Wemap
Wemap is a French SaaS company providing interactive mapping and AR navigation tools built on Open Street Map, serving media publishers, travel organizations, government entities, and event operators across France and Europe.
- Company typePrivate
- Founded2016
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wemap does
Wemap (legal entity Wemap SAS) is a privately held French SaaS company that provides an interactive mapping platform with integrated augmented reality (AR) and visual positioning capabilities. The platform is built on Open Street Map data and is positioned as an open alternative to Google Maps and Mapbox for publishers and developers. Its product suite spans web and mobile interactive maps, AR navigation, indoor mapping, wayfinding, location-based games, print maps, and kiosk maps, and is delivered through a no-code authoring environment (Wemap Pro) and a developer toolset (REST API, JavaScript API, Android and iOS SDKs). The proprietary wemap.vision visual positioning technology is the core technical differentiator enabling AR overlays that work seamlessly across indoor and outdoor environments.
The company targets enterprise and public-sector customers across eight verticals: media and publishers, travel and tourism, government and local authorities, events and sport, retail, culture, and transportation. Named customers include the French Ministry of Culture, SNCF Gares & Connexions, Air France, Paris 2024 Olympics, Roland Garros, the French Football Federation, JCDecaux, Ouest-France, Hachette Tourisme, and Petit Futé, with claimed reach of 100+ customers, 100,000+ events promoted, 50%+ of French regions, and 1 million mapped points of interest for Petit Futé.
Wemap monetizes through SaaS subscriptions (Wemap Pro tiered access) supplemented by professional services for custom implementations and white-label deployments. Go-to-market combines direct enterprise field sales, developer self-service, and AWS Marketplace distribution, supported by participation in events such as Viva Technology. The company is headquartered in Montpellier, France, with a Paris office, and operates as a founder-led private limited company that has disclosed only a single €1.6 million seed round (September 2016) from BPI France, Groupe Prenant, and Groupe Revue Fiduciaire.
Wemap firmographics
Firmographics- Name
- Wemap
- Legal name
- WEMAP SAS
- Website
- https://getwemap.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wemap is a French SaaS company providing interactive mapping and AR navigation tools built on Open Street Map, serving media publishers, travel organizations, government entities, and event operators across France and Europe.
- Ownership category
- akta.pro rank
Wemap industry classification
Industry- Product category
- Interactive Mapping Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)
- akta.pro secondary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where Wemap is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wemap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Wemap operates as a SaaS platform offering subscription-based access to their interactive mapping technology. The platform provides tiered access through Wemap Pro with different feature levels for publishers and developers.
- Professional Services: Custom implementation, white-label solutions, and integration services for enterprise customers requiring bespoke mapping solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Contact sales for enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Wemap product offering
Product offeringCore offering
Wemap provides a SaaS-based interactive mapping platform that enables publishers, brands, and public organizations to build, embed, and manage location-based experiences across web, mobile, and kiosk. The offering combines interactive maps, turn-by-turn and AR navigation, indoor mapping, and location-based games, delivered through a no-code authoring tool (Wemap Pro) and developer APIs/SDKs, all built on OpenStreetMap data with proprietary visual positioning technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Wemap Pro No-code professional platform for publishers and content creators to build, configure, and manage interactive maps and related content without developer resources.
- Web & Mobile Maps Interactive maps for websites, iOS, and Android applications that let publishers embed location-based content and navigation into their own digital properties.
- Augmented Reality AR-enabled maps providing step-by-step navigation with immersive experiences for both indoor and outdoor environments on web and mobile platforms.
- Indoor Maps Indoor mapping and navigation solution for buildings, malls, airports, and other enclosed spaces, accessible on any device.
- Games Real-world games combining maps and augmented reality technology for location-based entertainment experiences.
- Navigation/Wayfinding Turn-by-turn and step-by-step navigation capabilities integrated with interactive maps for both pedestrian and vehicle routing.
- API & SDKs Developer tools including JavaScript API, REST API, and SDKs for Android and iOS enabling custom map integrations into third-party applications.
Quantifiable outcome
- More than 100,000 events promoted using Wemap's interactive mapping platform
- +2 more outcomes
Companies that use Wemap
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles5 records
Wemap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
Wemap partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- RATP GroupflagshipWemap was selected by RATP Group to join its startup accelerator program focused on developing innovative solutions for urban mobility and city planning. The program provides six months of support, testing opportunities, and visibility at Viva Technology 2023.
- Open Street MapcoreWemap is a member of the Open Street Map community. Their interactive maps are built with Open Street Map data, providing an open source alternative to Google Maps and Mapbox.
- Open AR CloudcoreWemap is a member of the Open AR Cloud community, contributing to standards for spatial computing and augmented reality mapping.
