Hotelinking
Hotelinking is a Spanish cloud-native SaaS platform founded in 2016 that unifies hotel marketing (GuestMaker), network management (WiFiBot), and front desk automation (DeskForce) for hotel chains and groups, with 60% penetration in the Spanish hotel-chain market and 120+ PMS, booking engine, and CRM integrations.
- Company typePrivate
- Founded2016
- HeadquartersPalma, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hotelinking does
Hotelinking is a Spanish SaaS company, founded in 2016 and headquartered in Palma de Mallorca, that operates a cloud-native platform serving hotel chains and groups across marketing, IT, and operations departments. The platform unifies three product lines: GuestMaker (guest engagement engine comprising a hotel CRM, WhatsApp AI concierge, and Marketing Cloud captive portal), WiFiBot (proactive network guardian with GPON management, autonomous WiFi monitoring, and WAN optimization), and DeskForce (front desk automation including digital check-in, check-out, and payments with identity document scanning). Its technology stack is built on AWS infrastructure (EC2, RDS, S3, CloudFront, DynamoDB, Timestream) with data hosted in Ireland under GDPR-compliant processing, and AI/ML capabilities embedded across products, including an AI-powered WhatsApp concierge and computer-vision document verification.
The company monetizes primarily through annual SaaS subscriptions billed monthly via SEPA direct debit, with a one-time installation fee per location and annual price adjustments indexed to positive Spanish CPI. Revenue is supplemented by professional services for non-standard integrations and data conversions. Distribution is centered on direct enterprise sales to Spanish hotel chains, supplemented by inside sales, self-serve customer portals, and a referral channel through its 120+ integration partners spanning PMS, booking engines, and CRM platforms. The company claims 60% penetration in Spanish hotel chains and serves named enterprise customers including RIU Hotels & Resorts, Blue Sea Hotels, Coral Hotels, Hipotels, Grupotel, Zafiro Hotels, Soho Boutique Hotels, Inclusive Hotels, Best Hotels, and Satocan.
Hotelinking is a privately-held Spanish limited company (HOTELINKING S.L., CIF B57943185) with no disclosed parent company, institutional investors beyond Reus Capital Partners, or external funding rounds after 2019. The company has received Spanish public innovation financing through ENISA loans and the ICEX-Next internationalization program, and holds a PYME Innovadora seal valid through October 2026. With 11-50 employees and approximately $1.25M in total disclosed external funding, the company appears to operate as a capital-efficient, founder-led SaaS business with a defensible domestic base and gradual European expansion intent.
Hotelinking firmographics
Firmographics- Name
- Hotelinking
- Legal name
- HOTELINKING S.L.
- Website
- https://hotelinking.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotelinking is a Spanish cloud-native SaaS platform founded in 2016 that unifies hotel marketing (GuestMaker), network management (WiFiBot), and front desk automation (DeskForce) for hotel chains and groups, with 60% penetration in the Spanish hotel-chain market and 120+ PMS, booking engine, and CRM integrations.
- Ownership category
- akta.pro rank
Hotelinking industry classification
Industry- Product category
- Hospitality SaaS / Hotel Technology Platform
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industries
- Central Reservation Systems (CRS) (THALACAB), Hotel Content Aggregators & Connectivity APIs (THALAJAD)
Keywords
Where Hotelinking is headquartered
LocationHeadquarters
- HQ city
- Palma
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Hotelinking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (GuestMaker, WiFiBot, DeskForce): Annual subscription fees billed monthly via SEPA direct debit. Subscriptions renew automatically each year unless 90-day written notice is provided. Installation/setup fee is a one-time payment per location. Pricing adjusts annually each January based on positive Spanish CPI.
- Professional Services & Implementation: One-time installation/setup fee per location, payable after acceptance of integration proposal. Professional services for data export formats beyond standard (e.g., data conversion, integrations) may be subject to additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based SaaS with per-location installation fee and monthly billing |
Distribution channels4 records
Marketing channels9 records
Hotelinking product offering
Product offeringCore offering
Hotelinking provides a unified SaaS platform for hotel groups comprising three product lines: GuestMaker (guest engagement engine including hotel CRM, WhatsApp AI concierge, and marketing cloud captive portal), WiFiBot (proactive network guardian with GPON management, autonomous WiFi monitoring, and WAN optimization), and DeskForce (front desk automation system with digital check-in, digital check-out, and digital payments). The platform integrates with 120+ PMS, booking engines, and CRM systems to unify guest data, automate marketing campaigns, and reduce dependency on online travel agencies.
Product overview
Hotelinking is a unified SaaS platform for hotel groups comprising three core product departments: GuestMaker (marketing/guest engagement), WiFiBot (IT/network management), and DeskForce (operations/front desk automation). The platform is built on a unified data architecture that integrates PMS, WiFi, CRM, and booking engine information to drive cross-departmental intelligence. GuestMaker serves the marketing department with CRM, WhatsApp AI concierge, and captive portal marketing cloud modules. WiFiBot serves IT with GPON management, autonomous WiFi monitoring, and WAN optimization modules. DeskForce serves operations with digital check-in, check-out, and payment modules. All three products share unified guest data and are offered as SaaS subscriptions with annual billing.
Differentiator
Problem solved
Functional benefit
Brands
- GuestMaker: Guest Engagement Engine - CRM Hotelero, WhatsApp and AI Concierge, Marketing Cloud Captive Portal for hotel guest engagement and marketing automation
- WiFiBot
- DeskForce
Products and services
- GuestMaker
Quantifiable outcome
- +30 million in commissions saved by hotel chains reducing OTA dependency
- +6 more outcomes
Companies that use Hotelinking
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Hotelinking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature7 records
Hotelinking partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- TuristecminorHotelinking is a member of Turistec, a technology cluster related to tourism, positioning the company within the tourism technology ecosystem.
- EmprenbitminorCollaboration with Emprenbit, a startup/business support organization, for entrepreneurship and business development.
- NubesminorCollaboration with Nubes, a business support partner.
- AWS (Amazon Web Services)coreHotelinking's entire backend infrastructure is built on AWS (EC2, RDS, S3, CloudFront, DynamoDB, Timestream). AWS provides cloud hosting, database, storage, and security infrastructure. AWS maintains GDPR, ISO 27018, PCI-DSS, HIPAA, FIPS, and SOC compliance. Data stored on AWS servers in Ireland (EEA).
- ReviewProcoreIntegration partnership with ReviewPro for guest survey delivery. Hotelinking works with ReviewPro, TrustYou, and Customer Alliance, among others, integrating directly with PMS and transmitting guest data via API/Webservice for automated survey delivery.
- TrustYoucoreIntegration with TrustYou for guest survey management. Guest data collected through Hotelinking's captive portal is automatically transmitted through API/Webservice for survey delivery.
- Customer AlliancecoreIntegration with Customer Alliance for automated guest surveys. Guest data is transmitted through API/Webservice to enable survey delivery across Hotelinking's hotel chain clients.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hotelinking competitors and assessment
Company assessmentDirect peers
- Canary Technologies: Canary Technologies provides hotel digital check-in, check-out, digital payments, and identity verification solutions. It directly overlaps with Hotelinking's DeskForce product line and competes for the same front desk automation budget at hotel chains.
- Triptease: Triptease is a direct booking conversion platform for hotels that helps chains reduce OTA dependency through on-site messaging, price comparison widgets, and guest data capture. It addresses the same OTA-disintermediation pain point that Hotelinking's GuestMaker targets.
- Revinate: Revinate is a hotel CRM and guest data platform that unifies PMS, POS, and guest feedback data to drive direct bookings and personalized marketing. It is the closest direct competitor to Hotelinking's GuestMaker module and shares the same core value proposition of reducing OTA dependency through first-party data.
