GoodLives

What GoodLives does

GoodLives is an AI-enabled mental health and holistic wellness platform headquartered in Gurgaon, India, founded in 2020 by IIT Kharagpur alumni Sakshi Shah and Lawrance Bamania. The company operates a hybrid B2B and direct-to-consumer model, serving individual users seeking confidential therapy and corporate clients implementing employee wellness programs. Core consumer offerings include one-on-one video/audio therapy sessions, corporate workshops (mindfulness, stress management), peer community support, DIY wellness exercises, and on-demand meditation and relaxation content. Enterprise customers access a suite of modules—Overall Wellness, Employee Engagement, Pulse Check-In, Zen by GoodLives (a Slack-native AI check-in product), and Predict Burnout (predictive attrition analytics)—typically sold to HR and L&D teams through direct sales and demo-based procurement.

The underlying technology combines AI-driven therapist matching, sentiment analysis on daily check-ins, burnout risk prediction, and an AI-enabled dashboard that surfaces team mood trends and happiness scores. A native Slack integration embeds automated surveys and nudges directly into workplace communication workflows, while a mobile app is distributed on iOS and Android. GoodLives maintains a zero data-sharing policy with third-party firms, positioning privacy as a trust anchor.

Commercially, the company uses subscription-based recurring revenue with annual billing for corporate contracts (custom pricing tied to organization size) and per-session or monthly subscription packages for individual consumers. After three years of self-funding, GoodLives scaled through social impact accelerators and government grants, most recently a ~$129,899 round in December 2024 with build3, IIM Lucknow's Enterprise Incubation Centre, and AISECT. Named enterprise clients include Airtel (workshops reaching ~400 participants across India and Sri Lanka), WedMeGood, Embibe, and Slintel, with 11 additional corporate logos displayed on the site. The platform claims 500k+ users and active individual engagement across India, the UK, Canada, and Germany.

Name

GoodLives

Legal name

GoodLives

Website

https://app.goodlives.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodLives is an AI-enabled mental health and corporate wellness platform that delivers therapy, workshops, AI-driven Slack check-ins, and burnout prediction to individual consumers and to HR teams at corporates and colleges across India and select international markets.

Ownership category

akta.pro rank

Product category

Corporate Mental Health and Employee Wellness Software

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

akta.pro secondary industries

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Corporate mental health
• Employee wellness platform
• Online therapy services
• Burnout prediction analytics
• Pulse check-in surveys

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Corporate Wellness Subscriptions: B2B subscription model where corporations pay for employee wellness programs including therapy sessions, check-ins, burnout prediction, and overall wellness tools on a per-employee or organization-wide basis.
2. Individual Therapy Services: One-on-one therapy sessions with qualified therapists through audio/video counseling, charged per session or as part of a subscription package.
3. Workshops and Corporate Training: Mental health workshops and mindfulness training sessions conducted for corporate clients, such as the Art of Mindfulness workshop delivered to organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GoodLives operates an AI-enabled mental health and corporate wellness platform offering one-on-one therapy sessions, virtual workshops, community support, and DIY exercises for individual consumers, alongside enterprise modules covering overall wellness dashboards, employee engagement, AI-driven pulse check-ins (Zen by GoodLives), and burnout prediction analytics integrated with Slack for corporate clients.

Product overview

GoodLives is an AI-enabled holistic wellness platform offering both direct-to-consumer mental health services (one-on-one therapy, workshops, community support, DIY exercises, and meditation) and B2B corporate modules. The corporate suite includes Overall Wellness and Employee Engagement as the umbrella offering, with Pulse Check-In (built around Zen by GoodLives) for automated AI-driven daily surveys and sentiment tracking, and Predict Burnout for predictive attrition analytics. The platform integrates with Slack to deliver surveys and nudges directly in the workplace communication environment. Sakshi Shah and Lawrance Bamania (IIT Kharagpur alumni) founded the company, self-funding for three years before scaling through social impact accelerators and government grants.

Differentiator

Problem solved

Functional benefit

Brands

• Zen by GoodLives: AI-driven survey and check-in solution for corporate employee wellness monitoring, featuring mood tracking and burnout prediction.

Products and services

• One on One Therapy Confidential one-hour audio or video counseling sessions with qualified therapists; users are matched to the right therapist through a simple intake process on the GoodLives web platform.
• Corporate Wellness Workshops Virtual mental health workshops such as 'The Art of Mindfulness' delivered to corporate teams across locations (e.g., 400+ participants for Airtel across India and Sri Lanka).
• Community Support Peer community features enabling users to connect with others facing similar mental health challenges for mutual support alongside professional therapy.
• DIY Wellness Exercises Self-guided mental wellness exercises covering anxiety, sleep, and meditation, personalized to individual users based on check-in data and progress tracking.
• Meditation and Relaxation Content On-demand relaxation content including guided meditation, calming exercises, and sleep aids with audio support.
• Zen by GoodLives (Pulse Check-In) AI-powered Slack-based survey tool for automated daily employee check-ins; generates sentiment trends, happiness metrics, and burnout risk scores via an AI-enabled dashboard.
• Predict Burnout Predictive analytics tool that identifies employees at risk of burnout and attrition using engagement, survey, and sentiment data to enable proactive HR intervention.
• Overall Wellness Dashboard Corporate wellness dashboard providing a 360-degree view of employee wellness across mental health, engagement, culture, and inclusivity metrics.
• Employee Engagement Module Corporate module focused on improving employee engagement through automated check-ins, feedback loops, and data-driven culture-building tools.

Quantifiable outcome

• 68% of Millennials and 81% of Gen Z have left roles for mental health reasons
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wysa: AI-driven mental health chatbot serving both consumers and employer/health-plan channels. Direct Indian-headquartered competitor with overlapping employer wellness, AI triage and therapist-matching functionality.
• YourDOST: Indian online counseling platform offering 1-on-1 expert sessions and corporate EAP-style wellness programs. Closest direct competitor in GoodLives' corporate + college segment.
• Amaha (formerly InnerHour): Indian mental health platform offering self-guided therapy programs, one-on-one sessions and employer partnerships. Directly comparable in product mix and target segments.
• Lissun: India-focused mental health platform offering therapy, meditation and corporate wellness programs. Direct peer for GoodLives' enterprise and individual consumer offerings.
• Mindhouse (by Mindhouse.in / Cure.fit): Indian corporate and consumer mindfulness, meditation and therapy platform. Overlaps with GoodLives' workshops, DIY exercises and corporate wellness modules.

Broad incumbents

• BetterHelp: Global leader in online 1-on-1 therapy. Broader incumbent against which GoodLives' therapy marketplace must differentiate, especially given BetterHelp's marketing scale and therapist network.
• Headspace Health: Global meditation, mindfulness and therapy platform with strong B2B / employer channel. Comparable to GoodLives' combination of meditation content plus enterprise wellness.
• Calm: Premium meditation, sleep and wellness app with growing enterprise channel. Directly comparable to GoodLives' meditation, anxiety and sleep modules.
• Lyra Health: US-based employer mental health benefits platform combining therapy, coaching and AI-driven routing. Comparable enterprise wellness motion to GoodLives' B2B subscription model.
• Spring Health: Global employer mental health platform offering precision-matched therapy, coaching and AI personalization. Closest international comparison to GoodLives' AI therapist-matching and burnout analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodLives