GiveSignup

What GiveSignup does

GiveSignup is a free, purpose-built peer-to-peer fundraising event software platform operated by RunSignup, Inc., a privately held US corporation headquartered in Moorestown, New Jersey. The platform serves nonprofit organizations — including disease research charities, food banks, community foundations, animal shelters, advocacy groups, and sports team foundations — that run runs, walks, 5Ks, cycling events, galas, virtual challenges, and other ticketed fundraisers. It bundles registration, donation collection, peer-to-peer fundraising pages, free branded event websites, free email marketing, a mobile check-in app, volunteer management, a photo platform, and gamification tooling (milestones, badges, leaderboards) into a single cloud-based SaaS suite backed by PCI Level 1 compliant payment processing and a native Facebook Fundraisers integration.

The company's go-to-market is product-led growth: nonprofits self-onboard through a web wizard at givesignup.org/Race/New, with an assisted-sales overlay (Schedule a Call) for larger or more complex engagements. The pricing model is a pure freemium with no subscriptions, plans, or monthly fees; revenue is generated exclusively via transaction/processing fees on paid registrations and donations, with the platform offering nonprofits the choice to absorb, pass through, or offer supporters the option to cover those fees. Distribution is amplified by SEO-indexed event websites and a referral program that grew from approximately 7% of registration dollars pre-pandemic to roughly 17% in 2020.

Scale metrics disclosed by the company include 28,000+ events hosted, 8 million annual registrants, and $2 billion cumulatively raised for nonprofits across the platform's lifetime. The company operates a family of vertical DBA brands — RunSignup, BikeSignup, TriSignup, SkiSignup, PaddleSignup, AdventureSignup, TicketSignup, and GiveSignup — sharing a common platform backbone to address distinct event communities. GiveSignup is privately held, has no disclosed venture capital funding rounds in the structured dataset, but received a $3.2 million strategic investment from payment processor Payroc in February 2021; it currently operates with a headcount in the 11–50 range.

Name

GiveSignup

Legal name

RunSignup, Inc.

Website

https://givesignup.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

GiveSignup is a free, cloud-based SaaS platform operated by RunSignup, Inc. that provides peer-to-peer fundraising event software — registration, donations, websites, email, and event-day tools — to nonprofit organizations, monetizing only via transaction processing fees.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Peer-to-peer fundraising
• Nonprofit event software
• Event registration platform
• Donation management
• Virtual challenges

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction/Processing Fees: The platform is free to use with no subscriptions, plans, or monthly fees. Nonprofits pay only standard processing fees on paid transactions (registrations and donations). Nonprofits can choose to absorb fees themselves, pass them on to supporters, or give supporters the option to cover them. The only revenue comes from processing fees on paid transactions processed through the platform.
2. Ticket Events for Nonprofits: GiveSignup also supports ticket-based events for nonprofits (e.g., bourbon festivals, galas), generating revenue through ticket transaction processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

GiveSignup is a free, cloud-based SaaS platform built specifically for nonprofit peer-to-peer fundraising events. It provides an all-in-one suite including event registration, donation collection, peer-to-peer fundraising pages, free customizable event websites, free unlimited email marketing, an Event Day mobile check-in app, volunteer management, and a ticketing module for nonprofit galas and festivals. The platform generates revenue solely through standard payment processing fees on paid transactions and charges no subscriptions, plans, or monthly fees.

Product overview

GiveSignup is a free, purpose-built peer-to-peer fundraising event software platform created by RunSignup, Inc. The platform offers a unified suite of integrated tools including Peer-to-Peer Fundraising Events (core platform), Email Marketing, Fundraising Event Websites, Event Day (mobile CheckIn App and volunteer management), Tickets for Nonprofits, and Gamification features. Supporting capabilities include a Challenge Platform for virtual multi-activity fundraising campaigns and Virtual Race features for hybrid/in-person-to-virtual event transitions. The platform is designed specifically for nonprofits to manage event registrations, donations, peer-to-peer fundraising, and participant engagement across runs/walks, cycling, golf, kids events, virtual challenges, and other fundraising event types. No subscriptions or monthly fees are charged for the core platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer-to-Peer Fundraising Events

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature11 records

Partnerships

One partnership is on record.

• Facebook FundraiserscoreTechnology or IntegrationGiveSignup offers a free Facebook Fundraiser integration that auto-creates a Facebook Fundraiser directly from its platform. Donation amounts and goals stay synchronized between GiveSignup and Facebook in real-time. Donations made on Facebook have no processing fees, making it the primary recommended method for fundraisers to maximize contributions. Nonprofits can enable or disable this integration from their GiveSignup dashboard.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Funraise: Nonprofit fundraising software offering peer-to-peer campaigns, event fundraising, donation forms, and CRM-like donor management. Competes head-to-head with GiveSignup for mid-market nonprofits running peer-to-peer events.
• Classy: Online fundraising platform purpose-built for nonprofits, covering peer-to-peer campaigns, event registration, donations, and recurring giving. Acquired by GoFundMe/Blackbaud, making it GiveSignup's most direct for-profit nonprofit fundraising competitor.
• Donorbox: Online donation and fundraising platform for nonprofits with peer-to-peer campaigns, recurring donations, and event ticketing. Direct competitor to GiveSignup's donation and event infrastructure for SMB and mid-market nonprofits.
• Givebutter: Free-tier nonprofit fundraising platform combining donations, events, peer-to-peer, and auctions in one product. Closest direct competitor on the free pricing model and all-in-one positioning that mirrors GiveSignup.
• QGiv: Nonprofit fundraising software offering peer-to-peer events, online giving, auctions, and event registration. Comparable customer base (small-to-mid nonprofits) and similar peer-to-peer event workflow focus.
• Race Roster: Endurance event registration platform with peer-to-peer fundraising, timing, and event-day tools. Direct competitor in the run/walk/cycling event vertical, serving many of the same nonprofit race organizers.

Broad incumbents

• Bonterra (Network for Good): Suite of nonprofit software products including donation forms, event fundraising, CRM, and grants management. Larger, more established competitor with broader portfolio but similar overlap on event/donation workflows.
• Eventbrite: General-purpose event registration and ticketing platform with significant nonprofit and peer-to-peer event usage. Broader audience than GiveSignup but overlapping on ticketing, registration, and event-day functionality.
• Blackbaud: Largest enterprise nonprofit software suite, including CRM, fundraising, event management, and financial tools. Competes via its Classy acquisition and broader Luminate suite, though more focused on large enterprise nonprofits.

Others

• RaceJoy: Virtual race experience app providing live GPS tracking, cheer sending, and finish line announcements. Integration partner of GiveSignup and adjacent competitor for the virtual race / event-day experience layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/givesignup
• Facebookfacebook.com/givesignup
• LinkedInlinkedin.com/company/givesignup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GiveSignup