Wayvia
Wayvia is an Irvine, California-based omnicommerce enablement platform (formerly PriceSpider, legally NeuIntel, LLC) serving 2,000+ brands across 90+ countries with Shoppable Media, Omnicommerce Data, and PROWL Retail Intelligence, including an AI-native Model Context Protocol for agentic commerce.
- Company typePrivate
- Founded2004
- HeadquartersIrvine, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Wayvia does
Wayvia, legally NeuIntel, LLC, is a private US-based omnicommerce enablement platform headquartered in Irvine, California, with additional offices in the Netherlands, Germany, and Taiwan. The company traces its origins to a consumer shopping engine originally launched as PriceSpider (rebranded to Wayvia in 2018) and serves 2,000+ brands across 90+ countries, with reach into 32,000+ retailers spanning CPG, electronics, food and beverage, pet, health and beauty, home and garden, and toys and games. Named enterprise customers include Purina, MARS, L'Oreal, Samsung, Bosch, P&G, and Bayer.
The platform is organized around three integrated pillars — Shoppable Media, Omnicommerce Data, and Retail Intelligence — augmented by named modules including Where to Buy, Brand Monitor, Price Intelligence, and PROWL (acquired via ORIS Intelligence in 2019). Core technical components include the PROWL AI-driven retail intelligence platform for pricing integrity and MAP monitoring, an API Accelerate Suite launched in January 2025, and what the company describes as the industry's first Omnicommerce Model Context Protocol (MCP) for AI agents. The stack is built on AWS with KMS HSM encryption, TLS 1.2+, and SOC 2 Type II and GDPR compliance. Recent product launches — Shoppable Next Generation (April 2026), Next Gen PROWL (November 2025), and the Commerce Intelligence Engine (July 2025) — emphasize AI-driven shoppable media, predictive pricing, and agentic commerce workflows.
Wayvia monetizes primarily through quote-based enterprise SaaS subscriptions sold via demo-led field sales, with additional revenue from implementation services via partners such as Intellias and data/API licensing through technology partners including Snowflake, Skai, Salsify, Zoovu, Tableau, and Adobe. Distribution is augmented by three partner tiers (Retail, Agency, and Technology & Data) and event-driven demand generation at conferences such as Shoptalk. The company has expanded via three acquisitions (ORIS Intelligence 2019, Commerce Connector 2020, Hatch 2022) and continues to be led by founders Anthony Ferry (CEO & Co-Founder) and Jon Pfortmiller (President & Founder), supported by a CFO, CTO, and VPs across sales, customer experience, product, engineering, HR, and finance.
Wayvia firmographics
Firmographics- Name
- Wayvia
- Legal name
- NeuIntel, LLC
- Website
- https://wayvia.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wayvia is an Irvine, California-based omnicommerce enablement platform (formerly PriceSpider, legally NeuIntel, LLC) serving 2,000+ brands across 90+ countries with Shoppable Media, Omnicommerce Data, and PROWL Retail Intelligence, including an AI-native Model Context Protocol for agentic commerce.
- Ownership category
- akta.pro rank
Wayvia industry classification
Industry- Product category
- Omnicommerce Enablement / Commerce Intelligence Software
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
- akta.pro secondary industries
- Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM), Advertising, Marketing & Customer Personalization (HDAAAGAC), Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Wayvia is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Markets served
Wayvia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform subscriptions: Enterprise SaaS subscriptions for Shoppable Media, Omnicommerce Data, Retail Intelligence (PROWL), and Price Intelligence modules. Sold via 'Request a Demo' with quote-based pricing; annual or multi-year contracts typical for enterprise B2B SaaS.
- Implementation & partner services: Revenue from strategic implementation partnerships (e.g., Intellias) and channel integrations, often accompanying enterprise subscriptions for deployment, integration with brand tech stacks, and ongoing enablement.
- Data & API licensing: Technology & Data Partners (Skai, Salsify, Snowflake, Zoovu, Tableau, Adobe, Power BI, etc.) integrate Wayvia's omnicommerce datasets (pricing, availability, shopper behavior, product-level signals) into their platforms. API Accelerate Suite supports programmatic access. Likely includes data licensing/usage-based monetization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing — not publicly listed |
Go-to-market motion4 records
Wayvia product offering
Product offeringCore offering
Wayvia sells an AI-driven omnicommerce enablement software platform to enterprise brands, organized around three pillars: Shoppable Media (connecting marketing touchpoints and AI shopping agents to retailer conversions), Omnicommerce Data (aggregating shopper intelligence into audiences, retailer scorecards, and AI-ready datasets exposed via an Omnicommerce Model Context Protocol), and Retail Intelligence anchored by PROWL (MAP monitoring, price anomaly detection, and unauthorized seller discovery across 32,000+ global retailers). It is sold primarily as quote-based enterprise SaaS subscriptions via direct sales and channel partners, with additional API/data licensing and implementation services.
Product overview
Wayvia is an omnicommerce enablement platform built as a unified offering composed of three integrated solution pillars — Shoppable Media (including the new Shoppable Next Generation), Omnicommerce Data, and Retail Intelligence (anchored by the Prowl price intelligence and MAP enforcement module) — augmented by a set of named modules and portals: Where to Buy, Price & Stock Intelligence, Brand Monitor, Custom Intelligence, and the newly introduced AI-native Omnicommerce Model Context Protocol (MCP). The platform connects marketing touchpoints, retailer performance, and AI shopping agents to a measurable path to purchase, while the data layer feeds AI applications and the retail intelligence layer (Prowl, Price Intelligence) protects margins and enforces pricing integrity across global retailers.
Differentiator
Problem solved
Functional benefit
Brands
- PROWL: Wayvia's AI-powered MAP monitoring and revenue protection platform within its Retail Intelligence offering.
- Price Intelligence
- Shoppable Next Generation
Products and services
- Shoppable Media Software platform that connects brand media channels (social, search, brand.com, AI-driven journeys) to retailer conversions, sending shoppers to their retailer of choice. Includes Click to Retailer (self-service paths to purchase), Product Reporting Dashboard (closed-loop attribution with basket-level purchase details), and Shoppable Media Hub (centralized asset management). Sold to enterprise brands.
- Shoppable Next Generation AI-enabled shoppable media platform that turns any marketing touchpoint (display ads, social media, email) into a shoppable moment. Integrates with Meta's Conversions API, uses confirmed retail sales data from the Wayvia retailer network, offers landing-page templates, delivery through Instacart and DoorDash, demand protection for out-of-stock items, and auto-localization for cross-border campaigns. Sold to enterprise brands.
- Omnicommerce Data Software offering that aggregates shopper intelligence from offsite, onsite, and agentic commerce touchpoints, converting path data into shopper audiences, retailer scorecards, and data models for AI applications. Exposed through Wayvia's AI-native Model Context Protocol (MCP). Sold to enterprise brands and technology partners.
- Retail Intelligence AI-powered retail intelligence software that combines Price Monitoring (PROWL), Price Intelligence, Stock Intelligence, and Channel Alignment to monitor pricing, promotional activity, out-of-stock events, assortment coverage, digital shelf execution, and competitive positioning across global retailers in real time. Sold to enterprise brands.
- PROWL AI-powered retail intelligence and MAP monitoring software that monitors pricing, product availability, third-party sellers, and stock across retailers and marketplaces. Uses intelligent discovery to find up to 3x more listings than SKU-based searches and automates enforcement including bulk violation notices. Accessible via the Wayvia portal or API. Sold to enterprise brands.
- Price Intelligence Next-generation price monitoring software providing deeper insights into competitor pricing across the digital shelf. Uses a funnel-focused approach with detailed price trend reports, brand-owned product promotion tracking, and product/retailer-specific views to inform pricing strategy. Sold to enterprise brands.
- Where to Buy Embedded software module that directs shoppers from a brand's website or application to their retailer of choice to purchase. Produces aggregated category data for brands about end-user purchase decisions and supports the Shoppable Media offering. Sold to enterprise brands.
- Brand Monitor Module within the Wayvia platform that allows customers access to data and analytics related to particular products and brands, complementary to the Where to Buy and PROWL modules. Sold to enterprise brands.
- Omnicommerce Model Context Protocol (MCP) API product providing an industry-first Omnicommerce Model Context Protocol that exposes commerce signals (product content, attributes, pricing, availability, retail visibility, performance data) as tools for AI agents and applications, supporting AI discoverability and agentic commerce workflows. Sold to enterprise brands and technology partners.
- API Accelerate Suite API-based software suite that enables brands and technology partners to integrate Wayvia's omnicommerce data and shopper intelligence directly into their ecommerce tech stacks and AI applications. Sold to enterprise brands and technology partners.
- Price & Stock Intelligence (BI portal) Customer portal providing price and stock intelligence dashboards and analytics to Wayvia customers, accessible via bi.wayvia.com. Sold to enterprise brands.
- Shoppable Where to Buy (Insights portal) Customer login portal for Wayvia's Shoppable Where to Buy and Shoppable Solutions, accessible at insights.wayvia.com. Sold to enterprise brands.
Companies that use Wayvia
Customer profileIdeal customer profiles2 records
Wayvia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability14 records
Feature8 records
Wayvia partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Wayvia competitors and assessment
Company assessmentDirect peers
- Competera: AI-driven price optimization and competitive intelligence platform for retailers and brands. Overlaps with Wayvia's Price Intelligence and PROWL offerings and shares a similar enterprise B2B SaaS motion.
