What PIP does

PIP is a Web3 payment platform offering a fully integrated suite of crypto payment products for both consumers and merchants. Founded in February 2022 and incubated by Binance Labs, PIP operates a browser extension (Chrome, Edge, Opera) for social-platform payments alongside merchant-facing no-code tools. The platform supports 75+ currencies across seven blockchain networks (Solana, Ethereum, BNB Chain, Polygon, Optimism, Base, Avalanche) and processes wallet-to-wallet, fully on-chain settlements without custodial intermediation. The company claims $600 million in payments processed across 500,000+ users. Core differentiating components include human-readable PIP Tags that replace complex wallet addresses and direct integration with social platforms (Twitter, Reddit, Discord, Twitch, GitHub) for in-feed crypto payments.

PIP's product suite divides into consumer tools (Social Pay browser extension, PIP.ME link-in-bio, Peer mobile app, Payment Links) and merchant products (Pay Button, Invoice, Checkout, Point of Sale), with vertical-specific solutions for Gaming, Casino, and SaaS providers. The economic model is predominantly freemium: Pay Button, Social Pay, PIP.ME, Payment Links, and Invoice are free, while Checkout charges a 0.5% transaction fee as the only disclosed monetization surface. Go-to-market is product-led and self-serve for most products, with sales-led enterprise motions for gaming, casino, and SaaS verticals. The company is operated by Primers management, registered in Panama with governing law in Wyoming.

The ecosystem is anchored by the $PIP governance token (1,000,000,000 total supply) and the PipDAO structure, with token distribution allocating 40% to Reward Farming, 15% to strategic investors, 15% to development, and the remainder across ecosystem, staking, liquidity, reserve, and advisors. Notable backers include Coinbase Ventures, Galaxy Digital, CMS Holdings, Alameda Research, and Binance Labs. PIP is led by CEO Jeff Baek (prior Fenbushi Capital, R3.com; founded Deconomy.com), CTO Hank Park (25 years software engineering), CPO Umit Akcan, and COO Kyle Lee, with an advisory board including cryptographer David Chaum (inventor of digital cash), Gin Chao (former Binance Strategy Officer), and Jack C. Liu (ex-Kraken, Okcoin, Circle).

Name

PIP

Legal name

Primers management

Website

https://getpip.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

PIP is a Web3 payment platform offering a browser extension for social-platform crypto payments and no-code merchant tools (Checkout, Pay Button, Invoice, PoS), serving consumers, SMBs, and gaming, casino, and SaaS verticals across seven blockchains.

Ownership category

akta.pro rank

Product category

Cryptocurrency Payment Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Payment Gateways & Checkout APIs (FSADAIAA)

akta.pro secondary industries

POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI), Invoice, Billing & Subscription Payments (Crypto) (FSADAIAG), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

Keywords

• Crypto payment infrastructure
• Web3 payment platform
• Browser extension payments
• No-code merchant tools
• Multi-chain crypto payments

Headquarters

HQ city

Virgin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Checkout Transaction Fees: PIP Checkout charges a 0.5% transaction fee on all crypto sales. Sellers pay only when a sale is made (pay-as-you-go model). No subscription, monthly fees, or upfront costs. This is the primary revenue-generating product.
2. Pay Button: The Pay Button product is offered completely free with no fees, subscriptions, or usage charges. This is a free product used to drive adoption and funnel users toward fee-bearing products.
3. Social Pay / Extension: The PIP browser extension is free to use. Revenue is indirect — the extension drives adoption of the $PIP token and the overall ecosystem, with potential future monetization through ecosystem growth.
4. Point of Sale: PIP PoS operates on a pay-as-you-go model with no subscriptions or upfront payments. Users pay only when a sale is made, though the exact fee percentage is not publicly disclosed for PoS specifically.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

PIP provides a fully integrated suite of Web3 crypto payment products, including a browser extension that enables crypto payments directly on social media platforms, no-code merchant tools (Pay Button, Checkout, Invoice, Payment Links) for accepting crypto on websites, a no-code online store builder, a crypto Point of Sale terminal, and vertical-specific payment solutions for gaming, casino, and SaaS businesses. The platform operates across seven blockchain networks (Solana, Ethereum, BNB Chain, Polygon, Optimism, Base, Avalanche) and supports 75+ currencies with non-custodial, on-chain wallet-to-wallet settlement.