- AWS MarketplacecoreWemap is available on AWS Marketplace, enabling enterprise customers to discover, provision, and deploy Wemap's interactive mapping solutions integrated with AWS infrastructure.
- JCDecauxflagshipJCDecaux partnered with Wemap for the Colmar historical augmented reality tour project, combining outdoor advertising infrastructure with AR mapping technology for cultural tourism experiences.
- Unique Heritage Media (Quelle Histoire Aventures)flagshipUnique Heritage Media partnered with Wemap to create educational treasure hunts across France, developing games with augmented reality and interactive mapping capabilities.
- Fédération des Professionnels d'OSMcorePartnership with the Federation of Open Street Map professionals, supporting the OSM ecosystem while leveraging community data for Wemap's mapping solutions.
- France Tourisme TechminorWemap is supported by France Tourisme Tech, a French government initiative to support tourism technology innovation.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Wemap competitors and assessment
Company assessmentDirect peers
- Mapbox: Mapbox is the closest direct competitor to Wemap, providing developer-friendly APIs, SDKs, and a no-code/low-code mapping platform for embedding interactive maps in web and mobile applications. Wemap explicitly positions itself as an open alternative to Mapbox.
- Mappedin: Mappedin is a mapping platform specializing in indoor maps and wayfinding for venues, malls, airports, and stadiums. It directly overlaps with Wemap's Indoor Maps, Navigation/Wayfinding, and Kiosk products targeting venues like Roland Garros and SNCF stations.
- CARTO: CARTO is a cloud-native GIS and spatial analytics platform built on open data including OSM. Wemap competes with CARTO in providing location intelligence and map-based visualizations to enterprises, governments, and publishers.
- MapLarge: MapLarge provides interactive mapping software for enterprises and government, similar to Wemap's media and government verticals. It targets organizations embedding custom interactive maps on websites and dashboards.
Broad incumbents
- Google Maps Platform: Google Maps Platform is the dominant commercial mapping offering for developers and enterprises. Wemap competes against it with an Open Street Map-based, EU-data-sovereign alternative for publishers, governments, and travel brands.
- HERE Technologies: HERE provides enterprise-grade mapping, location, and spatial analytics APIs and SDKs with strong European data sovereignty positioning. Wemap competes with HERE for European public-sector and enterprise mapping contracts at the city and transit level.
- TomTom: TomTom supplies maps, APIs, and location services to enterprises and automotive customers. It overlaps with Wemap in the navigation/wayfinding and transit information space served to European enterprises and public transport operators.
- Esri ArcGIS: Esri's ArcGIS is the dominant GIS and spatial data platform for government, transportation, and large enterprises. Wemap competes with Esri at the lighter-weight, publisher-friendly end of the public sector and enterprise mapping market.
Emerging players
- What3words: What3words offers a proprietary address/grid system and location APIs that complement mapping platforms. It has overlap with Wemap in providing novel location-based experiences for travel, events, and AR applications.
Others
- OpenStreetMap Foundation: The OpenStreetMap Foundation curates the open mapping data that Wemap builds upon. While not a commercial competitor, it is a critical enabling data and community layer for Wemap's product and competitive positioning versus proprietary map providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Wemap social profiles
Digital presenceWemap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wemap leadership team
Management profileNumber of profiles
Profiles8 records
Wemap funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wemap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wemap
What does Wemap do?
Wemap provides a SaaS-based interactive mapping platform that enables publishers, brands, and public organizations to build, embed, and manage location-based experiences across web, mobile, and kiosk. The offering combines interactive maps, turn-by-turn and AR navigation, indoor mapping, and location-based games, delivered through a no-code authoring tool (Wemap Pro) and developer APIs/SDKs, all built on OpenStreetMap data with proprietary visual positioning technology.
Is Wemap a public or private company?
Wemap is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wemap founded?
Wemap was founded in 2016. It employs 1 to 10 people.
Where is Wemap based?
Wemap is headquartered in Houston, United States, in the North America region.
How does Wemap make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Wemap's main competitors?
Direct peers on record are Mapbox, Mappedin, CARTO and MapLarge. Broad incumbents are Google Maps Platform, HERE Technologies, TomTom and Esri ArcGIS. What3words is listed as an emerging player. OpenStreetMap Foundation is listed as an others.
Does Wemap have an API?
Yes. Wemap offers developer tools including JavaScript API (API Js), REST API (API Rest), and SDKs for Android and iOS that allow developers to create and integrate interactive maps with content on their channels. Developer documentation is at getwemap.com/developers.
What industry is Wemap in?
Wemap's product category is Interactive Mapping Software. Its primary akta.pro industry code is BPAMANAB, Mapping & Basemap Platforms (Tiles/SDKs), with a secondary code of BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 513210 and its SIC code is 7372.