The State Plate
- Company typePrivate
- Founded2020
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
The State Plate firmographics
Firmographics- Name
- The State Plate
- Website
- https://thestateplate.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The State Plate industry classification
Industry- Product category
- Specialty Indian Food E-commerce
- NAICS
- All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529), Food Manufacturing (311)
- SIC
- Retail-Food Stores (5400), Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- International & Ethnic Packaged Foods (CRADAAAG)
- akta.pro secondary industry
- Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB)
Keywords
Where The State Plate is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Markets served
The State Plate business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of regional Indian food products including snacks, spices, pickles, chutneys, staples, sweets, bakery items, and beverages. Products sourced from authentic manufacturers across India and delivered to customers domestically and internationally. Transaction-based model with per-order pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases with free shipping above order threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
The State Plate product offering
Product offeringCore offering
The State Plate operates a Shopify-based direct-to-consumer e-commerce platform that curates, brands, and delivers authentic regional Indian food products sourced from 50+ iconic manufacturers across 7+ Indian states. The platform offers 200+ SKUs spanning snacks, sweets & bakery, pickles & chutneys, staples & spices, drinks & beverages, after-meal refreshments, and instant mixes, shipping to 26,000+ Indian pincodes and select international destinations.
Product overview
The State Plate is a unified Indian regional foods e-commerce platform that aggregates and delivers authentic food products from over 50 legendary regional brands across 7+ Indian states (West Bengal, Maharashtra, Gujarat, Rajasthan, Karnataka, Tamil Nadu, Madhya Pradesh). The platform operates through its Shopify-hosted website offering curated product categories including Snacks (namkeens, bhujia, mixtures), Sweets & Bakery, Pickles & Chutneys, Staples & Spices, Drinks and Beverages, After Meal mouth fresheners, and Instant Mixes. Products are sourced directly from manufacturers at their place of origin and delivered pan-India and internationally. The platform also offers its own private label TSP products and has expanded through acquisition by JustMyRoots for intercity food delivery expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- The State Plate E-commerce Platform An Indian regional foods e-commerce platform that curates, brands, and delivers authentic regional food products from various Indian states to consumers across India (26,000+ pincodes) and internationally; hosts 200+ SKUs from 50+ iconic regional brands.
- Mango Slice (Rajasthani mango churan) 100g pack of sweet and tangy dried mango slices covered in anardana powder; manufactured since the 1980s; 9-month shelf life. Targeted at individual consumers seeking authentic Rajasthani regional snacks.
- Plain Khakhra (Gujarati) 200g pack of plain khakhra from Gujarat made from whole wheat flour, roasted using a 22-year-old traditional recipe; 5-month shelf life. Targeted at consumers seeking authentic Gujarati snacks.
- Jharna Ghee 500g pack of pure 100% natural cow's milk ghee from the Jharna brand (founded 1968); no artificial color or flavor; targeted at consumers seeking authentic Bengali ghee.
- Mukharochak Sweet & Sour Chanachur 200g pack of crispy Bengali snack mix combining sweet, sour, and spicy flavors with chana besan, chira, and groundnuts; no artificial colors or preservatives; from a brand established in 1950.
- Laxmi Narayan Special Badam Chiwda 250g pack of Pune-style almond chivda/chiwda with rice flakes, dry fruits, and spices; positioned as an evening tea snack.
Quantifiable outcome
- Delivered to 1 lakh+ customers
- +2 more outcomes
Companies that use The State Plate
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
The State Plate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The State Plate partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- JustMyRootsmajorJustMyRoots acquired The State Plate to expand its presence in the intercity food delivery market. The acquisition was covered by major publications including Business Standard, Economic Times, and Inc42. This represents a strategic acquisition rather than a typical partnership.
- 50+ Regional Food BrandscorePartnerships with over 50 iconic regional food brands across India including Chitale Bandhu, Mukharochak, Laxmi Narayan, Adukale, Kalyan Bhel, Budhani Bros, Jharna Ghee, Jain Vijay, Bishanlal, and many more. Products sourced directly from manufacturers from their place of origin.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
The State Plate competitors and assessment
Company assessmentRegional players
- iShopIndianGroceries: US-based e-commerce platform delivering authentic Indian ethnic groceries to the diaspora internationally. Regional player comparable on cross-border ethnic Indian food delivery and diaspora customer focus, but operates primarily in North America rather than India.
Direct peers
- iD Fresh Food: India's largest D2C fresh foods brand selling idli/dosa batter, parotas, and traditional ready-to-cook staples directly to consumers. Comparable in D2C Indian ethnic foods positioning, manufacturing-for-D2C model, and pan-India cold-chain dependent supply chain.
- Country Delight: Subscription-led D2C platform delivering dairy and fresh traditional staples to Indian households. Comparable in D2C ethnic/fresh foods positioning, subscription-style repeat purchase model, and pan-India logistics investment.
- JustMyRoots: Acquirer of The State Plate and intercity Indian food delivery platform connecting regional cuisines across cities. Direct parent and operational peer given overlapping regional/ethnic food sourcing, e-commerce D2C motion, and pan-India intercity logistics.
- Adukale: Karnataka-based regional snacks brand and one of The State Plate's marquee partner brands, with its own D2C site. Directly comparable as a curated regional Indian food brand selling authentic state-specific snacks to pan-India and diaspora customers.
Broad incumbents
- BigBasket: Largest Indian online grocery retailer carrying regional/ethnic brands at scale. Broad incumbent that competes for the same ethnic food shelf and customer wallet with vastly greater assortment, logistics infrastructure, and marketing budget.
- Licious: India's largest D2C meat and seafood brand with an integrated cold-chain. Broad incumbent in Indian D2C ethnic/fresh food category with similar supply chain complexity and brand-building playbook, though operates in a different vertical.
Emerging players
- FreshMenu: Indian D2C ready-to-eat and regional meal delivery platform with proprietary kitchens. Comparable in operating prepared Indian foods through an asset-controlled D2C model; overlaps on the regional/ethnic consumer target segment.
- Miraya: D2C platform aggregating regional Indian snacks, sweets, and savouries from across states. Emerging player directly comparable on the curated regional foods marketplace thesis, though smaller in brand portfolio and reach.
- Mithai Shop: Online retailer specializing in regional Indian sweets and snacks sourced from across states. Emerging player in the curated regional/ethnic sweets vertical, with significant overlap on The State Plate's sweets & bakery category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The State Plate social profiles
Digital presenceThe State Plate financial estimates
Financial estimateRevenue estimate
Valuation estimate
The State Plate leadership team
Management profileNumber of profiles
Profiles2 records
The State Plate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The State Plate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The State Plate
What does The State Plate do?
The State Plate operates a Shopify-based direct-to-consumer e-commerce platform that curates, brands, and delivers authentic regional Indian food products sourced from 50+ iconic manufacturers across 7+ Indian states. The platform offers 200+ SKUs spanning snacks, sweets & bakery, pickles & chutneys, staples & spices, drinks & beverages, after-meal refreshments, and instant mixes, shipping to 26,000+ Indian pincodes and select international destinations.
Is The State Plate a public or private company?
The State Plate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The State Plate founded?
The State Plate was founded in 2020. It employs 11 to 50 people.
Where is The State Plate based?
The State Plate is headquartered in Bangalore, India, in the Asia region.
How does The State Plate make money?
One revenue line is on record: product Sales.
Who are The State Plate's main competitors?
iShopIndianGroceries is listed as a regional player. Direct peers are iD Fresh Food, Country Delight, JustMyRoots and Adukale. Broad incumbents are BigBasket and Licious. Emerging players are FreshMenu, Miraya and Mithai Shop.
Does The State Plate have an API?
No public API is recorded for The State Plate.
What industry is The State Plate in?
The State Plate's product category is Specialty Indian Food E-commerce. Its primary akta.pro industry code is CRADAAAG, International & Ethnic Packaged Foods, with a secondary code of AFAIAIAB, Ethnic Frozen & Refrigerated Foods Wholesale. Its NAICS code is 445298 and its SIC code is 5400.