Basic through Elite) targeting independent and virtual restaurants.

Product overview

Clorder is a restaurant technology platform providing a SaaS-based online ordering system with integrated marketing and delivery services. The core offering is an Online Ordering System (order processing platform with website and mobile apps) supplemented by add-on modules including Restaurant Marketing Services (digital/print marketing, social media, paid ads), Delivery Service (driver dispatch, third-party delivery network integration), Digital Dashboard (order management and analytics), Mobile Apps, POS, and Virtual Restaurants (for creating delivery-only restaurant brands). Pricing is tiered across four plans: Basic ($120/month), Essential ($200/month), Premium ($280/month), and Elite ($500/month), with add-on marketing services available à la carte. The platform integrates with payment processors (PayPal, credit cards), social media (Facebook, Instagram, Twitter, YouTube), and delivery services (Ordermark, GetSwift).

Differentiator

Problem solved

Functional benefit

Products and services

• Online Ordering System SaaS-based order processing platform enabling restaurants to accept orders through their own branded website and mobile apps, with unlimited commission-free orders and integrated payment processing. Targeted at independent restaurant owners seeking to avoid high third-party delivery commissions.
• Restaurant Marketing Services Full-stack marketing offering for restaurants including digital marketing, print marketing, social media management (Facebook and Instagram), paid advertising (Google and Facebook Ads), and website promotion marketplace app. Offered as part of subscription tiers and a la carte.
• Delivery Service On-demand delivery service integrating with third-party delivery networks (DoorDash, Otter, Ordermark, GetSwift), driver dispatch management software, and customizable delivery fees and tips.
• Digital Dashboard Staff-facing dashboard for viewing delivery/pickup orders, reservations, reports, and sales trends. Tablet and mobile compatible with easy menu integration controls.
• Virtual Restaurants End-to-end service for creating and launching virtual restaurant brands, including concept development, brand creation, menu design, implementation, and operational management. Allows existing restaurants to create new delivery-only brands.

Quantifiable outcome

• 40-60% profit improvement for virtual restaurant owners
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• OrdermarkcoreTechnology or Integration · 8 May 2018Partnership announced May 8, 2018 for integration of online order management services. Clorder's orders integrated with Ordermark to provide restaurants with unified order management across multiple delivery platforms.
• GetSwiftcoreTechnology or Integration · 8 May 2018Integration partnership announced May 8, 2018. GetSwift's delivery management technology integrated with Clorder's platform to provide on-demand delivery services to restaurant customers.
• EventSorbetminorStrategic or Co-development Partner · 7 November 2013Partnership announced November 7, 2013 to expand customer base and increase market reach through event-based restaurant promotions.
• DoorDashcoreTechnology or IntegrationDelivery network integration partner. Clorder connects restaurants to DoorDash's delivery network without the high commission fees typically associated with third-party delivery platforms.
• ChowlycoreTechnology or IntegrationIntegration partner for online ordering services. Chowly provides order aggregation technology that integrates with Clorder's platform.
• OttercoreTechnology or IntegrationDelivery network partner integrated with Clorder's platform to provide restaurants with access to drivers for delivery orders.
• GooglecoreGTM or Marketing PartnerGoogle Partner status. Clorder offers Google Ads management as part of its marketing services, with Google providing advertising infrastructure and platform support.
• Local GuidesminorGTM or Marketing PartnerPartnership with Google's Local Guides program to help restaurants build their local online presence and reach nearby customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Chowbus: Chowbus is a restaurant tech platform offering POS, online ordering, and delivery for independent and small-chain restaurants. Similar SMB-friendly positioning to Clorder and overlapping product modules (ordering, marketing, delivery dispatch).
• Toast: Toast provides a restaurant operating system that combines POS, online ordering, delivery, marketing, and payroll for full-service and quick-service restaurants. It overlaps directly with Clorder's online ordering + marketing + delivery stack while offering deeper POS and fintech capabilities.
• Menufy: Menufy provides online ordering websites and mobile apps for independent restaurants, with a pay-per-order plus subscription model and a similar value proposition of helping independents avoid high aggregator commissions. Closest peer in terms of target customer profile (independent SMB restaurants).
• GloriaFood: GloriaFood offers free and low-cost online ordering for restaurants, including branded ordering sites, POS integrations, and optional delivery dispatch. It is a direct SMB-tier competitor on pricing philosophy (low-cost online ordering for independents).
• Olo: Olo is a publicly traded SaaS provider of online ordering, delivery, and restaurant-direct solutions serving enterprise and mid-market chains. It is the most direct comparable to Clorder's online ordering SaaS, but at vastly greater scale and with chain-focused positioning.

Broad incumbents

• DoorDash: DoorDash is the leading third-party delivery platform and a current integration partner of Clorder. It competes indirectly via DoorDash Storefront and its own ordering/marketing products, and is also the most important distribution channel for Clorder's restaurant customers—making it both partner and competitor.
• Block (Square for Restaurants): Block's Square for Restaurants offers POS, online ordering, delivery, and integrated payments as part of a much broader fintech and merchant services platform. It competes with Clorder for restaurant ordering dollars but operates at a vastly larger scale with cross-sell into payments.

Emerging players

• Bbot: Bbot provides online ordering, contactless dine-in, and delivery tools for restaurants, with a strong focus on independents and small groups. It is a niche SMB competitor with overlapping online ordering and dispatch features.
• Otter: Otter is a delivery aggregation and virtual restaurant management platform for restaurants, integrating with multiple delivery marketplaces. It overlaps with Clorder's delivery network integration module and virtual restaurant offerings.
• Ordermark: Ordermark aggregates and consolidates online orders from multiple delivery platforms into a single dashboard for restaurants. It is both an integration partner of Clorder and a partial competitor in the online order management layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/clorder
• Facebookfacebook.com/Clorder
• LinkedInlinkedin.com/company/clorder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clorder