American Giant
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
American Giant firmographics
Firmographics- Name
- American Giant
- Legal name
- American Giant, Inc.
- Website
- https://american-giant.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
American Giant industry classification
Industry- Product category
- Premium American-Made Apparel
- NAICS
- Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knit Outerwear Mills (2253), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Luxury & Designer Apparel Retail (CRAAABAI), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where American Giant is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
American Giant business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct product sales: American Giant generates revenue through direct-to-consumer sales of premium American-made apparel including hoodies, sweatshirts, outerwear, tops, bottoms, and accessories. The company offers individual consumer purchases as well as corporate/bulk orders for custom branded apparel.
- Buy Now, Pay Later financing: Partnership with Afterpay allows customers to split purchases into 4 interest-free payments over 6 weeks, potentially increasing average order value and conversion rates.
- E-Gift Cards: Digital gift cards sold in preset denominations ($25-$200) delivered via email within 24 hours of purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Men's Classic Full Zip Hoodie - $168 |
| One time/ perpetual license | Pay-as-you-go | Men's Classic Pullover Hoodie - $155 |
| One time/ perpetual license | Pay-as-you-go | Men's Fleece Bomber Jacket - $168 |
| One time/ perpetual license | Pay-as-you-go | Women's Relaxed Classic Full Zip - $158 |
| One time/ perpetual license | Pay-as-you-go | Men's Relaxed Classic Full Zip - $135-$175 |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold - Orders $150+ |
| Unit Pricing | Pay-as-you-go | Military Discount - 20% off |
| Subscription | Annual | Rewards Program - The Giants Club |
| One time/ perpetual license | Pay-as-you-go | E-Gift Cards - $25 to $200 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
American Giant product offering
Product offeringCore offering
American Giant designs, manufactures, and sells premium American-made apparel — including its flagship heavyweight fleece hoodies, sweatshirts, outerwear, tees, tops, bottoms, and dresses — through its own e-commerce site, three retail locations, and a corporate/bulk custom-branded apparel program. All products are produced start-to-finish in the United States using an integrated domestic supply chain spanning South Carolina, North Carolina, and California facilities.
Product overview
American Giant is an apparel brand built around a single flagship product: the Classic Full Zip hoodie, famously dubbed 'The Greatest Hoodie Ever Made.' The company operates a unified product portfolio organized by gender (Men's and Women's) with parallel categories spanning tops (Tees, Shirts, Polos), bottoms (Shorts, Denim, Sweatpants, Pants), outerwear, and dresses. The Classic Full Zip and its variants (Classic Pullover, Relaxed Fit) serve as the core offerings, supplemented by seasonal items like the Fleece Bomber Jacket and collaborations like the Jason Kelce Underdog Collection. The brand also offers E-Gift Cards, a loyalty program (The Giants Club), and a Corporate/Bulk Orders service. All products are manufactured in the USA with a focus on domestic job creation and supply chain quality control.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Full Zip (Men's) Men's flagship heavyweight full-zip hoodie made from 3-end 100% cotton fleece (12.2 oz/sq yard), featuring reinforced elbow patches, double-lined hood, side panels for mobility, and custom metal hardware. Known as 'The Greatest Hoodie Ever Made.' Priced at $168.
- Relaxed Classic Full Zip (Women's)
Companies that use American Giant
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
American Giant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
American Giant partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Jason Kelce / Underdog ApparelflagshipCollaboration with Jason Kelce's Underdog Apparel to launch a special collection celebrating American craftsmanship, community, and grit. Jason was hands-on from start to finish, helping design everyday staples (two tees and a crewneck). Every piece is made entirely in the USA, supporting people and places that define American Giant's mission. The partnership is rooted in shared values of hard work, American manufacturing, and pride in the process.
- SheerIDcoreTechnology partnership for military discount verification. SheerID verifies eligibility for active duty, reservists, National Guard, veterans, and military family members, then emails one-time use discount codes. The 20% military discount is part of American Giant's commitment to honoring service.
- AfterpaycoreBuy Now, Pay Later integration allowing customers to split purchases into 4 interest-free payments over 6 weeks. Available on products like the Men's Fleece Bomber Jacket ($168 = 4 x $42), Women's Relaxed Classic Full Zip ($158 = 4 x $39.50), and Men's Classic Pullover ($155 = 4 x $38.75).
