What Hero Packaging does

Hero Packaging is a privately held Australian e-commerce company founded in 2018 and headquartered in Sydney that manufactures and distributes plastic-free, home-compostable shipping mailers and complementary packaging products. Its core products — branded HEROPACK (PBAT/PLA non-padded mailers), HEROBUBBLE (compostable padded mailers), HEROKRAFT (recycled paper mailers), HEROHEX, INNERHERO (garment bags), and a range of FSC-certified recycled custom boxes — are certified to AS5810 (home compostable), AS4736 (commercially compostable), EN13432, and the Australasian Bioplastics Association standard, decomposing in 90-120 days under home composting conditions versus 400+ years for traditional plastic mailers. Manufacturing is split: HEROPACK and HEROBUBBLE products are produced in China, FSC-certified boxes are made in Australia, and accessories (tape, labels, printers) are sourced from the USA, Germany, and Australia. The company operates two regional storefronts (heropackaging.com.au for Australia/global and heropackaging.co for USA/Canada) with USD pricing in the US store, serving markets in Australia, the United States, Canada, the United Kingdom, and New Zealand.

The company makes money through a tiered unit-pricing model on standard compostable mailers (sample packs from $1, with volume discounts reaching 48% at 20,000-unit orders), a higher-value custom printing service for mailers, boxes, tote bags, padded mailers, calico bags, and tissue paper (minimum order quantities of 500-5,000 units, pricing from $0.80/unit), and accessory sales (thermal printers at $257, compostable labels at $15-$17/roll, compostable tape at $9). Its customer base is hybrid: a long tail of self-serve small business and individual buyers purchasing through the website with Afterpay, Zip, Shop Pay, PayPal, Apple Pay, and Google Pay at checkout, alongside a named enterprise tier (Cue, Veronika Maine, Bed Threads) accessing custom branded packaging through a dedicated B2B customer directory portal. Hero Packaging holds B-Corp certification and has been recognized as Smart50 2022 (SmartCompany) and ORIAS 2022 B2B category winner. The company is founder-led (Anaita Sarkar), bootstrapped apart from a single 2022 funding round of approximately AUD $1.07 million, and operates with a 1-10 employee team.

Name

Hero Packaging

Legal name

Hero Packaging

Website

https://heropackaging.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Hero Packaging is a Sydney-based e-commerce company founded in 2018 that manufactures and sells certified home-compostable shipping mailers, padded mailers, boxes, and packaging accessories to e-commerce brands and SMBs across Australia, the United States, Canada, the United Kingdom, and New Zealand through regional online storefronts.

Ownership category

akta.pro rank

Product category

Sustainable Packaging Materials

NAICS

Plastics Bag and Pouch Manufacturing (326111), Paper Bag and Coated and Treated Paper Manufacturing (322220), Paperboard Container Manufacturing (32221)

SIC

Plastics, Foil & Coated Paper Bags (2673), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

akta.pro secondary industries

Recycled Corrugated Products (Boxes, Sheets) (IMAMAKAH), Recycled Paper Bags & Sacks (IMAMAKAI)

Keywords

• Compostable mailers
• Eco-friendly shipping
• Sustainable packaging
• Recycled shipping boxes
• Custom printed packaging

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Compostable Mailers Sales: Direct sales of HEROPACK and HEROBUBBLE compostable mailers in various colors and sizes. Volume-based pricing with discounts ranging from 5% for 50 units up to 48% for 20,000 units. Sample units available at $1 for trial.
2. Custom Printed Packaging: Custom printed boxes, tote bags, padded mailers, paper mailers, calico bags, and tissue paper with company branding. Minimum order quantities vary by product type. Pricing starts from $0.80 per unit for custom paper mailers.
3. Accessories and Supplies: Compostable tape (Composticky Tape), thermal printers, shipping labels, hex wrap, and other packaging accessories. One-time product purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hero Packaging manufactures and sells home-compostable and recycled shipping packaging products for e-commerce and small businesses. Its core line includes PBAT/PLA-based HEROPACK mailers and HEROBUBBLE padded mailers, plus 100% recycled FSC-certified boxes, calico tote bags, kraft paper mailers, and accessories such as thermal printers, compostable labels and tape. Custom branded printing and bulk order programs serve growing online retailers.

Product overview

Hero Packaging offers a comprehensive portfolio of sustainable packaging solutions, centered on compostable mailers and shipping products. The core offerings include HEROPACK non-padded compostable mailers (in Black, White/Grey, Pink, Teal, Latte/Nude) and HEROBUBBLE padded compostable mailers (in White, Black, Pink) for protecting fragile items. Supporting products include HERO Custom Boxes (100% recycled FSC certified), HERO Calico Tote Bags and Dust Bags (recycled cotton), HEROHEX Paper Padded Mailers, HERO Kraft Paper Mailers, INNERHERO Garment Bags, and Custom Tissue Paper. Accessories include HERO Shipping Label Printers (thermal, 300 DPI), HEROLABEL Compostable Shipping Labels, HEROTAPE/Composticky compostable tapes, and HERO Hex Wrap protective material. The portfolio includes both standard products and custom printing services with minimum order quantities.