Product overview

PIP is a Web3 payment platform providing a fully integrated suite of cryptocurrency payment products. The platform operates across two segments: Individual products (Social Pay extension, PIP ME link-in-bio, Payment Links, and Peer Money app) enable peer-to-peer social payments and personal Web3 identity, while Business products (Pay Button, Checkout, Invoice, and Point of Sale) provide merchant-facing payment solutions. The ecosystem is powered by the PIP Token ($PIP) for governance and reward farming, and supports seven blockchain networks (Solana, BNB Chain, Polygon, Ethereum, Optimism, Base, Avalanche) with 75+ supported currencies. Additionally, PIP offers vertical-specific solutions for Gaming, Casino, and SaaS industries, and launched the Peer global mobile payments app in Phase 2 2023/2024.

Differentiator

Problem solved

Functional benefit

Brands

• PIP Token: The native governance token of PipDAO used for reward farming and ecosystem participation
• PipDAO
• Social Pay
• PIP.me
• Pay Button
• Payment Links
• Checkout
• Invoice
• Peer
• Point of Sale (PoS)

Products and services

• Social Pay (PIP Extension) A Chrome, Edge, and Opera browser extension that enables users to send and receive crypto payments directly on social media platforms (Twitter, Reddit, Discord, Twitch, GitHub) and anywhere online by detecting PIP Tags on webpages, with one-click payments, attached messages, and NFT send/receive support.
• PIP.ME A customizable Web3 link-in-bio profile page that lets creators, influencers, and freelancers receive multiple cryptocurrencies and display NFTs from OpenSea, LooksRare, and Magic Eden across mobile and desktop.
• Pay Button A no-code crypto payment button that merchants can customize and embed on any website via a JavaScript snippet or React API, supporting QR codes and mobile wallet payments for accepting multiple cryptocurrencies.
• Payment Links A shareable payment link tool allowing users to request or receive crypto via email, text, QR code, or messaging apps, with optional 24-hour auto-expiry for due payments and withdrawal to a public key or connected wallet.
• Invoice A crypto-native invoicing tool letting users create, customize, and share invoices via email, QR code, or URL, with a dashboard for tracking and canceling pending invoices; recipients can pay without registering.
• Checkout A no-code online store builder that lets merchants launch a crypto-accepting store by connecting a wallet, customizing the storefront, and adding digital or physical products — no domain required, with a 0.5% per-transaction fee and instant payouts.
• Point of Sale (PoS) A crypto point-of-sale platform for small businesses (cafes, retail stores) that enables in-person crypto payments via mobile, tablet, or desktop, with products added through the dashboard and instant payouts directly to the merchant's wallet.
• Gaming Payments A vertical crypto payment solution for online gaming businesses with ultra-low fees and stablecoin transaction support, sold via Contact Sales with custom integration and pricing.
• Casino Payments A vertical crypto payment solution for online casino and gambling platforms offering ultra-low fees for cryptocurrency and stablecoin deposits and withdrawals.
• SaaS & Web Service Payments A vertical crypto payment integration solution for SaaS and web service providers, enabling seamless Web3 participation with multi-chain and multi-currency settlement and API-based integration.
• Peer (Peer Money App) A global mobile payments app for sending and receiving money worldwide instantly without fees, distributed as an iOS app and connected to the broader PIP ecosystem.
• PIP Token ($PIP) The native governance token of the PIP ecosystem with a total supply of 1,000,000,000 tokens, used for PipDAO governance, Reward Farming distribution, Liquidity Rewards, and Staking programs.

Quantifiable outcome

• $600m+ in payments processed
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• Phantom WalletcoreTechnology or Integration · 1 August 2022Phantom Wallet is the primary wallet integration for PIP's browser extension. Users authenticate by connecting their Phantom wallet, which is the recommended Solana wallet for the platform. PIP was built initially on Solana with Phantom as the core wallet partner.
• Binance (BNB Chain)coreTechnology or Integration · 1 August 2022BSC/BNB Chain integration was launched in Phase 4 (Q3 2022), adding BNB and BUSD token support along with BNB Chain compatibility for PIP.ME and PIP Button products. This integration was announced alongside Binance Labs' ecosystem expansion.
• CoinbasecoreTechnology or Integration · 1 August 2022Coinbase Wallet integration was added in Phase 1 2023 (PIP Version 1.9), providing another wallet option and Coinbase ecosystem connectivity for PIP users.
• MetaMaskcoreTechnology or Integration · 1 June 2022MetaMask wallet integration was added in PIP Version 1.6, expanding support beyond Solana to Ethereum and EVM-compatible chains. MetaMask is one of the most widely-used Ethereum wallets globally.
• Phantom WalletcoreTechnology or Integration · 1 February 2022Phantom Wallet is used for wallet-based authentication on the PIP extension service. The Privacy Policy states PIP collects personal information 'through the authentication of a wallet service, such as Phantom wallet.'

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coinbase Commerce: Coinbase's merchant crypto payment gateway allowing online businesses to accept BTC, ETH, USDC and other assets via invoices, buttons and checkout flows. Closest direct peer to PIP's Pay Button, Checkout and Invoice products given shared wallet-agnostic, no-code tooling and USDC-first positioning.
• BitPay: Long-established crypto payment processor offering merchant checkout, invoices, and PoS terminals across BTC, ETH and stablecoins. Competes with PIP on the same merchant payment rails (Checkout, Invoice, Payment Links, PoS) with deeper payment-method coverage but heavier integration footprint.
• NOWPayments: Non-custodial crypto payment gateway with Pay Button, invoice, PoS, and e-commerce plugin products across 200+ cryptocurrencies. Direct competitor to PIP's full merchant stack, especially in no-code button and invoice tooling with broader coin coverage.
• CoinGate: Cryptocurrency payment processor with merchant tools (PoS, invoices, plugins) and a focus on European merchants. Overlaps with PIP on Checkout, Invoice and PoS, particularly relevant given PIP's gaming/casino/SaaS vertical solutions.
• BTCPay Server: Open-source, self-hosted Bitcoin and Lightning payment processor with merchant PoS and invoice tools. Competes with PIP on the same non-custodial, on-chain settlement approach for pay buttons and invoicing, primarily serving the developer/SMB segment.
• Alchemy Pay: Crypto on/off-ramp and merchant payment network spanning POS, online checkout and fiat-crypto rails across emerging markets. Highly comparable to PIP given shared PoS-to-checkout merchant offering and focus on payments to unbanked users in Asia/LATAM.
• Solana Pay: Solana-native payment protocol enabling merchants to accept USDC/SOL with instant settlement via QR and POS. Direct competitor on the Solana side of PIP's stack given PIP was initially built on Solana with Phantom as the primary wallet.

Broad incumbents

• Circle (USDC Payments): USDC issuer and regulated payments platform expanding merchant APIs, cross-border payouts and on-chain settlement. Competes with PIP on Checkout/invoice/stablecoin settlement but at much larger scale and with stronger banking and regulatory positioning.
• Stripe: Global incumbent payments processor actively piloting USDC and stablecoin rails. A larger established player; PIP competes indirectly with Stripe on merchant checkout pricing as Stripe moves into crypto.

Others

• Phantom Wallet: Solana-first self-custody wallet and primary authentication mechanism for the PIP Social Pay extension. Not a direct payment gateway competitor, but a strategic technology partner/integrator and the most relevant adjacent ecosystem player given its embedding in PIP's flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getpipcom
• YouTubeyoutube.com/channel/UCB0bXqJZTq9li7_3ZOkEwdQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIP