Flamingueo

What Flamingueo does

Flamingueo is a Valencia, Spain-based direct-to-consumer e-commerce retailer founded in 2016 that curates and sells a portfolio of trend-oriented lifestyle products aimed primarily at young women. The company operates a Shopify-hosted online storefront at flamingueostore.com and offers product collections spanning beach and pool accessories (folding chairs, UPF 50+ umbrellas, microfiber towels, inflatable floats, beach tents with sand-anchoring systems, tote bags, coolers), home goods (LED makeup mirrors, candle warmers, blankets, mini fridges, slippers, roller skates), thermoses in 0.8L/0.9L/1.18L sizes, bags and backpacks, and a dedicated children's line of beach and pool gear. Products are sold individually and as discounted bundle packs ('PACKS VERANO'), with an OUTLET section for clearance items. The brand uses distinctively named SKUs (DEEDEE, NOA, OPAL, CANNES, MISTRAL, SAVANNAH) and a consistent aesthetic identity to position itself as a lifestyle brand rather than a generic commodity retailer.

The business model is straightforward one-time e-commerce sales with no subscription or recurring revenue component. Pricing ranges from $23 to $127 per item, with bundle discounts of 14–15% off and a 10% first-order incentive for email signup. Distribution is exclusively DTC through the company's own website, which supports five languages (Spanish, Portuguese, English, German, French, Italian) and multi-currency (EUR/USD) pricing, shipping to a broad list of global countries with priority markets in Spain, Italy, the UK, Belgium, and the US. The company has disclosed no proprietary technology, no AI/ML capabilities, no patents or trademarks, no institutional partnerships, and no enterprise customers, operating with a small team of 1–10 employees. Capital history shows approximately $331,493 in total disclosed funding across a 2017 Lanzadera Accelerator participation, two 2019 rounds led by Angels Capital and Grupo Zriser, and a 2021 follow-on with Angels Capital; ownership beyond these investors is not disclosed.

Name

Flamingueo

Legal name

Flamingueo

Website

https://flamingueo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Flamingueo is a Valencia-based DTC e-commerce retailer founded in 2016 that curates and sells trend-oriented beach accessories, home decor, mirrors, thermoses, and kids' items to young women via its Shopify storefront, shipping globally with multi-language support.

Ownership category

akta.pro rank

Product category

Lifestyle E-commerce (Beach, Pool, and Home Accessories)

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Off-Price Seasonal, Holiday & Party Goods Retail (CRAEACAF)

Keywords

• Beach accessories
• Pool floats
• Summer lifestyle
• Home decor
• Kids outdoor gear

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: One-time product sales through e-commerce website. Products include beach/pool accessories, home decor, thermoses, bags, and children's items. No subscription or recurring revenue model detected.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Flamingueo is a direct-to-consumer lifestyle brand that sells curated, trend-focused products across several categories including beach and pool floats, mirrors, home decor, thermoses, bags and backpacks, and children's items. The company operates its own online store selling branded merchandise such as DEEDEE, NOA, OPAL, CANNES, and MISTRAL to individual consumers seeking summery, design-led everyday objects.

Product overview

Flamingueo is an e-commerce retail platform offering a curated selection of trending online products, primarily focused on beach and pool accessories, home goods, and children's items. The product portfolio spans several distinct collections: the core PLAYA Y PISCINA (Beach & Pool) collection featuring folding chairs, beach umbrellas with UPF 50+ protection, microfiber towels, inflatable floats and pools, beach tents with sand anchoring systems, tote bags, and coolers — many sold both individually and as value bundles (PACKS VERANO); ESPEJOS (Mirrors) including LED-lit makeup mirrors and decorative wall/floor mirrors for vanity and home decoration; HOGAR (Home) offering candle warmers, blankets, bathroom accessories, mini fridges, house slippers, and roller skates; TERMOS (Thermos) in various sizes for beverages; BOLSAS Y MOCHILAS (Bags & Backpacks); NIÑOS (Kids) with child-specific beach/pool gear; and an OUTLET section for discounted items. The platform operates as a Shopify-hosted direct-to-consumer store serving multiple regions with multi-language support.

Differentiator

Problem solved

Functional benefit

Products and services

• Beach & Pool Accessories

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sand Cloud: US-based DTC beach-lifestyle brand best known for sand-resistant towels and beach accessories. Closest analog to Flamingueo's PLAYA Y PISCINA collection in product mix, target customer (young women), and DTC-only model.
• S'well: Direct-to-consumer brand of insulated bottles, thermoses, and hydration accessories. Directly comparable to Flamingueo's TERMOS collection (0.8L/0.9L/1.18L) on product, target demo (style-driven women), and DTC distribution model.

Broad incumbents

• Society6: Large online marketplace and DTC platform for curated home décor, mirrors, candles, and lifestyle goods. Comparable as a multi-category curated home & lifestyle online retailer, though broader in assortment than Flamingueo.
• Anthropologie: Established US retailer of curated women's lifestyle apparel, home décor, and beauty accessories. Comparable target customer (young, style-driven women), aesthetic-led merchandising, and trend-driven product launches.
• Urban Outfitters: Multi-category lifestyle retailer for young adults offering home goods, beauty, accessories, and seasonal merchandise. Comparable demographic and brand-discovery mechanics, though broader assortment and omni-channel.
• H&M Home: Mass-market home and lifestyle brand from H&M targeting style-conscious young consumers globally. Comparable in customer demographic, fast-trend product cadence, and broad multi-country DTC presence.
• Etsy: Global online marketplace for curated home décor, gifts, mirrors, and lifestyle goods. Comparable as a discovery channel for curated lifestyle products but operates as a marketplace rather than owned-brand DTC.

Regional players

• Kave Home: Spanish-founded DTC home furniture and décor brand serving primarily European markets. Comparable as a Spain-headquartered online home/lifestyle retailer competing for the same young-women consumer in the EU market.
• Westwing: European online home & living retailer operating across multiple EU countries (DE, IT, ES, etc.) with curated collections, outlet/sale events, and brand-building approach. Directly comparable in regional DTC home/lifestyle model and outlet-led merchandising.
• Ale-Hop: Spanish-headquartered multi-category gift, beach, and lifestyle accessories retailer with broad SKU mix and omni-channel presence. Comparable as a Spanish lifestyle retailer curating similar beach and home product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flamingueo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flamingueo