- Happy ReturnscoreReturns bar network partnership enabling free in-person returns at Happy Returns locations nationwide. Customers initiate return online then drop off at nearby return bar without needing receipt, box, or label. Also enables in-store exchanges for different colors/sizes of the same product.
- Accessible360minorAccessibility consulting partnership performing comprehensive audits of the american-giant.com website to ensure compliance with accessibility standards and promote inclusive customer experience.
- SheerID (Military Discount Verification for Brand Ecosystem)minorAmerican Giant participates in SheerID's verified military discount program alongside 140+ other brands offering exclusive discounts to US military personnel, veterans, and reservists for Veterans Day.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
American Giant competitors and assessment
Company assessmentBroad incumbents
- Patagonia: Established outdoor and casual apparel brand with deep made-in-USA heritage, comparable fleece/outerwear category presence, and a mission-driven brand narrative that overlaps with American Giant's domestic-manufacturing story.
- Everlane: Larger DTC apparel brand built on transparency and ethical manufacturing, including US-made and overseas production; competes for the same premium-basics customer but at a broader price band and wider assortment.
- L.L.Bean: Multi-generational American apparel and outerwear retailer with strong fleece, outerwear, and made-in-USA heritage; competes for the same quality-conscious American consumer at a broader scale and assortment.
- Filson: Heritage American outfitter producing rugged outdoor clothing and bags with a strong made-in-USA reputation; overlaps with American Giant on durable outerwear and lifetime-quality positioning.
- Carhartt: Iconic American workwear and outerwear manufacturer with deep US manufacturing roots; competes in the heavyweight fleece, outerwear, and rugged-construction categories that anchor American Giant's hero assortment.
Direct peers
- Taylor Stitch: San Francisco-based premium menswear and womenswear brand with a focus on American-made heritage essentials, durable construction, and a direct-to-consumer model — the closest direct competitor to American Giant in positioning, price band, and California origin.
- Buck Mason: California-based premium basics brand selling American-made tees, denim, and outerwear through DTC and own retail at comparable price points to American Giant, sharing the 'heritage-quality essentials' positioning.
- Todd Snyder: Premium menswear brand offering American-made and heritage-inspired essentials, frequently stocked in J.Crew-era designer distribution; comparable on premium pricing, quality positioning, and made-in-USA storytelling.
- Faherty Brand: Premium coastal-inspired apparel brand with strong DTC and own-retail footprint, comparable price points, and a similar focus on quality fabrics and casual American essentials that overlaps with American Giant's lifestyle positioning.
- Flint and Tinder (Huckberry): Huckberry's in-house American-made apparel line (Flint and Tinder) competes head-to-head on heavyweight fleece hoodies and workwear-inspired basics, distributed through Huckberry's large DTC menswear community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
American Giant social profiles
Digital presenceAmerican Giant financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Giant leadership team
Management profileNumber of profiles
Profiles4 records
American Giant funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Giant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Giant
What does American Giant do?
American Giant designs, manufactures, and sells premium American-made apparel — including its flagship heavyweight fleece hoodies, sweatshirts, outerwear, tees, tops, bottoms, and dresses — through its own e-commerce site, three retail locations, and a corporate/bulk custom-branded apparel program. All products are produced start-to-finish in the United States using an integrated domestic supply chain spanning South Carolina, North Carolina, and California facilities.
Is American Giant a public or private company?
American Giant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Giant founded?
American Giant was founded in 2011. It employs 11 to 50 people.
Where is American Giant based?
American Giant is headquartered in San Francisco, United States, in the North America region.
How does American Giant make money?
Three revenue lines are on record. Direct product sales are the primary driver. The others are buy Now, Pay Later financing and E-Gift Cards.
Who are American Giant's main competitors?
Broad incumbents on record are Patagonia, Everlane, L.L.Bean, Filson and Carhartt. Direct peers are Taylor Stitch, Buck Mason, Todd Snyder, Faherty Brand and Flint and Tinder (Huckberry).
Does American Giant have an API?
No public API is recorded for American Giant.
What industry is American Giant in?
American Giant's product category is Premium American-Made Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAAABAI, Luxury & Designer Apparel Retail. Its NAICS code is 3152 and its SIC code is 2300.