Differentiator

Problem solved

Functional benefit

Brands

• HEROPACK: Core line of home compostable shipping mailers made from PBAT and PLA materials
• HEROBUBBLE
• HEROKRAFT
• HEROHEX
• INNERHERO
• HEROLABEL
• HEROTAPE
• HEROPRINTER
• HEROTOTE
• HEROPAPER

Products and services

• HEROPACK Compostable Mailers Home compostable shipping mailers made from PBAT and PLA (cornstarch), available in Black, White/Grey, Pink, Teal and Latte colors with double adhesive strip, premium matte finish, waterproof design, and sizes from X-Small to XX-Large.
• HEROBUBBLE Padded Compostable Mailers Padded compostable mailers with inner compostable bubble padding and outer paper-based compostable layer, available in White, Black and Pink. Designed for shipping fragile items.
• HEROHEX Paper Padded Mailers Paper-based padded mailers made from recycled materials that provide cushioning for fragile items without plastic components.
• HEROKRAFT Paper Shipping Mailers 100% recycled kraft paper shipping mailers offered in custom or plain variants as a recyclable alternative to plastic mailers.
• HERO Custom Shipping Boxes FSC certified 100% recycled shipping and mailing boxes made in Australia, available in plain or custom printed versions across multiple sizes.
• INNERHERO Home Compostable Garment Bags Home compostable garment bags for retail packaging sold in packs of 100.
• HERO Calico Tote Bags Calico tote bags made with recycled cotton, offered plain or custom printed, as reusable alternatives to single-use plastic bags.
• HERO Calico Dust Bags Calico drawstring dust bags made with recycled cotton for protecting items during storage.
• HEROTOTE Reusable Shopping Bags Reusable shopping bags positioned as sustainable alternatives to single-use plastic bags.
• Custom Compostable Mailers Custom branded compostable mailers with company logo printing using non-toxic water-based inks; minimum order quantity of 500 for HEROPACK and 5,000 for HEROBUBBLE padded mailers.
• Custom Printed Recycled Boxes Custom printed shipping boxes made from 100% recycled materials, available with basic logo printing or full colour printing.
• Custom Printed Calico Tote Bags Custom printed calico tote bags made with recycled cotton, available in various sizes and quantities.
• Custom Padded Mailers Custom printed padded mailers with minimum order of 5,000 units, available with Paper Matte or Compostable Gloss outer and Compostable Bubble inner.
• Custom Tissue Paper Custom printed tissue paper with full colour printing, available in acid-free and uncoated options.
• HERO Hex Wrap Recyclable protective wrapping material in multiple sizes used for cushioning items during shipping.
• HERO Shipping Label Thermal Printer Direct thermal shipping label printers offered in Black and Pink (300 DPI) with USB and Bluetooth connectivity.
• HEROLABEL Compostable Shipping Labels Compostable shipping labels available in rectangle rolls, circle stickers, and A4 sheets, compatible with direct thermal printers.
• Composticky Tape (HEROTAPE) Compostable shipping tape including the Monta Green Line Compostable Tape and HEROTAPE water-activated tape options.
• HEROPACK Sample Packs Sample packs of mailers in multiple colors and sizes priced at $4.00 to allow product testing before bulk purchase.

Quantifiable outcome

• Home compostable decomposition in 90-120 days vs 400+ years for traditional plastic
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NoIssue: NoIssue offers compostable, custom-printed mailers, tissue, and packaging for e-commerce brands, with a global SMB focus. Closest direct comparable to Hero's compostable mailer + custom printing + e-commerce customer base.
• The Better Packaging Co. Better Packaging Co. produces compostable POLY mailers and shipping solutions for e-commerce, founded in New Zealand. Direct overlap in product (compostable shipping mailers), customer (e-commerce brands), and certifications, with regional overlap in Oceania.
• EcoEnclose: EcoEnclose sells recycled and compostable e-commerce packaging (mailers, boxes, labels, tape) primarily to US-based online brands. Closest US-aligned direct competitor to Hero, with comparable product breadth across mailers, boxes, and accessories.
• BioPak: BioPak is an Australia/NZ-based maker of compostable foodservice and packaging products (cups, containers, cutlery). Comparable in geography, sustainability positioning, and compostable certification profile, though focused on foodservice rather than e-commerce shipping.
• EcoPackable: EcoPackable sells home-compostable shipping mailers and custom printed mailers globally to e-commerce brands. Direct overlap with Hero's HEROPACK product line on compostable material, sizes, and e-commerce customer base.

Broad incumbents

• Sealed Air: Sealed Air is a large global packaging manufacturer (Bubble Wrap, Cryovac, etc.) now expanding into sustainable and recycled-content mailers. A broad incumbent whose entry into the eco-mailer category could compress Hero's pricing and channel access.
• Ranpak: Ranpak is a global paper-based protective packaging manufacturer (cushioning, wrapping, void fill). Broad incumbent in paper packaging whose sustainability push and paper mailer/cushion products overlap with Hero's HEROKRAFT and HEROBUBBLE offerings.
• Pregis: Pregis is a major protective and sustainable packaging manufacturer serving e-commerce and industrial customers globally. Broad incumbent with overlapping mailer and cushioning product lines; increasingly competing in the recycled/compostable subsegments.

Emerging players

• Planet Protector Packaging: Planet Protector Packaging produces compostable wool-based insulated shipping packaging and sustainable mailers. Emerging player with a niche material story and overlapping e-commerce shipping customer base to Hero's Australian and international markets.
• Pacific Mailroom: Pacific Mailroom offers custom-printed and stock compostable and recycled mailers to e-commerce sellers, including Australian fulfillment. Emerging peer that competes with Hero in custom printing MOQs and on the same Australian/NZ customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqfSNAH4_9or_NaU_oJxFhg
• Facebookfacebook.com/heropackagingaustralia
• LinkedInlinkedin.com/company/hero-packaging
• Instagraminstagram.com/hero.packaging
• TikToktiktok.com/@hero.packaging

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hero Packaging