Rerooms

What Rerooms does

Rerooms (ООО «РЕРУМС») is a Moscow-headquartered, Russia-focused online interior design service that delivers custom design projects to individual homeowners and B2B design-and-visualization solutions to real estate developers. Founded in 2015 and operating from the Skolkovo Innovation Center, the company has completed more than 17,000 projects and serves clients remotely across all Russian regions via a fixed-price, tiered package model — Interior, For Renovation, All Together, and Premium — anchored at 3,500₽ per square meter for full Author's Design Projects.

The company's core technology is a proprietary web-based CRM supporting approximately 500 concurrent users (designers, measurers, visualizers, drafters, account managers), with an integrated analytics and reporting module, AMOcrm lead-pipeline integration, and native mobile applications on iOS and Android. Service delivery is structured in defined stages — meeting, measurement, layout/budget, concept/3D visualization, working drawings — delivered in as little as 21 days for studio apartments. Supporting offerings include Virtual 3D Tours and branded mobile apps for developers, an Author's Supervision add-on, renovation services via partnered construction brigades at approximately 7,000₽ per sq.m., and a furniture/decor storefront with discounts of up to 30%.

The business model combines one-time design project fees (ranging from 24,990₽ to 209,990₽), renovation services revenue, supplier commissions on furniture and materials (approximately 10% shared with clients), and transaction-related economics from Sberbank-backed installment and credit plans that Rerooms itself subsidizes on installment. Go-to-market is direct-to-consumer via rerooms.ru and a Telegram lead-capture bot, supplemented by organic social presence on VK and YouTube (500+ cited reviews) and a dedicated B2B partner portal (b2b.rerooms.ru) targeting 25+ real estate developer clients including Barkli, YIT, Everest, Marmax, and Garant.

Name

Rerooms

Legal name

ООО «РЕРУМС»

Website

https://rerooms.ru

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Rerooms is a Moscow-based, Russia-focused online interior design service delivering custom design projects (priced at 3,500₽/sq.m. across four tiered packages) to individual homeowners, plus VR tours, branded mobile apps, and design packages for 25+ real estate developer clients.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Residential Remodelers (236118)

akta.pro primary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

akta.pro secondary industries

Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ), Full Bathroom Remodel (Design-Build) (HSAPABAA)

Keywords

• Interior design services
• Online design platform
• Residential renovation
• 3D visualization services
• Developer marketing solutions

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Design Project Sales (One-time fee): Fixed-price design projects sold as one-time licenses. Pricing varies by apartment type (studio through 5-room) and package tier (Interior, For Renovation, All Together, Premium). Price range from 24,990₽ for a studio renovation package to 209,990₽ for a 5-room apartment Premium package. Per-square-meter rate of 3,500₽ used as baseline for Premium package calculation.
2. Renovation and Repair Services: Works with private construction brigades to deliver renovation services at average price of 7,000₽ per sq.m. Includes author supervision service during implementation. Partners with the company's own software solution.
3. Material and Furniture Procurement (Supplier Commissions): Assists clients in purchasing finishing materials, furniture, plumbing and lighting at discounted prices from partner suppliers. Shares supplier discounts with clients — approximately 10% discount on 1 million₽ renovation package, saving ~100,000₽. Earns commission on supplier purchases.
4. Credit and Installment Processing (Sberbank): Partners with Sberbank 'Buy with Sber' service to offer clients installment plans (6 months, no interest) and credit (3 months to 3 years). The company pays the interest/fees for installment plans, likely earning a margin or processing fee on credit sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rerooms is an online interior design service that creates custom design projects for apartments, houses, townhouses, and commercial spaces on a fixed-price basis (3,500 ₽/sq.m. standard rate). Each project is developed from scratch without templates and delivered in 21 days for studio apartments, including 3D visualization, working documentation (demolition/mounting plans, electrical/plumbing schematics), material specifications with links, and optional Author's Supervision during renovation.

Product overview

ReRooms is an online interior design service offering author-designed projects developed individually for each client without templates. The core product is the Author's Design Project (Авторский дизайн-проект), priced at 3500 ₽ per sq.m., available in tiered packages ranging from Basic (Базовый) to Premium (Премиум). The Premium package includes author's supervision during renovation. Supporting modules include an Analytics and Reporting Module for the internal CRM, Virtual 3D Tours for Developer Partners, a Mobile Application, Branded Applications for developer clients, and a Furniture and Decor Store offering up to 30% discounts. Renovation services are also offered at ~7000 ₽/sq.m. via partnered contractors. Payment options include installment plans through SberBank. The company operates a catalog of Ready-Made Design Projects covering hundreds of residential complexes across Russia.

