Gig Economy Group

Name

Gig Economy Group

Legal name

Gig Group Economy

Website

https://gigeconomygroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Social Commerce Software

akta.pro primary industry

Gig / On-Demand Generalist Staffing Platforms (BPACACAK)

akta.pro secondary industries

Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK), Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

• Social commerce platform
• Creator economy software
• AI sales enablement
• Social selling tools
• Affiliate marketing platform

Headquarters

HQ city

Portola Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance-Based Brand Fees: Brands pay based on the number of active sellers representing their products and the results they deliver. This is a performance/outcome-based model tied to seller activity and measurable outcomes rather than flat fees or subscriptions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Gig Economy Group provides an AI-guided seller exchange platform that connects brands with distributed creators and social sellers and converts their live behavior into the next best action at scale. The platform ingests brand product offers and performance data, then serves AI-guided playbooks, real-time sales insights, and rapid onboarding to turn fragmented creator activity into a coordinated, performance-based sales channel.

Product overview

Gig Economy Group offers a unified AI-guided seller exchange platform for social commerce. The core GEG Platform connects brands with distributed creators and social sellers through AI-powered guidance. The platform is complemented by specific modules including the Creator & Affiliate Engine for coordinating sales efforts, AI Sales Playbooks for real-time next-best-action guidance, Real-Time Sales Insights for performance tracking, Guided Onboarding for rapid seller ramp-up, and the Scale-Ready Sales Engine that was proven with 40,000+ social sellers. All components work together to turn scattered creator activity into a guided, performance-based sales channel.

Differentiator

Problem solved

Functional benefit

Products and services

• GEG Platform AI-guided seller exchange platform that connects beauty and wellness brands with distributed creators and social sellers. The platform ingests product offers and performance data from the brand's existing DTC stack (e.g., Shopify), and uses a real-time quantum engine to recommend the next best content, messaging, product, or offer for each seller to share, turning scattered creator activity into a coordinated, performance-based sales channel.

Quantifiable outcome

• 400% increase in sellers to first revenue (0 to 30 days)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature8 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Refersion: Refersion is an affiliate and influencer marketing platform focused on Shopify and DTC brands. It competes for the same Shopify-integrated, performance-based creator sales workflow that GEG is building for beauty and wellness brands.
• Social Snowball: Social Snowball is a Shopify-focused app that turns customers and creators into affiliates with automated rewards. It overlaps with GEG's lower-funnel creator/seller activation for DTC brands on Shopify.

Regional players

• Billo: Billo is a UGC and creator platform popular with DTC brands globally, especially in e-commerce-heavy markets. It sits adjacent to GEG by enabling brands to source creator content that can be deployed in performance-based sales flows.

Others

• PartnerStack: PartnerStack is a partner ecosystem platform for B2B SaaS, though its mechanics (onboarding, tracking, payouts for distributed partners) are analogous to GEG's seller enablement and performance-based payouts model.

Direct peers

• ShopMy: ShopMy is a creator marketplace where influencers earn commissions on product recommendations across fashion, beauty, and lifestyle. It competes with GEG for the same creator-and-brand matchmaking and commission-based sales model.
• MagicLinks: MagicLinks operates a creator commerce network linking influencers to brand affiliate sales. It overlaps with GEG's core motion of converting creator content into measurable, performance-based brand revenue.
• LTK: LTK (formerly rewardStyle) is the largest creator commerce platform, connecting influencers and brands with trackable shopping content. It is the most direct competitor to GEG in monetizing creator-driven sales for consumer brands.

Broad incumbents

• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform offering creator discovery, campaign management, and analytics. It competes for the same brand marketing dollars that GEG targets through creator-led sales.
• impact.com: impact.com is a leading partnership management platform covering affiliates, influencers, and B2B partners. It is a broader incumbent that GEG would compete against in performance-based creator/affiliate programs.
• Aspire: Aspire (formerly AspireIQ) is an influencer marketing platform connecting brands with creators for campaigns and content. It addresses the same brand problem GEG solves — turning creator activity into measurable revenue — though with a campaign-first rather than continuous sales model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GigEconGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gig Economy Group