- TrustYou: TrustYou is a guest feedback and survey platform that integrates with PMS and hospitality systems to manage reputation and reviews. It is both an integration partner and a partial competitor to Hotelinking's guest communication and survey distribution capabilities.
- Actabl: Actabl (formed from the merger of ALICE, Hotel Effectiveness, and SnapShot) provides hotel operations, staff scheduling, and business intelligence software. It competes with the operations layer of Hotelinking, particularly DeskForce, for hotel chain front-office budgets.
- INTELITY: INTELITY is a guest experience platform offering mobile check-in, in-room tablets, messaging, and digital concierge services. It competes with Hotelinking across GuestMaker and DeskForce, particularly for enterprise hotel chains seeking a unified guest engagement solution.
Regional players
- dailypoint: dailypoint is a Central European (German/Austrian) guest data platform that consolidates hotel guest profiles and enables personalized marketing. It targets the same hotel CRM/marketing problem as GuestMaker but is anchored in the DACH market, making it a regional rather than direct competitor to Hotelinking.
Broad incumbents
- Mews: Mews is a cloud-based hospitality PMS that has expanded into payments, guest experience, and operational automation. As an institutional-VC-backed incumbent, it competes across Hotelinking's full stack with a more unified and better-capitalized offering.
- Cloudbeds: Cloudbeds is a hospitality management platform serving hotels and hostels, having acquired guest messaging (Whistle) and AI guest communication (Akia) capabilities. It overlaps with Hotelinking's GuestMaker and DeskForce modules and represents a well-capitalized expansion threat.
- Shiji Group: Shiji Group is a global hospitality technology provider offering PMS, POS, guest experience, and inventory platforms for large hotel groups. As a broad incumbent, it competes with multiple Hotelinking modules simultaneously, particularly for enterprise chains seeking a single global vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hotelinking social profiles
Digital presenceHotelinking compliance and trust
Trust signalCompliance15 records
Hotelinking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotelinking leadership team
Management profileNumber of profiles
Profiles2 records
Hotelinking funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotelinking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotelinking
What does Hotelinking do?
Hotelinking provides a unified SaaS platform for hotel groups comprising three product lines: GuestMaker (guest engagement engine including hotel CRM, WhatsApp AI concierge, and marketing cloud captive portal), WiFiBot (proactive network guardian with GPON management, autonomous WiFi monitoring, and WAN optimization), and DeskForce (front desk automation system with digital check-in, digital check-out, and digital payments). The platform integrates with 120+ PMS, booking engines, and CRM systems to unify guest data, automate marketing campaigns, and reduce dependency on online travel agencies.
Is Hotelinking a public or private company?
Hotelinking is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hotelinking founded?
Hotelinking was founded in 2016. It employs 11 to 50 people.
Where is Hotelinking based?
Hotelinking is headquartered in Palma, Spain, in the Europe region.
How does Hotelinking make money?
Two revenue lines are on record. SaaS Subscription (GuestMaker, WiFiBot, DeskForce) is the primary driver. The others are professional Services & Implementation.
Who are Hotelinking's main competitors?
Direct peers on record are Canary Technologies, Triptease, Revinate, TrustYou, Actabl and INTELITY. dailypoint is listed as a regional player. Broad incumbents are Mews, Cloudbeds and Shiji Group.
Does Hotelinking have an API?
Yes. Hotelinking provides API access enabling external systems and survey providers to retrieve guest data automatically. The API is used for integrations with PMS (guest verification, reservation data sync), loyalty programs (enrollment data transfer), booking engines, CRM platforms, email marketing tools, and analytics platforms. The terms reference 'API' access for WiFiBot monitoring (SNMP, telemetry-based protocols) and payment processing via payment gateways. API access is governed by documented limits and acceptable use policies.
What industry is Hotelinking in?
Hotelinking's product category is Hospitality SaaS / Hotel Technology Platform. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of THALACAB, Central Reservation Systems (CRS).