SureCert

What SureCert does

SureCert is a Belfast, Northern Ireland-headquartered (legally CDS New Ventures t/a SureCert, founded 2019) digital identity and document verification platform serving primarily UK and Northern Ireland government agencies, regulated legal and financial-services firms, and other entities requiring KYC/AML compliance and corporate due diligence. Its offering rests on three core products: (i) a Digital Identity Verification platform that issues reusable digital IDs and underpins citizen-facing government services such as the NICS Identity Assurance (NIDA) application and COVIDCert NI; (ii) LastMile Document Verification, a proprietary AI engine trained with TensorFlow, OpenCV, Pillow, and NumPy that detects fraudulent ID and proof-of-address documents and claims a 98% auto-success rate covering edge cases such as birth certificates; and (iii) SureScore Corporate Due Diligence, an AI-assisted risk-scoring product co-developed with Invest Northern Ireland for verifying company, director, and financial status and flagging fraud risk on grant applications. The platform combines facial-recognition/liveness detection, integration with Experian, Mitek, and First Advantage for upstream data, and a RESTful API for embedded/white-label deployment.

The business model is multi-stream. Revenue is generated through subscription and usage fees, per-transaction verification pricing, and bespoke professional-services integrations, with all fees negotiated in private commercial agreements (no public price list). Go-to-market is primarily enterprise field sales targeting UK public-sector buyers via Crown Commercial Service and CCS DPS AI Marketplace frameworks, complemented by direct enterprise sales to legal and financial firms, an API/embedded channel for platform operators, a self-service web app for mid-market customers, and event-driven demand generation (e.g., the Northern Ireland Public Sector Fraudathon). Customer segments concentrate in two verticals: government and public sector (NI Direct, Invest NI, Department of Health, Department of Finance, DoJ, DfE, DfI, DAERA, AccessNI, DVA, HSC, HSC Health and Social Care) and legal and financial services (40+ legal firms in the KYC pilot; collaboration with Nationwide), with use-case segments in regulated industries and corporate verification.

Operationally, SureCert has built a defensible regional footprint - 75%+ of Northern Ireland's population holds a reusable SureCert-issued digital ID, nearly 1 million people have been verified since November 2021, and documents from 151 countries are recognized - and is pursuing international expansion (British Embassy Bangkok, Thailand). The company is privately held with no disclosed institutional venture funding beyond a 2018 seed round (Co-FundNI, Techstart Ventures; ~$566K) and a £25K NHSx grant in 2020, implying a bootstrap-to-modest-funding posture. Strategic direction is toward broadening vertical reach (legal KYC, financial services, corporate due diligence) and product surface (real-time notifications, PDF export, configurable retention, a redesigned client dashboard) while leveraging UK public-sector frameworks as a distribution channel.

Name

SureCert

Legal name

CDS New Ventures t/a SureCert

Website

https://surecert.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SureCert is a Belfast-based AI-powered digital identity and document verification platform serving UK and Northern Ireland government agencies, legal firms, and financial institutions with reusable digital IDs, fraud-resistant document checks (LastMile AI), and corporate due diligence (SureScore).

Ownership category

akta.pro rank

Product category

Identity Verification & RegTech Software

NAICS

Investigation and Personal Background Check Services (561611)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA)

akta.pro secondary industries

Customer Identity (KYC/CDD/EDD) & Onboarding (FSAMAMAA), KYC/KYB & Customer Onboarding (CIP, beneficial ownership, screening) (FSAGAFAB), Beneficial Ownership (UBO) & Corporate Registry Verification (KYB) (FSAMAMAK), Identity Verification (ID, SSN Trace, KYC-lite) (BPACALAD)

Keywords

• Identity verification
• Document fraud detection
• Corporate due diligence
• AML KYC compliance
• Digital identity platform

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription and Usage Fees: SureCert provides background checking, identity verification, and related services through its platform. Fees are agreed separately in written commercial agreements with organisations. The platform serves as the primary delivery mechanism for all verification services.
2. Transaction-based Verification Checks: Organisations pay for specific verification checks performed through the platform, including identity verification, KYC, criminal record checks, and corporate due diligence.
3. Professional Services and Custom Integration: SureCert provides bespoke digital identity services through API integration and custom implementations for enterprise clients requiring tailored verification solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SureCert is a RegTech provider that sells a software platform for remote digital identity verification, AI-assisted document fraud detection, and corporate due-diligence (AML/KYC, beneficial-ownership and PEP/sanctions) checks. Its three core offerings — Digital Identity Verification, LastMile Document Verification, and SureScore Corporate Due Diligence — are delivered via a web dashboard, REST API, and configurable rules engine, and are used by public-sector bodies and regulated enterprises (legal, financial services) to prevent fraud and meet compliance obligations.

Product overview

SureCert is a digital identity and document verification platform offering three core products: Digital Identity Verification for reusable digital identities and KYC, LastMile Document Verification for AI-powered document fraud detection, and SureScore Corporate Due Diligence for corporate fraud prevention. The platform integrates with government systems (NIDA), serves legal and financial services with a dedicated KYC pilot, and provides a client dashboard for managing verification workflows. The offering combines self-service platform access with API integration capabilities for enterprise customers.

