Freedom Company

What Freedom Company does

Freedom Company is an American luxury apparel brand founded in 2019 and headquartered in Nashville, Tennessee, producing 100% US-made elevated wardrobe essentials including tees, sweatshirts, hoodies, dresses, and socks. The company operates a made-to-order production model with manufacturing in Phoenix, Arizona and fabric sourcing in Los Angeles, California, supporting an on-demand supply chain that minimizes inventory waste and markdown risk. Pricing spans entry-level accessories (Unisex Stripped Tube Socks from $15) through premium pieces (Hoodie Dress at $128, Hoodie at $118, Sweatshirt at $108), positioning the brand in the mid-to-premium direct-to-consumer apparel segment with customer testimonials consistently citing American manufacturing and material quality as purchase drivers.

The company's technology centerpiece is the CREATE MY AVATAR feature, powered by Couture Technologies' VisualizeX platform, which uses computer vision to convert customer measurements or two photos into personalized 3D mannequins for virtual try-on, addressing the persistent fit-uncertainty problem in apparel e-commerce. Freedom Company holds Slave-Free Alliance ethical certification and uses GOTS-certified organic and recycled cotton on the Hoodie Dress, reinforcing a positioning anchored in American manufacturing, supply-chain transparency, and sustainable production.

Freedom Company sells primarily direct-to-consumer through a Shopify-powered storefront at freedomcompany.co with international shipping across USD, EUR, AUD, CAD, GBP and additional currencies. Revenue is generated via one-time unit sales of core apparel, supplemented by a Corporate Gifting program that serves enterprise buyers seeking personalized premium apparel for employees and clients. The company maintains a wholesale channel through the Faire marketplace. The team is small at 1-10 employees, led by founder and CEO Adam Suttle, with Nate Griffin as Creative Director, Victoria Strayhorn as Head of Design, and Harrison Whittaker as Head of Marketing.

Name

Freedom Company

Legal name

Freedom Company

Website

https://freedomcompany.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Freedom Company is a Nashville-based American luxury apparel brand producing 100% US-made elevated wardrobe essentials including tees, sweatshirts, hoodies, and dresses, sold direct-to-consumer via Shopify with VisualizeX virtual fitting integration and a corporate gifting service.

Ownership category

akta.pro rank

Product category

Premium Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYIMAOAEAL

Luxury & Couture / Small-Batch Cut & Sew

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)

SECONDARYCRAAAAAI

Outerwear & Cold-Weather Apparel Manufacturers

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYIMAOAFAJ

Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)

SECONDARYCRAAAFAK

Luxury Denim & Premium Casualwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Luxury & Designer Fashion

Keywords

• Premium apparel basics
• Made in usa clothing
• Sustainable fashion
• Virtual fitting technology
• Direct to consumer apparel

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Apparel Sales: E-commerce retail sales of premium wardrobe essentials including tees, sweatshirts, hoodies, and dresses directly to consumers through the company website. Products are priced at mid-to-premium range ($48-$128 for core items).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Freedom Company designs, manufactures, and sells premium American-made wardrobe essentials — including tees, sweatshirts, hoodies, dresses, and socks — directly to consumers through its Shopify e-commerce site. All garments are produced to order in Phoenix, Arizona using American-grown cotton sourced from Los Angeles. The brand differentiates through a virtual fitting feature (Create My Avatar, powered by Couture Technologies' VisualizeX) and through a corporate gifting service that supplies personalized apparel to business clients.

Product overview

Freedom Company is an American lifestyle apparel brand offering elevated wardrobe essentials focused on durability and timeless style. The product portfolio centers on core basics including The Hoodie, The Sweatshirt, The Relaxed Tee, The Classic Tee, The Premium Tee, The Hoodie Dress, and Short Sleeve Sweatshirt Dress, complemented by Unisex Stripped Tube Socks. All products are 100% manufactured in America using ethically sourced materials. The company differentiates through innovative technology via Couture Technologies' VisualizeX virtual fitting solution (CREATE MY AVATAR feature) enabling personalized mannequin creation for virtual try-on, and on-demand made-to-order manufacturing that reduces environmental footprint. They also offer Corporate Gifting services with personalization options including custom tags and embroidery.