- SmartCommerce: Click-to-cart and shoppable media platform that connects digital marketing touchpoints to retailer carts. Direct competitor to Wayvia's Shoppable Media and Click-to-Retailer functionality, serving similar brand-to-retailer conversion use cases.
- Similarweb: Digital data and analytics company providing web, app, and e-commerce intelligence. Comparable as a digital commerce intelligence vendor selling into brand and retailer buyers with overlapping datasets on shopper behavior and channel performance.
- Prisync: SaaS price monitoring and competitor price intelligence platform serving brands and retailers globally. Directly comparable to Wayvia's Price Intelligence and PROWL modules, with similar e-commerce pricing and stock tracking use cases.
- Profitero: E-commerce intelligence platform for brands covering digital shelf, pricing, availability, content, and share of voice. Closely comparable to Wayvia's Omnicommerce Data and Retail Intelligence pillars, serving global CPG and brand customers.
- Intelligence Node: Competitive intelligence and pricing platform using AI to track assortment, pricing, and assortment gaps for brands and retailers. Overlaps directly with Wayvia's PROWL, Price Intelligence, and Channel Alignment capabilities.
- Stackline: E-commerce analytics and activation platform for brands, including pricing, share, content, and advertising intelligence across major retailers. Comparable to Wayvia's Omnicommerce Data and Retail Intelligence offerings with a similar enterprise brand buyer.
Broad incumbents
- NielsenIQ: Global consumer and retail measurement company providing market intelligence, pricing, and shopper data to CPG brands. Overlaps with Wayvia's Omnicommerce Data and Retail Intelligence but at much larger scale and with a broader measurement portfolio.
- Adobe Commerce: Enterprise commerce platform within Adobe Experience Cloud covering storefront, order management, and B2B. Comparable as a commerce enablement suite for global brands, with overlapping capabilities in analytics, content, and shopper data activation.
- Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem for B2B and B2C brands. Comparable as a broader commerce enablement incumbent with overlapping data, activation, and shopper intelligence capabilities sold into enterprise brand buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wayvia social profiles
Digital presenceWayvia compliance and trust
Trust signalCompliance6 records
Wayvia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayvia leadership team
Management profileNumber of profiles
Profiles13 records
Wayvia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wayvia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayvia M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayvia
What does Wayvia do?
Wayvia sells an AI-driven omnicommerce enablement software platform to enterprise brands, organized around three pillars: Shoppable Media (connecting marketing touchpoints and AI shopping agents to retailer conversions), Omnicommerce Data (aggregating shopper intelligence into audiences, retailer scorecards, and AI-ready datasets exposed via an Omnicommerce Model Context Protocol), and Retail Intelligence anchored by PROWL (MAP monitoring, price anomaly detection, and unauthorized seller discovery across 32,000+ global retailers). It is sold primarily as quote-based enterprise SaaS subscriptions via direct sales and channel partners, with additional API/data licensing and implementation services.
Is Wayvia a public or private company?
Wayvia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wayvia founded?
Wayvia was founded in 2004. It employs 251 to 500 people.
Where is Wayvia based?
Wayvia is headquartered in Irvine, United States, in the North America region.
How does Wayvia make money?
Three revenue lines are on record. Platform subscriptions are the primary driver. The others are implementation & partner services and data & API licensing.
Who are Wayvia's main competitors?
Direct peers on record are Competera, SmartCommerce, Similarweb, Prisync, Profitero, Intelligence Node and Stackline. Broad incumbents are NielsenIQ, Adobe Commerce and Salesforce Commerce Cloud.
Does Wayvia have an API?
Yes. Wayvia offers an API Accelerate Suite (announced January 2025) that allows brands to integrate omnicommerce data and shopper intelligence into their solutions and tech stacks. The APIs expose pricing, availability, product-level signals, and shopper behavior data. Wayvia also launched what it describes as the industry's first Omnicommerce Model Context Protocol (MCP), an AI-native MCP for powering AI applications with omnicommerce data. PROWL pricing intelligence and enforcement can be accessed via API integration into brand systems. Documentation portal: Wayvia Help Center at https://help.wayvia.com/hc/en-us. Developer documentation is at help.wayvia.com/hc/en-us.
What industry is Wayvia in?
Wayvia's product category is Omnicommerce Enablement / Commerce Intelligence Software. Its primary akta.pro industry code is MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads), with a secondary code of MPAAAJAM, Retail Execution Technology & Services (SFA, Planogram, Image Recognition). Its NAICS code is 5132 and its SIC code is 7372.