What Dwelly does

Dwelly is a London-headquartered, AI-first property management platform that operates a rollup strategy in the UK lettings market. Founded in 2024 by former Uber and Gett executives Ilya Drozdov (CEO), Dan Lifshits (CPO), and Dmitry Khanukov (CTO), the company acquires independent lettings agencies, retains their regional brands and staff, and integrates them onto a unified AI-powered platform. By mid-2026, Dwelly had acquired 20 agencies managing approximately 16,500 properties across 18 UK regions, with a gross rental value exceeding £200M and over £600M in property assets following the Settio acquisition.

The company's technology stack centers on the Dwelly AI Platform, which automates the full lettings lifecycle: intelligent tenant inquiry handling via digital self-service chat, automated tenant screening with KYC and right-to-rent checks, Direct Debit rent collection with auto-reconciliation, centralized communications, AI-coordinated maintenance dispatch (reducing resolution times by ~33%), and automated compliance tracking under the Renters' Rights Act. The platform claims operational outcomes including time-to-let reduced from three weeks to under two days, manager productivity doubled, and margins improved by 15% across integrated agencies. Capabilities span process automation, NLP, and limited autonomous-agent decisioning for maintenance triage.

Dwelly generates revenue through three streams: recurring property management fees on the 16,500+ managed portfolio, transaction-based tenant find and letting commissions, and managed-services value capture from acquired agencies integrated onto the platform. The go-to-market is enterprise field sales targeting independent agency owners seeking exit and succession planning, executed by a dedicated Head of M&A (Sam Humphreys). The company closed a £69M funding round in February 2026 (£32M equity led by General Catalyst plus £37M debt from Trinity Capital), completed seven acquisitions in 2026, and gained an initial international footprint through the Settio deal, which added a Singapore office and operations across 17 countries. The stated end-state is a fully transactional rental marketplace with an integrated fintech layer for rent collection.

Name

Dwelly

Legal name

Dwelly

Website

https://dwelly.group

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Property Management Fees: Dwelly generates revenue through managing rental properties for landlords, taking fees for tenant find, property management, and rent collection services across its acquired agency network
2. Agency Acquisition Value Creation: Acquires lettings agencies at valuations based on revenue multipliers, portfolio size, and quality, then increases operational efficiency and value through AI integration
3. Lettings Commission: Generates commission from tenant placement and ongoing property management services across its portfolio of 16,500+ properties under management

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Dwelly operates an AI-enabled rollup model that acquires independent UK lettings agencies and integrates them into a unified technology platform. The company delivers an AI-powered property management platform automating tenant find, KYC/referencing screening, direct debit rent collection, maintenance coordination, and regulatory compliance, while also offering acquisition services (asset and share purchase options) to agency owners seeking exit and succession planning.

Product overview

Dwelly is an AI-enabled lettings and property management marketplace that acquires independent lettings agencies and integrates them onto a unified AI-powered platform. The core offering consists of Dwelly's proprietary AI platform, which handles tenant find (intelligent automation with digital self-service chat, banking-level KYC and referencing), payments (direct debit collection with auto-reconciliation), property management (centralized communications and maintenance coordination), and automated compliance. The company supports independent lettings agents through acquisition services (asset purchase and share purchase options) with succession planning. Dwelly operates as a family of brands, having acquired and integrated multiple regional lettings agencies including Lime Property, Gallant Richardson, Pennington, Parks Letting, Number 1 Letting, HC Lettings, Brookdale, SBK Lettings, Goodwin, Move Property Sales & Lettings, Elliot Oliver, Albery Tyson, and Settio.

Differentiator

Problem solved

Functional benefit

Brands

• Lime Property: Lettings and property management brand - 1,000 homes
• Gallant Richardson
• Pennington
• Parks Letting
• Number 1 Letting
• HC Lettings
• Brookdale Property Management
• SBK Lettings
• Goodwin
• Albery Tyson
• Elliot Oliver
• Move Property Sales & Lettings
• Settio

Products and services

• Dwelly AI Platform
• Agency Acquisition Services

Quantifiable outcome

• Time to let reduced from 3 weeks to under 2 days
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Atomic ConsultancyminorOthers · 21 January 2026Brokered the Brookdale Property Management acquisition for Dwelly.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Connells Group: UK's largest estate agency and lettings group, encompassing brands like Connells, Countrywide, and Foxtons. Large incumbent with overlapping capability in residential lettings and property management at national scale.
• Belvoir Group: UK-listed national lettings and estate agency franchise group with a large network of franchisees. Represents the established, multi-brand incumbent model in UK lettings that Dwelly's rollup is actively consolidating.
• The Property Franchise Group: UK AIM-listed franchise group for residential lettings and estate agencies. Represents the established multi-brand incumbent model Dwelly is competing with and acquiring from.

Emerging players

• OpenRent: UK rental marketplace letting landlords list properties directly, bypassing traditional letting agencies. An emerging alternative path for the same landlord/tenant customer base that Dwelly serves through its acquired agencies.
• Hemlane: US-based AI-enabled residential property management platform serving small and mid-market landlords. Similar technology-led approach to full-service property management, but focused on the US owner-operator segment rather than UK agency rollups.
• Residently: UK rental platform offering agent-grade services (viewings, contracts, deposit handling) to landlords directly via technology. Comparable emerging alternative in the same UK rental market Dwelly targets, with similar end-renter UX ambitions.

Direct peers

• Goodlord: UK PropTech platform providing tenant referencing, contracts, payments, and compliance tooling to letting agents. Direct overlap with Dwelly's AI platform offering to acquired agencies and shared customer base of UK lettings professionals.
• PayProp: UK-based rental payment automation platform for letting agents and property managers. Direct competitor on the payments/collections and reconciliation layer that Dwelly's AI platform automates.
• Fixflo: UK-maintenance coordination and repairs management platform for letting agents, landlords, and housing associations. Competes directly with Dwelly's AI maintenance coordination feature, which is cited as a 33% resolution-time improvement.
• Arthur Online: UK residential property management SaaS serving landlords and letting agents with operations, maintenance, and accounting tools. Closest direct SaaS competitor to Dwelly's platform layer within UK residential property management.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dwellygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries13 records

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dwelly