Differentiator

Problem solved

Functional benefit

Products and services

• The Hoodie Everyday hooded sweatshirt priced at $118 USD with double-lined hood, no drawstrings, and large front pocket; made with 99% French Terry Cotton Twill and 1% Spandex at 400 GSM. Targeted at consumers seeking premium, durable outerwear basics.
• The Sweatshirt Crew neck sweatshirt priced at $108 USD with structured fit, ribbed cuff and hem; made with 100% American-grown cotton at 400 GSM for everyday wear with reliable warmth and durable construction.
• The Relaxed Tee Soft tee with classic crew neck and straight hem in a relaxed, boyfriend fit; made with mid-weight 170 GSM 100% American-grown cotton jersey. Targeted at consumers wanting everyday casual basics.
• The Classic Tee Classic crew-neck tee priced at $58 USD, built for generational quality with 170 GSM American-grown cotton, relaxed fit and classic hem, offered in seasonally dyed colors.
• The Premium Tee Everyday premium tee priced at $68 USD with 170 GSM American-grown cotton, slimmer fit, curved hem, raw-edge neckline, and pocket detailing with signature bar tacks.
• The Hoodie Dress Organic cotton sweatshirt dress priced at $128 USD with '90s styling, hidden side seam pockets, ultra-soft looped cotton, and 1-inch overlay banded hood; made with 50% Regenerative GOTS Certified Organic Cotton and 50% Recycled Cotton.
• Short Sleeve Sweatshirt Dress

Named customers9 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Couture TechnologiescoreTechnology or IntegrationCouture Technologies provides the VisualizeX virtual fitting and try-on technology that powers Freedom Company's 'Create My Avatar' feature. This technology allows customers to create personalized mannequins and virtually try on clothing to ensure proper fit before purchasing.
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering the Freedom Company online store, enabling product listings, shopping cart, checkout, and order management functionality.
• Slave-Free AlliancecoreOthersSlave-Free Alliance provides ethical certification for Freedom Company's manufacturing process, certifying that products are made without slave labor and upholding fair labor standards throughout the supply chain.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Everlane: Pioneering DTC basics brand built on ethical sourcing, radical transparency, and premium everyday apparel. Most directly comparable to Freedom Company on positioning, customer, and product category.
• ASKET: Swedish DTC brand selling a tightly curated set of permanent wardrobe essentials with an emphasis on traceability and quality. Closely comparable to Freedom's small-batch, made-to-last basics philosophy.
• Buck Mason: American-made premium casual essentials brand with DTC and retail channels. Comparable on the American-made premium basics positioning and price architecture.
• Kotn: Sustainable essentials brand using organic cotton with ethical supply chain certifications. Comparable to Freedom Company on sustainability credentials, cotton basics focus, and DTC model.
• Alex Mill: Elevated wardrobe basics brand offering women's and men's core apparel at premium price points. Closely comparable on the elevated essentials proposition and DTC-plus-wholesale go-to-market.
• Cuyana: DTC brand built around fewer-better essentials with an ethical production story. Comparable on the lean-wardrobe value proposition and women's premium basics focus.
• American Giant: American-made premium apparel brand, particularly known for hoodies and sweatshirts. Most directly comparable to Freedom Company on the 100% American-made supply chain and core basics product mix.

Emerging players

• Naadam: Premium essentials brand with ethical sourcing story (cashmere-focused but expanding into broader basics). Comparable on the direct-from-source, transparent supply chain narrative.
• Lunya: Premium DTC basics brand focused on elevated sleepwear and elevated essentials. Comparable on the premium women's basics positioning and DTC-first model.

Broad incumbents

• Aritzia: Established women's contemporary apparel brand with proprietary labels across multiple price points. Comparable on the women's premium essentials customer and product category, though at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/freedomcompany.co/?hl=en
• Facebookfacebook.com/FreedomCompany.Impact

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Company