Differentiator

Problem solved

Functional benefit

Brands

• CRM Rerooms: Internal CRM system for managing design projects, client interactions, and operational workflows
• Модуль управления аналитикой и отчетностью

Products and services

• Author's Design Project (Авторский дизайн-проект) Custom interior design project developed from scratch without templates, including space planning, 3D visualization, working documentation (demolition/mounting plans, furniture layout, floor/ceiling plans, electrical and plumbing schematics, wall elevations), material specifications with links, and optional author's supervision during renovation. Sold at 3,500 ₽ per sq.m. across all of Russia.
• Design Project Packages (Interior, For Renovation, All Together, Premium) Tiered service packages for interior design projects: Interior (Базовый/Интерьерный), For Renovation (Для ремонта), All Together (Все вместе/Включает все), and Premium (Премиум with author's supervision). Each package includes different combinations of visualization, working drawings, and material specifications; pricing varies by apartment type (studio through 5-room) and house/townhouse.
• Ready-Made Design Projects (Готовые дизайн-проекты) Catalog of pre-designed projects available for purchase, covering apartments, houses, and commercial spaces across various styles (Modernism, Scandinavian, Classic, Japanese, etc.) and residential complexes across Russia.
• Author's Supervision (Авторский надзор) Service where Rerooms specialists monitor construction progress, consult contractors, and resolve issues during project implementation to save client time and prevent rework. Included in the Premium package.
• Renovation Services (Ремонт) Renovation services delivered through private construction brigades working in Rerooms' software solution and coordinated by designers. Average price 7,000 ₽ per sq.m., with full guarantees and responsibility for all work performed.
• Virtual 3D Tours for Developers (Виртуальные 3D туры для застройщиков)

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Store.kuhni.procoreChannel Partner/ Reseller/ DistributorFurniture and decor store partner providing discounted products to Rerooms clients. The company offers discounts up to 30% on furniture and plumbing from partner suppliers, with these savings shared with clients. Also drives referral traffic to Rerooms.
• AMOcrmcoreTechnology or IntegrationCRM integration partner. Rerooms' proprietary CRM is integrated with AMOcrm for lead pipeline management. Applications are tracked with both internal and AMOcrm request numbers. System enables technology integration for seamless workflow between lead capture and project delivery.
• BarkliminorChannel Partner/ Reseller/ DistributorReal estate developer client. Uses Rerooms virtual 3D tours and design packages as sales tools in its property developments. One of 25+ developer partners.
• Строительный союз «Светлый» (Shuvalov Dmitry, Commercial Director)minorChannel Partner/ Reseller/ DistributorDeveloper client operating ЖК Ника Парк, ЖК Лайт Сити LS, ЖК Смайлино, and ЖК 'Афродита-2'. Uses Rerooms virtual tours in sales offices and VR headsets. Provided testimonial endorsement.
• Furniture and Material Manufacturers (unspecified)coreOthersSupplier partners providing furniture, finishing materials, sanitary ware, and lighting products. Provide approximately 10% discounts which Rerooms shares with clients. Working with all manufacturers enables cost savings averaging 100,000₽ on a 1 million₽ renovation package.
• Skolkovo FoundationminorOthersRerooms operates in the Skolkovo Innovation Center and conducts research with grant support from the Skolkovo Foundation. The company is registered in the directory of accredited IT companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Decorilla: Online interior design platform offering multiple designer concepts, 3D renderings, and concept boards. Mirrors Rerooms' online-first delivery, multi-designer workflow, and tiered service packages.
• Havenly: US-based online interior design service matching customers with professional designers for fixed-fee packages. Directly comparable to Rerooms in remote delivery model, tiered design packages, and B2B extensions.
• Modsy: Was a leading online interior design service using 3D visualization before winding down consumer operations. Closest historical analog to Rerooms' 3D visualization-led design sales model and B2B developer partnerships.

Emerging players

• Sweeten: US general contractor marketplace pairing homeowners with vetted renovation pros. Overlaps with Rerooms' renovation services stream and the construction-brigade delivery layer.
• Planner 5D: Cross-platform 2D/3D interior design tool used by both consumers and professionals. Comparable as a technology layer enabling self-serve and professional design work, with overlap in apartment visualization.
• Hutch: AI-powered home-design app acquired by Realtor.com for home visualization. Comparable to Rerooms' consumer visualization feature set and B2B real-estate visualization use case.
• Block Renovation: Tech-enabled renovation marketplace combining project management with contractor matching. Comparable to the renovation + project-management part of Rerooms' integrated stack.

Broad incumbents

• IKEA (interior design services): Global home-furnishing retailer that bundles furniture procurement with in-store and online design services. Comparable to Rerooms' integrated design + furniture-procurement value proposition, though at much larger scale.
• Matterport: Established 3D-capture and digital-twin platform widely used for real-estate visualization and sales offices. Overlaps with Rerooms' VR sales-office tour offering to developers.

Regional players

• ReRooms competitors in Russia (e.g., Design Lab, Geometrium): Russian interior design studios and online studios (e.g., Geometrium) serving the same Moscow/Russian residential renovation market with comparable packages. Direct in-market competitors for Russian homeowner design projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcf5Pd8qy9iEuCPCpEIsthA
• Xx.com/reroomm
• Facebookfacebook.com/rerooms
• LinkedInlinkedin.com/company/rerooms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rerooms