Otta

What Otta does

Otta, now operating as Welcome to the Jungle UK following a 2025 acquisition, is a London-based AI-powered tech jobs marketplace headquartered at Mindspace, Old Street. The platform connects individual tech job seekers with a curated roster of 3,500+ innovative employers across the UK, continental Europe (Amsterdam, Barcelona, Berlin, Dublin, Paris), the US, and remote roles, with 70,000+ live job listings at the time of public disclosure. Its core product is a quiz-driven, recommendation-style job discovery experience — candidates express preferences and interact with results (save, skip, apply), and an AI matching engine uses those text-based signals to refine recommendations over time. Supporting features include a Company Insights Dashboard surfacing diversity data, salary benchmarks, and unbiased reviews, and a curated editorial layer that strips jargon from job descriptions.

The business is a two-sided marketplace. The candidate side is free, monetized indirectly through marketplace liquidity; the employer side generates revenue via a dedicated portal (employers.welcometothejungle.com) on what is described as a subscription or listing-fee model, with selective onboarding of "innovative, fast-moving" companies ranging from startups to large tech enterprises. Go-to-market is hybrid: a product-led, self-serve motion on the candidate side paired with a more sales-led employer acquisition motion. The company was venture-backed, raising approximately £15 million in a Series A led by Tiger Global Management in January 2022, and is led by co-founder and CEO Sam Franklin, co-founder and CPO/CTO Xav Kearney, and co-founder and COO Theo Margolius, with Finlay Clark as VP of Commercial. Following the 2025 acquisition, Otta Technology Ltd. (Companies House number 11794989) continues as the UK operating subsidiary under the Welcome to the Jungle parent.

Name

Otta

Legal name

Otta Technology Ltd.

Website

https://otta.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

101–250 employees

Short description

Otta is a London-based AI-powered tech jobs marketplace connecting job seekers with 3,500+ curated innovative employers across the UK, Europe, and the US, now operating as Welcome to the Jungle UK.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Job Seeker Platform (B2C): Free job search platform for candidates — candidates can browse, save, and apply to jobs at no direct cost. Revenue is indirectly generated through employer partnerships and the volume of successful placements.
2. Employer Recruitment Solutions (B2B): Employers access a dedicated portal (employers.welcometothejungle.com) to list jobs and reach candidates, likely on a paid subscription or listing fee basis.
3. Job Listings & Placement Facilitation: The platform connects candidates with over 4,000 companies and 70,000+ job listings. Revenue is derived from the volume of job listings and successful placements facilitated through the marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Otta (now trading as Welcome to the Jungle UK) operates a curated, AI-powered two-sided tech jobs marketplace. Job seekers use a free preference quiz and personalized recommendations to discover roles at vetted innovative companies, while employers access a dedicated portal to list jobs and reach qualified candidates. The platform emphasizes transparency through diversity data, salary benchmarks, unbiased reviews, and de-jargonized job descriptions.

Product overview

Welcome to the Jungle (formerly Otta) is a unified tech jobs platform that connects candidates with innovative companies through AI-powered job matching. The core product encompasses a job discovery quiz for personalized recommendations, a job board with over 3,500 companies and 70,000+ live listings, and a company insights dashboard providing diversity metrics, salary benchmarks, and reviews. The platform emphasizes transparency by eliminating recruiter middlemen and providing fluff-free job descriptions, positioning itself as a candidate-centric alternative to traditional job boards. The service covers multiple European tech hubs including London, Amsterdam, Barcelona, Berlin, Dublin, and Paris, plus remote opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Welcome to the Jungle (formerly Otta) Tech Jobs Platform A curated, AI-powered two-sided tech jobs marketplace connecting job seekers with vetted innovative companies. Candidates use a free preference quiz to receive personalized job recommendations that improve through interactions, while employers list jobs and reach qualified candidates. The platform surfaces diversity data, salary benchmarks, unbiased reviews, and fluff-free job descriptions for over 3,500 companies and 70,000+ live jobs.
• Employer Recruitment Portal A dedicated B2B portal (employers.welcometothejungle.com) where innovative tech companies, from startups to large enterprises, can list jobs, access candidate audiences, and manage recruitment activity on the curated marketplace.

Quantifiable outcome

• 70,000+ live job listings across 3,500+ companies
• +1 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glassdoor: Combines job listings with company reviews, salary data, and employer insights — directly paralleling Otta's transparency-led differentiators. Operates globally and serves overlapping tech-candidate audiences.
• The Muse: Job board and career-content platform with company profiles, transparent salary and culture information, and a curated employer marketplace. Comparable to Otta in combining jobs with rich employer transparency content.
• Built In: Operates city-specific tech-job marketplaces combined with employer branding content and company profiles. Comparable to Otta in targeting tech candidates and innovative employers, though primarily US-focused.
• Wellfound (formerly AngelList Talent): Curated startup and tech-company job marketplace with a focus on venture-backed employers and transparent compensation data. Closest direct peer to Otta's curated, tech-only positioning and candidate-first model.
• Welcome to the Jungle: The acquiring parent company; operates a pan-European recruitment, employer branding, and content platform that directly overlaps with Otta's curated jobs marketplace. The most directly comparable peer now that Otta operates as a subsidiary under WTTJ's UK brand.

Emerging players

• Workable: Recruitment and applicant-tracking platform with an integrated job-board distribution network. Overlaps with Otta on the employer side as a channel for sourcing tech candidates, though it is primarily an ATS rather than a candidate-facing marketplace.

Broad incumbents

• LinkedIn: The dominant professional network and job marketplace globally. Serves the same tech candidate base with jobs, recruiter outreach, and company insights, but as part of a much broader platform with materially larger reach and an established recruiter monetization model.
• ZipRecruiter: Large-scale job marketplace with AI-driven matching between candidates and employers, serving a broad range of roles including tech. Competes with Otta for employer recruitment budgets and candidate attention at a much larger scale.
• Indeed: One of the largest global job search engines and marketplaces, aggregating listings across employers and staffing firms. Competes with Otta for tech-candidate search traffic and employer recruitment spend, but on a vastly larger and more open scale.

Regional players

• Honeypot: Berlin-based tech-talent marketplace primarily serving the DACH and broader European tech market. Directly comparable to Otta in curating tech roles and emphasizing candidate experience, though operating in a different regional sub-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ottahq
• Facebookfacebook.com/OttaHQ
• LinkedInlinkedin.com/company/otta-hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otta