Differentiator

Problem solved

Functional benefit

Brands

• SureCert: Core digital identity verification platform for identity fraud prevention, KYC, and secure reusable digital IDs.
• LastMile
• SureScore

Products and services

• Digital Identity Verification

Quantifiable outcome

• Reduces verification time from days to minutes
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and secondary.

• Chief Executives' ForumcoreStrategic or Co-development Partner · 19 November 2025SureCert partnered with the Chief Executives' Forum to host Fraudathon 2025 - Northern Ireland's first public sector fraud prevention workshop. Joint initiative to tackle digital identity and document fraud.
• Invest Northern IrelandcoreStrategic or Co-development PartnerInvest NI partnered with SureCert to co-create the SureScore verification platform - a locally developed solution for corporate due diligence. This is a flagship partnership with joint product development and deployment in Northern Ireland government services.
• ExperiancoreTechnology or IntegrationExperian is a key data supplier providing screening and verification data. Ian Savage, SureCert Founder & CEO, is a member of Experian's Fraud Advisory Board, indicating a deep strategic relationship.
• MitekcoreTechnology or IntegrationMitek is a supplier providing document validation and facial recognition technology integrated into SureCert's verification platform.
• First AdvantagesecondaryTechnology or IntegrationFirst Advantage is a screening and verification supplier used in connection with the Services for background checks.
• NI Direct / NIDAcoreStrategic or Co-development PartnerOngoing government partnership for NICS Identity Assurance (NIDA) application - providing digital verification services for citizens accessing government services. Contract renewed for 3 years.
• Department of Health Northern IrelandcoreStrategic or Co-development PartnerPartnership for COVIDCert NI App - SureCert's digital identity solution was included to confirm large numbers of identities quickly. Over 60% of NI population created digital identities through this initiative.
• British Embassy BangkoksecondaryStrategic or Co-development PartnerPartnership for Inclusive Digital Identity project for Thailand - British Embassy Bangkok engaged SureCert for this international government initiative.
• Scottish CaresecondaryImplementation/ SI/ Consulting PartnerPartnership during NHSx Techforce19 pilot for deploying volunteers to support care homes and domiciliary care during COVID-19.
• Community CallingsecondaryImplementation/ SI/ Consulting PartnerPartnership during NHSx Techforce19 pilot - focused on supporting isolated and vulnerable community members during COVID-19 pandemic.
• Care EnglandsecondaryImplementation/ SI/ Consulting PartnerPartnership during NHSx Techforce19 pilot - working with 2,000 care providers to deploy volunteers.
• MicrosoftsecondaryTechnology or IntegrationMicrosoft partnered with City of London Corporation to host the AI Innovation Challenge 2024 where SureCert participated and received recognition.
• NationwidesecondaryTechnology or IntegrationNationwide participated in the AI Innovation Challenge 2024 and worked alongside SureCert emphasising importance of partnerships in driving technological progress.
• City of London CorporationsecondaryGTM or Marketing PartnerCity of London Corporation hosted the AI Innovation Challenge 2024 in partnership with Microsoft, where SureCert received certificate of recognition.
• HubSpotsecondaryTechnology or IntegrationEmail and operational tooling provider used for platform operations.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veriff: AI-driven identity verification platform with document authentication, biometric matching, and fraud signals. Closely overlaps SureCert's reusable identity and document fraud detection use cases for regulated and enterprise clients.
• GBG Group: UK-listed identity verification and location intelligence provider serving financial services, government, and regulated industries. Competes with SureCert on KYC, AML screening, and onboarding workflows in the UK and globally.
• Jumio: End-to-end identity verification, eKYC, and AML screening provider used by financial services and other regulated industries. Competes head-on with SureCert for KYC onboarding and corporate due diligence workflows.
• Mitek Systems: Provider of mobile capture, document authentication, and biometric verification technology. Comparable to SureCert's LastMile AI document verification capability, and a current integration partner — making it both a peer and a potential supplier/substitute.
• Onfido (Entrust): Global identity verification platform offering AI-powered document verification, biometric authentication, and KYC/AML onboarding. Directly comparable to SureCert's core identity verification and LastMile document authentication products across similar regulated verticals.
• TrustID: UK-based identity document verification provider certified under UK government IDVT schemes. Directly comparable to SureCert for Right to Work, Right to Rent, and KYC document checks in the UK regulated market.
• Sumsub: Full-stack identity verification, KYC/KYB, AML, and fraud prevention platform. Comparable to the combined SureCert identity verification and SureScore corporate due diligence product set, particularly for regulated business onboarding.
• Yoti: UK-headquartered digital identity platform offering reusable digital IDs, age verification, and document checking for both public and private sectors. A near-comparable peer given SureCert's similar focus on UK government and regulated industry deployments.

Others

• Experian: Global data and identity verification supplier and SureCert's existing data integration partner via its Fraud Advisory Board relationship. Comparable as an enablement partner in KYC/AML workflows and a potential competitive threat if it expands into bundled IDVT services.

Broad incumbents

• ID.me: US-focused digital identity network with strong government and healthcare sector adoption. Comparable to SureCert's reusable digital identity model and public-sector deployments, though it operates at much larger scale and in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/surecertpro
• LinkedInlinkedin.com/company/surecert
• Facebookfacebook.com/SureCertPro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SureCert